Tuesday, December 4th, 2007


The only global multiplatform video content marketplace in the US

Can you afford not to be there?

8000+ top media execs, 76 countries, 3 days of buying and selling, 350+ globally recognized exhibiting companies, 1500+ content buyers. That’s NATPE ’08. If you’re involved in creating, funding, licensing or delivering video content of any duration, on any subject, for any platform then you should make NATPE ’08 the very first entry in your 2008 schedule of must-attend events.

Cynopsis: DIGITAL


Good morning, it’s Tuesday, December 4, 2007 and this is your first early morning digital briefing. 

ABC‘s 10 owned and operated stations relaunched their web sites featuring a brand new 16×9 format Flash media player developed with WPP Digital subsidiary Schematic. The player allows users to scroll through the top local stories, integrating video, text, graphics and ads in a multimedia format, encouraging users to leave comments on each story or share them via Digg or Del.icio.us. Links to ABC primetime and ABC news video programming remain on the home pages, but local news now takes front and center. Sites such as the WABC site in New York and the KABC site in LA are also offering video tours of the new features.


Bravo is building an interactive application into the fourth season of Project Runway, allowing viewers in select Cox, Charter, Comcast and Time Warner digital cable systems the chance to answer trivia questions and vote for their favorite designs using their remote controls. The trivia and polling overlays, powered by Navic Networks, will utilize an open standards format built to scale nationally and accommodate measurable in-program sponsorship opportunities. 
CBS Television Distribution‘s online localized talent show Big Shot is set to launch Feb. 4, 2008 on local affiliate sites representing 60% of the country including the sites of WCBS/NY, KCBS/LA and WBBM/Chicago. Local aspiring actors, singers, models and other talent submit videos to their local sites for a chance to be flown out to Hollywood to land their dream job. Local stations have agreed to promote the show on air and online in exchange for selling local sponsorships.
News Corp.’s Twentieth Century Fox studio is in talks with Apple to distribute new and back catalog movies via iTunes, reports Pali Capital’s Rich Greenfield, with a deal expected to be concluded by early next year. So far Disney is the only major Hollywood studio to utilize the platform for day and date releases with Paramount, Lionsgate and MGM distributing some catalog titles.
AOL has relaunched its African American-themed Black Voices site with an increased focus on news, editorial content and community features. The site ranked #1 among Black-targeted sites in terms of unique users in October, according to ComScore Media Metrix, averaging 4.3 million uniques for the month.
USA Network launched the USA Character Game Lounge, a mecca for casual gamers that integrates the popular WeeMee avatar into the games. (WeeMee is the personal avatar from the WeeWorld social networking site.) The site has 6 casual games up and running already with plans to double the offerings next year through original development and licensing deals.
National Geographic Channel launched its first dinosaur-themed microsite, ngcdinos.com, to coincide with the premiere of Dino Death Trap and Dino Autopsy on Dec. 9. The site features interactive content, exclusive videos and games.
THQ Inc. division Valusoft licensed the rights to develop a console game for Xbox 360 and PlayStation 2 based on Merv Griffin’s Crosswords gameshow. Hasbro also signed a deal with the show’s distributor Program Partners to create a home board game for the show.


CBS signed a deal with Delivery Agent to make show-related merchandise worn or used by characters in CBS primetime shows available on SeenON.com. “Shopisodes” for CSI, CSI Miami, Amazing Race, How I Met Your Mother and Survivor: China are planned. Video clips enable the user to click directly on products that can then be purchased directly from the site. CBS has also completed a redesign of its retail site CBSstore.com.
Reelzchannel premieres a new series called Movie Mob today at 6:30 ET/3:30 PT, described as “the first user generated TV show powered by video bloggers.” G4 Attack of the Show technologist Layla Kayleigh hosts a collection of cyber reviews submitted by armchair film critics from across the country.


Tivo took another step toward integrating its DVR service with the web, this time allowing subscribers access photo sharing tools from Photobucket and Google’s Picasa service. High resolution photos can also be viewed on televisions in the HD format.
It seems neither Comcast nor Time Warner Cable will be participating in the FCC’s 700 Mhz wireless spectrum auction.


Cross platform communications and marketing firm Real Time Matrix introduced a new online marketing tool called Vortex, linking brands with relevant content via a customizable desktop console. The player embeds video, audio or text based ads alongside news, sports, entertainment and lifestyle content. Major League Soccer and Social Media Today have deployed the tool so far.


The hit Disney Channel series Hannah Montana landed in the top spot in Ask.com’s list of 2007’s most popular television show searches. Animated shows Family Guy and SpongeBob SquarePants rounded out the top 3.
Ask.com’s Top Television Show Searches of 2007
1.       Hannah Montana
2.       Family Guy
3.       SpongeBob SquarePants
4.       WWE
5.       American Idol
6.       Big Brother
7.       Gilmore Girls
8.       South Park
9.       Charmed
10.     Grey’s Anatomy
Thirty-five percent of U.S. tweens (ages 8-12) have their own mobile phone, according to a new report from Nielsen. Another 20%-21% of tweens have used text messaging, ringtones and answer tones. They also spend less time than their teen counterparts online – 48% spend less than on hour per day on the net. When they are online they tend to be emailing or playing games.


