Tuesday, April 19th, 2011

A CYNOPSIS MESSAGE FROM TREMOR MEDIA


Thanks, YouTube

… for showing the world that double rainbows really do exist.

Even more awesome is how we deliver the
double rainbow experience for brands.

The proof is in the pot of gold we call engagement.

Tremor Media
ThanksYouTube.com.


Cynopsis: DIGITAL

04/19/11

Good morning, it’s Tuesday, April 19, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here
 
Time Warner Cable replaced the Fox Cable Networks and Discovery Networks channels it had previously removed from its controversial iPad app on Friday, after the companies filed cease and desist orders two weeks prior, reports Variety. However, Viacom channels remain off the app pending the results of opposing lawsuits filed by both TW Cable and Viacom. Time Warner Cable added four new channels late last week including Sundance Channel, bringing the total to 60 networks currently offered on the live viewing iPad app.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
Google announced it will stop hosting videos altogether on its old Google Video site beginning April 29; if you still have anything up there – now would be the time to remove it. Google will allow you to download the video content free, but anyone interested in reposting to Google’s preferred video site, YouTube, is still limited to YouTube’s 15-minute duration rule. All videos hosted on Google Video will be erased once and for all on May 13.
 
3NET, the 3D cable network joint venture between Sony, Discovery and IMAX, have green lit a 4-hour miniseries about the Civil War scheduled to premiere this fall – the first embarked upon on the subject in 3D. David W. Padrusch, Director of “The Civil War 3D” (working title) for Towers Productions, LLC, will also serve as Executive Producer along with the company’s founder and chief creative officer, Jonathan Towers.

 
~ INNOVATORS & START-UPS ~

 
Twitter is in talks to buy TweetDeck for around $50 million, one of the most popular desktop software platforms used to manage Twitter accounts among power users, according to a WSJ report. TweetDeck was reported to have been a target of UberMedia two months ago, but the deal apparently never went through.
 
Seattle-based real estate site Zillow, known best for estimating the value of nearby properties, is filing for an IPO hoping to raise $57 million, according to an SEC filing. The company reported revenues of $30.5 million in 2010, up 74% from 2009. Zillow ranked as the #3 real estate site in March 2011, according to Hitwise, receiving 5.36% of Real Estate visits for a 53% increase compared to March 2010. Among all sites, Zillow’s visits have increased 83% year-over-year.
 

~ DIGITAL ADVERTISING ~

 
Meredith Video Studios
signed an agreement with Premiere Retail Networks to develop, create and produce custom video content that PRN will distribute to digital screens in more than 4,500 retail and supermarket locations across the U.S. Distributed content will include nationally syndicated women’s lifestyle show “Better” and broadband video networks BetterTV.com, Parents.com and MyFirstBaby.com.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
So called “content farm” Demand Media released a statement on Monday claiming that predictions that traffic has declined 66% at its flagship eHow site are “significantly overstated.” (Google recently amended its search algorithm with the ongoing release of its “Panda” edition that adversely hit search traffic to eHow.) The company instead described the negative impact as “moderate.”
 
Wal-Mart is acquiring Mountain View, CA-based social media platform Kosmix for an undisclosed amount. Kosmix searches and analyzes connections in real-time data streams to power services such as TweetBeat, a real-time social media filter for live events; Kosmix.com, a site to discover social content by topic; and health and medical info site RightHealth.
 
Video encoding/TV Everywhere specialist Envivio filed for its own IPO with the SEC, hoping to raise $69 million in public funding. For the year ended Jan. 31, 2011, the company claimed revenues of $30 million, almost doubling the previous year’s total of $16.28 million. It hopes to list on the NASDAQ under the symbol ENVI.
 

~ TRENDS, RESEARCH, ETC.  ~

 
Online, women are more engaged than men, spending more time on fewer sites during a single sitting, according to a new Nielsen analysis:

  • Nielsen data shows that women talk 28% more and text 14% more than men every month; they are also heavier users of social features of phones (SMS, MMS, social networking) compared to men who tend to use features like GPS, email & internet more
  • Women also visit more social and community sites, which is especially important given the popularity of immediate online/social discussion during major TV events like awards shows and reality programming
  • For television advertisers, women tend to watch specials and awards shows live so they can engage in immediate “community viewing” discussions. And they use DVRs to time-shift recurring series programming as they fit television into their schedules when it is most convenient and relevant to them
  • DVR penetration may not be as high across all ethnic female groups but it has more than tripled among African American and Hispanic women in the past 3+ years to reach 37.4% and 32% respectively, according to Nielsen

 

~ GADGETS & APPS ~

 
Microsoft went public with its app store for its Office 365 cloud-based software suite, selling web-based applications that work on the platform including Word, Excel, OneNote and PowerPoint. Working on “the cloud” enables users to saves files directly to Microsoft servers.
 
