Tuesday, August 17th, 2010

Cynopsis: DIGITAL



Good morning, it’s Tuesday, August 17, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

House Democrats heaped criticism on Google and Verizon’s “industry centered” net neutrality plan on Monday, warning against “cable-izing” the internet and calling on the FCC to move ahead with its “third way” proposal to regulate broadband. Congressmen Ed Markey, Anna Eshoo, Mike Doyle and Jay Inslee outlined 4 priorities for the legislation, including reclassification of broadband as a Title II service, prohibiting paid prioritization, including wireless services in the regulations and warning against “managed services” exceptions that would create a loophole for content producers and distributors.


NBCU, Fox and Disney joint online video venture Hulu is preparing for an IPO this fall looking to raise more than $2 billion in funding, reports the NYTimes. Hulu is on track to more than double the $100 million it earned in revenue last year and is getting ready to launch a multiplatform subscription service for $9.99/mo.
Turner Sports-managed PGA.com delivered a record-breaking 4.8 million total video (live + on-demand) streams during the final round and playoff of the PGA Championship on Sunday. For four rounds of coverage, the site delivered a record 11.9 million total video streams (live + on-demand), a 250% increase over last year.
Yahoo UK began streaming ad supported highlights of Barclays Premier League soccer matches with support from such brands as Adidas, Heineken, BT and Sony Pictures.


Facebook kicked off its live streaming channel powered by Livestream, Facebook Live, on Friday with a live user-interactive chat with Ugly Betty star America Ferrera, who was plugging her new veteran-themed film “The Dry Land,” which she also executive produced. A series of widgets (a Player widget, Video Library widget and Chat widget) allow live shows to be streamed and interacted with on multiple pages simultaneously. 
Music blog network and subscriptions music service MOG launched a new online music editorial destination dubbed the MOG Music Network. The site, edited by former Flavorwire editor Andrew Phillips, aggregates news, blog entries and video clips from across the MOG network.
In game ad network IGA Worldwide announced it closed on a “significant” investment round led by T-Venture Funds, the venture arm of Deutsche Telecom.


The Must-Attend Event for Entertainment Marketers
September 13-15 – Hollywood, CA

600 Brand & Entertainment Marketers will be introduced to the newest opportunities the entertainment industry has to offer at RoadShow Hollywood. In addition to property reviews from all of the top studios, RoadShow provides the perfect blend of content, insights and first-class networking.

Be a part of RoadShow. Visit RoadShowHollywood.com and check out the attendees, presenter and registration information or call 310-275-2088.



Apple‘s newly launched interactive iAd service is a little slow taking off with only two of the program’s original 17 launch partners – Unilever PLC and Nissan – getting around to launching a campaign, reports the WSJ. One reason is that the control freaks at Apple are keeping a tight reign on the creative aspects of the platform, with mobile campaigns taking 8-10 weeks to pull off from gestation to launch.


India-based digital marketing conglomerate Ybrant Digital bought what’s left of search and email brand Lycos from South Korea’s Daum Communications for $36 million in cash.
Digital media transcoding company Telestream has acquired Grab Networks’ Anystream division for an undisclosed amount in a bid to strengthen its position in large-scale transcoding for online or VOD.


Facebook became the #3 most popular site to watch video online in July, according to ComScore attracting 46.6 million viewers, third only to YouTube (143.2 million) and Yahoo sites (55.1 million). Fox Interactive sites like MySpace had the most precipitous drop, falling from 41.5 million to 38.1 million viewers in a single month. While Hulu only ranked 10th in terms of viewers, (28.4 million), the site led the way with most video ads viewed (783 million impressions), reaching some 7.8% of the U.S. population. The top video ad networks in terms of potential reach were: ScanScout Network at 40.5%, BrightRoll at 39.4% and Break Media Network at 38.7%. The ave. video watched online was 4.8 minutes and the ave. video ad was 0.4 minutes. Video ads accounted for 9.8% of all videos viewed and 0.9% of all minutes spent viewing video online.
Top U.S. Online Video Properties by Video Content Views
Ranked by Unique Video Viewers – July 2010
Property                           Total Unique     Viewing Sessions    Minutes per
                                       Viewers (000)          (000)               Viewer
Total Internet : Total Aud.      178,148           5,234,655           882.0
Google Sites                          143,226           1,884,498           282.7
Yahoo! Sites                            55,107             238,322            28.6
Facebook.com                         46,571             166,186            18.3
Microsoft Sites                        45,558             219,149            40.2
VEVO                                     43,911             202,091            68.5
Fox Interactive Media              38,136             164,760            27.2
Turner Network                       33,442             107,793            25.3
Viacom Digital                         30,715              70,617            44.8
Disney Online                          28,475              64,104             6.0
Hulu                                       28,455             153,845           158.0
Source: comScore Video Metrix                                                    
Traffic from the explosion of smartphones and other connected mobile devices will expand data traffic by a factor of 30 in the coming years, meaning that offloaded data will expand 100-fold by 2015, according to an alarming new study from ABI Research. About 16% of mobile data is diverted from mobile networks today, but that is expected to increase to 48% by 2015. Several approaches and technologies will play specific roles in relieving network congestion, including better compression, Wi-Fi, femtocells, mobile content delivery networks and media optimization.


