Cynopsis: DIGITAL
02/05/08
Good morning, it’s Tuesday, February 5, 2008, and this is your first early morning digital briefing.
Google CEO Eric Schmidt magnanimously offered Jerry Yang, his counterpart at Yahoo, help in thwarting Microsoft‘s unsolicited bid for the company, The Wall Street Journal reported. Yet he stopped short of offering to buy the company himself, and so far no other interested parties have emerged. Meanwhile, speculation is rising that European regulators will put Microsoft through the ringer if the deal goes through, given its history of antitrust violations.
Clear Channel Television’s Inergize Digital Media signed a deal with web syndication service ClipSyndicate to provide locally-relevant financial news video segments from Bloomberg TV to its local station site partners. ClipSyndicate’s service scans text transcripts and metadata such as ticker symbols to determine which videos to serve.
Bravo’s Television Without Pity site added its first video blog, “The Week Without Pity” and will add additional snark-infested shows in the coming months.
TV Guide.com added 9 new breaking news video sources to its Online Video Guide, sourcing clips from TMZ.com, CNN.com, MSN.com, ABC, CBS, NBC, E! Online, BET and iVillage. The guide also added a new search feature allowing users to sort through breaking news, based on relevance, date posted, network and genre.
ESPN announced that college and military users (with domain names ending in .edu or .mil) will be able to access live subscription broadband content on ESPN360.com from now on, free of charge.
History.com launched a user generated video contest asking visitors to create their own music video for the song “World” from Five For Fighting’s John Ondrasik using the site’s archival footage. The site will also drive traffic to Ondrasik charity site. The History Channel will air the highest-rated mash up when the contest ends 6 weeks from now.
FoxReality.com is streaming original 3-5 minute webisodes every Tuesday offering “scandalous” supplemental programming from its new show Paradise Hotel 2, which premiered late last night. Full episodes will be available for purchase from iTunes, Amazon and BitTorrent following their broadcast debuts.
Online video site DailyMotion.com and viral comedy studio JibJab Media launched Politics Schmolitics, a new political satire destination to aggregate the latest politically-themed fare on the web. Obama Girl’s latest, “Super Obama Girl,” is headlining leading into Super Tuesday.
The founders of DealLocker.com are launching a new online shopping site today called TypoBuddy that helps shoppers save through human error. Simply type in an item you’re looking for on eBay or craigslist, and the search tool pulls up auctions or items for sale that others have missed because the seller misspelled the entry.
Yahoo is shuttering its online subscription music service Yahoo! Music Unlimited, replacing it with a new partnership with the Rhapsody music service jointly owned by RealNetworks and MTV. Yahoo subscribers will have their libraries migrated to Rhapsody’s digital music service in the coming months which is, at $12.99/month, $4 more expensive. Yahoo also acquired web browser plug in FoxyTunes, which allows users to insert songs into emails and blog posts.
AOL acquired widget maker Goowy Media, which provides content tools, an ad platform and related analytic tools for web publishers. The company has created several original rich media widgets for myAOL.com.
W2 Group led a $6 million funding round for digital marketing firm Ringleader Digital to help the company build out its premium mobile advertising network. Ringleader works to streamline the process of adapting web-based ads for mobile environments.
Americans are turning to their PCs to watch their favorite prime time shows more often than they’re turning to VOD, according to the new Digital Life America tracking study from Solutions Research Group. A full 20% of the 1,150 users surveyed said they watch shows online on a weekly basis – compared to only 14% who said they use cable’s VOD services weekly. 43% of those surveyed have watched at least one of their favorite shows online, up from 25% one year ago. ABC.com received the highest grades in terms of user experience with 52% describing it as “excellent,” followed by 44% giving excellent ratings to Fox.com.
Pepsi‘s silent spot was mentioned in the most blog posts during and after the Super Bowl with a 22% share, according to social media data mining from Collective Intellect, followed by Bud (Rocky Clydesdale spot) with 21% then Audi (Godfather homage) with 14%. The eTrade baby commercials produced the most positive sentiment with 80% compared to other “dot com” advertisers CareerBuilder, GoDaddy, and SalesGenie. Hershey’s Ice Breaker ad had a 75% negative sentiment overall while Planter’s Nut Perfume spot managed 54% favorable sentiment.
Speaking of web buzz, Nielsen Online‘s Buzz Volume index has Barack Obama in the lead based on a sample of over 26 million messages posted to blogs from Jan. 1-29. Let’s see if buzz translates to votes.
Cablevision Systems Corp. hired Kim Norris as SVP/Business Development & Strategy. She will responsible for developing new categories of advertising inventory leveraging Cablevision’s fiber network & advanced digital services. Keith Agabob was also upped to VP/Product Management, responsible for developing and managing advanced advertising and commerce products on Cablevision’s digital cable and broadband platforms.
MTV Networks promoted Lisa Sherman from SVP/GM to EVP/GM of LGBT-focused Logo. She will continue to report to Brian Graden, President of MTV Networks Music Group and President of Logo.
