Tuesday, April 26th, 2011

Cynopsis: Kids!


Good morning. It’s Tuesday, April 26, 2011, and this is your first early morning Kids briefing. 

Disney XD and the NBA is set to target kids/families with health and fitness messaging with the new NBA Fit (6×11) series.  Hosted by Daniel Curtis Lee (Zeke and Luther), the six episode series features a number of NBA players showing what it takes to train to be a pro athlete.  Produced by NBA Entertainment, NBA Fit premieres this Friday, April 29 at 4p on Disney XD, and will run throughout the week.  Additionally, to support the debut of NBA Fit, Disney XD will offer sports-themed programming this Friday, including episodes of Pair of Kings (2-4p) and Phineas and Ferb (4:15-5p).  Episodes of NBA Fit will air Fridays, April 29-June 3, 2011 at 4p, and will feature NBA players including Dwight Howard (Orlando Magic), Kevin Durant (Oklahoma City Thunder), Andre Iguodala (Philadelphia 76ers), Kevin Love (Minnesota Timberwolves), Chris Paul (New Orleans Hornets), Derrick Rose (Chicago Bulls), and Dwyane Wade and Chris Bosh (Miami Heat), among others.  NBA Fit is part of the NBA’s initiative to introduce basketball to kids.


Sergio Pablos, who executive produced Universal/Illumination’s animated movie Despicable Me, will serve as animation supervisor on director Juan Jose Campanella’s new 3d animated feature film Metegol (Foosball), per Variety.  The movie is an adaptation of a story by writer/illustrator Roberto Fontanarrosa, which revolves around a foosball characters that spring to life to help save a village.  Campanella, who won an Oscar for the drama The Secret in Their Eyes, co-wrote the movie with Gaston Gorali, Eduardo Sacheri and Axel Kuschevatzky.  Spain’s Antena 3 Films has also joined a co-producer on the project, working with Buenos Aires-based Campanella’s 100 Bares and Catmandu Branded Entertainment, as well as Madrid’s Plural-Jempsa.  The movie is slated for a 2012 release.  Canal Plus has acquired the Spanish pay TV rights.


Nickelodeon’s AddictingGames is set for the Royal Wedding with its new Royal Wedding Run game ( www.addictinggames.com/royalweddingrun.html  ).  Which gives those who didn’t get invited to the wedding a chance to get all royal as Prince William.  The game features Prince William as he runs cross-town, ducking ex-girlfriends and the paparazzi, on his way to meet up with the lovely Kate.  Wills can grab some princely powerups along the way.

Disney + Princesses can only equal some Royal Wedding fun.  The Disney Princesses wouldn’t miss the Royal Wedding for anything and are getting ready by dressing up their royal selves in a new update to Disney Publishing‘s girl-targeted Disney Princess Dress-Up: My Sticker Book app ( http://itunes.apple.com/us/app/princess-dress-up-my-sticker/id405580816?mt=8 #), available for $3.99 for iPad, iPhone and iPod touch.  The app will allow girls/users to help get their favorite Disney Princess ready for the big wedding with various outfits, portraits and the like.  Princess Dress-Up: My Sticker Book app highlights and updates include: story illustrations, seven new stories, narration, and Princess music; Sticker dress-up with all the Disney Princesses including the addition of princess Tiana; 25 new outfits and accessories (shoes too); and parents can take a photo or upload one to put their kid in the story; save and share their kid’s sticker creation with friends; among other things.

iVillage, Scholastic and PBS Kids join forces to foster kid’s summer reading and avoid the dreaded summer reading slide.  The three media companies, one targeted specifically to moms and the other two focused on kid’s educational and parental support, are launching two summer reading challenges, the Scholastic Summer Challenge and the iVillage PBS Kids Summer Reading Community Challenge, both available via SummerReadingCentral.com ( www.summerreadingcentral.com ).

  • Kicking off this Wednesday, April 27, the fifth annual Scholastic Summer Challenge (
  • www.scholastic.com/summer) is a free reading programming that encourages kids to read over the summer and log the minutes they spend reading as the go for the Read for the World Record.  The 20 schools with the most minutes logged will be noted in the 2012 Scholastic Book of World Records.  Additionally, kids can participate in weekly challenges, earn digital rewards, enter sweepstakes to win fun prizes, and so forth.  For the second year WordGirl, star of the PBS Kids Go! series will serve as the national Ambassador of Summer Reading.  As part of Wednesday’s kick of, Scholastic will host the second annual WordGirl Definition Competition, a live webcast/interactive game show at 1p (register at www.scholastic.com/wordgirldefinitioncompetition ).

  • The iVillage PBS KIDS Summer Reading Community Challenge runs from June 6 to July 15 and features free literacy-building resources for parents and kids.  As Challenge Coach, Angela Santomero (Creator/Exec Prod/Head Writer of Super Why!) will provide daily reading activity assignments, answer parent questions and offer advice throughout the online event. Guest coaches, including cast members, characters, authors and series creators from PBS Kids, will also present activities and ideas each week (sign-up at
  • www.ivillage.com/pbs).  To support reading at the local level, iVillage and PBS Kids will sponsor reading parties hosted by iVillage members and bloggers. iVillage will also renew its Read-Along series, featuring videos of notable authors and celebrities reading kid’s books on tape.