Recognizing that the iPad is a perfect companion for the TV junkie, TV Guide Digital has launched its own free iPad app developed with Roundbox featuring a customized programming grid, social features and entertainment news and editorial from TVGuide.com. The app makes it easy to share what you’re watching by integrating Facebook and Twitter buttons in with the listings grid. Premium network Showtime is the exclusive launch sponsor. TV Guide says over 1.3 million iPhone/iPod Touch users have downloaded its listings app.
An elegant TV discovery engine/sharing solution for the iPhone is Tunerfish‘s new iPhone app, which also allows you to share what your watching via Facebook or Twitter (simply touch the I’m Watching button and choose from a pull down menu of programs) and see what shows are trending up and down among your friends. Tunerfish, also in the works for the iPad, was developed by the team that built Plaxo, acquired by Comcast in 2008.
G4 extended its mobile brand to Android with a new free app featuring gaming news, trailers, reviews, tricks, cheats and video clips from G4 shows.


Former top creative executive David Madden has been named President of Fox Television Studios after overseeing development of such shows as USA’s Burn Notice and FX’s The Shield. He replaces Emiliano Calemzuk, who resigned last week to become chief executive of the U.S. arm of UK-based production studio the Shine Group.
Cameron Death
has been upped to SVP/GM of NBC Universal Digital Studio, which creates and distributes original digital content for advertisers across multiple NBCU platforms. Cameron will continue to report to Vivi Zigler, President, NBC Universal Digital Entertainment.
MTV Networks veteran Friday Abernethy has been named EVP/Affiliate Sales and Marketing for TV Guide Network, effective immediately.
Michael Grover and Cindy Slocki have joined the marketing department of Discovery’s new The Hub network both reporting to Greg Heanue, VP/Marketing and Promotions. Michael has been named Director, Consumer Marketing and Cindy joins as Director, Integrated Marketing Solutions.
Online video platform OneScreen has hired Biff Burns for the newly created position of VP/Sales and Marketing. Biff came from direct response TV ad agency Mercury Media and will be based in the start-up’s Boston office.


Social gaming companies are the hottest online properties at the moment with the big studios like Disney (which snapped up Playdom for up to $763 million) and EA (which gobbled up Playfish for up to $400 million) rushing to make sure they have one before they’re all gone. Of course the big tuna in the space is Farmville creator Zynga which, with the hiring of Owen Van Natta, seems destined for an IPO. England-based online and social gaming company Zattikka, purveyor of addictive little games like Saucer Panic, recently secured $5.5m in funding through its parent company Expedite 5 and has added a new executive of its own to its ranks. (Former UK Head of Business Development at Amazon.co.uk, Dave Mutton, has been appointed as VP/Sales and Marketing.) Zattikka may be one to watch because its games are fun and its management seems to understand just how mercurial the space is. In a new interview with MCV, Zattikka CEO Tim Chaney says that the company is quietly acquiring more IP-based companies in the hopes of finding the next big breakthrough game. And with the elimination of “spamming off the Facebook activity page,” the cream will end up rising to the top.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: DEVELOPMENT PRODUCER/DC: Develop, research, and write concepts and treatments for Event Series & Specials programming to be produced by NGT. Apply: www.nationalgeographic.com . Search job ID #4301. EOE (8/24)

JOB OPENING: EXECUTIVE EDITOR/NYC: Mng licensing editorial staff. 5 yr + editorial & licensing experience. Leadership qualifications, excellent editorial skills a must. Cover letter and resume to: [email protected] (8/24)

JOB OPENING: VP, MVIE PROG/AETN/Los Angeles: VP to dev/execute orig prog fr LT mvies; ptchs/rvw subs/dev projects; 8+ yrs TV network/stdio/cbl prgmr/exp. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=77539 (8/24)

JOB OPENING: MERCHANDISER /MH USA/NY: Mngs negotiations w/ Creative Agencies, Adv & Promo co’s, Events firms, PR co’s. Also source POS material, VAP pckgng for luxury wines & spirits co. 5yrs+ rel. exp. Rez to [email protected] (8/21)

JOB OPENING: INTEGRATED SALES & MKTG PLNR/FOX HISPANIC MEDIA GROUP/NY: Design, create & execute Integrated Sales proposals for Ad Sales dept utilizing TV, on-line, wireless & print. 2+ yrs exp. Apply: www.foxcareers.com ref FNG20612 (8/21)

