A CYNOPSIS MESSAGE FROM SUNDANCE CHANNEL

Cynopsis: DIGITAL

04/01/08

Good morning, it’s Tuesday, April 1, 2008, and this is your first early morning digital briefing.
 
Yahoo aims to shine some light on the underserved adult (25-54) woman demographic with Yahoo Shine. The new destination aggregates original content as well as relevant fare from other sections of Yahoo and offers syndicated material from partners including Conde Nast, Hearst and Rondale. It also provides a glimpse where the new Yahoo is headed, adopting a white-space laden blog format organized around the demo rather than the topic.

 
ESPN‘s inaugural early round telecasts of The Masters will be accompanied by a generous helping of multiplatform coverage this year. Highlights include live HD streaming of ESPN’s feed on ESPN360.com, live streaming of Amen’s Corner (holes #15 & 16) on masters.org, live audio updates and interviews on ESPNRadio.com and live look ins and highlights on ESPN.com.
 
Comcast/Lionsgate/SPT’s multiplatform service Fearnet scored an off network exclusive. Episodes of NBC‘s horror anthology series Fear Itself, premiering May 29 on NBC, will be offered on Fearnet.com and Fearnet’s VOD channel beginning Labor Day, Sept. 1, along with outtakes, director commentary and additional scenes.
 
VH1 Mobile announced two new applications this week at the CTIA show in Vegas. “VH1 Watch and Discuss Live Chat” enables VH1 viewers to connect via programming chat rooms tied to VH1’s on-air schedule. Launching at the end of April is the “Flavor of Love” mobile game, posing challenges seen on the show including pie fights, sky writing and water gun battles.
 
Major League Baseball Advanced Media has a new teammate in China – MySpace Founder Brad Greenspan. Mr. Greenspan, who owns and operates several popular web properties in China, licensed the online rights to develop a Major League Chinese portal through BroadWeb Asia‘s Shanghai-based HupoTV. The site launched last week during the league’s Asian road trip, featuring video highlights, photos, features and stats. The site will also stream a “number” of live games during the season.
 

 
OpenSocial opened its arms to another adopter, as hi5 became the latest social network to launch a developer’s platform.  hi5 is the first OpenSocial networking platform to offer a messaging API, allowing application builders to offer notifications, invites and other features.
 
Warner Bros. Television is enlisting the help of video search and targeting firm Digitalsmiths to help manage the video inventory of a new WB video site slated to launch in the coming weeks, reports Daisy Whitney in TVWeek. Digitasmiths provides tools to help visitors find what they’re looking for online and serve ads to the content contextually. If you haven’t seen it yet, check out Daisy’s excellent video podcast, New Media Minute. This week she tries to get to the bottom of who’s watching Hulu.
 
Local station website online programming service TitanTV launched a trio of new series recapping the latest episodes of three of the TV’s most popular reality shows – Survivor, America’s Next Top Model and Dancing With the Stars.
 
Chumby Industries, makers of the cutesy chumby media device, secured $12.5 million in Series B financing led by JK&B Capital with additional funding from existing investors, Avalon Ventures, Masthead Venture Partners and O’Reilly AlphaTech Ventures.
 
The mutable online video firm ROO Group is changing its name to KIT Digital to help give the company a fresh start. The video search and P2P streaming provider, which recently announced several management changes and relocated to New York, also said it will buy the remaining 49% of internet ad agency Sputnik for $4 million it does not already own.
 
Free ad-supported music service SpiralFrog signed a deal to add the catalog of Warner/Chappel Music to its roster of audio and video content. The site delivers offers free ad-accompanied downloads of more than 1 million songs and 4,000 music videos, claiming almost 850,000 users. 
        

A CYNOPSIS MESSAGE FROM VOOM HD

 
Accessing WAP sites by having to type in the URL has severely dampened mobile interactivity. NBC Mobile has completed partnerships with Verizon, AT&T and Research in Motion to give users direct access to more than 60 NBCU mobile sites directly from these carrier’s home screens. NBC expects the integration to increase traffic to the ad supported sites, making the mobile platform a more important part of the media and promotional mix.
 
