Cynopsis: Classified
Advantage
02/22/11
Good morning – it’s Tuesday, February 22, 2011, and this is your weekly issue of Cyn opsis: Classified Advantage!
A buddy and myself are always come up with ways of making millions of dollars. Our last great late night, beer drinking idea was bed bug sniffing dogs. We looked into it, about $7,000 a dog plus training for the human. Plus dogs are faster than humans, with a fairly low initial investment, this was our path to easy street. Except for one thing. Residential clients weren’t enough to sustain a business and we later found out that hotels aren’t particularly fond of having official looking people walking dogs around the hotel, everyone is thinking bomb. When the guests find out there is not a bomb, we are just testing for bed bugs, this offered little to no relief.
So we came up with a sure winner, The Worst. The Worst is a game they you must supply, according to your co-players, the worst answer in the group. A typical question would be new name of a TV series and star, Intense Medical Drama starring Carrot Top. You have 30 seconds to hand in your answer, the round leader reads all the answers handed in and everyone votes. If someone votes for yours, you get a point. First to eleven wins.
We loved this idea because it sounded fun and cheap to produce. Six blank writing pads, six pencils and one thousand cardboard game cards with the questions printed on them. After the game became a hit, we’d have it made into an app and fortune number two would come rolling in.
All we needed were one thousand, unique, thought provoking and or amusing questions. So we made a list of everything we could think of from pop culture, from The Hulk’s purple ever-stay-on-pants to Apple’s failed Newton. In the first hour we had 120 such icons, so we got more beer to enhance our thinking.
In a couple of hours we had 500 icons so we thought that perhaps we should start forming the questions that will make this game the most sought after, laugh riot of the year, like Intense Medical Drama starring Carrot Top; or what scientific principle allowed the Hulk’s pants to stay on while being angry.
After a few more beers we decided it was time to talk about the business side of it. We’d need an attorney, to make sure we get to keep all the millions we were going to make, we’d need a trademark attorney, a designer to make our packaging as attractive as possible, along with our question cards, a marketing specialist, a manufacturer to make game pieces, the paper company for the card stock, the printer who will charge you extra for each colored used, the company that is going to manufacture the question card box and the box for the entire game, our sales people and distributors, the trucking company, insurance in case kids liked the taste of our game pieces, the investors and loan happy banks that would be delighted in invest in a game made by amateurs called The Worst. And that is just half of it, marketing and publicity for the game so it would actually sell.
Then at our next meeting, before the first beer was opened, we talked about how we would have to invest everything, EVERYTHING we had into this game. And if it didn’t work, we all would be broke, lose all of our savings and perhaps some of our homes too.
It occurred to us that it takes a special type of person to start your own company, a person with the guts and fortitude none of us had. Maybe their a little bit crazy, but they have a belief in something that is so great, that they are willing to risk it all to make that dream come true.
After that night, I shop at Mom and Pop’s more often than I used to. I still go to big box stores, but not as often especially when I’m with younger people, because I’d like the next generation to see these wonderful, crazy, risk it all type of people, and wonder someday, if they’ll have the guts to do the same.
Economic News
Despite foul weather, which generally means slow job growth, over half a million people found new jobs last month. Construction was hit the hardest by the snowy weather, yet manufacturing picked up 49,000 jobs while retailers picked up an additional 28,000 jobs.
Next Issue: Informational Interviews
If you have any specific questions or topics of particular interest you’d like our Experts to address, please let me know! You can reach me – John Cox – directly at [email protected] .
We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected] .
After being in the foster care system her whole life, Lux Cassidy thought being reunited with her real parents and going to a normal high school, was going to be great. But she quickly learned that there is no such thing as “normal high school.” It’s not who you are it’s all about “how you market yourself.” Being the new kid with a tattooed, motorcycle riding boyfriend, wasn’t helping her situation, either.