National Geographic Channel launched a new broadband site featuring online video and only video. NGCvideos.com breaks itself down into 6 different genres: Animals & Nature, Exploration & Adventure, History & Events, People & Places, Science & Technology and Nat Geo Wild, offering video segments from dozens of Nat Geo shows. The presentation is very clean and free of clutter, and all the videos are embeddable and shareable – still a rarity in the cable world.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
02.05.08
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JOB OPENING: SR ACCT MGR/CABLE NETWORK AND ENTERTAINMENT MKTG/ATL: Must have 4-6 yrs exp. in acct mgmt at ad agency or in ent mktg dep’t w/ exp managing projects w/ an outside agency. Sports exp a plus. [email protected] (2/12)
JOB OPENING: MGR AD SALES RSRCH/NY: Dvlpmnt of sales presentations/materials. Competitive Analysis. Well-versed in Nielsen & its applications as well as synd studies. 5+ yrs rsrch exp major nat’l ntwrk. Res: [email protected] (2/12)
JOB OPENING: RESEARCH ANALYST/Discovery/MD: Min. one yr. marketing resh. or media exp. Excellent analytical/mathematical/basic statistic exp. req. Strong comp. skills incl. spreadsheets/graphics. Apply: www.discovery.com req# 7564 (2/12)
JOB OPENING: ACCT MGR-NAT’L SALES/New York,NY: BET–Cable salesperson w/strong presentation skills. Comfortable w/multi-platform & integrated opps.Sales/agencyexp. req’d. Email: [email protected] (2/12)
JOB OPENING: CMT/TVL and SENIOR RESEARCH ANALYST AD SALES/MTVN-NYC: BA/BS; 2+ yrs media ind exp; wrkng knwldg Nielsen apps. Analytical sk. Strong math and computer sk. Apply www.mtvncareers.com (2/12)
JOB OPENING: MGR STRATEGY & RSRCH/BBC/NYC: Analyze mkt trnds & competition. ID new rev ops. Cr8 strat docs, develop LT biz strat. 3-5 yrs exp. Strat thinker & researcher. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (2/9)
JOB OPENING: MGR DIGITAL AD SALES RSRCH/BBC NYC: Supprt bbc.com, maintain sls systems, track performance, monitor mrkt & industry trends. 3+ yrs exp. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (2/9)
JOB OPENING: MGR BBC AMERICA AD SALES RSRCH/ BBCA NY: Nielsen rating knowledge, maintain research sales system, sales presentations. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (2/9)
JOB OPENING: ACCOUNT EXECUTIVE/Rainbow Advertising Sales Corp/NY: Interconnect NY, NY 5 yrs major market TV radio sales exp at ad agency level. See full posting and apply to www.cablevision.jobs req id #5243 (2/9)
JOB OPENING: VP DIGITAL AD SALES/Fuse/NY: Gain high value clnts. Bld prtnrshps w/ clnts & agencies. Sell intgrted, X-platform deals w/ emph on Web, VOD, Mobile/Wireless and Facade. Send Rez to: [email protected] “VPDAS” in subj. (2/9)
JOB OPENING: ASSOC DIR CUSTOMER MARKETING/ABC: Key liaison for Sales Teams’ Custom/Client-specific Communication re ABC marketing opportunities/Strong research/analytical/communication skills www.disneycareers.com Req 139694 (2/9)
JOB OPENING: SR ANIMATOR-DESIGNER/Hallmark Channel/LA: Provides motion design & production from start to completion. 3 yrs. min. exp. See full posting and apply at www.hallmarkchannel.com (2/9)
JOB OPENING: MGR, INTERACTIVE SALES/National Cable Communications/NYC: 3+ yrs Media Sales exp. Knwldg of online ad space & media-buying terminology. Ability to meet & exceed digital sales goals. Email: [email protected]. EOE (2/8)
JOB OPENING: ACCT EXEC/SPT/NY: Sell digital inventory, manage digital sales pipeline, manage and maintain inventory. 3-5 years relevant experience. Apply: sonypicturesjobs.com (2/8)
JOB OPENING: ABC FAMILY INVENTORY DIRECTOR: Identify, Manage and forecast online display and video inventory; knowledge of website analytical software. Develop inventory strategy www.disneycareers.com req # 132794 (2/8)
JOB OPENING: SR MARKETING MGR/Classic Media/NYC: 5-7 yrs exp rec’d; Create, manage & execute innovative marketing strategies, style guides, plans for family brands; Strong mgmt & planning skills req’d; apply: [email protected] (2/8)
JOB OPENING: RESEARCH ANALYST/Fox/NY: Sales Research Fox Broadcast. 2+ yrs exp resrch/data analy cable/brdcast. Exp w/ Nielsen systems, MRI, Simmons or Scarborough, Str analytic sk. BS/BA. Please apply at www.foxcareers.com (2/7)