MXP4
is launching the first social music gaming app for Facebook, dubbed Bopler Games (beta), designed to engage fans while creating a new monetization avenue for record labels, artists and marketers. Fans can play 60 second clips of songs within Bopler up to three times per day for free, then are subsequently charged using Facebook credits. The label launches with 4 music games with music from artists including Kt Tunstall, Lilly Allen, Digital Underground, Norah Jones, Afrika Bambaataa, Culture Club, Big Country, Jonas Brothers and Fall Out Boy.
 

~ EXECUTIVE MOVES ~

 
Jonathan D. Sumber, most recently a manager of digital accounts for Time Inc’s Media Networks, is joining Hearst Television as Director/Digital Sales, based at the company’s New York City headquarters.
 
David Brown has been upped to EVP, GM at Meredith Integrated Marketing. The promotion gives David expanded oversight of Meredith Integrated Marketing’s Content and Customer Relationship Marketing (CRM) business, including supervision of Directive, its database analytics agency.
 


A CYNOPSIS MESSAGE FROM ACADEMY OF TELEVISION ARTS & SCIENCES


Spend An Evening with “Hot in Cleveland
Anytime you like!
Go to Http://www.emmys.com/hot-in-cleveland
for a wickedly frank and funny conversation with
VALERIE BERTINELLI, JANE LEEVES, WENDIE MALICK, BETTY WHITE,
JON LOVITZ, CARL REINER and SEAN HAYES
And, beginning April 21, log on for the Television Academy’s Evening with “Cougar Town”!

 

~ WEBSITE OF THE DAY ~

 
IndiePix announced the launch of IndiePix Unlimited, an online subscription-based VOD store offering a brand new platform for independent filmmakers who’d like reach a broader audience online. The site will feature unlimited streaming of premiers from recent Venice, Cannes, Tribeca, and Sundance film festivals for the price of $7.95/mo. (first month free), kicking off with some 200 titles and ramping up to 500 by the end of the summer. The LA Times has signed on as presenting Sponsor, joined by Filmmaker Magazine as Affiliate Launch sponsor. The initial offering contains a nice mix of domestic and international film circuit titles, including shorts that so seldom get seen.
 
Correction: In-Stat’s DirecTV subscriber figures reported 19.57 million Global TV subscribers at the end of 2010 – the company had another 8.9 million HH in Latin America.

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
04.19.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: ACCOUNT MGR/BLUE SKY AGENCY/ATLANTA: Hiring talented acct mgr to grow/manage cable biz. 3-5+ yrs exp, superb project mngmnt/communication skills and exp working on/in cable industry. Send res: [email protected] (4/26)

JOB OPENING: COORDINATOR, REVENUE PLANNING/ABC FAM/NY: Works with team to compile & distribute important ad sales revenue data. Primary functions are financial reporting / forecasting. Apply @ Disneycareers.com ID# 294638. http://ad.doubleclick.net/clk;232289579;60595525;x? (4/26)

JOB OPENING: DIR, PRGRM PLAN’G & ACQUISITIONS/TBS, Inc/ATL: 4yr Degree req’d. 2+ yrs buying and selling in TV ind. Exp at studios, cable ntwrks, or cable sales as an AE desired. Exc presentation skills. Apply http://bit.ly/gZIsfl (4/26)

JOB OPENING: SENIOR DIRECTOR, DIGITAL MARKETING/Nickelodeon/NYC: 8+yrs MKTG focus on digital, thorough knowledge of online mktg including Social media, CRM, traffic driving, SEO, SEM. EOE/M/F/D/AAP.Apply www.mtvnetworkscareers.com (4/26)

JOB OPENING: DIRECTOR, DIGITAL CREATIVE ADVERTISING Movies & Video Games/Nickelodeon/NYC: 7+yrs exp in studio, agency or entertain field. Present at high-level clients/agency mtgs. EOE/M/F/D/AAP.Apply www.mtvnetworkscareers.com (4/26)

JOB OPENING: MGR, MKTG/MARVEL ANIMATION/LA: Support mtkg animation dept: interfacing w/ licensees & promotional partners, comm w/ brdcst & home video partners, handling internal brand approval processe. Res: [email protected] (4/26)

