Tuesday, February 26th, 2013


Excitement. Momentum. Magic.
Disney Media continues to break records!

Disney Channel: #1 cable network among K2-11 and Total Viewers!
Disney Junior on Disney Channel: #1 in its daypart among K2-5 and Moms!
Disney XD: Highest rated year ever; continues longest growth streak on cable-
16 quarters and counting!
Radio Disney: The only Radio Network dedicated to Kids, Tweens and Families!

Contact us for sponsorship and advertising opportunities!
SOURCE: Nielsen. Click here for the full source data

Cynopsis: Kids!

Good morning. It’s Tuesday, February 26, 2013, and this is your first early morning briefing.

Why are you getting Cynopsis: Kids! on a Tuesday? Because beginning this week we’re going daily for the next 10 weeks. That means all the kids news and analysis will be coming to you Monday through Friday, so be sure to check your early-morning inbox.


Adventure Time on Cartoon Network is #1 among Kids and Boys 6-11

Source: Cartoon Network Research based on Nielsen Media Research Data; Data is Live + SD; Period: 12/13 STD (08/27/12-01/27/13); Adventure Time: M 730p-8p); Competitive data based on M 730p-8p); Ranks based on AA (000)

Today’s Top Headlines

Blue’s Clues creator Traci Paige Johnson and feature film producer Caroline Baron are the newest kids on the interactive content playground with the launch of Yummico.com. The company will create preschool content across platforms with a focus on digital games, interactive shows, apps and ebooks. Is linear television in the playbook? “We’re platform agnostic,” Baron tells CynKids! “We see the value of being on every platform that children frequent. We just want to provide kids with the kind of engagement that best suits how they experience the content. To that end, we’re talking with all kinds of content distributors, including TV networks and digital services.” Much of the programming is ear-marked for parent-child co-viewing. First up? The Yummlioo Rainbow Power app, out March 20 at the iTunes store. The “try it, you’ll like it” app uses story-based games and music to encourage kids to sample new foods.

Digital Updates

Virtual community Poptropica is launching the new quest Night Watch Island. Members with Early Access can access the new virtual world this month; non-members can jump in when the quest goes public on March 14.
Programming Picks

Forget about TGIF. The Hub is launching You Rule Thursdays, a weekly programming block primed for audience participation. Viewers can go on the network’s web site and choose shows that the Hub will air Thursday nights during specially-themed primetimes. A clever way to tout its primetime slate, the new block kicks off Feb. 28 with “Favorite Sitcom Episodes Featuring Oscar-winning Guest Stars.”

The second season of Fun Fun Elmo, a series introducing viewers young and old to the Mandarin language, is debuting on SinoVision, the largest Chinese-language program broadcaster serving New York City, New Jersey, Connecticut, Long Island, and sections of Pennsylvania. Produced by Sesame Workshop, Fun Fun Elmo uses an immersive language experience of animation and live-action films shot in China.


Cynopsis: Kids !magination Awards
Honoring the Best in Kids Programming & Marketing

LATE Entry Deadline: TOMORROW!!
Awards Event: June 2013 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information & FAQs.

Licensing News

Fresh after signing Big Tent Entertainment as its U.S. licensing agent, Sprout network is launching an online consumer retail site, ShopSprout.com, operated by CafePress Inc. and hawking a range of Sprout branded products including tote bags, T-shirts, and iPad and iPhone accessories. The network also is pursuing a variety of additional products featuring characters from the network’s lineup.

Lawless Entertainment and Suzy’s Zoo appointed Nurcihan Kesim Literary Agency to represent Suzy’s Zoo and character sets for publishing, licensing and merchandising in Turkey.

…And More Kids News

Sony Playstation is changing up its media agency, switching from Interpublic Group to Aegis’ Carat. Advertising Age reports the account markedly decreased its spending since IPG’s Deutsche company won the bid six years ago, from more than $100 million to $50 million. The marketer spent $48.9 million on domestic measured media in 2011, a 20% drop from spending in 2010.

Teletoon Canada is offering free access to Teletoon Retro, its English- and French-language network in 8.5 million homes, until April 3. The national free preview is designed to give kids and parents a look at the net’s vault of classic cartoons including The Flintstones, The Smurfs and Scooby Doo.

By the Numbers

Nickelodeon’s new Peter Rabbit delivered 1.7 million total viewers during its Feb. 19 premiere. The animated series was basic cable’s top telecast in its time period (12-12:30 p.m.) during the premiere with K2-5, A18-49, W18-49 and total viewers, posting double-digit gains for the net in the time period and ranking as the net’s highest-rated preschool series premiere since 2011.

Good Deeds

MTV Latin America, IDB Youth and Fundación DJ are calling on DJs across Latin America to use their social status to amplify socially responsible messages to the area’s youth. The first campaign under the new DJ Agentes de Cambio is supports IDB’s Road Safety initiative. One DJ will be profiled on MTV Latin America as a DJ Agent of Change.


Cynopsis: Kids! Webinar
Leveraging the Second Screen for the New Kids Market

Thursday * March 14, 2013 * 1:30-3:00 p.m. ET

Hosted by: Cathy Olson, Editor Cynopsis: Kids! along with panelists:
Elie Dekel – President, Saban Brands & Co-President, Vortexx
Stacy Isenhower – SVP, Programming & Scheduling at Cartoon Network
Anne Richards – Creative Director at No Crusts Interactive


Answer to yesterday’s Trivia Question:
Inspired by an unflattering baby photo of himself, what cartoon character did Bob Clampett create in 1942? Tweety Bird. Kudos to: Jim Salicrup-Papercutz/NYC; Jerry A. Kapner-Kapner Group/Mountclaire NJ; Richard Quan-BSSP/San Francisco;
Robert Ramirez-Disney Television Animation/Burbank.    

Today’s Trivia Question: Who voiced Alfred in the (1992-95) animated Batman series? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)


Register for tomorrow’s Cynopsis Webinar!
How to Activate the Hispanic Market for Viewership & Revenue
Tomorrow | 1:30 – 3pm ET

At this Webinar, you’ll learn:
~The latest research on where Hispanics are sharing their opinions on new services, brands, and products – such as Tu Cuentas.
~Get expert information on the behavioral, psychographic data of this demographic.
~How to capitalize on the latest social media tactics – such as Google+, a favorite of this market – to engage consumers & drive brand awareness.
~And much more!

Cheers — Cathy
[email protected] for Cynopsis Kids!

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: TRAFFIC PROFESSIONAL/NYC: 15 yrs.+ working in all areas of TV Network Traffic and Traffic System Implementation. [email protected] (3/1)

SITUATION WANTED: WRITER/PRODUCER: 15+ yrs. Experience in Cable/Network/Corporate/Pharma. Major sports promo experience. Can edit rough cuts in Avid. Looking for Freelance or staff in NYC/NJ/Philly markets. [email protected] (2/28)

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E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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