How do you market yourself? Are you one of those “I’m available people?” An “I’m Available Person (IAP),” is someone who calls everyone he/she knows and leaves a message that he/she is available. If you’re an extreme IAP, you also let people know you’re available on Facebook, and tell people whom you’ve just met, that you’re available.
Here’s what happens when you’re an IAP: people hear you, know you’re available, but don’t have anything for you. This makes them feel uncomfortable so they don’t call you back, don’t respond to your FB post, or end your conversation. Being an IAP is outdated. It’s time to get current on your marketing. Here are 3 ideas for you from the business world, which haven’t saturated the entertainment industry… yet! So get started now, because once everyone’s doing it, you’ll be outdated again.
1.Create a newsletter. People read newsletters because they find value in them. Therefore, start out with a quick intro about what you’re up to and then give them some value. Write an article or re-publish someone else’s that you found valuable, that would interest the people you’re reaching. Make recommendations. Write reviews. A newsletter keeps you on their mind, the same way an “I’m Available” call does, only people get something out of a newsletter.
2.Write a blog. Instead of posting to 1000 of your closest “Friends” that you’re available, post a link to a blog where they can get to know you better, interact with comments, and get valuable information. Once people get to know you better, you can reach out to them personally when you’re out of work and ask for referrals or set visits.
3.Look for creative ways to create a campaign around what’s currently happening in your life. Successful clients of mine have created behind the scenes videos for YouTube, teaser postcards/emails, and generated press by tying their entertainment position together with a unique hook on a current event, then sent the press around. Campaigns are extremely underused by entertainment industry professionals, even though so many of us are involved in the making of them for other people.
Lux keeps hitting high school misery between her choice in guys, her parents’ interference, and her learning disabilities. But she keeps fighting to market herself as a regular teenager which always manages to make her stand out in the crowd.
You’ve got to be competitive to stay in the game!
Jessica Sitomer,The Greenlight Coach,is a top Entertainment Industry Speaker and Coach and is the author of And…Action! Powerful, Proven, and Proactive Strategies to Achieve Success in the Entertainment Industry. To learn more about her, visit, www.TheGreenlightCoach.com .
If you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected].
I have been in for three positions in the past 8 months that fit my skill set well. In all three meetings the interviewer (not HR) made it very clear that I was the right fit. In one case, it was just a matter of getting the position approved before we would go further with our conversation. What are your ideas on the best way to stay in touch? … and how often should I be contacting them?
When it comes to follow up the best rule of thumb is to ask when you’re in the room. When the interview is over, simply ask, “How do you prefer to be followed up with and how often?” You can even ask, by when they plan to fill the position. Everyone will have a different answer, and you can tailor you follow up strategy to fit each person.
At this point, since you left the room without asking, your guess is as good as anyone’s. So follow up in the professional manner with which you would want someone to follow up with you.
I love my job of 10 years and excel at it. I have been promoted twice and the benefits are excellent but the salary is OK. I get along well with my boss, co-works and most employees in the company.
However, with raising cost of living my budget is getting tighter. How do I negotiate for a better salary with out sounding ungrateful or like the average person who wants a raise in pay?
I understand companies also have to adjust with the raising cost of running a business and there is always the option of getting another job with a larger salary but I am very happy where I am. I am sure there are other people in my same situation and I would like to know how best to handle this situation.
If you’re not ungrateful, you’re not going to sound ungrateful. If you’re not the average person who wants a raise in pay, you’re not going to sound like the average person. You can only be you, and nothing else will come across.
That said, you have to be you, and “you” are a person who loves where you work, excel at what you do, gets along well with others, and are struggling to make ends meet with the rising cost of living. That’s who you’re going to be when you go in to ask for your raise.
I’m sure you’re right, that they’re are other people in your same position, but that’s for the employer to deal with, not you. Your best way to handle the situation, is to make the best case for what you want, and be prepared to leave if you can’t afford to stay.
If they truly value you, and can’t afford to lose you, you have a very good chance. But if they are adjusting to the raising cost of business and can’t afford to keep you, you have a difficult decision to make. No one can advise you on what to decide. That is for you to do, and you only.
