Cynopsis: DIGITAL
4/24/07
Good Morning, it’s Tuesday, April 24, 2007 and this is your first early morning digital briefing.
~ MULTIPLATFORM CONTENT NEWS ~
Sci Fi.com and Sci Fi Magazine announced a pilot pick up of comedic Outer Space Astronauts, to air exclusively on SCI FI Pulse, and viewers will help decide if the show gets a green light. Visitors are given access to five vignettes from the show and asked to fill out a survey explaining what they think. Sci Fi says it will also take traffic into account when deciding whether or not to pick up the show.
Court TV is partnering with Applebee’s and Suzuki Automotive on a multiplatform game cutting across television, on air, online and mobile. Court TV will drive viewers to sign up online to play the 8-Day Mystery Challenge. Players will receive clues each day via email, text message and video posting with additional information to be gleaned from Court TV’s primetime programming. Viewers who crack the code each day win a chance to share in the $25,000 top prize.
MTV is adding the first user-generated category the MTV Movie Awards this year. Users can upload their movie parodies of up to 5 minutes in length to the Yahoo talent portal from April 23 to be considered for a Golden Popcorn award, to be given out June 3.
Nickelodeon is developing an online world for Naked Brothers Band reachable from virtual world Nicktropolis, where kids can create a show-themed avatar, visit a mock recording studio and play games geared around music from the show. It is Nickelodeon’s first virtual world extension for a live action show.
Scripps Network is offering exclusive On Demand footage from the new season of The Next Food Network Star before the show’s June 3 premiere, including behind-the-scenes footage and sneak peeks of upcoming episodes.
Earth Day on Sunday brought the sprouting of several new environmentally-themed sites and initiatives:
Lime launched a “green” online ad network, the first site to aggregate eco-minded blogs and community sites for advertisers. Lime’s ad sales team, headed by Christine Engelbrechtsen/VP, Integrated Sales & Marketing, will sell to the sites individually and as a group, sharing revenue on a site-by-site basis. The multiplatform brand hopes the network will double lime.com’s current reach and plans to announce more partners in the coming weeks. It launches with:
- Mongabay.com – environmental science site established to raise interest in wildlife and wetlands
- EcoGeek.org – covers technology designed to mitigate human impact on the environment
- EcoSherpa.com – sustainable living blog
- The Beauty Brains – scientific answers to questions pertaining to beauty and cosmetics
- Savvy Vegetarian – features popular vegetarian recipes, cooking tips & reports on veggie lifestyle
- Eco-chick.com – blog targeting women, tackling eco-fashion, new products etc.
Washingtonpost.Newsweek Interactive launched Sprig, an eco-friendly shopping/lifestyle site run by former Newsweek editor Mark Whitaker. The female-targeted site offers info on home, beauty, food, fashion and family and features environmental news, original video and user-submitted content.
Green.NationalGeographic.com officially launched with more than 2,000 pages of news, how-to-videos, eco-friendly travel information and green lifestyle tips and advice. The launch follows Nat Geo online division’s acquisition of TheGreenGuide.com last month.
Hearst Magazines Digital Group introduced its first standalone website The DailyGreen.com. Calling itself “the consumer’s guide to the green revolution,” the site focuses on documenting climate change and giving practical advice on greener living.
The CW launched the “Free 2 B Green” campaign with the Stop Global Warming Virtual March and the Natural Resources Defense Council. It will include on-air, online, mobile and grassroots outreach efforts to raise awareness on environmental issues.
This Thursday, look for the Cynopsis Weekender College Edition sponsored by Greek, A New ABC Family Original Series coming in July. The edition will include four editorials on television chosen from the 150+ essays submitted from college students all around the world. The edition will also include a special section of Situation Wanted ads sent in by college students all looking to be hired into our industry. Be sure to pay special attention to these ads!
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Digerati iSales seeks Online Advertising Sales Executive
~ INNOVATORS & START-UPS ~
Facebook, which has served as an important networking source for students during the Virginia Tech shootings, continues to inspire fascination in the venture capital community of Silicon Valley, attracting a steady stream of potential takeover suitors. Yahoo made a bid for Facebook last year in upwards of $1 billion, according to reports. A recent profile of company founder Mark Zuckerberg in Fast Company suggests the company may resist further buyout offers in order to test an IPO.