JOB OPENING: SVP, SALES/FOX Sports Interactive/NY: Be an integral player who will drive high-growth sales & build high-level relationships. View job/apply: http://bit.ly/b0yOyh (8/21)

JOB OPENING:  RES ANALYST/Comcast Networks/NYC: Provide support to Advertising Sales, prior exp in media pref. MRI, Simmons, Nielsen, strong computer & interpersonal skills req. http://www.ecentralmetrics.com/url/?u=2685237271|5 (8/20)

JOB OPENING:  3D ANIMATOR/DESIGNER & GRAPHIC ARTIST/CHICAGO: Tribune’s groundbreaking show “Eye Candy” has FT/graveyard shift positions in Chicago.Send us a link w/ your reel. Apply: https://careers-tribune.icims.com/jobs/15172/job (8/20)

JOB OPENING:   FREELANCE REPORTERS:  New TV mag. show seeks reporters nationwide to produce original stories. Req. 5+ years exp. producing for television. Energy, science exp. essential. Send resumes, links to [email protected] (8/20)

JOB OPENING: NEWS DIRECTOR WANTED SW medium market. 5 yrs minimum News management. Successful ratings growth, budget & new media exp; hiring & teaching skills. Resume, philosophy, refs & salary to [email protected] (8/19)

JOB OPENING: SR. DIGITAL RESEARCH ANALYST/VH1/NYC: 1+ yrs media research; Exp w/web analytics such as Omniture, comScore, Media Metrix, Nielsen//NetRatings, @Plan, Forrester, eMarketer; EOE/M/F/D/AAP www.mtvnetworkscareers.com (8/19)

JOB OPENING:  WEB PRODUCER/Eco science non-profit org/NYC-area:  Edit, post multimedia content to Web; 7+ yrs online prod, reporting. Exp w/social media outreach, SEO, site traffic analysis. Apply: [email protected] (8/19)

JOB OPENING: DIR, OXYGEN NEW MEDIA RSRCH/NY: NEW RSRCH POSITION. The Rsrch team for Oxygen is growing! Produce insights to help drive new media decisions & overall content & rev. strategies.Apply: www.nbcunicareers.com job #1239782 (8/19)

JOB OPENING: SR. ANALYST, OXYGEN NEW MEDIA RSRCH/NY: NEW RESEARCH POSITION. The Rsrch team for Oxygen is growing! Handle prod/analysis of web, mobile, social & interactive consumer data.  Apply:  www.nbcunicareers.com job #1195467 (8/19)

JOB OPENING: SR. RSRCH ANALYST, WOMEN @NBCU/NY: NEW RSRCH POSITION FOR NEW VERTICAL! Support VP & SVP generating new insights to engage NBCU advertisers & their agencies. Apply @ www.nbcunicareers.com job # 1242719 (8/19)

JOB OPENING:  DIGITAL MEDIA/Sesame Workshop/NY: Seeking freelance game producers, production assistants,and a QA manager to work on various digital platform projects. [email protected] (8/19)

JOB OPENING: SR ACCT EXEC(5)/Disney Interactive/SF/Chi/LA/NY/ATL: Online media, branded ent & mobile sales. Over 20 sites incl. Disney.com & Disney Mom’s & Women’s Ntwrk of sites. online Ad Sales exp a must. [email protected] (8/19)

JOB OPENING:  NEWS DIRECTOR/San Diego: 6 News seeks qualified candidate to oversee all aspects of News programming. Previous experience at medium-small market CW, IND or Fox affiliate preferred. Email [email protected] (8/19)

JOB OPENING: SR COUNSEL/MTVN Bus. & Legal Affairs/NYC: Working w/ BALA team to support Content Dist & Mktg. Advise on variety legal buz matters.  4-7 yrs  relevant in-house or law firm exp req’d. Apply: www.mtvnetworkscareers.com (8/18)

JOB OPENING: FORMAT PRODUCER/AETN/Stamford, CT:  www.aetn.com 3 mon project  https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=77230 (8/18)

JOB OPENING: SALES PLAN’R/BET/NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must.Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected] (8/18)

JOB OPENING: MANAGER, DIGITAL BRAND/National Geographic/NY:  to sell nationalgeographic.com as well as all NG global media assets. To apply, go to www.nationalgeographic.com/jobs . EOE (8/18)

JOB OPENING: MEDIA ASST/NYC:  Fast growing Media Dept of Global Corp: Seeking a detail-oriented, resp person to work on various media accts. Strong PC, comm & mathematical skills are a +. B.A. req’d. Res to: [email protected] (8/18)