Jessica Sitomer, The Greenlight Coach, answers an entertainment industry question daily at www.AndActionBook.blogspot.com .
Have a question for our experts? Send it to [email protected]
Discovery Communications
Silver Spring MD https://careers-discovery.icims.com/jobs/3293/job
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focus on transforming the day-to-day operations of product development and driving efficiency
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DIMG
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oversee design, technology, production, publishing and operations
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DIMG
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Disney ABC Television Group
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DIMG
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CBS Interactive
El Segundo CA
https://sjobs.brassring.com/1033/ASP/TG/cim_home.asp?partnerid=25084&siteid=5129
assists in the management of client paid search (SEM) campaigns and oversees the daily/weekly/monthly management of SEM campaigns to client KPIs
Search Manager – SEM
Organic
San Francisco CA
http://tbe.taleo.net/NA6/ats/careers/requisition.jsp?org=ORGANIC&cws=1&rid=4718
responsible for creating tactical solutions for Internet and multimedia project strategies
Senior Experience Architect
Organic
San Francisco CA
http://tbe.taleo.net/NA6/ats/careers/requisition.jsp?org=ORGANIC&cws=1&rid=4743
responsible for all human resources related activities for our highly collaborative global, fast-paced, progressive, multi-location company
VP, Human Resources
Organic
San Francisco, CA
http://tbe.taleo.net/NA6/ats/careers/requisition.jsp?org=ORGANIC&cws=1&rid=4462
a high profile role that will draw from an immense portfolio of online games and TV IP to produce category leading mobile games on iOS, Android and other emerging platforms including Tablet PCs
Product Marketing Manager
MTV Networks
San Francisco CA
http://www.mtvnetworkscareers.com /
leads and manages the successful delivery of medium-sized consulting and web development projects through the entire project lifecycle that effectively solve our client’s business problems
Project Manager 8457
Razorfish
San Francisco CA
https://jobs-razorfish.icims.com/jobs/8457/job
manages a cross functional team on a daily basis which may include account managers, media buyers, media engineers, creative teams, data analysts and other department liaisons
Senior Account Director 8669
Razorfish
San Francisco CA
https://jobs-razorfish.icims.com/jobs/8669/job
responsible for developing our overall advertising go-to-
market strategy
Vice President Revenue Services 6973BR
CBS Interactive
San Francisco CA
https://sjobs.brassring.com/1033/ASP/TG/cim_home.asp?partnerid=25084&siteid=5129
help CNET’s large audience become more social, knowledgeable and influential
Senior Product Manager, User Engagement 6732BR
CBS Interactive
San Francisco CA
https://sjobs.brassring.com/1033/ASP/TG/cim_home.asp?partnerid=25084&siteid=5129
developing and maintaining strategic advertising partnerships and sponsorship deals for the Yardbarker Network
Account Executive, Yardbarker FNG0000266
Fox Careers
San Francisco CA
http://www.foxcareers.com/jobSearch.html
JOB OPENING: PROJECT MANAGER/MOVIE ADS/NICK CREATIVE ADV/Nickelodeon/NYC. 4+yrs Proj/Prod Mgmt exp in movie promotion, Strng Org & Negotiating skills, Resolve creat/ budg conflicts EOE/M/F/D/AAP.Apply www.mtvnetworkscareers.com (2/26)