MySpace improved its mobile text messaging alert program with a new partnership with mobile transaction manager MBlox, giving U.S.  customers of Verizon Wireless, T-Mobile, Alltel, U.S. Cellular and Virgin Mobile access to the program. The integration gives over 90% of MySpace’s users access to real time messages and friend requests.
 
Gemstar-TV Guide International expanded its relationship with Japan’s KDDI to include its G-Guide mobile IPG. The two companies will also work to develop a mobile terrestrial digital video broadcasting service in Japan.
 
Speculation is mounting that Microsoft and Yahoo are closing in on a deal, with some saying announcement could be forthcoming as swoon as this week.
 

 
Yahoo’s Shine site launches at an interesting time as reports circulate that leader in the online woman’s space Glam Media is cutting guaranteed payments to some of its publisher partners in order to usher in a new ad program. Glam will allow publishers to cherry pick the ads they want to run on their own servers, but at the same time will discontinue running “house ads” which thus far have helped partners fill empty inventory.
 
Starz is spending $25 million on an ambitious rebranding campaign that will include a new logo and new on air look for Starz, its six standard def movie channels, its 4 HD channels, the Vongo online service and the StarzPlay broadband service. The campaign includes a series of 30-second TV spots as well as online buys on a variety of entertainment themed sites including AOL and Amazon.com’s IMDB.com.
 

 
While some forecasters are pulling back on online ad projections ZenithOptimedia upgraded its estimates of increases in U.S. online ad spending this year from 19% to 23.4%, citing the continued shift from traditional to interactive media as the rationale for the renewed optimism. Online video and social network advertising are expected to benefit from recession-related redirection of spending as well as high profile streaming events such as Summer Olympics.
 
Price has become an increasingly important factor in picking a wireless carrier, according to new research from comScore, even as users seek service plans and handsets that provide mobile internet access. The new study also found rising usage of the mobile internet. More than half of users with internet-enabled phones reported surfing at least once a day, compared to only 35% in during the fall of ’06 when the study was last conducted.
 

 
Scripps Networks made a trio of promotions, effective immediately. Freddy James joins HGTV.com as VP & Site Director. Andy Singer will fill Freddy’s former post as VP/Programming at DIY Network. He comes from sister network, HGTV, where he was VP/ Original Programming. Finally, Laura Sillars was upped from director to VP/Original Programming at HGTV.
 
Out-of-home and entertainment advertising veteran Eric Joseph was named President and COO of mobile marketing and applications provider 3rd Dimension. Eric relieves Paul Grillo of the President role (who will retain his position as CEO) and replaces previous COO Bruce Laskin, who died unexpectedly in December of 2007.

A CYNOPSIS MESSAGE FROM GAYBORHOOD.TV

 
TV Guide.com continues to add content and functionality in its quest to become the online mecca for TV fans on the web. A new “ Returning Favorites” section updates viewers on when their favorite shows are returning; TVGuide’s proprietary video search engine combs network sites for full episodes and related content and enables users to build a playlist using a “clip collector” tool. The site is also deploying various web 2.0 techniques to help build traffic, according to TV Guide Online SVP & GM Paul Greenberg, including assigning writers to start discussions on social network fan sites and launching a planned embeddable widget that will aggregate top-viewed, professionally-produced video. The strategy seems to be paying off as the TVGuide.com even managed to increase visits and page views during the Writers’ Strike.
 
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
04.01.08

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JOB OPENING: ONLINE, PRODUCER, HEALTH CENTERS/Englewood Cliffs, NJ: Creates and package online content. Please apply at www.nbcunicareers.com reference job number 810271 (4/8)

JOB OPENING: ONLINE PRODUCER, DIET, FITNESS & WELLNESS/Englewood Cliffs, NJ: Writes, edits, and coordinates online content. Please apply at www.nbcunicareers.com reference job number 810273 (4/8)

JOB OPENING: AVID EDITOR/Versus/PHL: To view full job description please use this link – http://track.jobviper.com/ViewJob.asp?id=496382-1576-6861 (4/8)

