Tuesday, February 15th, 2011

Cynopsis: DIGITAL


Good morning, it’s Tuesday, February 15, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

After announcing its new arrangement with Nokia, Microsoft unveiled a number of new features coming to the Windows Phone 7 platform later this year that will include copy and paste functionality (the lack of which was a major knock on the initial version) Twitter integration with its address book, improved multitasking and support for Office docs in the cloud. Meanwhile Nokia CEO Stephen Elop, a former Microsoft employee and the first foreigner to lead the Finnish company, is facing sharp criticism (and a precipitously drop in stock price) for tying the company’s smartphone fortunes to Microsoft, despite the deal’s short-term economic benefits. (Like Google, Microsoft will play a fee to get its platform on each Nokia device.) Nokia has struck out so far in the smartphone race, losing more than 10% market share to fall below 30% globally during Q4 2010.


Conde Nast is preparing Android versions of The New Yorker and Wired for release later this spring. The e-magazines will be designed for the Motorola Xoom, designed to run on Android’s Honeycomb operating system and scheduled to go on sale on Feb. 24. Both magazines are already available for the iPad but Apple does not permit publishers to bundle digital and print subscriptions.


Social gaming giant Zynga is seeking about $250 million in new funding in a deal that would value the start-up at between $7 billion and $9 billion, reports the WSJ. The company’s valuation was pegged at $4 billion when it issued new stock last April.
Following its recent purchase of the recommendation engine Surphace from AOL last month, content discovery platform Outbrain announced a third round of $11 million in funding from investors including Carmel Ventures, Gemini Israel Funds, GlenRock Israel, Rhodium and Lightspeed Venture Partners. The company provides related links widgets utilized by a number of online publishers including USA Today, iVillage, The LA Times and Slate.


Programming guide and metadata specialist Rovi Corp. is announcing a deal with shopping monetization company Delivery Agent to launch a new contextual commerce application to be served up within Rovi electronic guides and in a few months, internet-connected televisions and Blu-ray players. (Rovi completed an integration deal with Samsung and is currently in talks with other CE manufacturers.) T-shirts, bobbleheads or advertiser-sponsored merchandise will be promoted through click-on banners and contextual ads that show up next to their related programs and consumers who click using their remote will be driven to online storefronts to complete the transaction using Delivery Agent’s TV Wallet solution.
Video ad network Tremor Media officially announced the acquisition of mobile video ad platform Transpera for an undisclosed amount, as first reported by TechCrunch earlier this month. The deal will enable Tremor to package ad placements across both online and mobile platforms.
Brand-oriented mobile ad network Greystripe has spread its wings to European markets, announcing new partnerships with a number of Europe-based ad networks including Hi-media Advertising, madvertise and Mobile Ventures.


Satellite operator EchoStar Corp. announced it is purchasing satellite internet services provider Hughes Communications in a bid to improve data and video transport capabilities over its network. The deal is valued at $2 billion including the assumption of over $600k in debt, which EchoStar will refinance. The purchase, expected to close later this year, comes a month after EchoStar acquired the assets of adaptive streaming specialist Move Networks.
Sorenson Media and Kulabyte have partnered to create a cloud-based live video encoding solution which provides the ability to seamlessly connect VOD encoding of live streams entirely using scalable servers and software. The “Squeeze Live” system begins with an onsite encoder before being sent to the cloud for encoding in real time into multiple formats and bit rates, optimized for playback on TV, PCs or on a broad range of mobile devices.
Envivio is introducing the third generation of its 4Caster C4 live encoder/transcoder for Mobile TV, Internet TV and IPTV services this week at Mobile World Congress. The update nearly doubles the unit’s processing power and is capable of supporting twice the HD channel density of its predecessor.