Marvel Entertainment partners with NYC & Company, the marketing/tourism/partnership organization for the city of NY, to create a co-branded collection of apparel and accessories for all ages that will feature Marvel’s super heroes, Spider-Man, Captain America, Thor and Hulk alongside real life heroes from NYC’s agencies, including the New York City Police Department (NYPD), Fire Department City of NY (FDNY), New York City Taxi and Limousine Commission and Department of Sanitation.  Beginning this week, the Marvel and NYC & Company collection of apparel and accessories are available at Toys”R”US Times Square.  Products include products from JEM (t-shirts), Bioworld (hats and bags), and Silver Buffalo (accessories).  A significant portion of the proceeds from sales of these items will benefit the New York City Police Foundation and FNDY Foundation.  Marvel plans to expand the program nationwide.

DreamWorks Animation SKG has put together a full slate of marketing, licensing and promotional partners to support the release of its new animated feature film, Kung Fu Panda 2, which releases May 26, 2011.  Among the partnerships is the first tofu movie promotion, House Foods America will introduce Kung Fu Panda 2 branded tofu products to supermarkets in the US and is featuring its campaign at a microsite ( www.kungfutofu2.com), which features the benefits of tofu.  Other Kung Fu Panda 2 partnerships with various combinations of in-store, on-air and online support, include: Airheads; AT&T; Best Buy; General Mills; Hint Water; McDonald’s; Sun-Maid; HP; Jem Sportswear; Hallmark; Mattel; Penguin Books (storybooks); Dalmatian Press (color and activity books); Ape Entertainment (comic books); iStoryTime (apps); Castle Builders (interactive cookbook); and Palace Press (‘Art Of’ App); THQ; and VTech.

Jakks Pacific appoints Hunter Products as the exclusive marketing and distribution partner in Australian for the boy-targeted Monsuno toy line, based on the previously announced new Monsuno (52×30) animated action adventure TV series.  Under the agreement, Hunter will manage the sales, marketing and distribution of all Jakks Monsuno toy products in Australia.  Jakks Pacific created the Monsuno property and is also the exclusive master toymaker for the toy line, which will debut at retail in the US to coincide with the expected TV premiere of the series in spring 2012.  The animated Monsuno series is being produced by Pacific Animation Partners, a join venture between Jakks Pacific and Dentsu Entertainment USA, and FremantleMedia Enterprises.  Fremantle will serve as the exclusive global distributor of Monsuno TV content (excluding Asia), and will also act as the Master Licensing agent for the property outside of Asia, excluding toys that will be handled by Jakks.  The Giochi Preziosi Group is the European Partner for the Monsuno toy line.


Bestseller Children’s Series & Tie-Ins (top 10), Week of April 25, 2011: Title; Author (Publisher)
Twilight saga; Stephenie Meyer (Little, Brown/Tingley)
The Mortal Instruments; Cassandra Clare (S&S/McElderry)
Diary of a Wimpy Kid; Jeff Kinney (Abrams/Amulet)
Hunger Games; Suzanne Collins (Scholastic)
Tangled (Random/Disney)
Percy Jackson and the Olympians; Rick Riordan (Hyperion/Miramax)
The 39 Clues; various authors (Scholastic)
Big Nate; Lincoln Peirce (HarperCollins)
Ranger’s Apprentice; John Flanagan (Philomel and Puffin)
Warriors; Erin Hunter (HarperCollins)
Compiled from data received from independent and chain bookstores.
Source: Publishers Weekly


ION Media Networks names 30-year industry veteran Douglas Holloway to the newly created position of President/Multi Channel Distribution.  Holloway will oversee ION Media Networks’ distribution efforts for ION Television and its digital channels, including the kid-targeted qubo, and ION Life, as well as overseeing its cable, satellite and telco partner relationships.  Based in NYC, Holloway will report to Chairman and CEO Brandon Burgess.  Holloway had been President/NBC’s Network Distribution Partnerships and Affiliate Marketing, as well as President/NBCUniversal’s Cable Investments.  He previously served as President/Network Distribution and Affiliate Relations, USA Networks.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, April 22, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1513; K6-11 872; TWEENS 9-14 661
DISNEY CHANNEL:     K2-11 1266; K6-11 790; TWEENS 9-14 574
CARTOON NETWORK: K2-11   610; K6-11 403; TWEENS 9-14 359
DISNEY XD:               K2-11   319; K6-11 247; TWEENS 9-14 182
NICKTOONS:              K2-11    95; K6-11   68; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data


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Answer to Yesterday’s Trivia: This TV character wore from time to time an outfit his co-hort called the Jammies.  Who is he?  RALPH HINKLEY on GREATEST AMERICAN HERO  Kudos to: Jeffrey Grant-Turner Research/Atlanta; Chris Devine Dailey-Simply Devine Marketing Group/Deposit NY; Rob Chatlin-FX Network/LA

Today’s Trivia Question:  This classroom of geniuses contained two IBM PC computers nicknamed Fred and Wilma – then considered state-of-the-art.  One student in the class sat next to them throughout the show.  (By the way Dan, you’re not allowed to answer this one!)  What was the name of the show?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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