Dina Roman joined Scripps Networks Interactive as SVP, overseeing national ad sales and marketing for Scripps lifestyle sites in the home, food and living categories. She will report to Jeff Meyer, head of Interactive Sales for Scripps Network Interactive.
BrainPOP upped Nadav Kadar to SVP, overseeing company administration. Nadav served previously as VP/New Products and International Markets at BrainPOP. He will continue to supervise the development of new products and the expansion of current products into new markets and languages.
PrizeLogic named Keith Simmons as President and Managing Partner, based in the company’s new office in Southfield, Michigan. Keith was formerly Chief Revenue Officer for Tampa-based Triad Digital Media Services. 


Martin Scorsese has created a masterpiece in a format that definitely has legs in this age of digital video and DVRs. His cinematic advertorial for Freixenet’s Carta Nevada Reserva champagne is really a love letter to Alfred Hitchcock, presented under the guise of a mysterious never-produced scene from the Master of Suspense. The lighting, costumes, music and pacing are spot on.
Thanks to: Kathy Fennessy The Stranger Seattle, WA.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: INVENTORY ANALYST /BET, NY: 1-2years experience in sales or traffic; strong analytical skills;Dealmaker,VCI, Excel experience preferred. Email resume to: [email protected] (12/11)

JOB OPENING: PROJECT MGR/HBO.com/NYC: Manage planning and execution of online projects/scope, budget & time tracking, and stakeholder mgt/3 yrs interactive exp as PM. Apply: http://www.timewarner.com/corp/careers , Req: 86605. (12/11)

JOB OPENING: AFFIL MKTG MANAGER/qubo/NYC: Manage/execute mktg efforts for affiliate launches, campaigns and trade shows. Prefer 3+ yrs exp, some travel. Send resumes to [email protected]  (12/11)

JOB OPENING: ON AIR MKTG COORD/USA NETWORK/NY: PLAN’G/SCHED’G SECONDARY EVENTS, NBCU BARTER COORDINATION. 1+ yrs exp mktg, adv, or related field. Strong database skills for content mngmnt/scheduling. Res: [email protected] (12/11)

JOB OPENING: NAT’L TV REP – PROG DEPT NYC: High visibility. Deal w/TV nets & syndicators. Good analytical, problem solving & comm. skills. Multi-tasker w/strong writing & math. 1 Yr related exp or recent media grad. [email protected] (12/8)

JOB OPENING: RESEARCH SALES MGR/NY (tivo651): 5 yrs research sales exp /Aggressively pursue & close bus. to meet/exceed quarterly revenue goals. Visit http://www.jobvite.com/CompanyJobs/Job.aspx?j=o7K9VfwF&s=Cynopsis for job desc (12/8)

JOB OPENING: DIR AD SALES RESEARCH/Vh1/NY: Detail-oriented, proactive; provide sales research, materials, create estimates, analyze rtg data. Expert w/Nielsen,  MRI, etc. 8+  yrs Na tl’ TV Rsch. EOE/M/F/D/AAP. Apply mtvncareers.com (12/8)

JOB OPENING: NETWORK BUYER/ NATIONAL TV & SYNDICATION/Initiative/NY: 2-3 yrs. Network TV buying experience. Supervise 3 assts. Knowledge of Donovan (DDS) or similar. Resume to [email protected], subject “Network Buyer” (12/8)

JOB OPENING: SALES ASST/CABLEVISION/Woodbury, NY:  2+ yrs exp in mrkt, adv or bus related field.  Assist VP and Sales team. Strong Excel and Powerpoint skills. See full posting and apply to www.cablevision.jobs req 4906BR (12/8)

JOB OPENING: AD SALES OPERATIONS COORD/National Football League/Culver City, CA: Resolve client issues & work w/ Technology and Product teams to insure that all advertising meets pre-defined guidelines. Submit res to:  [email protected]  (12/7)

JOB OPENING: ACCOUNT DIR AFF SALES/A&E TV/NY: Manage distribution & revenue growth for all AETN products. Lead person in NY Office. BA/BS, 5 + yrs affiliate sales exp at cable or broadcast net. Apply: www.aetn.com/careers.html (12/7)

JOB OPENING: MGR, TECH SVCS/HBO/NYC: Involved in tech aspects of content acquisition, troubleshooting, fixing content issues. Req: TV, post-prod or pre-production bkgrd, knows film elements, min 3-5 years exp. Res to: [email protected] (12/7)

JOB OPENING:  RESEARCH ANALYST/Rainbow Media/AMC/NY: 2+ yrs cable res exp. Support Corp, Sales, Affil, Prog& Mktg team w/data collection & analysis. Nielsen, MRI a +. Rez www.cablevision.jobs ref #4809BR (12/7)

JOB OPENING: COORDINATOR, PRICING & PLANNING/G4-Comcast Networks/NY: 1+ yr industry exp; Resp for tracking inventory, assist in training, process MSA posting & supporting sales staff. Contact [email protected]   (12/7)