JOB OPENING: SALES PLANNER/ION Media Networks/New York, NY: Seeks Planner for network spot sales. BA, 2 to 3 years network sales planning experience, works with AE & Sales Assistant. Apply at [email protected] EOE (2/26)
JOB OPENING: ACCOUNT EXECUTIVE/ION Media Networks/New York, NY: Seeks AE for network spot sales. 3 to 5 years exp preferred TV adv, est relationships & proven track record. Apply at [email protected] EOE (2/26)
JOB OPENING: PROG RESEARCH MGR/NICKELODEON/NYC: 4+ yrs TV ratings resrch; expertise Nielsen (Startrak, Npower, Aud Watch), Deep knwlg TV ind, ratings, media math. EOE/M/F/D/AAP.Apply www.mtvnetworkscareers.com (2/26)
JOB OPENING: SALES PLANNER/AT&T Advanced Ad Solutions/LA: Sales Planner-AT&T Uverse (IPTV). 2+ yrs sales and media planning exp. Apply- https://att. taleo.net/careersection/10161/jobdetail.ftl?lang=en&job=1109084&ctx =1 (2/26)
JOB OPENING: PROGRAM ADVERTISING MGR (CONSUMER MARKETING)/HBO/NY: Must have 5-7 yrs exp. Studio/entertainment mktg exp preferred and passion for pop culture. Creative briefs, media plans, budgets Apply here: http://bit.ly/fD1NYX (2/26)
JOB OPENING: INTERACTIVE ART DIRECTOR/HBO/NY: supports HBO.com team. 5-7 yrs exp web/graphic design. Flash, adobe creative suite, html skills a must. Supervisory exp req. Apply: http://bit.ly/g4OWQB (2/26)
JOB OPENING: DIGITAL PROJECT MGR/HBO/NY: supports the development, launch and ongoing management of HBO’s digital subscriber products — HBO GO and MAX GO. 3-5yrs pm exp. Apply: http://bit.ly/icVYlq (2/26)
JOB OPENING: ASSOC MGR, SALES & MKTG ANALYSIS/HBO/NY: supports Sales, Mktng, Research and sr management with analysis and reporting. 3+ yrs of quantitative analytic exp. Apply: http://bit.ly/hVL5ix (2/26)
JOB OPENING: MRG, PRGM RESEARCH/AETN/NY: Provide research-based analysis & insight to support AETN Prgmg, Mktg, Sched & PR. 3+ yrs exp in tv research. Must be familiar with Nielsen data. Apply: www.aetn.com/careers.html (2/26)
JOB OPENING: DIR, DIST MKTG/AETN/NY: Dev strategic mktg plans & mng projects in support of Dist across all brands. 7 + yrs cable mktg exp.Apply: www.aetn.com/careers.html (2/26)
JOB OPENING: SR. BUYER LOCAL TV & RADIO /Active Int’l in Pearl River, NY (15 miles from NYC): Min 3 – 5 yrs in major market radio buying exp. req’d. Resumes to: [email protected] or call 845-732-8943 1/19/11 (2/25)
JOB OPENING: ASST. MKTG MGR/truTV/NYC: Assist w/development & execution of multi-platform consumer campaigns; support brand strategy dept in daily activities(develop adv. strategy, briefs, show positioning) 122065BR:Asst. Mkt Mgr (2/25)
JOB OPENING: PRODUCTION ACCOUNTANT/TalkShow/NY: 10 yr+ experience in production accounting/cost reporting/estimating. Apply: [email protected] (2/25)
JOB OPENING: DESIGN DIRECTOR/USA Network/NYC: Responsible for the overall look & feel of network’s on-air design, extending onto new media platforms, Maintain/evolve visual style, mng/sprvs a team. www.nbcunicareers.com req#1039 (2/25)
JOB OPENING: MOBILE ADVRTSING SALES EXEC/Greystripe Mobile Advertising/ATL: If you have 3+ yrs interactive or mobile advrtsng sales exp you may be our perfect teammate. To apply: http://hire.jobvite.com/j/?cj=orszVfw7&s=Cynopsis (2/24)
JOB OPENING: OUTREACH DIR/HITN-TV/NYC: Oversee local/national outreach for children’s media education initiative. Early childhood education, literacy, fluent in Spanish a +. Apply at: http://www.hitn.org/careers/outreachdir (2/24)
JOB OPENING: MANAGER, CONSUMER MARKETING & MEDIA STRATEGY/National Geographic Channel/DC: Mktg campaigns for off-air priorities. 5+ yrs promo mktg/ ad agency/ media exp. Apply: www.foxcareers.com , FNG0000254 (2/24)