JOB OPENING: TRADE PUBLICIST/Fuse/NY:   Supprt PR Dept in trade/business publicity efforts to gen awareness of Fuse offerings. Proven track record w/ trade media. Min 2-3 yr publicity exp. Rez to: [email protected] “TP” in subj (4/8)

JOB OPENING: TEMP (6 WKS) RATINGS ANALYST/Starz Entertainment/Englewood, CO:  Ad hoc analysis Nielsen MarketBreaks, Npower.1 yr with Nielsen natl ratings, 6 mo exp Nielsen MarketBreaks, Nielsen Npower. Fax resume to: 720.852.5891 (4/8)

JOB OPENING: MEDIA PLNER/ASSIST TO CEO/ PRES/ DYNAMIC NYC MEDIA BUYING/PLANNING AGENCY specializing in kids advertising:  Media Knowledge a must.Excel/Powerpoint skills preferred. Contact: [email protected]   (4/8)

JOB OPENING: TRAFFIC/CLEARANCE/DYNAMIC NYC MEDIA BUYING/PLANNING AGENCY: Handle all client commercial clearances & TV trafficking to networks. 1yr exp a plus, however, college applicants welcome. Contact: [email protected] (4/8)

JOB OPENING: SVP STRATEGIC RESEARCH/Disney*ABC Dom TV/Burbank: 10 yrs broad-based TV exp + 7+ yrs mgmt; leading edge exec w/proven ability to assess media trends/developments. APPLY www.disneycareers.com Req #137377  (4/5)

JOB OPENING: VP, PROMOTION MARKETING/Comedy Central/NYC: Min 8 yrs exp. promotion marketing at a television network/advertising agency; BA/BS, strong PC skills. EOE/M/F/D/AAP apply at www.mtvncareers.com (4/5)

JOB OPENING: DIGITAL RESEARCH MNGR/Bravo/Oxygen: Lead research analysis across Bravo/Oxygen properties. BA, Min 3 yrs exp, proficiency in Omniture & Media Metrix pref. Apply: www.nbcunicareers.com (job#812391) (4/5)

JOB OPENING: MGR- AFFILIATE AD SALES & DISTR. MKTG/LIFETIME TV:  Seeking creative thinker to manage projects that support the distribution efforts for Lifetime/ Apply at: http://www.lifetimetv.com/about/jobs.html (4/5)

JOB OPENING: ADMIN ASST/Hallmark Channel/LA: Support SVP Network Program Publicity. 2 yrs.  admin/exec. experience in TV publicity. See full posting and apply at www.hallmarkchannel.com (4/5)

JOB OPENING: MGR, AD SALES PLANNING/AETN/NY: Work to maximize rev across AETN through inventory mgmt, pricing & stewardship. Min 2 yrs ad sales cable exp as planner or in inventory/pricing group. Apply: www.aetn.com/careers.html (4/5)

JOB OPENING: ACCT EXEC, DIGITAL MEDIA/(WNBC NYC): 2+yrs Online Ad sales exp. Strong sales, presenting, negot. skills. Creative thinker who can sell on both local& nat’l level as well as online agencies. Post to: www.nbcunicareers.com job# 798183   (4/5)

JOB OPENING:  VP PROD & PACKAGING, WE tv/NY: Cable ntwrk noted for creating unique content for women seeks top creative, exp’d prod. exec. to dvlp all orig series, specials, pckgng & pilots.Resume: [email protected] (4/5)

JOB OPENING:  FREELANCE COORD/USA Strategic Marketing: Support creation of client programs inc. sponsorships, finances, etc. 2+ yrs integrated mktg exp in TV or ad agency preferred.Resumes to [email protected] (4/19)

JOB OPENING:  ACCT EXEC/ BENNETT GROUP/LA:  RESPONSIBLE FOR BOOKING HI-DEF Mobile Prod System.  Strong comm. skills, live HD TV prod knwldg a must. Proven track record in prod sales. Res: [email protected]   (4/4)

JOB OPENING:  MKTG MGR/BBC/RI: Dvlp mrktng campaigns & strat, analyze mrkt, price trends, cr8 trade prod catalog. Track success campaigns to sales goals of company. 3-5 yrs exp. Apply: www.bbcamerica.com/employmnent.jsp (4/4)

