Tuesday, August 19th, 2008


The Cynopsis Foundation Charity Dinner and Auction in just 2 days!
RSVP to your invitation and reserve your tickets for this special night!

Auction Pre-Event Bidding Open until Midnight Wednesday: Dinner with Philippe or Alexandra … Family Portraits …
Tickets to Letterman, Conan and GMA … 173 year old bottle of Sherry from the USS Constitution …
Myrtle Beach Golf Getaway for FORE … NBA package … theatre tickets … so much more!
This evening is made possible through the support and generosity of our sponsors:
qubo, A&E Television Networks and Retirement Living TV

The Cynopsis Foundation Charity Dinner and Auction
August 21, 2008 – Chelsea Pier Sixty
www.cynopsisfoundation.org .

Cynopsis: DIGITAL


Good morning, it’s Tuesday, August 19, 2008, and this is your first early morning digital briefing.

The NBA is in negotiations to offer live streaming of local market games in time for the 2008-09 season, according to Sports Business Journal. Each team will get to choose how to manage video streaming, interactive TV and VOD telecasts of their games within their local markets by using geo-targeted blocking technology to prohibit out-of-market streaming. ITV applications are expected to include real-time scores and statistics, polling and multiple camera angles. VOD services will include replayed games and highlights packages. Getting all the various cable and satellite regional sports network rights holders to sign off on the plan will be quite a challenge. But it may be more plausible now given what the industry has learned about broadband coverage of events being additive rather than cannibalistic. 


News divisions continue to adjust their social networking strategies as they chase young politicos down on their favorite online hangouts. ABC News removed its U.S. Politics Facebook app and is preparing to launch a new project in the coming weeks while CNN and MSNBC are overhauling their presence on Facebook, notes B&C. Fox News is also preparing to update its Facebook page instead of turning to its sister site MySpace, reports The NYTimes. (Facebook users are “a little older and a little more sophisticated,” a Fox News executive is quoted as saying.) The new Fox News app will feature a video player allowing users to create shareable playlists and post their own videos.
PBS detailed NewsHour‘s online coverage for the Democratic and Republican Conventions:

  • Ray Suarez will anchor mid-day news summaries and pose viewers questions in video interviews with key leaders
  • Judy Woodruff and Gwen Ifill will file daily preview and summary video reports
  • Daily audio and video slideshows will highlight key moments and events
  • Twitter and Flickr accounts will contain live quotes, reactions and behind the scenes coverage

Gospel Music Channel launched a new minisite to honor Gospel Music Heritage Month coming in September, featuring web-exclusive performances, interviews and local event calendars.
Bravo’s Flipping Out has some well-heeled fans. During the show’s recent reunion special Jeff Lewis mentioned he wanted to auction off the portrait he commissioned of his housekeeper Zoila. Well here it is up on Bravo’s auction site (powered by seenon.com.) Bids are up to $8,550! (Net proceed go to Zoila herself.)  


Could the popular social music site Pandora‘s days be numbered? The Copyright Royalty Board’s dramatic increase in web royalty rates (from 8/100 of cent per track/per listener to 19/100 cent per track/per listener by 2010) will drive up Pandora’s expenses to the tune of $17 million this year, according to an interview with Pandora founder Tim Westergren in The Washington Post.
Social media start-up KickApps struck a new partnership with CDN Akamai to integrate the KickApps video player with the Akamai’s Stream OS video management system creating an out-of-the-box video solution for web publishers. KickApps’ drag-and-drop interface allows publishers to create, manage and program an unlimited number of custom online video players with a range of social media features. Akamai’s management system automates syndication and back end functions.


Senator Obama is attracting attention for his campaign’s new mobile site powered by iLoop. (Another way to reach it is by texting 62262.) The site is designed to increase awareness of Obama’s position on key issues and engage potential voters with video of Obama speeches, wallpapers, ringtones, etc. Opt in to receive SMS alerts for when something new is added. A viral “Tell-A-Friend” component is built into every page to encourage supporters to “share the hope.” Note: a reader wrote in to remind us that Barack Obama now has over 1.34 million supporters on Facebook (compared to 205,136 for Senator McCain.)


Gaming giant Electronic Arts withdrew its $2 billion offer to acquire Grand Theft Auto publisher Take-Two Interactive five months after it first announced its hostile takeover bid. EA claimed the economics of the deal no longer made sense this close to the holiday season. But the company claims it will continue to pursue private merger talks with the company.
The FCC announced plans to step up efforts to personally educate consumers on the Feb. 17 digital transition. The agency is launching a multi-city tour focusing on markets in which more than 100,000 households (or at least 15% of the households) rely solely on over-the-air signals for television. At least one commissioner will be there to attend town meetings, workshops and roundtables to get out the word and address concerns, beginning with an event scheduled in Anchorage, Alaska on Aug. 27.