JOB OPENING: SR. WRITER/PROD, CLIENT SOLUTIONS/HGTV/Knoxville, TN: Create innovative content for brand & advertisers wkg w/Ad Sales Mktg & Prgming to drive ratings/revenue. 5yrs promo/commercial exp. www.scrippsnetworks.com #2159 (2/24)
JOB OPENING: AD SLS ACCOUNT EXEC/20TH TV/NY: 4+ yrs sls exp; dev strong relationship w/advertisers, grow existing and new business; prform v. budget/sales; (EOE) for more info/apply: www.myfoxla.com Email: [email protected] (2/24)
JOB OPENING: PROJECT MANAGER/CORP SIZZLES, NIC CREATIVE ADV/Nickelodeon/NYC: 4+yrs Proj/Prod Mgmt exp in video production, Strng Org & Negotiating skills, TV spot prod exp EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (2/23)
JOB OPENING: DIRECTOR PACKAGED GOODS/Nickelodeon/NYC: 4+yrs Licensing/Marketing in CPG Industry, HealthBeau Cat exp A+, Strng Org/Comm/Negotiation/Presentation skills, EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (2/23)
JOB OPENING: SR RSCH ANALYST/DISCOVERY/NY: 2+ yrs exp Nat’l media rsrch from cable, brdcst, synd or ad agency; Nat’l Nielsen systems & data knwlg a must. Detail oriented/strong written/oral comm skills. www.discovery.com # 3024 (2/23)
JOB OPENING: VP, DIST MKTG/DISCOVERY/SS: dvlp & oversee implmnt of all DCI Ntwrk strgy; 8+ yrs exp Mrktg, sls &/or acct mgmt.; 5+ yrs client facing role; cable TV exp strongly preferred. www.discovery.com # 3240 (2/23)
JOB OPENING: VP, MTVN STANDARDS & PRACTICES/NICKELODEON/NYC: responsible for implementation of brand consistency & risk mngmnt for all Nickelodeon brands on all platforms. BA deg. pref’d. www.mtvncareers.com (2/23)
JOB OPENING: DIGITAL SALES PLANNER/NYC: High paced digital advertising music focused company. We are one of largest music centric companies on web. DIGITAL EXPERIENCE A MUST IN ORDER TO APPLY. Email resume: [email protected] (2/23)
JOB OPENING: WRITER, ONAIR CREATIVE/NICKjr/NYC: 3+ yrs copywriting/brand communication. Relate to a preschooler mindset & develop level. Excellent promo writing/org/comm skills. EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (2/23)
JOB OPENING: BUS DEV INTERACTIVE VIDEO /frixxer.com/interactivexml.com/NYC: Introduce new hyper-interactive video tech to agencies, ad servers & brands; neg. partnership deals; 3+yrs relevant exp. Resumes [email protected] (2/23)
JOB OPENING: SHOWRUNNER/NYC: Needed for home two construction shows. Must have recent construction show experience as EP or Showrunner. Please send resume to [email protected] (2/23)
JOB OPENING: SR ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP www.mtvncareers.com (2/19)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SPRING INTERNSHIP CREDITS ONLY: PR intern/Los Angeles: For award winning actress.6 months. unpaid, handling all faucets of PR press kits, appearances, keeping in touch with entertainment industry professionals. Contact [email protected] (2/26)
SPRING/SUMMER INTERNSHIP CREDITS ONLY: INTERN/ CG Animation studio Speakeasyfx/Westfield, NJ: needs detail oriented interns for TV show. Must know MS Office. Hrs are flex. Our website is http://www.speakeasyfx.com/ [email protected] (2/24)
SPRING/SUMMER INTERNSHIP CREDITS ONLY. START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (2/22)
Marketing agency Definition 6 tagged Rachel Conforti as Senior Marketing Communications Manager. Rachel will be based in New York and is charged with increasing the company’s awareness in the New York market. She will also have oversight on the company’s external and internal marketing communications. Rachel reports to Chris Thornton, CMO. Previously, Rachel worked for Tremor Media.