JOB OPENING: ACCT MGR/ChaCha/NYC: Resp 4 mgt and exec of campaigns. Own sls process/invtry/rsrch/supt/client intrctn – 3-5 yrs exp w/online or mobile/gr8 cust svc skills/fast pace/team envmt.Snd Rsme [email protected] (4/26)

JOB OPENING: MARKETING DIRECTOR/FOOD NETWORK & COOKING CH/NY: Resp for marketing of Networks’ brand, talent & prgrmng priorities as a means to drive revenue & ratings. 6-8 yrs ent and/or mktg exp req. www.scrippsnetworks.com #2004 (4/26)

JOB OPENING: INTERACTIVE TV PRODUCER/Showtime Networks/NYC: Exp w/ software devel., TV and web prod, project mgmt skills, strong Photoshop, creativity a must. Exp w/ ITV & evolving video technologies a +. Apply at www.sho.com (4/23)

JOB OPENING: DEVELOPMENT PRODUCER/Discovery/FL: 7+yrs exp. Resp for mngng & expanding dev slate for DSC LATAM Networks, seeking new factual, lifestyle prog ideas, talents & formats, Speak Eng/Sp a must. www.Discovery.com #3458 (4/23)

JOB OPENING: WRITER/PRODUCER, CREATIVE SERVICES/HGTV/Knoxville, TN: Develop, write & produce on air promotions & special projects. 4 yrs+ TV Station/Cable Network experience req’d. Apply online: www.scrippsnetworks.com , job #2276 (4/23)

JOB OPENING: EXECUTIVE ASSISTANT/Hallmark Channel/NY: 5+ yrs exp supporting multiple senior execs. MS Office proficiency + advanced PowerPoint exp a must. See full posting and apply @ www.hallmarkchannel.com (4/23)

JOB OPENING: MGR, AD SALES MKTG/Food Network & Cooking Channel/NY: 5+ yrs exp. On- air Activation team that works w/ Ad Sales on 360 programs, integrations & short form. Full details, www.scrippsnetworks.com, req. 2313 (4/23)

JOB OPENING: ACCOUNT EXECUTIVE/CNN LA: College Degree, 3+ yrs sales exp., proven track of acquiring new biz & bldg/maintaining client relationships. Meet & exceed budget. Apply: www.turnerjobs.com (#123422BR) (4/23)

JOB OPENING: AD SALES ASST/GMC/NY: Seeking a recent grad w/ previous ad sales/advertising internship exp to asst ad sales dept. Strong Excel & multi-tasking a +. Apply: [email protected] (4/22)

JOB OPENING: SOCIAL MEDIA ANALYST/NY: Social media and content analysis, synthesize & data for entertainment and fashion client reporting, work w/account team to make actionable recommendations. Apply: [email protected] (4/22)

JOB OPENING: SR MGR CONTENT INTEGRATION/ESPN/Bristol CT: BA deg/6+yrs Dig Exp. Media req: develop SEO and biz dev strategy for ESPN3. Apply: http://jobs.espncareers.com/search/286716 & email: [email protected] w/posting  (4/22)

JOB OPENING: RESEARCH ANALYST/NBCUniversal/NY: cutting edge opportunity for Research Analyst in area of alternative metrics across all NBCU media properties. To apply, please visit www.nbcunicareers.com job #1598BR (4/22)

JOB OPENING:  DIRECTOR/DIGITAL MEDIA RESEARCH & ANALYTICS/ESPN/NYC: Lead collection, analysis & communication of audience data for ESPN’s digital media properties. 10+ yrs exp. http://bit.ly/ijH4ZY [email protected] (4/21)

JOB OPENING:  SR. ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP www.mtvncareers.com (4/21)

JOB OPENING:  DIGITAL PUBLICIST/Discovery/LA: Traditional/digital spprt for comm team; implementation of prg publicity campaigns; 2+ yrs hands on public relations exp, pref’d digital media space; www.discovery.com/careers job3588  (4/21)

JOB OPENING:  SR MGR PRIMARY RESEARCH/NBC UNIVERSAL/NY: NBCUniversal is looking for a Senior Manager, Primary Research in the Strategic Research group. Please visit www.nbcunicareers.com for more information and go to Req#842BR (4/21)

JOB OPENING:  SALES OPS ASST TEMP/TV One/NYC: copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit: www.tvoneonline.com (4/21)