To promote the release of season 2 of Dexter on DVD today Showtime launched a series of Rorschach-style inkblot tests to allow users to test whether or not they have the propensity to kill someone.


The web still trails TV as American’s main source of news with 57% of Americans watching TV news on a given day compared to 29% for online, according to the latest Pew Research Center news survey. Pew breaks news consumers into 4 categories:

  • Traditionalist (46%) rely heavily on TV news at all parts of the day and tend to be older, less educated and less affluent
  • More affluent Integrators (23%) use TV as their main news source but supplement it daily with online content, show greater interest in politics and sports than other segments
  • Net-Newsers (13%) voraciously consume blogs and online video. They’re affluent, well-educated, 58% male and display a strong interest in technology
  • Disengaged (14%) consumers expressed a general lack of interest in news. About 61% of this group was female and 69% completed high school or less

Other key findings from the survey include:

  • In spite of the increasing variety of ways to get the news, the proportion of young people getting no news on a typical day has increased substantially over the past decade – (34%) under 25 yrs. say they get no news on a typical day, up from 25% in 1998
  • 51% of Americans now say they check in on the news from time to time during the day, rather than get the news at regular times
  • Social networking sites are very popular with young people (65% of 18-24 year olds have a profile), but just 10% of users say they regularly get news from these sites
  • For the first time in 15 years fewer than half (46%) of Americans say the read a daily newspaper on a regular basis



Glam Media appointed former CEO of DoubleClick Japan Yukihiro Yamamura as CEO of Glam Japan based in Tokyo, the company’s latest international office. Yamamura-san’s most recent post was as CEO of Excite Japan, operator of popular women’s web portal Excite Women Japan. Glam hopes to launch a Japanese site by the end of the year.
Gregg S. Zegras has joined LifeMed Media company dLife as COO of its integrated media network, leading growth in the area of diabetes educational media and consumer product development. Greg most recently worked at NBC’s iVillage Properties, where he served as SVP/General Manager of the Digital Health businesses.


Indie web studio Generate launches its latest scripted show today, Republicrats, available over the next 11 weeks exclusively on MSN. The brainchild of comedian Sean Masterson (creator of Generate’s Home Purchasing Club,) the satire pokes fun at both politics and the UGC-fad of allowing audiences to make your decisions for you. Via integrations to Facebook, YouTube, MySpace and Windows Live Spaces viewers will be able to do anything from pitch themselves as Sean’s possible running mate to help him choose a perspective first lady. “You tell me – I’ll do whatever you want me to do,” he promises in the trailer. “Because I’m a people pleaser and you’re the people.” (He has a bit of Don Draper in him, doesn’t he?) For more satirical fun on achieving allusive internet fame check out Peter Blomquist and Jeff Wiens’ new Get Hit series, IFC’s 7th original web series. Takeaway tip from episode 2: “Make sure your budget is somewhere between $0 and $100 dollars.”

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:
Jason Cesare – 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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What would a year be without something new from Cyn opsis? Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]
www.cynopsis.com/toptier .

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: MANAGER, BUSINESS DEVELOPMENT/LOGO/NYC: 4+yrs wk exp w/n mngmt firm/investmt bnking/bus dev field. Prvn financial/org skills. Knwldg of LGBT ent and MBA A+. Apply www.mtvncareers.com EOE/M/F/D/AAP (8/27)

JOB OPENING: DESIGNER/ VH1.Com/NYC: 3+yrs flash design/animation skills. Prvn knwldg of VH1/design sftware & standards. Strng multi task/time mgmt skills. Create web sites/ exp dir to flash dev. www.mtvncareers.com EOE/M/F/D/AAP (8/27)

JOB OPENING: AD SLS TRAINER/Fox/NY: Create, document & train Sales Asst/Planners and P&P on business process curriculum and user information. BA/BS, 1-2 yrs exp in cable ad sales or P&P. www.foxcareers.com. (FNG13510) (8/27)

JOB OPENING: LICENSING ASSOC MGR/Classic Media/NYC: 2-4 yrs brand, character, ent lic exp; Manage licensee relationships & facilitate prod dev; Solicit new biz & close deals; Up on consumer trends; apply: [email protected] (8/27)