JOB OPENING: ACCOUNT SUPERVISOR/Dynamic Logic/NYC: 5+ yrs exp digital advertising research. Acct leadership. Build/maintain client relationships. Analyze/interpret data. Apply: www.dynamiclogic.com Dynamic Logic is an EEO Employer (8/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  AD SALES, MARKETING/Rainbow/Woodbury, NY: Unpaid, must be able to get College credit, 2 openings. See full posting and apply to www.cablevision.jobs req id 10523 (8/18)
FALL INTERNSHIP CREDITS ONLY:  FEARnet WEB PRODUCTION INTERN wanted to prepare text, images & video for publication online. Experience w/ Photoshop & blogging software. Passion for horror genre a must. Email resumes to [email protected]  (8/18)

FALL INTERNSHIP CREDITS ONLY:  FEARnet WEB VIDEO INTERN: Experience w/ on-set equipment, Final Cut Pro, digitizing & encoding media. Passion for the horror genre a must. Email link to your demo reel & resume to [email protected]  (8/18)

FALL INTERNSHIP CREDITS ONLY:  FEARnet GRAPHIC DESIGN INTERN wanted to help Mktg Team in designing online graphics. Experience w/ Photoshop, Illustrator, Flash. Passion for the horror genre a must. Email portfolio & resume to [email protected]  (8/18)

FALL INTERNSHIP CREDITS ONLY:  A/V MARKETING INTERN wanted to help prepare LIONSGATE trailer & TV spot submissions. Familiarity w/ A/V formats, Quicktime, Handbrake, Final Cut & DVD Studio Pro a plus. Email resume to [email protected]  (8/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (8/24)

SITUATION WANTED: VO Talent Rebecca Michaels available for freelance and in-house projects. Delivers high-quality VO from home studio for all lengths of corporate and commercial gigs. Visit www.LoveThatRebecca.com for complete info (8/24)

SITUATION WANTED: ART DIRECTOR & ILLUSTRATOR (NYC) -Outstanding from concept to final. Portfolio: www.baerdavis.com Email: [email protected] (8/24)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – Nielsen, Hisp, Research, Sales, and Presentation experience. Any assignments? Email: [email protected] (8/24)

SITUATION WANTED: FREELANCE TALENT ESCORT/TALENT PRODUCTION ASSISTANT: available for celebrity events, red carpet, award shows, film premieres, etc. Experience greeting and escorting A-list celebrities. Contact [email protected] (8/24)

SITUATION WANTED: SITAdvertising/Brand Marketing Executive: 20+ years experience in media, entertainment, technology & CPG on both client & agency side looking for full-time or freelance projects. [email protected] (8/24)

SITUATION WANTED: NYC  Marketer : Brand advocate and protector. NBC Universal & Warner Bros. experience. Holds M.B.A. in Marketing and Brand Management. Contact [email protected] (8/21)

SITUATION WANTED: PRODUCTION MANAGER: 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (8/21)

SITUATION WANTED: FIELD/STORY PRODUCER  Exceptional and fast writer. Diplomatic producer. Skilled at creating emotional stories from set thru post. Budget conscious, client-friendly. Fun. 10+ years exp. [email protected] (8/21)

SITUATION WANTED: Former CAA agt (10 yrs.) Deep rolodex.Repped A list music & tv talent. Negotiated multi-million $ contracts worldwide & entertainment marketing support/business dev to Fortune 500 companies. [email protected] (8/21)

SITUATION WANTED: Writer’s Assistant – Film/TV (LA). 6+ yrs. experience as an Executive/Legal Assistant. Former Feature Development Intern at Participant Media. Final Cut Pro. MFA, MA, and BA degrees. [email protected] (8/21)

SITUATION WANTED: ONLINE ACCOUNT EXEC/NY: -5yrs digital Media exp/goal oriented, customer service driven/top agency list/exp. with display,video, sponsorships, newsletter, integrated custom content. Contact: [email protected] (8/21)

SITUATION WANTED:  SALES/BIZ DEV EXECUTIVE w/10+ years experience is looking for position in sales, biz development, licensing, project management, and media sales/planning.Contact: [email protected] (8/19)

SITUATION WANTED:  NYC – MARKETER . Brand advocate and protector. NBC Universal & Warner Bros. experience. Holds M.B.A. in Marketing and Brand Management. Contact [email protected] (8/19)

SITUATION WANTED: MEDIA, TV & FILM SALES. 6+ years of Domestic and International experience in Film & TV sales with strong knowledge of contracts and strong Rolodex of clients, email [email protected] (8/18)

SITUATION WANTED:  ASSOCIATE PRODUCER/RESEARCH & LICENSING:looking for short-term freelance projects. 7+ yrs. experience in television/film/online. Good rates. Great with deadlines. Contact: [email protected] (8/18)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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