Napster is set to deploy an over-the-air subscription music service in Japan. NTT DoCoMo customers who subscribe to Napster’s Go PC music service will have unlimited access to its digital catalog of tracks. Subscribers can download songs from their handsets or connect to playlists set on their PCs. The deal also offers integrated billing through NTT’s DoCoMo wireless service. Napster Japan is joint venture between Tower Records Japan and NTT DoCoMo.
Peer-to-peer ad supported MP3 sharing site Qtrax signed a deal with Sony BMG Music to offer a selection of its artists’ songs for free. The site will generate revenue by selling ads to be played before each track is listened to. Users will also be offered click-to-buy purchase options before accessing songs. Qtrax, which hopes to launch in September, is also in negotiations with Universal Music Group and indie agency Merlin.
~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~
MoveOn.org dropped its lawsuit against Viacom for ordering the removal of its Colbert Report parody “Stop the Falsiness ” from YouTube, one of more than 160,000 pulled due to copyright violations. MoveOn says Viacom conceded pulling the clip in error. It has since been restored to YouTube.
Imagine Communications introduced its first Switched Digital Video system, enabling cable operators to free up bandwidth by deploying Variable Bit Rate and statistical multiplexing. The SDV system addresses video quality and channel change latency issues and can deliver up to 50 percent more streams per QAM channel.
Pace integrated its newest set-top boxes, the Tahoe HD-DVR and the Vegas SD-DVR, with Tandberg Television’s OpenStream Digital Services Platform. OpenStream allows operators to deploy next generation on-demand services using VOD servers, applications and billing systems. The platform is currently deployed in more than 80 markets serving 15 million digital cable subscribers.
Set-top box gaming company Zodiac Interactive and ad-supported game developer Skyworks Technologies are teaming up to develop dual-platform “Advergames” for distribution online and through digital set-top boxes. The games will launch to over 13 million digital set-top subscribers later this year, according to the companies.
Verizon’s FiOS TV is now serving up HD feeds of HGTV, Food Network and Lifetime Movie Network, bringing the total amount of HD channels it offers to at least 27 in most markets.
~ DIGITAL ADVERTISING ~
Interpublic became the first ad agency to subscribe to Tivo’s Stop//Watch ratings service. The subscription, funded through the Interpublic Emerging Media Lag, allows for MAGNA Global, Initiative and Universal McCann to have full access to the service’s second-by-second program and commercial ratings product, enabling more precise ratings and viewer engagement analysis.
There’s hope in the digital ad community that Google‘s planned acquisition of DoubleClick will lead to the development of a richer array of ad serving tools and products, according to comments made by Ed Montes, EVP, managing director of Havas-owned Media Contacts a conference call set up by Piper Jaffray. He shrugged off concerns that the acquisition will make Google too powerful, noting neither own any content yet. Not all of his colleagues share his view, however. Sir Martin Sorrell, head of #2 ad group WPP, was quoted in The Times of London over the weekend saying the acquisition raised issued about whether or not Google should have access to client and agency data to use for its own purposes. WPP was one of the firms in the bidding for DoubleClick.
Farmers Insurance Group will sponsor the 2007 America’s Favorite City survey, launching on April 30 on TravelandLiesure.com and to be cross-promoted with content on CNN Headline News and CNN.com. CNN Ad Sales and Travel + Leisure created multiplatform ad packages for the survey including broadband video, polls, photo galleries and an online sweepstakes on TravelandLeisure.com that will send the winner to Sydney, Australia.
Mercedes-Benz created a microsite to create a place for prospective buyers to virtually interact with its new C-Class line of cars. Users who registered on MBUSA.com were sent a mailer with a personal access code to get them into the “More to C” site, which features 360-degree views and video footage of the car in action.
~ TRENDS, RESEARCH, ETC. ~
User generated videos made up 47% of the total online video market in the US in 2006, according to media analyst firm Screen Digest. By 2010 more than half (55%) of all video content consumed online in the US will be user generated, representing 44 billion video streams. On the other hand, user generated videos will make up just 15% of total revenues in 2010, as a sustainable business model around the phenomenon has been slow to develop.