Online video viewing continues to rise dramatically in the U.S. as total streams increased by 31.5% and time spent viewing increased by 45% in Jan. from a year ago, according to Nielsen, whose new rankings placed DVD rental/movie streaming service Netflix in its top 10 for the first time. Netflix attracted 7.3 million video streamers in Jan., up 15% from the previous month, and ranked #5 it terms of total streams delivered for the month. Hulu saw its monthly audience decline for the first time, but increased its total streams by 3.3% to 813 million for the month.
Top Online Video Brands by Unique Viewers (January 2011, U.S.)
Video Brand                 Unique Viewers (000) MOM % Change in Viewers
YouTube                         112,764                      -0.8%
Facebook                          32,328                      2.0%
VEVO                                32,230                         N/A
Yahoo!                              25,511                      2.5%
MSN/WindowsLive/Bing        17,285                     26.1%
Hulu                                 11,924                      -4.9%
CollegeHumor Network         10,020                    -2.4%
AOL Media Network              9,236                    -4.5%
Fox Interactive Media          7,597                       1.6%
Netflix                               7,394                     15.6%
Source: The Nielsen Company
Top Online Video Brands by Total Streams (000) (January 2011, U.S.)
Video Brand                   Total Streams (000) MOM % Change in Streams
YouTube                            8,460,419          -2.6%
Hulu                                     813,169           3.3%
VEVO                                   346,764            N/A
MSN/WindowsLive/Bing            246,675         36.3%
Netflix                                  200,223          37.5%
Yahoo!                                 186,606          7.6%
Facebook                              159,075         -1.5%
Nickelodeon Family & Parent     136,555          7.4%
Megavideo                            135,925          4.2%
MTV Networks Music               133,535         79.1%
Source: The Nielsen Company
The percentage of US audiences who watch professionally-produced TV shows online is expected to double from ’09 levels by 2015 as consumers “edge closer” to going over-the-top to rely on the internet for their multichannel programming, according to a new eMarketer report. In 2011 69.4 million adults will watch TV shows at least once a month through some type of internet connection, (connected TV set, computer screen or mobile device.) That number will approach 100 million adults, or 48% of all adult internet users, by 2015.
More than one third of U.S.-based physicians are now using online social networks for professional purposes, according to Kantar Media research. Doctors using such tools log onto their network sites an average of 230 times/year.


The Sony Ericsson joint venture unveiled a new phone/gaming hybrid device due out in March in select markets that adds calling to the PlayStation Portable. The Android Gingerbread-powered “Xperia Play,” named after its newest line of smartphones, will feature a 4″ touchscreen, a 5 megapixel camera and will be powered by a 1Ghz Snapdragon processor capable of 60 frames/second 3D mobile playback. Game titles that have already committed to the Xperia Play include EA’s The Sims 3, FIFA 10, GLU Mobile/Activision’s Guitar Hero and Gameloft’s Assassin’s Creed.
The Weather Channel has updated its free ad supported app for Android to include several new features including voice-powered search, type-ahead functionality and an all-new navigation bar along the bottom of the screen providing one-click access to saved locations, current conditions, forecasts, maps, video and settings.
Earth Networks’ WeatherBug is out if front with a new mobile app optimized for the Android Honeycomb OS, including better graphics, HD quality video and a newly redesigned interface. The new app also includes an in-device barometer measuring atmospheric pressure.
Discovery has teamed with Hive Media to launch a new Facebook Game around The Deadliest Catch, placing users in their own crab boat in the Bering Sea.


Mobile check-in service Foursquare, which says its English version is already being used in 200 countries, has now been translated into 5 new languages: Spanish, French, German, Italian and Japanese. (To change your language, simply update the default language in your iPhone, BlackBerry or Android phone settings.) The service, which rewards users with badges, insider knowledge and location-powered deals, turned the corner in 2010 from a fad to a media-powered phenomenon, thanks in part to huge support from cable networks. (MTV, Bravo and History are the three most popular Foursquare brand pages with over 100k followers each.) Co-founder and CEO Dennis Crowley shared some impressive up-to-date stats during his Mobile World Congress keynote yesterday: Foursquare now has 6.5 million users who perform 2 million checks per day. The service grew by over 3400% last year. The biggest Foursquare event to date? The Comedy Central Rally To Restore Sanity in Washington D.C. last Oct., attracting 30.5k on the spot check-ins.

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: PROJECT MANAGER/CORP SIZZLES, NIC CREATIVE ADV/Nickelodeon/NYC: 4+yrs Proj/Prod Mgmt exp in video production, Strng Org & Negotiating skills, TV spot prod exp EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (2/22)

JOB OPENING: DIRECTOR PACKAGED GOODS/Nickelodeon/NYC: 4+yrs Licensing/Marketing in CPG Industry, HealthBeau Cat exp A+, Strng Org/Comm/Negotiation/Presentation skills, EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (2/22)

JOB OPENING: SR RSCH ANALYST/DISCOVERY/NY: 2+ yrs exp Nat’l media rsrch from cable, brdcst, synd or ad agency; Nat’l Nielsen systems & data knwlg a must. Detail oriented/strong written/oral comm skills. www.discovery.com # 3024 (2/22)

JOB OPENING: VP, DIST MKTG/DISCOVERY/SS: dvlp & oversee implmnt of all DCI Ntwrk strgy; 8+ yrs exp Mrktg, sls &/or acct mgmt.; 5+ yrs client facing role; cable TV exp strongly preferred. www.discovery.com # 3240 (2/22)

JOB OPENING: VP, MTVN STANDARDS & PRACTICES/NICKELODEON/NYC: responsible for implementation of brand consistency & risk mngmnt for all Nickelodeon brands on all platforms. BA deg. pref’d. www.mtvncareers.com (2/22)