JOB OPENING: SR FINANCE ANALYST/IFC Entertainment/NYC: Budget, forecasting, analysis and planning. 5+ yrs finance exp in cable/TV/ent pref’d. BS/BA req’d. Apply to req ID 6590BR at www.cablevision.jobs (8/27)

JOB OPENING: AUCTION OPS MGR/Auction Network/Tulsa-OK: Managing & coordinating of live auction event broadcasts. 50% travel. 2-5 yrs’ PM exp + deg. Rez to: [email protected] (8/27)

JOB OPENING: DIR. AUCTION OPS/Auction Network/Tulsa-OK: Manage auction ops resources/staff; create/execute ops plans for live on-air events. 50% travel; deg + 5 yrs mgt exp/equiv ind. exp. Rez to: [email protected] (8/27)

JOB OPENING: ONLINE CLERK/Auction Network/Tulsa-OK: Clerical/technical suppt of online auctions, incl bidders; synch online w/live auctions; reporting. 50% travel; deg + 2-5 yrs ind. Exp. Rez to: [email protected] (8/27)

JOB OPENING: VIDEO EDITOR/Auction Network/Tulsa-OK: need 3 yrs prev exp, + extensive exp w/Final Cut Pro. Rez & demo reel to: [email protected] (8/27)

JOB OPENING: POST-PROD SUPVSR/Auction Network/Tulsa OK: Solid exp mngng entire output to 35mm, incl Digital Intermed; fluent in Final Cut Pro. 5 yrs+ exp in film/HD post-prod in mgmt role. Rez & any reels to: [email protected] (8/27)

JOB OPENING: OPERATIONS SPECIALIST/Nabet Daily Hire/NBCU/NY: Command integration of mult feeds from around country into new media services. 3 yrs exp. On-Air brdcst or streaming media envir. Apply: www.nbcunicareers.com #809725 (8/26)

JOB OPENING: RELATIONS MANAGER/iN DEMAND/NYC: Secure carriage, manage accts & relationships. Marketing bkgnd & min 4 yrs cable exp. 40% travel. Reply: [email protected] (8/26)

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JOB OPENING: PT BOOKKEEPER/Fast growing TV Prod Co/Phila: Strong knwlg of Quick Books. MS Excel/Word, strong acct reconciliation skills req’d. Solid refs. Ent. ind know how pref’d. Email: [email protected] (8/26)

JOB OPENING: MGR BIZ DEV/Fuse/NY: Research, analyze dvlp new biz opps to max rev & brand awareness. 5-7 yrs exp in music/media biz dev & strategy strong financial analysis & due diligence. Rez to [email protected] “MBD” in sub (8/26)

JOB OPENING: VICE PRESIDENT, ANIMATION MARKETING/Marvel/LA: support strategic & creative multi-platform brand management to further the success of Marvel’s animated TV/Film/Online/Digital efforts. Apply [email protected] (8/25)

JOB OPENING: SR. WRITER PRODUCER/SOAPNet/LA: Conceptualize, write/produce On-Air promos; 5+ yrs experience at network/cable in episodic drama promos; celeb news/gossip a plus. Apply: www.disneycareers.com Req ID 135332 (8/25)

JOB OPENING: DIR, ON-AIR SPECIAL PROJECTS/ABC Daytime/SOAPNet/LA: Devl hi-concept promos/image campaigns, On/Off air; BA degree + 6-8yrs exp cabl/netwk; current w/pop culture ages 18-39. Apply www.disneycareers.com Req ID 174260 (8/25)

JOB OPENING: BROADCAST OPERATIONS/NBCU/NY: Responsible for continuity and flawless execution of NBC network distribution. 5yrs exp. or BA/BS in related field Apply: www.nbcunicareers.com #823168 (8/25)

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JOB OPENING: FREELANCE RSRCHRS/Stamford, CT: Responsibilities incl: content & archival research, licensing and general production support. Knowledge of history a +. Email your resume to [email protected] Start 8/25. (8/21)

JOB OPENING: RESEARCH ANALYST/Fox/NY: Sales Research Fox Broadcast. 2+ yrs exp resrch/data analy cable/brdcast. Exp w/ Nielsen systems, MRI, Simmons or Scarborough, Str analytic sk. BS/BA. Please apply at www.foxcareers.com (8/21)

JOB OPENING: MGR SALES PLANNING /TV10s/NY: 2+ yrs media experience. Proficiency in Power Point, Excel required. Traffic exp a +. Resume to: [email protected] (8/21)