More than 70 percent of Americans 15-34 years old are active users of social networks, according to TNS Media Intelligence research conducted for Fox Interactive Media, the News Corp. division that runs MySpace. Thirty-one percent of online users surveyed said they spent more time online because of social networking sites. When asked how they would choose to spend a 15-minute block of free time, 17% said they would visit a social network, compared to 15% who said they would watch TV.
~ EXECUTIVE MOVES ~
George Cheeks was promoted to the new position of EVP, Business Affairs and Co-General Counsel, MTV Networks. He will oversee MTVN Music and Music Strategy, the Logo and Films Group, the MTVN Entertainment Group and MTVN Global Digital Music Group. George will share the EVP post with Andra Shapiro, who will take over responsibility of MTVN Kids and Family, International, Content Distribution and Marketing, and MTVN Litigation and Intellectual Property. They both report to Rich Eigendorff, acting COO of MTVN.
Tim Hanlon, Senior VP of Denuo, the media futures division of Publicis Groupe, joined the advisory board of interactive television advertising firm Visible World.
~ WEBSITE OF THE DAY ~
FlickerLab dreamed up Sat and Trans, the Bad Fats Brothers, to educate online viewers on the evils of greasy, fatty foods. A 65-second webisodes, created in partnership with Porter Novelli and their client the American Heart Association, is a nice piece of flash animation that should help get the point across to its target audience. The site includes AIM icons and wallpapers for free download as well as fast fats facts on better eating habits. And it’s all done with tongue firmly in cheek. “Having a bad day?,” asks Sat. “I’m sure it’s nothing a bacon double cheeseburger can’t fix!”
A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange. Email me your suggestions at [email protected] and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
04.24.07
Cynopsis Ad Sales: Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]
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Copyright Cynopsis 2007
A CYNOPSIS MESSAGE FROM DIGERATI iSALES
Digerati iSales
Online Advertising Sales Executive
If you are an aggressive current digital seller, come join a dynamic Media Company.
Provide a robust client/agency rolodex, excellent communication skills and the ability to conceptualize, prepare and deliver sales presentations, develop deep business relationships with companies and advertising agencies, and report detailed and specific information to management. Contact jessica.soto@petrymedia.com.
Base salary + incentives, comprehensive health coverage, 401k with company match.
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here
JOB OPENING: DIRECTOR PROGRAMMING/ DIY Network /Knoxville: Strong knwldg in all phases of TV production and development. 7 yrs of competitive network experience preferred. Resume: [email protected] ref job# 6104-U (4/28)
JOB OPENING: MGR DIGITAL ASSET/CONTENT MGMT/Starz Media/NY: Mng content assets (encoding/storage, schdlng, QC, metadata database, asset trffckng). Orgnzd & det. oriented. www.starz.com/careers/2467.htm [email protected] (4/28)
JOB OPENING: MGR DIGITAL TRAFFIC & MERCH/Starz Media/NY: Manage online merchandising of digital content (placement/promo on services + developing/executing online campaigns). www.starz.com/careers/2463.htm [email protected] (4/28)
JOB OPENING: SR MGR RETAIL DEVEL/LA: Assist licensees sell-in retail accts; devel/execute retail progs/promos; hi impact present’ns; key buyer/merch mgr relations. Min 3 yrs exp. Travel. Apply: [email protected] (4/28)
JOB OPENING: ONLINE/INTERACTIVE MEDIA COORDINATOR–Fast Paced Automotive Aftermarket Agency! Orange Cnty/CA: 2-5 yrs exp. in online ad-serving,ad traffic, optimizing, metrics, coding, etc. Email: [email protected] (4/28)
