Tuesday, April 26th, 2011

Cynopsis: DIGITAL


Good morning, it’s Tuesday, April 26, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Netflix took a symbolic step in its quest to rival traditional media providers, adding 3.3 million new subscribers to reach 23.6 million subs – nearly double the number added Q1 last year and matching Comcast, the top cable MSO. Worldwide revenue jumped 47% to $719 million and net income increased 88% to $60 million as streaming-only and hybrid plans were added in equal measure. But the company admitted increased competition (from rivals such as Amazon, Hulu and Dish Network/Blockbuster) would slow down growth going forward. In a letter to shareholders, Netflix Chief Executive Reed Hastings and Chief Financial Officer David Wells played down the threat it poses to established entertainment companies such as pay cable networks and syndication, noting that shows such as Mad Men and Sons of Anarchy don’t appear on the service until a season after they air.


ESPN launches a newly enhanced version of its woman-targeted espnW this morning, which is slowly evolving from a blog to a full-featured site. The site, sponsored by Nike and Gatorade, will add a broader range of coverage of women’s and men’s sports from a female perspective. New sections include an expanded Opinion section, News & Information, Features & Profiles and Training. “Ask the Pros” will enable readers to ask questions of espnW’s panel of pro athletes.
s Royal Wedding coverage on April 29 will include an extensive social media component with E! News’ Jason Kennedy manning a “Social Central” hub to track celebrity tweets and Skype calls from viewing parties around the world. E! Online’s Facebook page will also feature a live stream of the network’s broadcast embeddable on your wall.
Amazon introduced a new Author Interview series providing The Backstory from many best selling authors including Candace Bushnell, Stephen King and Sarah Dessen. The site features interviews, podcasts, videos, tweet sessions and guest reviews.
CBS Sports.com is streaming a live NFL Draft video show starting Thur. on CBSSports.com and CBS Sports Mobile from its studios in New York City. Fans will have the opportunity to view team Twitter feeds and interact with fans while viewing draft selection results.


Hayden Black’s online sitcom Goodnight Burbank debuted on Hulu yesterday, brought back and lengthened this year to become “the first half-hour scripted comedy made for the web.” It’s full of lovable characters (including unfiltered Entertainment reporter and Asperger’s Syndrome afflicted Elizabeth Chivers) and ingenious rips and roars.
A new digital content company dubbed DoubleBounce, headed my former MTV Networks and Fuse executive Matt Farber, launched to create low-cost, short form digital series for the web and mobile devices. The company is working with a group of 16 production companies who produce shows for lifestyle-themed cable networks – including HGTV, Food Network, TLC and MTV. It already has signed agreements with Evolve Media Corp. and Metacafe to distribute and sell the shows to advertisers.
A new start-up named Storify launched yesterday as an online news and information filtering service, funded with $2 million from Khosla Ventures. The site, tested during a beta period by reporters from The Washington Post, NPR and PBS, offers a platform to sift through publicly available content from sites such as Facebook, Twitter, Flickr and YouTube with an emphasis on social media context and reaction.



Cyn opsis Media presents:
Cynopsis | Sports news page

Despite Labor Strife, NFL’s Draft Week is Top Pick for Networks”  written by Chris Pursell


For advertising information, contact Mike Farina: 203.218.6480


Premiere Retail Networks
and Revision3 are co-producing an advertiser-sponsored series of :60 segments on the history and evolution of video gaming, hosted by GeekBeat,TV’s Cali Lewis. The original content is now playing at major retail outlets.


Outages continue to plague the cloud-computing space, making clients question whether the technology is truly ready for full-time deployment. Amazon Web Services’ outage was finally restored on Monday after knocking sites such as Foursquare, Reddit and Quora offline for more than 3 days. (Amazon attributed the outages to latency and connectivity issues affecting its Elastic Compute Cloud (EC2) and Relational Database Service (RDS)). Meanwhile, Sony‘s PlayStation Network and Qriocity services remain dark after being shut down last week to investigate a security breach.
has completed the digital upgrade of its Santa Barbara County system, offering more than 100 new channels and faster internet speeds to residents of Ballard, Buellton, Los Olivos, Santa Ynez, Solvang, Santa Maria, Lompoc, Orcutt and Vandenberg Village.


The only thing (Seattle Mariners owner) Nintendo needs more than an RBI hitter is an upgrade to the low-res Wii. The company promised it will upgrade the console in 2012 and have a demo of the new system ready for E3 in June. Nintendo could use a boost – it reported quarterly profit of just 12 billion yen on Monday, down from 60 billion a year ago.
Barnes & Noble released some new features for its $250 7″ Nook Color eReader. B&N introduced the Nook Apps store offering games such as Uno and Angry Birds, content apps including Pandora and Epicurious, and productivity apps for email, calendars and contacts. The Nook Friends app allows users to share books, quotes and comments with readers and the NOOK Color now also includes support for Adobe Flash video.
ESPN has updated its Passport mobile app to include a “check in” feature, encouraging fans to check in while their at the game or watching it online or on television. The app will keep a record of games attended or viewed, where you sat and users will have the ability to upload mobile photos to share with friends via social media platforms.
The new 99 cent DUI Dodger iPhone app purports to cut down on drunk driving but increasing awareness of DUI checkpoints in users’ area. It relies on location-based markers placed by other users and includes a Blood Alcohol Content calculator and a game that aims to detect a person’s sobriety level by simulating a police field sobriety test.