Rive Gauche Television announced a trio of staff changes:
- Marine Ksadzhikyan as VP/International Sales has an expanded role where she will now manage international territories including France, Italy, Benelux and South Africa as well as Scandinavia.
- Bryan Gabourie upped to Director/International Sales in charge of spurring the company’s sales efforts in Central and Eastern Europe, Asia and the Middle East. He will work closely with Marine Ksadzhikyan and Tomas Silva and report to Jon Kramer and David Auerbach.
- Julie Pifher promoted to Manager/Development and Acquisitions to assist with development, acquisition and marketing activities at the company.
Clay Spencer, VP/Scripted Series and Justin Levy, VP/Scripted Series will jointly head the scripted programming activities for MTV. Justin has been with MTV since 2008 and Clay recently joined the network having previously worked for the WB Network as VP/Drama Development.
INVISION, Inc. added three executives who will join the company’s team launching DealMaker/Crossroad or DMC, a new platform focusing on integrated ad sales and commercial operations. Charlane Hemphill joins as Senior Director/Product Management; Linda Hodgkins as Account Director/Client Services; and Marcy Vincent as Senior Product Owner. The three new hires will be based at INVISION’s Atlanta office.
New hi-def network MUSL TV, featuring entertainment programming dedicated to competitive performance, training and fitness, hired Bruce Luizzi as VP/Corporate Development and Sales and Denise Sanchez as VP/Events and Network Programming. Both appointments are effective immediately. Bruce is a former USC football star as well as a track and field athlete and most recently was VP/National Accounts for Valassis Communications, Inc. Denise is a champion competitive bodybuilder and founder of Fitness One-On-One, Inc., a personal training business.
Meg LaBorde Kuehn joins Kirkus Media in the newly-minted position of VP/Business Development.
Garrett English advanced to SVP/Executive in Charge, Music Production with MTV. In his new position, Garrett will continue to be the head production executive overseeing the network’s tent pole on-air programs, initiatives and special events. In addition, Garrett will continue in the capacity as one of the Executive Producers for the MTV Movie Awards, MTV Video Music Awards as well as the upcoming mtvU Woodie Awards. Garrett is also the lead strategic manager of production, development, talent, budgeting and negotiation of production talent agreements on behalf of these events. Garrett reports to Richard Gay, EVP/Strategy and Operations, MTV, and is based in New York City.
ITV Studios America welcomes Bruce Robertson as SVP/Creative Strategy. Bruce has worked for ITV Studios UK and International in London since 2004 as Human Resources Director and will relocate to the company’s Los Angeles office. In the States, Bruce will manage new content, brand and creative strategy and business advances for the company in the US though he will continue to work closely with creative directors in the UK and from his former office. Bruce will report directly to Paul Buccieri, CEO, ITV Studios America.
BrandingIron Worldwide (BIW) established a Latin Division named BIW Latin Division and tapped Martha B. Ruiz as Director/Business Development for this new unit. Martha joins from Bunkerhill Magazine where she was Ad Sales Director. In her new role, she will foster Latin partnerships and will be charged with increasing BIW’s roster within the national and international Latin markets. Martha reports to Alejandro Leal, the new Senior Director for the Latin Division. Furthermore, BIW’s general marketing unit named Brandon W. Ross as Director/Business Development to supervise national outreach and business partnerships. Brandon reports to Jorg Wallrabe, President/Owner.
George Callard appointed as SVP/Legal and Business Affairs with The Weather Channel Companies (TWCC). George takes on this newly-created role where he will offer legal and business strategy, support and counsel to the in-house group in charge of distributing TWCC’s content through cable, satellite and teleco operators and distributed content partners. Based at TWCC’s Atlanta headquarters, George reports to Jennifer Dangar, EVP/Distribution and Business Development.