JOB OPENING: DIGITAL SALES PLANNER/NYC: High paced digital advertising music focused company. We are one of largest music centric companies on web. DIGITAL EXPERIENCE A MUST IN ORDER TO APPLY. Email resume: [email protected] (2/22)

JOB OPENING: WRITER, ONAIR CREATIVE/NICKjr/NYC: 3+ yrs copywriting/brand communication. Relate to a preschooler mindset & develop level. Excellent promo writing/org/comm skills. EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (2/22)

JOB OPENING: BUS DEV INTERACTIVE VIDEO/frixxer.com/interactivexml.com/NYC: Introduce new hyper-interactive video tech to agencies, ad servers & brands; neg. partnership deals; 3+yrs relevant exp. Resumes [email protected] (2/22)

JOB OPENING: SHOWRUNNER/NYC: Needed for home two construction shows. Must have recent construction show experience as EP or Showrunner. Please send resume to [email protected] (2/22)

JOB OPENING: SR ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP www.mtvncareers.com (2/19)

JOB OPENING: ACCT EXEC/Universal/NBC Sports/NYC:Maint/growth of existing biz. Dvlp new biz; focus on endemic clients w/in endurance/Olympic sport cats.; 5+ yrs AE/mgr media/brdcst; BA/BS req’d. Res: [email protected] (2/18)

JOB OPENING: RESEARCH ANALYST/(F/T)/CTAM/DC area: seeks FT Analyst to provide rsrch support & assist in study production. Description: http://www.ctam.com/collaboration/jobbankview.aspx. Email: [email protected] (2/18)

JOB OPENING: EDITOR/iNDEMAND/NYC:  HowardTV seeks editor/raw footage, 10-12 shows monthly + original productions/special projects. Show synopses. Bachelor’s +3 yr exp editing in TV/cable. Apply: [email protected] (2/18)

JOB OPENING: RESEARCH & ANALYTICS/iNDEMAND/NYC: Qualitative & quantitative research to support business objectives. Bachelor’s degree +4 yrs exp mngng primary & secondary research in media/entertainment. Apply: [email protected] (2/18)

JOB OPENING: COUNSEL/MTV NETWORKS LEGAL/NYC: handle bus/legal affairs matters across various MTV prgrmng srvces. J.D. & 3+ yrs exp of law practice at ent law firm. CERT, LICENSES, REGISTRATIONS  Apply: www.mtvnetworkscareers.com (2/18)

JOB OPENING: SR DIRECTOR, PROGRAMMING RESEARCH/MTV/NYC. 7 + yrs TV ratings research/data analysis; Expertise in research methodology, competitive TV landscape & industry trends; B.A req. EOE/M/F/D/AAP apply mtvnetworkscareers.com (2/18)

JOB OPENING: DIRECTOR DISTRIBUTION/Hallmark Channel/New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ www.hallmarkchannel.com (2/18)

JOB OPENING: VP,  LEGAL AFFAIRS/MTVN/NYC:  Draft/negotiate agreements re: dist of broad portfolio of basic cable prgrmng srvcs & related content offerings. 8-10yrs in-house or law firm exp req’d.Apply: www.mtvnetworkscareers.com (2/18)

JOB OPENING:  REGIONAL MGR, SALES MKTG/NCC Media/LA or NY:  write strategic presentations and effective collateral to support ad sales and business dvlpmnt teams. Apply: nccmedia.com/careers or send resume to [email protected] (2/17)

JOB OPENING:  SR PRODUCER, ONAIR PROMOS/Nickelodeon/NYC. 5+yrs Wri/Prod exp & 3+yrs OnAirPromo exp TV, Exp w/LiveAct shoots, Strng Grphx knwlge, Strng Knwlge NICK brand/popculture EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (2/17)

JOB OPENING:  AD SALES ASST DIR RESPONSE/GMC Cable/NY: We are seeking a recent grad w/ previous ad sales/advertising internship exp to asst the direct response & pd prgrmng dept. Strong Excel & multi-tasking a +. Apply: [email protected] (2/17)

JOB OPENING:   ASSOC DIR, BROADCAST MKTG/MSLO/NYC: Direct sales mrktng efforts/branded ent for TV/radio supporting corp rev goals. Req exper: 6-7 years at broadcast network in sales mrktng or nat promo dept. [email protected] (2/17)

JOB OPENING: DIR, ADMIN/MTVN Legal/NYC: Asst SVP, Admin. Prepare/dist guild related contracts. 2-4 yrs bus. admin or ent indexp req’d. BA deg Bus Admin req’d. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (2/17)