JOB OPENING: ADMIN AFFIL MARKETING/SANTA MONICA/GSN, The Network for Games: Report to VP Affil Mark. 2+ yrs. exp in Cable TV. BA/BS degree in related field. Send Res/Cov Letter: [email protected] (2/7)
JOB OPENING: DIR AFFIL MARKETING/SANTA MONICA/GSN, The Network for Games: Reports to VP Affil Mark. 5 years exp in Mark. Send Res/Cov Letter: [email protected] (2/7)
JOB OPENING: ACCOUNT EXECUTIVE/Cablevision Norwalk,CT: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv. Valid CT DL. See full posting and apply to www.cablevision.jobs req 5057BR (2/7)
JOB OPENING: DIR MED MEAS. & ANLYS/AD COUNCIL/NY: 8-10 yrs exp., Manage monitoring of PSA cmpgns. in all media. Plnner or rsrcher w/exc. Xcel, wrtng & mgmt. skills. Res: [email protected] (2/7)
JOB OPENING: DIRECTOR/AD SALES MKTG/NY & KNOX: Develop and implement added value sales promotions & Upfront materials, provide support to the National Ad Sales Reps. 5-8 years sales promotions required. Apply at: www.scrippsnetworks.com (2/6)
JOB OPENING: AD SALES ACCT MGR/DISCOVERY, NY: Seeks a talented sales professional w/ 5+ yrs exp. in electronic media; pref. selling broadcast/cable advertising w/ exp. in US Hispanic market. Contact: [email protected] (2/6)
JOB OPENING: ASSOC WEB PROD/(In-house)/Nicktoons Network/NY: Create, dvlp & execute new online projects. Help Web Prod. & other depts. w/projects- inception thru completion. Details/apply: www.nicktoonsnetwork.com/apply (immed) (2/6)
JOB OPENING: DIR, SALES/CNN ImageSource/ATL: Lead AEs to exceed targets licensing news content to full range of non/b-cast clients. Prev rev success in stock ftg pref’d. Res/Cvr letter to [email protected]. Apply: www.turnerjobs.com (2/6)
JOB OPENING: SALES AE/CNN ImageSource/ATL: Join new team licensing news content to full range of non/b-cast clients. Prev rev success in stock ftg exp pref’d. Res/cvr letter to [email protected] Apply: www.turnerjobs.com (2/6)
JOB OPENING: AE /Luxury Link/NY: Seeking online sales AE. Contacts and/or experience within the online advertising industry are preferred. Send resume to: [email protected] (2/6)
JOB OPENING: DEPT ASST, CREATIVE RESOURCES/NYC: Provide admin support. Travel arrangements, scheduling, filing, mng licensee product samples.Office exp a must. Photoshop Illustrator & PP. Res to: [email protected] (2/6)
JOB OPENING: RESEARCH ANALYST/Hallmark Channel/NY: Analyzes standard & custom reports on Nielsen/MRI/Simmons. See full posting and apply @ www.hallmarkchannel.com (2/6)
WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SPRING INTERNSHIP CREDITS ONLY: OK! Sales/Mktg. Intern. Responsibilities include rsrch, coord mailings & sales materials, assisting the mktg team w/ general office duties. Plz indicate “MRKTNG INTERN” in sub line. [email protected] (2/12)
SPRING INTERNSHIP CREDITS ONLY: Authentic Entertainment, a busy TV production co., is looking for an intern. Must be highly organized, reliable and enthusiastic. Send resume to [email protected] Write “Development Intern” in subject line (2/6)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….
SITUATION WANTED: Hire “Made in NY” Production Assistants-Trained, experienced and vetted. Licensed drivers, reliable, with positive attitudes. Call 24/7 Hotline. 718-757-5816 (2/12)
SITUATION WANTED: DIRECTOR/VP MARKETING: 15+ yrs exp in marketing, strategic planning, brand mgmt, advertising, product marketing. Extensive industry background in advertising, CPG, travel, retail, financial services. [email protected] (2/12)
SITUATION WANTED: PROJ/OPER MGR: NYC, Prof. 5 yrs cable ntwk on-air promo/brand exp. Mang day-to-day ops of promo projs. Detailed, able to prioritize. Strong organiz skills. Meticulous. Temp or staff. [email protected] (2/7)
SITUATION WANTED: STRONG PROJECT MANAGER/LINE PRODUCER: Strong project manager/line producer for TV and Web looking for AP position on TV side. Contact: [email protected] (2/7)
SITUATION WANTED: VP of CONTENT DEVELOPMENT/EXECUTIVE PRODUCER: Award winning creative leader is looking to join your team. Experienced in Film/TV, interactive new media and games. Contact [email protected] (2/7)
SITUATION WANTED: VP OF PRODUCT DEVELOPMENT/M&L: Multi award-winning merchandising & licensing product development and design expert. 18 years of experience. Contact: [email protected] (2/6)
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