WWE tagged Thomas Veit as SVP/Live Events to manage the Live Events department encompassing ticket sales, event marketing and booking. Thomas will report to Stephanie McMahon, EVP/Creative Development and Operations, WWE.
Jeffrey Wolf, Executive Vice President/US Syndication Sales for Sony Pictures Television has announced that after 18 years with the company, he will be leaving in early March. “It has been a privilege and an honor to work here (at SPT) where I was allowed to do my job, build important relationships and have the greatest experience of my life, which is a testament to both Steve Mosko and John Weiser. Steve & John, thank you for everything.” Jeff plans to use this time to concentrate on his family and hang out with his kids. Nicely done, Wolfie!
Si TV hired Marlene Braga as VP/Programming and Development and Sara Auspitz as Executive Director/Programming. Both positions are newly-created and report to Maria Perez-Brown, SVP/Programming. Marlene previously worked for HISTORY Channel and Sara was with TBS and Endemol USA.
Former Fuse Networks executive, Mike D. Neeves named VP/Program Scheduling with BBC America. Effective immediately, Mike will oversee all program scheduling activities for BBC America and BBC America On-Demand. He will report to Richard De Croce, SVP/Programming.
Lisa Hsia advanced to the newly-minted role of EVP/Bravo Digital Media up from SVP of Bravo Digital Media, a position she has held since November 2005. Lisa will continue to supervise Bravo’s digital assets including Bravotv.com and TelevisionWithoutPity.com in addition to Bravo’s emerging media efforts encompassing wireless, interactive TV, apps, gaming and multi-platform programming. Lisa is based in New York.
Publicity executives Aimee Gautreau of Gautreau Inc. and Michele Wallace lately of Mega Media Worldwide jointly established go2media. The New York City-based entity will concentrate on entertainment and lifestyle media relations.
Beginning February 23, Bill Bellis tapped as Chief Meteorologist for WFLD/Chicago where he will anchor weather reports for the station’s weekday newscast, FOX Chicago News at 9p. Bill joins WFLD from KNXV/Phoenix where he was Chief Meteorologist for the last eight years.
Shankly Productions added Brad Lipton as VP/Acquisitions and Development in charge of purchasing completed television series and specials to be licensed worldwide via Shankly’s distribution division. Brad will dually report to David E. Brenner, EVP and Leon Logothetis, CEO. Previously, Brad served as a Creative Executive at 44 Blue Productions.
FOX elevated three development executives: Suzanna Makkos and Marcus Wiley both upped to SVP/Comedy Development to equally manage the network’s comedy development efforts in live action and animation genres. Terence Carter promoted to SVP/Drama Development to oversee FOX’s drama development efforts and staff. All three will report directly to Kevin Reilly, President/Entertainment.
Larry Lieberman joined SocialVibe (SV network) as CMO where he will head the company’s worldwide marketing activities by spearheading engagement advertising campaigns for large global brands.
Allison Page elevated to SVP/Programming at Food Network and Cooking Channel. In her new role, Allison will continue to manage current daytime and primetime shows as well as oversee programming teams. New duties for Allison include development responsibilities for both networks.
London-based production unit Monkey was recently acquired by NBCUniversal and also hired Sarah Dillistone as Executive Producer to head its reality projects. Sarah joins after being series producer for the show The Only Way is Essex.
Complex Media Network, the entertainment and lifestyle portal targeting men 18-34, added Luke Blaser and Lara Kelley as Account Directors in the company’s sales department. Luke, who joins from USA Today will concentrate on consumer electronics and gaming categories while Lara, joining from MTV.com, will manage entertainment. Both will report to Moksha Fitzgibbons, VP/Sales.
Independent music publisher, Imagem Group named Natasha Baldwin, Group VP/Synchs and Creative Services as a full Board Member.
Later — John
John Cox for Cynopsis: Classified Advantage
[email protected]
02.22.11
Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]
Member of Interactive Advertising Bureau (iab)
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