Cynopsis: DIGITAL

08/03/10

Good morning, it’s Tuesday, August 3, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

Product planners of Microsoft‘s Internet Explorer web browser initially wanted to design the software to make it easy for users to avoid being tracked by marketers online. But the company’s brass decided in the end such controls would make it harder for it to profit from ads, according to a WSJ report. (Current IE versions require users to turn on privacy settings that block cookies from being installed each time you boot up the software.) The story has the online ad industry on the defensive, at a time when legislators are considering whether or not it will be necessary to codify rules regarding online tracking. Microsoft also feels unfairly singled out by the piece, as all other competing browsers, apart from Apple’s Safari, follow the same practice. (The Journal focuses on IE partly because it is still the dominant browser; it has lost market share in recent years but still enjoys over 60% of the market.)
 

 
In one of the farthest-reaching retrans deals to date, CBS inked a 10-year agreement with Comcast securing retransmission consent of CBS TV stations on the MSO’s systems through 2020. The deal, which also includes linear and on demand carriage of Showtime’s full suite of networks, the Smithsonian Channel and CBS College Sports, will also bring Showtime content to Comcast’s newly-rebranded Xfinity TV TV Everywhere site for the first time, making it the first authentication-required site to feature both HBO and Showtime shows.
 
FOX announced it will begin delivering promotional and added show content for all of its prime time shows including Glee, Fringe and Lone Star via a new program dubbed Fox Codes. Alternatively known as quick response codes, (also used by CBS and several print magazines) the bar codes allow fans to access more info about FOX shows by snapping a picture of the code with their smartphone.
 

 
Capitol Broadcasting‘s Raleigh, N.C. station WRAL has created an interactive widget with News Over Wireless (NOW) that streams local news, weather and sports info to televisions equipped with the Yahoo Widget Engine, per B&C.
 
Internet and mobile video technology company Envivio has secured $15 million in a mezzanine investment from venture capital and banking sources. The company has recently expanded distribution channels and relationships with Ericsson in North America and Europe; Huawei in Asia and the Middle East; SeaChange in the United States and international markets; and Axcera and LARCAN in the U.S. and has introduced a new Over-the-Top television solution currently being used by Sezmi in the U.S.
 

 
Online marketing has become an essential part of the marketing mix for several product categories and marketers must carefully consider balancing online with other mediums to achieve maximum synergistic effect, according to a new study developed by MarketShare Partners released by the IAB. The paper concludes that marketers should:

• Carefully measure the impact and ROI of all investments both online and off
• Ensure that the mix incorporates an appropriate component for interactive advertising
• Match the media driver with the message
• Leverage unique aspects of interactive media, from far reaching to targeted and granular
• Choose search terms judiciously
• Utilize interactive channels as a source of info about your product

 
New York-based web video distributor blip.tv has developed a pre-roll ad unit that allows users to click to a remotely download a game demo to their Xbox console, per Ad Age.
 

 
Connecticut Attorney General Richard Blumenthal is at it again, this time looking into anticompetitive practices of eBook publishers Apple and Amazon. In letters sent to each company, he objects to agreements made with large publishers including Macmillan, Simon & Schuster, Hachette, HarperCollins and Penguin that give them “most favored nation” status.
 
Japan mobile phone giant NTT DoCoMo announced it will acquire the remaining shares of mobile software company PacketVideo it doesn’t already own from NextWave Wireless Inc for $111.6 million. (DoCoMo had already purchased 35% of PacketVideo in July 2009.) PacketVideo will become a wholly-owned subsidiary of NTT DoCoMo and will operate as an autonomous operation under current President and CEO, Dr. James Brailean.
 
In a sign of further consolidation in the CDN market, Content Delivery Network Limelight acquired Seattle-based video publishing and analytics firm Delve Networks for an undisclosed amount. Delve’s cloud-based platform, which includes hosting, encoding, management and ad components, will be folded into Limelight’s mobility platform and EyeWonder product offerings. The start-up plans to remain in Seattle.
 

 
Visitors (and residents) to Dubai and other United Arab Emirates cities will soon have to leave their BlackBerrys behind, as the country’s regulators have ordered telecom companies to block data access to the device over security concerns. The smartphone’s strict email security has been one of its chief appeals to the business community, but nations such as the UAE and India have voiced concerns they will be unable to monitor messages for national security reasons. BlackBerry maker Research in Motion issued a statement assuring customers that their data was secure.
 
Timed to coincide with the season finale of Real Housewives of New York City spinoff Bethenny Getting Married? on Aug. 5, Bravo has developed an iPad app that enables viewers to watch and interact with show. iPad users can utilize the app to order up full episodes from iTunes, view video clips, read blogs, share content on Facebook or Twitter or join the show’s Talk Bubble viewing party to comment on live broadcasts or participate in live voting.
 