Reader’s Digest Association Holding Co. President/CEO Mary Berner, past publisher of TV Guide and Glamour, announced she was stepping down after a four-year stint. Former Affinion Group CFO Tom Williams will take her place and join the board of directors. Randall Curran has also been named Chairman of the board.
Tara Tzirlin
has been upped to VP/Consumer Marketing for Crown Media Networks, a newly created position.  She will continue to be based in the networks’ Los Angeles office and report to Susanne McAvoy, EVP/Marketing.
Nicola Bridges has been named SVP/Product and Audience Development of consumer health media firm RealAge, a newly created position. She will be responsible for product management, innovation and development across all key platforms, reporting in San Diego to Gregg Zegras, President.
Forbes Media tapped Todd Woody to cover environmental issues including green technology for the magazine and web site as Environment Editor. He will manage the Green Tech section on Forbes.com and report to Eric Savtiz, San Francisco Bureau Chief.
Bravo Media
appointed Jennifer Geisser as SVP/Bravo Communications, overseeing strategic communications for the network, including programming, digital and merchandising initiatives.


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Getting viewers to “check in” to an online service while their watching TV has become a competitive business and Yahoo wants a piece of the action. Yahoo has acquired TV Check-in service IntoNow for a reported $20 million in cash and stock plus incentives, just 12 weeks after it launched. The IntoNow platform, spun out of contextual online video management and technology company Auditude, set itself apart from competitors with an elegant iPhone app that integrates with Netflix and, like Shazam, recognizes precise episodes of shows by listening to them through the mike in your phone for a few seconds. Yahoo will utilize the technology to improve engagement and user experience across online video, search, mobile and connected TV. Look for IntoNow to add apps for browsers, Android and iPad and eventually expand into international markets.     

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: SR. WEB PRODUCT MANAGER/Nickelodeon/NYC: 5+yrs exp as web product manager, 7+ yrs professional exp in internet space. Exp with community-oriented and content rich sites EOE/M/F/D/AAP.Apply www.mtvnetworkscareers.com (5/3)

JOB OPENING: SR. BUYER LOCAL TV & RADIO/Active Int’l in Pearl River, NY (15 miles from NYC): Min 3 – 5 yrs in major market.TV & Radio buying exp. req’d. Resumes to: [email protected] or call 845-732-8943 (4/30)

JOB OPENING: SUPERVISING PRODUCER/NYC: For top-rated property series. Long contract. Oversee planning & realization of stories &deliverables. Strong leadership, orgnztn’l & narrative skills. Min. 7 yrs exp. [email protected] (4/30)

JOB OPENING: MANAGER, AD STANDARDS IN RSRCH ADVERTISING STANDARDS GROUP/NBCUniversal/NYC: Please visit www.nbcunicareers.comm for more information and go to Req# 1540BR (4/30)

JOB OPENING: MGR, PRODUCT STRAT: MOBILE/Disney ABC TV/Burbank, CA: Will lead dvlpmnt of ABC Digital products for emerging platforms. Min 5 yrs exp in Digital Media space; 3 yrs product dvlpmnt exp. Apply disneycareers.com REQ 294774 (4/30)

JOB OPENING: WRITER/PRODUCER/USA/NY: is responsible to conceptualize, write, edit and produce on-air promos for original series, mini-series, and movies creating promos and campaigns for USA Network. www.Nbcunicareers.com #1546 (4/30)

JOB OPENING: MANAGER, STRAT PLANNING/USA NETWORK/NY: responsible for tracking, managing and disseminating competitive research information. www.Nbcunicareers.com #1579 (4/30)

JOB OPENING: MGR DIG P & INV/AETN New York: Maximize Dig Ad Sales revenue thru pricing, inventory mgmnt & yield optimization across all properties https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=96860 (4/30)

JOB OPENING: DIR, DIGITAL RSRCH/AETN/NY:Direct Dig Rsch initiatives for AETN Strategic Insights. Expert online quant rsch; knwlg of comScore, Nielsen Online, Omniture prefd. 8+ yrs exp, pref Ad Sales. www.aetn.com/careers.html (4/30)

JOB OPENING: EDITORIAL WEB PRODUCER/TV Land/NYC: TV Land Digital (tvland.com) has an amaz opportunity for a digital producer (5+yrs) w/ writing, social media & video production exp. EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (4/29)

JOB OPENING: VICE PRESIDENT, FP&A /Crown Media Networks/LA: 5+ yrs Financial Planning and Analysis exp in Media/Entertainment. See full posting and apply @ www.hallmarkchannel.com (4/29)

JOB OPENING: SALES ADMINISTRATOR/New York: Sales project work. Database management. Spanish Language. 1-3 years TV Program sales experience. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=96171 (4/29)