JOB OPENING: RESEARCH ANALYST/Carat USA/NY: Seeking bright, curious individual to join our Insight team. Must have at least one year exp in media research, media planning or consumer research. Send resume to: [email protected] ( 4/28)
JOB OPENING: CREATIVE DIRECTOR/ NFL.com/CA: Develop, lead, direct NFL creative philosophy, principles, capabilities. 6 yrs exp: multimedia, game interface design, internet design, marketing, publishing, or tv Apply: [email protected] (4/28)
JOB OPENING: CLIENT SVC MGR/AWARD-WINNING NYC GRAPHIC DESGN/MKTG FIRM: Mng timelines/budgets. Organization, communication, diplomacy skills, exp.in mrktg. BA+3-5yrs exp. Cover, resume, salary range to [email protected] (4/28)
JOB OPENING: WEB PRODUCER/Sesame Workshop/NY: B is for Business. Sesame Street Digital seeks producers experienced with interactive content production, marketing, e-comm and publishing. Apply [email protected] (4/28)
JOB OPENING: MARKETING SOLUTIONS COORDINATOR/Comcast/CT: Support Comcast Network Sales w/custom advertiser driven initiatives. BS req’d. 2yrs Mktg exp. Cable background pref. Apply: www.comcast.com Req#40343BR (4/27)
JOB OPENING: STRATEGIC MKTNG MGR/NBC Universal/SciFi: 5+ yrs in client-focused business, creating and fulfilling strategic sponsorship prgrms. FT position. Online B2B Mktng exp desired.Resumes to: Charlene [email protected] (4/27)
JOB OPENING: TRAFFIC MANAGER/qubo/NY: Oversee commercial operations, copy continuity, log preparation. Detailed, well organized, 3+ yrs. exp., Dealmaker exp a plus. apply: jobs@ qubo.com (4/27)
JOB OPENING: MEDIA PROMOTIONS MANAGER/BURBANK CA: Responsible for coordination and execution of broadcast sponsorships. Traffic creative materials via client to media partners. Email resume: mediacomvp @gmail.com (4/27)
JOB OPENING: INVENTORY & TRAFFIC ADMINISTRATOR/Ovation/NY: 3-5 yrs exp. in ad sales inventory & traffic process/Working knowledge of media math/Paradigm a +/Excel Send resume and salary requirement to: [email protected] (4/27)
JOB OPENING: EXEC PROD/WASH DC: Ability to mng team & explain complex scientific ideas thru TV, keep up w/ science developments to build & oversee world-class unit. BS + 10 yrs solid doc exp. apply @ www.nationalgeographic.com (4/27)
JOB OPENING: VP CONTENT ACQUISITION/JOOST/NY & LA: Aggressive deal maker for acquis. team. Initiate structure, complete content deals. Build relations w/ Sr. Execs of media co’s. 5+yrs exp. http://www.joost.com/jobs/06004cvp.html (4/26)
JOB OPENING: PUBLIC RELATIONS/ VERSUS/Stamford, CT: Director, PR and Publicist needed to create and oversee publicity efforts for fast growing sports cable net.More info and to apply visit www.versus.com EOE (4/26)
JOB OPENING: RESEARCH COORD/BBC WWA/NY: Run & intrprt tv ratings data, quant/qual rsrch, investigate mrkt & indstry trends, research presntations. 4 yr degree & 1 yr media experience. RE: Cvr ltr & res [email protected] EOE (4/26)
JOB OPENING: FREELANCE WRITER-PRODUCER/VOOM/NY: Seasoned producer w/ superior writing skills. Promo & interstitial experience for major cable/net a must. 3 month project, maybe more. Reel & Resume to: NKElliott @rainbow-media.com (4/26)
JOB OPENING: OUTREACH COORDINATOR/Burbank CA: Experience working with young children; BCKGRND IN SCIENCE A MUST; PBS exper. helpful; Resume to: [email protected] (4/26)
JOB OPENING: WRITER/PRODUCER/Court TV/NY: Exp writing/producing promos for a nationally distributed TV or cable ntwrk. Must have compelling demo reel & be fully exp’d at working in a post prod. enviro. Apply: www .timewarner .com (4/26)
JOB OPENING: GRAPHIC DESIGNER/Woodland Hills: Must be exp’d with BFA; Flash; Drawing ability; Avid web user; Innovative design solutions; orgnz’d, pro-active & excellent comm skills; able to mng mult projects. Fax res: 818-999-0172 (4/26)
JOB OPENING: VP HR/UK: Develop and lead HR strategy for European business and support the GM of Europe, Mid. East and Africa. CIPD qualified. Apply: http://corporate.discovery.com/careers/careers.html Position 5143 (4/26)