Following the launch of the ABC Player and ABC News iPad apps, Disney’s ABC Family introduced a free “Chatterbox” iPad app that enables viewers to interact with each other and wrap about the network’s shows including Pretty Little Liars and Huge. ABC says the ABC Player app has now been downloaded over 950k times (yielding 6 million episode starts), while the ABC News app has been downloaded 200k times.
 

 
Meredith Corp. upped Consumer Magazines President Tom Harty as President, National Media Group. He replaces Jack Griffin, who has left the company to pursue another opportunity.
 
Former ABC Digital Media VP Alexis Rapo, who played a central role in many of the network’s digital firsts, will join Boston PBS affiliate WGBH as VP/Broadband and Interactive Media. She will relocate from LA to Beantown and report to WGBH President and CEO Jonathan Abbott.
 
Anne Zehren has been tapped as CEO of social shopping site Kaboodle, reporting to Kenneth A. Bronfin, President, Hearst Interactive Media, who oversees the division. Anne will succeed Manish Chandra, Kaboodle’s founder and CEO, who is leaving to pursue other opportunities. She joins Kaboodle from Common Sense Media, where she served as President and CEO.
 
Social gaming start-up Zynga has hired Allen & Co. investment banker David Wehner as its new CFO. He replaces Mark Vranesh, who becomes Chief Accounting Officer, reporting to Mr. Wehner.
 
NBC Universal Digital Studio has named former Cake CEO Tatiana Derovanessian as its new Executive Producer. She reports to Cameron Death, VP/NBC Universal Digital Studio.
 
Adam Maloney has re-joined Skinkers’ Technology Team to work on interactive apps for such clients as BBC’s iPlayer, American Airlines, the Premier League and P&G. Adam comes over from GMTV Kids where he served as Lead Architect and Developer.
 

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Due to the nature of the programming, the genres of sports, game shows and reality TV have elbowed their way to the forefront of interactive TV applications. Women-targeted network Oxygen experienced a significant uptick in viewing after hosting live social viewing parties around shows such as Bad Girls Club. OxygenLive parties, which pulled comments from Facebook, Twitter and other platforms, helped boost ratings by 92% for adults 18-49 and 109% for females 18-49 on the East Coast. Now Oxygen has decided to redesign Oxygen.com and OxygenLive adding Facebook “like” integration and other social features. And for the first time, the network will aggregate OxygenLive comments on the air during the premier of spin off Bad Girls Club Miami tonight at 9 pm. Image clouds will identify which cast members and content are moving the needle most among viewers and producers will sprinkle in teases about upcoming scenes. Viewers will also be able to watch some full episodes of Oxygen original shows on oxygen.com and via select wireless partners for the first time beginning tomorrow. Sell-through episodes will also soon be available via iTunes, Amazon, Xbox and Zune. Now for the bad news: the video player still features instant on – annoying to users and a disingenuous way to pump up video views for advertisers.
 
Clarification: Mark Malkoff, star of a new upcoming channel on My Damn Channel, was a former staffer for the Colbert Report but never wrote for the show. It should be funny stuff – Mark says he’s already taped pieces with Taye Diggs and Chevy Chase.
 
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]
08.03.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: DIGITAL MKTG MGR/NYC: Provide strategy & execution of digital mktg efforts (online communities, social media, partnerships) for digital ntwrks (qubo & ION Life) of ION Media Ntwrks EOE [email protected] (8/10)

JOB OPENING: ACCOUNT EXECUTIVE/OVATION/NY: Develop & mng new/existing accts. Excellent presentation + negotiation skills, solid agency/client relationships  5+ years media experience. Resumes to: [email protected] (8/10)

JOB OPENING: MGR BUS. OPS/ESPN Inc/NYC:Resp.for mgmt of ad sales support team. Min of 5 yrs exp. in ad ind.TV exp. Pref’d-dig. exp. a +. Strong analytical skills w/mgmt or supervisory exp. Resume: [email protected] EOE/M/F/D/AAP (8/10)

JOB OPENING: RSRCH DIR/SPOTLIGHT/PITTSBURGH PA: Comcast Spotlight: 10+ yrs related rsrch exp; excellent written and oral comm. skills; provide leadership & direction for rsrch team of 3; learn more at www.comcast.com/careers/ (8/10)

JOB OPENING: DIGITAL SALES AE/NYC: small TV Net sales group, 2-5 years sales exp in internet/digital req’d , build/create sales strategies & proposals , young adult exp a + , some travel to Chicago & LA [email protected] (8/10)

JOB OPENING: PUBLICIST /Fuse/NY: Support consumer/trade publicity efforts to gen awareness of Fuse brand. Write, pitch, & execute public relations plans & events. Min 2-3 yrs media rel. exp. Rez to [email protected] “Pub” in subj (8/10)

JOB OPENING: SALES ASSISTANT/THE HOTEL NETWORKS/NYC: 1+ Y.R. Related Media Exp; Organized, Detail-Oriented, Media Math Skills, Word, Excel, PPT Proficient, College Degree Pref, Resumes to [email protected] (8/7)