JOB OPENING: PROG. RESEARCH MGR/Nickelodeon/NYC: 4+ yrs TV ratings research; expertise Nielsen (Startrak, Npower, Aud Watch), Deep knwlg TV ind, ratings, media math. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (4/29)

JOB OPENING:  RESEARCH ANALYST/ESPN/CT: Resp for reporting, tracking, forecasting national & local data for ESPN Deportes. Proficiency in MS Office/Nielsen data preferred. Apply: espncareers .com / [email protected] (4/29)

JOB OPENING: PUBLICIST, ACCT SPRVSR/DKC/NYC: Exp’d Sr level for Sports/Ent Group. 5+yrs est PR exp w/specific. knwlg of kids, family and licensed properties space. General video game industry knwldg a + [email protected] (4/28)

JOB OPENING: SR. DIR OF TRAFF/TV One/NYC: operational logistics & train, eval & supp sales operation, devlop strategies/process, manage inventory, Ad Sales/Sales exp required, Broadway exp a+; Sal DOE Visit: www.tvoneonline.com (4/28)

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JOB OPENING: VP, DIG.RSRCH/A&E TV/NY: Manage all digital research for the AETN portfolio inc primary & quantitative. 10+ yrs in digital research.Apply: www.aetn.com/careers.html (4/28)

JOB OPENING:  MANAGER, RETAIL DEVELOPMENT/Nickelodeon/NYC: 3+yrs exp in retail sales/development, promo mktg or buying. Execute successful promo opps at retail. Strng analytical skills EOE/M/F/D/AAP.Apply www.mtvnetworkscareers.com (4/27)

JOB OPENING:  WRITER, NICK CREATIVE RESOURCES/Nickelodeon/NYC: 4+yrs exp writing ad campaign concepts. Strong knowledge of relation b/w script & visual. Knowledge of pop-culture EOE/M/F/D/AAP.Apply www.mtvnetworkscareers.com (4/27)

JOB OPENING:  SR. DIR, DIGITAL CONTENT/ PBS Kids Sprout/PHL PA: Mng dvlpmnt/exec of dig. content for Sprout, incl content for preschoolers & their families. Mng website (SproutOnline.com) Reply: [email protected] (4/27)

JOB OPENING:  PARALEGAL/CONTRACTS ADMNSTR/Atty’s On-Site Rep @ TV Prog/HLWD: Orgnzd/exp’d indv’l who can work under pressure w/ grt people skills! 4 days/wk, 27 of 30 wks, starts May. Resume/Stmnt of Int/Sal Req [email protected] (4/27)

JOB OPENING:  EXEC DIR, OPS/ABCNews/NY: Oversee all tech ops associated with ABC News bureaus. Oversee all field ENG, logistics, bureau technical personnel, & the News Acquisition Center. Apply @ disneycareers.com ID# 293025 (4/27)

JOB OPENING:  SR MGR DIGITAL SALES OPS/ABC Fam/NY: Manage dig acc mgmt team & responsible for digital campaign execution, full campaign delivery, deal optimization, & client communication. Apply @ disneycareers.com ID# 294583 (4/27)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject) (4/28)

SUMMER INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject) (4/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital. Seeking a FT/PT or Temp-to-Perm position: [email protected] (5/3)

SITUATION WANTED: RESEARCH DIR Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/3)

SITUATION WANTED: SALES, MARKETING SPECIALIST: 10+yrs exp w/studios, media, high level clients, promo materials, cross marketing interfacing with all aspects of business development, strategic alliances, pub/rsch/contact: [email protected] (5/3)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/30)

SITUATION WANTED: MARKETING/COMMUNITY– Exp in TV Entertainment, Project Manager, Marketer, Developing Consumer Products, Community Involvement. Knowledge of Kid and Adult demos. Track record of success. MBA Email: [email protected] (4/30)

SITUATION WANTED: HIRED PEN (MA/NY) will write new words or make old ones prettier. Written for travel guides, textbooks, blogs, and job ads.Two Harvard degrees. Rates vary by coolness of project. Google me. [email protected] (4/30)

SITUATION WANTED: Ultra creative Tv producer with 20 years in reality, live talk, news and longform seeks position as producer or developer. New York based. Immediate. [email protected] (4/29)

SITUATION WANTED: MEDIA BUYER/PA: 20 years experience in (network & Spot) TV, radio, print & Cable. Seeking Freelance media buying position working from home  [email protected] (4/28)

SITUATION WANTED: ASSISTANT/ASSOCIATE PRODUCER, COORDINATOR/LA: 6yrs creative & management. Segment produced, transcribed, pre-pro, live, taped, & post experience. Recent credits: OWN TV & BET. Contact [email protected] (4/28)

SITUATION WANTED: CREATIVE MEDIA MIND/BRONX RIVERDALE NY: Seeking to asst, Entry- Jr level positions, B.A. & Comm/Media background, 3-5 yrs of exp domestically & internationally. NY based. Please contact, [email protected] (4/28)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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