JOB OPENING:  SR AR ADMIN/BBC/NYC: process invoices, mng cred contrl. Cash collectns/cred cntrl for ad sales of bbc.com. minimize debt outstanding. Attn detail, comm skilz. SAP. Apply: www.bbcamerica.com/employment.jsp (4/4)

JOB OPENING:  SR PUB MGR/BBC/NYC: Wrk w/ media contacts & talent to max chnl exposure. Cr8 campaigns to supprt BBCA & BBC.com. manage messge to consumers. Exp w/ online campaigns. Apply: www.bbcamerica.com/employment.jsp (4/4)

JOB OPENING:  DIG RSRCH MGR/BBC/NYC: maintain rsrch sls system, compile estimates, cr8 sales presentations. Track performance, monitor mrkt & industry trend. Comm w/ rsrch vendors. Apply: www.bbcamerica.com/employment.jsp (4/4)

JOB OPENING:  NTWRK OPPS COORD/BBC/MD: Coord BBCA trffc & ntwrk ops. Trfc logs, monitor transmission logs & delivery. Verify delivery sched materl. 1-2 yrs exp. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (4/4)

JOB OPENING: SR RESEARCH ANALYST/Fox Latin America Channels/NYC: Support Ad Sales, Programming, Marketing. 2+ years in managing quantitative and qualitative research. Email [email protected]   (4/3)

JOB OPENING: MGR, DIGITAL MEDIA AD OPS/AETN, NY: Manage trafficking & operations associated with Digital Media Sales of growing dept. Exp in Internet or Broadcast Ad Ops/Traffic dept. Apply: www.aetn.com/careers.html (4/3)

JOB OPENING: DIGITAL ASSOCIATE MEDIA DIR: 3-5+ Yrs digital media planning/buying exp, Develop POV’s, client location West Chester County. Competitive salary/benefits. Resume to: [email protected] (4/3)

JOB OPENING: ACCT EXEC/Gospel Music Channel/NY: Fast growing new ntwrk seeks dynamic nat’l ad sales acct exec. 2 yrs media sales exp; agency exp pref’d. Proven track rec w/ new bus dvlpmnt. Resume: [email protected] (4/3)

JOB OPENING: AFF. FINANCE ANALYST:  Cash application of MSO remittances and subscriber updating. Under grad degree Fin/Accting w/ 1-3 yrs of exp. Apply: www.mtvncareers.com EOE (4/2)

JOB OPENING: SALES PLANNER/Scripps Networks/HGTV:BA pref. 2+ yrs exp in advertising/buying/planning. Knowledge/exp in cable TV Ent. industry a+. Proficient in MS Office. Submit resume at http://scripps.com/ (4/2)

JOB OPENING: RESEARCH COORD/ANALYST/MANAGER at MTV Networks. Please apply at www.mtvncareers.com. EOE/M/F/D/AAP (4/2)

JOB OPENING: (2) SR MGR, PROMOS & SPONS/Cartoon Network/ATL: Oversee the dev & execution of CN and Adult Swim promotions & sponsorships across platforms. 10+ yrs mkt/sales/promos exp in the ent ind. www.turnerjobs.com #90643BR (4/2)

JOB OPENING: SR RESEARCH ANALYST/Fox Latin America Channels/NYC: Support Ad Sales, Programming, Marketing. 2+ years in managing quantitative and qualitative research. Email [email protected]   (4/2)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING/SUMMER INTERNSHIPS CREDITS ONLY:  Entertainment Production Co. in Armonk, NY seeks interns. Responsibilities: general office work, phones, mailings, research, errands. Email resume to [email protected] (4/2)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: QUALITATIVE PROJECT MANAGER/DIRECTOR: 10 years exp. qualitative. Superior media researcher, writer (qual. textbook, book chapters, PowerPoint), Compelling verbal presentations.  [email protected]  (4/8)

SITUATION WANTED:  DIRECTOR/PRODUCER : 5 years exp. writing, producing & directing. Specializing in Promos, Short form, New Media: Virals, and Music Videos [email protected] (4/4)

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Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.