JOB OPENING: SR. AE/DISNEY INTERACTIVE NY: MUST have 5+ yrs DIGITAL/ONLINE sales + exceed $5mm goals annually. Email: [email protected] (8/7)

JOB OPENING: FORMAT PRODUCER-TEMP/Stamford: CT PROJECT EMPLOYEE–TEMPORARY Format Producer, History Espanol, fluent read write Spanish. Stamford: https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=76587 (8/6)

JOB OPENING: AD SALES TRAINING DIRECTOR/Fox Cable Networks/NY: Develop targeted training classes, programs, curriculum for sales systems & business processes. Must have ad sales training/systems bkgrd. www.foxcareers.com, ref FNG20482 (8/6)

JOB OPENING: NTWRK DIG. CONTENT/SOCIAL MEDIA COORD/ ATL: Provide online content/soc ntwking support for on-air prog.Online content & mktg in TV req. Exp w/ MS Excel/Word req.Online content Mgt. sys & Drupal a + Res: [email protected] (8/6)

JOB OPENING: CNS-MANAGER, TRAFFIC/Orlando, FL: Overseas the daily operations of traffic dept/checks logs for errors & communicates w/ ntwrk control/5+ yrs cable traffic exp/detailed oriented www.ecentralmetrics.com/url/?u=7440381166-208 (8/5)

JOB OPENING: WEB DEVELOPER/Hallmark Channel/Studio City: 3 years web develop. & database management. See full posting and apply @ www.hallmarkchannel.com (8/5)

JOB OPENING: SALES COORDINATOR/TV Guide/ NY: Excel skills a +, Organized, Strong comm skills, Work w/AEs/Planners/Sales/Traffic/P&P Marketing. Weekly allocations, deal maintenance, daily comm w/agencies. [email protected] (8/5)

JOB OPENING: DISTRICT REP/ABC Affiliate Rels/LA: Daily client svcs/operational support to stations; enforce netwrk guidelines. Track/record clearances. Min 1 yr exp; must know TV ntwk/station roles. www.disneycareers.com #255704 (8/5)

JOB OPENING: DIGITAL SALES/Scripps Networks/AE/NY: 2+ yrs Digital Planning exp a must. Manage & grow accounts, new biz development, strong Excel & PP. Full details at www.scrippsnetworks.com & select req. #’s 1748, 1749 (8/5)

JOB OPENING: RSRCH MGR/NY: Lead client rsrch needs across all media. 4-7yrs exp media rsrch ind. ad agency. Exc in Nielsen, MRI &/or qual rsrch. Apply: www.mediacomusa.com Click on “careers“ (8/5)

JOB OPENING: RESEARCH DIRECTOR/Miami, FL/Discovery LATAM/USH: 6+ yrs LATAM Programming Research exp a must. Strategic leadership in dev of creative approaches to position & differentiate portfolio.  [email protected] (8/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: GRAPHIC DESIGN/Embassy Row Productions/NYC: intern who is fast and talented with Photoshop or related software. Must receive school credit. Starts early September. Email resume/portfolio to [email protected] (8/7)

FALL INTERNSHIP CREDITS ONLY: Rainbow AD SALES, MARKETING/Woodbury, NY: Unpaid, must be able to get College credit, 2 openings. See full posting and apply to www.cablevision.jobs req id 10523 (8/7)

FALL INTERNSHIP CREDITS ONLY: Discovery Communications/NYC: Looking for bright, motivated for-credit interns working in Ad Sales/HR/ Talent/ Development/ Communications. Must be in SCHOOL. Start end of Sept. resume to [email protected] (8/5)

FALL INTERNSHIP CREDITS ONLY: Discovery Communications/LA: Looking for bright, motivated interns working in Ad Sales/ Public Relations/ Production/ Communications. Must be in SCHOOL. Start end of Sept. resume to [email protected] (8/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MULTIPLE AWARD-WINNING PROMO/PSA WRITER/PRODUCER AND CREATIVE DIRECTOR, SPECIALIZING IN KIDS FORMATS. OVER TEN YEARS EXPERIENCE. ALSO LIVE ACTION DIRECTOR. RESPOND TO [email protected] (8/10)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (8/7)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (8/5)

SITUATION WANTED: PA /NY: Recent tufts grad w/ tv prod, admin. & publish. exper., strong writing skills, work ethic & enthusiasm seeks entry-level TV job; also makes delic. cookies & good at carrying heavy obj. [email protected] (8/5)

SITUATION WANTED:  NEED A BUDGET DONE?? LINE PROD 10+ yrs. exp- Freelance budget work in all formats including 3D. Accurate budgets, Reasonable rates, fast turnaround 30 days unlimited revisions: email [email protected] (8/4)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (8/4)

SITUATION WANTED:  Hard working, self-starter PRODUCTION MANAGER/NY: with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (8/4)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (8/4)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
 

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