JOB OPENING: COORDINATOR, PROGRAM PLANNING & ACQUISITIONS/E! Entertainment: See full job description and apply online http://tbe.taleo.net/NA6/ats/careers/requisition.jsp?org=ENETWORKS&cws=1&rid=171 (12/6)

JOB OPENING:  DIGITAL PLANNER/History/A&E Chicago: Create digital sales proposals, steward accts, service orders & client needs, acct maintenance, assist in presentations. 2 yrs digital plnng exp. Apply: www.aetn.com/careers.html (12/6)

JOB OPENING: MGR, SALES RESEARCH/Disney/N. Hollywood: 5 yrs + Media/Online research supporting online ad sales. Exp working w/ mult 3rd party rsrch tools. APPLY: www.disneycareers.com search for JOB ID: 132016 (12/6)

JOB OPENING:  MARKETING COORD/Int’l Networks, CA: Collaborate/execute ad efforts for affiliate launches, campaigns and trade shows. Prefer 2+ yrs exp. Strong communication skills; Foreign language pref. www.comcast.com # 57147BR (12/6)

JOB OPENING: FOX NEWS/BUSINESS SALES PLANNER/DFW location:  Generate upfront/scatter plans. Handle all aspects of ongoing deal maintenance/stewardship, multi-tasker, detail oriented. Power Point a +. Email [email protected] (12/6)

JOB OPENING: DIRECTOR, MARKETING/Redwood City, CA: Seasoned marketing exec (7-10 yrs), strong background in media, pref cable TV. Comfortable with new technology. Reports to VP Brand  Solutions. Resume to: [email protected] (12/5)

JOB OPENING: PROD/DIR/Cablevision/Oakland, NJ: 2 + yrs prod exp. Copywriting skills.  Knowledge of non-linear systems incl AVID/Final Cut Pro. Know. of adobe software. See full posting and apply to www.cablevsion.jobs req 4902BR (12/5)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Brooklyn NY:  Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid NY DL.  See full posting and apply to www.cablevision.jobs req 4802BR (12/5)

JOB OPENING: PRESS MANAGER, COMM/NY/Bravo: Min 3-5 yrs exp/Communications support for Bravo programming and mktg initiatives. Must have consumer & trade PR exp. Strong press contacts. Apply to nbcunicareers .com job#759945. (12/5)

JOB OPENING: SR RESEARCH ANALYST TNT/TBS/COURT TV Ad Sales/NY: Research support/create sales positioning/presentations. Strong analytical/data interpretation/writing skills. 3+ yrs exp. Apply: [email protected] (12/5)

JOB OPENING: SUPERVISING PRODUCER/NYC: Oversee prod of a children’s animated series, inc. mngng day-to-day operations, guiding creative dir, & ensuring that project adheres to sched/budget. Apply:  [email protected] (12/5)

JOB OPENING: TRAFFIC COORD/SPT/NY: Responsible for commercial integration across all assigned syndicated properties. Must possess meticulous attention-to-detail to ensure proper scheduling of units. Res:  [email protected]  (12/5)

JOB OPENING: RESEARCH MNGR/ABC /Burbank: 3+ yrs exp. Syndicated research. Wrap Overnights/Sweeps/Galaxy Explr. Provide local sales pitches, ratings projections, and wide range of data/info. Apply at disneycareers.com REQ ID 118404 (12/5)

JOB OPENING:  ACCOUNT EXEC/ Ovation TV/New York: Immediate opening for 5+yrs exp professional. Heavy client/planning selling; seek new business/create marketing platforms tailored for client’s needs Apply: [email protected] (12/5)

JOB OPENING:  SALES EXEC/CableU/CT: Immed great opportunity for aggressive self-starter w/ knwldg of US cbl ntwrks, ind orgnzations & ad agencies. Prospect/close new accts. Online sales exp pref’d. Rewarding Comm. [email protected] (12/5)

JOB OPENING: ADMIN ASST/WE tv/NYC: Support programming execs & mgmt team with all admin needs. Handle phones, schedules,  travel, budgets, tape library, etc. Degree & Ent exp pref. res to www.cablevision.jobs ref #4860BR  (12/5)

JOB OPENING: RESEARCH DIR/Screenvision Cinema, NY: 8-10 yrs; Run sales research, strong know of resch resources, Nielsen exp req, prim resch exp plus, TV bkgnd pref, Mgmt Exp req. Submit resumes:  [email protected] (12/5)

JOB OPENING: SALES PLANNER/TV10s/NYC: For Closed Captioning & 10-second commercial sales: Create proposals, mkgds, manage adu, detail oriented. Power Point a +. Resume: [email protected] (12/5)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Dread networking? Not sure what to say? Hate going alone? You’re missing career opportunities!  For professional networking help – [email protected] (12/8)

SITUATION WANTED:  RENT $$$: Experienced reality producer w/tons of show ideas & NO time to develop them as I’m always working, needs a housing deal & time to develop/sell them. Your company wants ’em: [email protected] (12/8)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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