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JOB OPENING: ASST TO PRESIDENT/THE HOTEL NETWORKS NY: Key position w/ growing co. Strong verbal/written comm & PC skills. Creative &/or Prgrmng a +. Detailed & orgnzd, self starter, multi-tasker; Res to: [email protected] (8/20)

JOB OPENING: RESEARCH MGR/MUSIC CHOICE/NY: Support sales, mktg& prgmg across multiple platforms w/accurate & actionable research. BA/BS 6-8 yrs media rsrch exp req/2 yrs consumer/online rsrch strongly pref. [email protected] (8/20)

JOB OPENING: DIR, AD SALES/THE HOTEL NETWORKS (CHI): Strong leader; 8+ yrs natl media sales; OOH, VOD & Promo a +; Exc verbal & written skills; Proven sales leader w/ client & agency contacts; Res to: [email protected] (8/20)

JOB OPENING: MGR SALES PLANNING NAT’L TV GROUP: 2-4 yrs exp nat’l sales planning or nat’l TV buying. MS PP & Excel a +. Media math skills & excellent communication skills needed. Email Res: [email protected] (8/20)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: AD SALES, MKTG & BUS./FINANCE INTERNS/V-me (Nat’l Spanish-language ntwrk): Students send letters of interest/resumes: [email protected]. Pref given to bi-lingual candidates w/a working knwldg of Spanish. www.vmeTV.com (8/27)

FALL INTERNSHIP CREDITS ONLY: DBGroup.tv seeks energetic, proactive intern for rotating role with Production, Distribution, Sales, Mkting, & Ops. Great opp in digital media entertainment company. Send res.&cover letter to [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: Katz Media Group seeks MEDIA SALES/RESEARCH/MARKETING INTERNS for NY, LA, Dallas,&Boston offices. Exposure and valuable hands on experience in media rep industry. Send resumes to [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: PROD INTERNS (4)/Worldwide Biggies/Digital Ent Studio: Passion for Ent TV & Internet a must. Opp to work on projs ind or in group setting asst’g prod team. Res/cover telling us a little about you to: [email protected] (8/26)

FALL INTERNSHIP CREDITS ONLY: IFC Films seeks smart, energetic students to intern in its Marketing & Publicity Dept. You MUST be able to receive college credit. Email resume with a cover letter including availability to [email protected] (8/25)

FALL INTERNSHIP CREDITS ONLY: Oxygen/Bravo/DIGITAL RSRCH INTERN: Maintain ongoing analysis of digital properties, admin tasks, reports, presentations. Excel, PP & fast learner desired. 2-3 days, Fall ’08. Reply: [email protected] w/ res/cover (8/21)

FALL INTERNSHIP CREDITS ONLY: First Independent Pictures/LA:Mktg/Acquisitions internships. Great for students majoring in mktg, PR, comm. business, film, TV, new media. Now-Dec. Specs/apply: http://www.firstindependentpictures.com/contact.html (8/21)

FALL INTERNSHIP CREDITS ONLY: CT Film Center/Stamford seeks a business development intern who excels at research and has a passion for the gaming industry. Must be hard-working, proactive w/strong comm. skills. Apply [email protected] (8/21)

FALL INTERNSHIP CREDITS ONLY: Prod company seeks organized & energetic interns eager to gain experience in fast-paced environment. Responsibilities incl office, shoot, & post production assistance. Email [email protected] (8/21)

FALL INTERNSHIP CREDITS ONLY: IFC Films Fall 08 POST PRODUCTION INTERN: Responsibilities include assisting staff,attending trailer finishes,viewing screeners, & updating inventory. Credit Only. E-mail resume to [email protected] (8/21)

FALL INTERNSHIP CREDITS ONLY: Picture Earth LLC (NYC) seeks intern passionate about sustainability, public art & media for career-launching opportunity. For credit only (15 hrs/wk), pre-paid Metrocard provided. Resumes to [email protected] (8/21)

FALL INTERNSHIP CREDITS ONLY: Lightworks/NY: TV dist. co. needs CONTRACT ADMIN INTERN. Focus on rights mgt, prod. agts, sales licensing agts. Know contract law. LAW STUDENTS ONLY! Send resume to [email protected] (8/21)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: RESEARCHER, WRITER w/ 20 yrs. of promo & marketing exp. seeks part/FT projects. Former researcher for ENTERTAINMENT TONIGHT & WARNER BROS. Excellent communications, organization & people skills. [email protected] (8/27)

SITUATION WANTED: TV HOST: Los Angeles based lifestyle expert available for hosting and feature reporting jobs. Top notch credits from national shows. Enthusiastic, engaging, experienced. Video resume posted. [email protected] (8/21)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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