JOB OPENING: HR DIR/UK: Develop and lead UK HR strategy, supporting the UK Sr. Mgt. team in achieving business goals across the region. CIPD qualified. Apply: http://corporate.discovery.com/careers/careers.html Position 5144 (4/26)
JOB OPENING: FREELANCE GRAPHIC DESIGNER/Firebrand/NYC: interface design, image & text composite & layouts/ 2 yrs exp/ strong 2D &/or 3D skills/ fine art Bkgd/ Exp w/ Illustrator/ PhotoShop/ ImageReady Apply info @firebrandtv.com (4/26)
JOB OPENING: ARCHIVIST /Firebrand /NYC: help dev Content Database, oversee quality assurance and growth/ exp w/ asset mgmt for tv & web/ team mgmt exp
required. Apply [email protected] (4/26)
JOB OPENING: DIR, ALTERNATIVE TECHNOLOGY DISTRIBUTION/Comcast/PA: Secure distribution deals with MSOs and alternative tech. dist. 6-8 yrs cable business development. Apply: www.comcast.com Req#44743BR (4/25)
JOB OPENING: MANAGER, DISTRIBUTION STRATEGY & FINANCE/Comcast/PA: Deal analysis & various finance functions for Comcast network Distribution. 3-5yrs financial exp. req’d. Apply: www.comcast.com Req#44183BR (4/25)
JOB OPENING: MANAGER, NEW MEDIA DISTRIBUTION/Comcast/PA: Secure distribution deals with MSOs and alternative tech. dist. 5 yrs cable business development exp. req’d. Apply: www.comcast.com Req#43571BR (4/25)
JOB OPENING: DIR, NETWORK DISTRIBUTION & DEVELOPMENT/Comcast/PA: Secure distribution deals with MSOs and satellite. 10 yrs media exp req’d, contract negotiation skills a must. Apply: www.comcast.com Req#45391BR (4/25)
JOB OPENING: MKTNG DIR/KidzBop.com, NYC: 5+ yrs exp, strong int. in children’sent. internet mrktng exp – strategy /execution both online & offline, mng budget, copy writing, creative, team player. Res to: [email protected] (4/25)
JOB OPENING: INTEGRATED MKTG/PROMOTION MGR: Dev/execute multi-platform, intg. programs for clients w/ b’cast ad sales team, write client proposal decks; MS PP. TV mktg exp. must. 4+ yrs. PT or FT. Contact: [email protected] (4/25)
JOB OPENING: PROG. MGR/WPIX/CW11-NYC: Sched cash programs., collab. screening, edit. & satel. feed matters, dub feat. films and synd. Programs, coord. barter movie and synd. Commer. make-goods. 3+yrs progrm. exp. www.cw11.com EOE (4/25)
JOB OPENING: ONLINE AD TRAFFICKER/Hearst Magazines/NY, NY:Traffic ads using DFP, QA creative submissions, monitor/optimize campaigns, reporting/analysis on campaigns, and inventory management on sites. [email protected] (4/25)
SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SPRING INTERNSHIP CREDITS ONLY: INTERN / Firebrand/NYC: Media start up /fast paced production environment. Opportunity to work in various depts. Sales/Marketing/Web/Programming & Editorial. Could lead to perm position. Apply to [email protected] (4/26)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED —
SITUATION WANTED: ONLINE MKTG/PR/PROMO EXPERT/NY: 13+Yrs Online exp Mktg/PR/Viral/Promo/Strategy/Soc Ntwrk/Content/Mgmt/for entertainment/consumer brnd. Cross-Platform exp.Creative/strategic. Email: onlineexp @gmail.com (4/27)
SITUATION WANTED: MARKETING GURU/NYC: 7+ years in Entertainment & Media Marketing/Branding/Advertising/Promotions. Out of the box thinker with a proven track record, love to multitask and very outgoing. Email: MarketerAdam @aol.com (4/26)
SITUATION WANTED: GET RESULTS! Creative & Connected NY media pro seeks freelance gig in biz dev/reality/prod or syndication: I sell, book guests, produce packages, write & secure sponsors. Exp. at 3 nets. $350/day. [email protected] (4/26)
SITUATION WANTED: Experienced, bilingual professional seeking position of PRODUCTION COORDINATOR or ASSOCIATE PRODUCER. Dedicated, goal-oriented, strong work-ethic and a passion for production! Freelance basis. [email protected] (4/25)
E-mail Trish Pihonak for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.