JOB OPENING:  MGR STRATEGIC MKTG & DIGITAL/NYC:  Resp. for all stages of strategic dvlpmnt & execution of revenue generating, digital/multi-platform integrated solutions, online, mobile & emerging platforms. nbcunicareers.com req#987 (2/17)

JOB OPENING:  ACCT EXEC/TV Guide Mag/Chicago: Exp/contacts ent media, pharma, & packaged goods.Increase existing bus, generate new ad rev, dvlp strategic plans, negotiate rates &schedules. Apply to [email protected] (2/17)

JOB OPENING:  TV SYND ACCT COORD/NYC: LOA’s/ Contracts/Sig. Follow Up/Fully Executed. Prepare sales presentations TV & Cbl ntwrks. Strong PC/MSO, Excel & Ppt, verbal & written comm. skills. More info & resume to: [email protected] (2/16)

JOB OPENING:  LONG TERM CONTRACT POSITION/CROSS PLATFORM MEDIA PROD ASSOC/NBC/NYC:  Dvlp, edit & upload of editorial content to online & interactive platforms to support MSNBC produced shows. Apply to:  [email protected] (2/16)

JOB OPENING: ACCT EXEC/GolTV/LA: Develop, present & sell on-air proposals, grow existing business & develop new bus. Meet w/ & service clients, Must be a self starter, media/brdcst exp, 4yr deg. [email protected] (2/16)

JOB OPENING: FREELANCE RESEARCH ANALYST/GolTV/MIAMI: Collect, evaluate and report ratings data. Must be proficient with Nielsen and Simmons systems. media/brdcst exp; 4yr deg. [email protected] (2/16)

JOB OPENING: MKTG MGR/GolTV/MIAMI: Asst VP on creating, implementing & exec. mktg strats. Create multimedia campaigns for consumer branding & Ad & AF sales. Bilingual, media/brdcst. & social media exp a +. 4yr deg. [email protected] (2/16)

JOB OPENING:  SPECIAL EVENTS MGR/MTV NETWORKS/NYC:  Mng small/medium sized events. 5-7 yrs of proven success in event mngmnt.  Good oral/written comm skills. Travel/wknd & evening ability a must.  Resume:  www.mtvnetworkscareers.com (2/16)

JOB OPENING:  PROMOTION COORDINATOR/iNDEMAND/NYC: Track movies/events/sports for On-Air Dept. Consolidate info as mktg/promotional planners. Bachelor’s + 1 yr exp in TV/movie environment. Apply: [email protected] (2/16)

JOB OPENING: VP DEVELOPMENT/LA based production company specializing in unscripted programming. Great opportunity w/ competitive salary. VP req’s 3+yrs exp. Res. and or bio with references: to [email protected] (2/16)

JOB OPENING:   SR MGR, MARKETING/NYC/Media Co: Marketing, advertising, promotions. Strategic, creative, tactical execution of consumer campaigns. Ad Agency Mgmt. Can juggle multiple projects. 5+yrs exp. [email protected] (2/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING/SUMMER INTERNSHIP CREDITS ONLY. START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (2/22)

SUMMER INTERNSHIP CREDITS ONLY:  SOCIAL MEDIA INTERN/Lunchbox Advertising/Culver City: Asst. Social Media Dept with all activities; hands-on w/ non-trad. agency; credit only; Inquire & apply to: [email protected]. Check us out at www.lbox.com (2/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:CAMERA OPERATOR/LA Based… ABC, E!, MTV, TRUTV Watch my reel at: http://www.youtube.com/user/KfulmerMr. I shot clip of the year “The Soup” 2010 “Dunka Doo Balls”. Contact email: [email protected] (2/22)

SITUATION WANTED:ADMIN ASST/ NYC :Professional, driven, well orgnzd administrative asst with7+ yrs exp in a corp atmosphere. Comfortable working in a creative, fast paced environment. Willing to travel. E-mail: [email protected] (2/22)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (2/22)

SITUATION WANTED:Experienced TV Producer with MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (2/22)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm.3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (2/19)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (2/19)

SITUATION WANTED: RESEARCH MGR/NYC: Need data turned into dollars? 10+ yrs attracting advertisers, meeting client needs. Exp w/variety of systems (Nielsen, MRI) and metrics (Live/C3, reach). E-mail: [email protected] (2/18)

SITUATION WANTED: ON-AIR PROMOTIONS/TRAFFIC MANAGER/Austin, TX:  5+ yrs exp including launch of a network.  Masters Cert. in Leadership.  Passion, drive, and organization.  Contact [email protected] (2/18)

SITUATION WANTED : SALES CLOSER in TV, FILM & MEDIA/ NY: 7+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ strong Rolodex of clients, sharp professional – email [email protected] (2/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/17)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (2/16)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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