JOB OPENING:  DIR, DIGITAL RSRCH/AETN/NY:Direct Dig Rsch initiatives for AETN Strategic Insights. Expert online quant rsch; knwlg of comScore, Nielsen Online, Omniture prefd. 8+ yrs exp, pref  Ad Sales. www.aetn.com/careers.html (4/21)

JOB OPENING:  DIRECTOR, DEVELOPMENT- REALITY/MTV/NYC: 5+ yrs exp. reality TV Development (all formats); strong industry relationships a must; BA req. EOE/M/F/D/AAP apply at www.mtvnetworkscareers.com (4/21)

JOB OPENING:  SR. DIRECTOR, MULTIPLATFORM MARKETING/VH1/NYC: 8+ yrs Mktg exp for a digital or entertainment property.; Agency exp. desired; SEO, SEM, & Email Mktg a must; BA req. EOE/M/F/D/AAP apply at www.mtvnetworkscareers.com (4/21)

JOB OPENING:  SCHEDULING COORDINATOR,  PROGRAMMING DEPARTMENT/GSN/SM: Report to Director. BA Degree + 1-2yrs TV exp. Send res +CL to  [email protected] (4/21)

JOB OPENING: CLIENT SERVICES SPECIALIST/PHX AZ: Rsp for Mktng/Rsch-related tasks that support ad-sales company wide. 2+ yrs exp, strng excel and rsch software a plus. Apply: www.cox.com (Job ID 36419) (4/20)

JOB OPENING: RESEARCH ANALYST/TELEMUNDO/HIALEAH FL: Telemundo Network has an exciting opportunity for Research Analyst position at their Hialeah, FL offices. More information, please visit www.nbcunicareers.com job #1542BR (4/20)

JOB OPENING:  ACCOUNT DIRECTOR/PumpTopTV/CHI:  Drive ad sales for emerging video net. Creative media sales professional with strong work ethic and established agency/client relationships a must. Apply:  [email protected] (4/20)

JOB OPENING: TRAFFIC MGR/Vme TV/NYC: Use brdcst media sftwr to mng prgrmng sched, commercial inventory & traffic instructions; coord/create/edit & reconcile logs; monthly billing; 5+ yrs exp.  Resume to: [email protected] (4/20)

JOB OPENING:  WRITER, ONAIR CREATIVE/Nickelodeon Preschool/NYC: Strong writer, big ideas, strong ‘voice’, excellent humor, strategic, 4 years writing experience, producing exp A+ EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (4/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA MARKETING/CHEER CHANNEL/LA/AUSTIN: Ideal opp to learn and manage social media platforms increase traffic, syndicate video content. 2-3 days per wk; Stipend. info: [email protected] (4/22)

SUMMER INTERNSHIP  CREDITS ONLY:  ENTERTAINMENT FIRM/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (4/20)

SUMMER INTERNSHIP  CREDITS ONLY:   Established TV production company is seeking to fill its Student Spring Internship Program: hard worker, attentive to detail, and background/interest in TV PRODUCTION. Contact JL Rivera: Email [email protected] (4/20)

SUMMER INTERNSHIP CREDITS ONLY:  MKTG/ADVERTISING MAJOR/Spanish-Language Television Network/NYC Sales Department, learn marketing and all ad sales functions. EMAIL RES: [email protected]  (4/20)

SUMMER INTERNSHIP CREDITS ONLY:  Summer internship at Clarion New Media/Chicago, www.clarionnewmedia.com. Must be a self-starter with a passion for sales. Role involves cold calling and closing deals. Resumes: to [email protected] (4/20)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/26)

SITUATION WANTED: RESEARCH DIR/SALES Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Email: [email protected] (4/23)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (4/22)

SITUATION WANTED: AGENT’S ASSISTANT in publishing, film, or TV. Seeking entry-junior level position, B.A., English & Film, 2+ years publishing industry experience w/ literary agents. Contact [email protected] (4/22)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY, PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/21)

SITUATION WANTED: AGENT’S ASSISTANT in publishing, film, or TV. Seeking entry-junior level position, B.A., English&Film, 2+ years publishing industry experience w/ literary agents. Contact [email protected] (4/21)

SITUATION WANTED: HIRED PEN (MA/NY) will write new words or make old ones prettier. Written for travel guides, textbooks, blogs, and job ads.Two Harvard degrees. Rates vary by coolness of project. Google me. [email protected] (4/20)

SITUATION WANTED: ADVERTISING SALES PLANNER/NY: 6 yrs exp in building/customizing client pckgs/avails, campaign posting/ADU delivery recaps, PowerPoint/Excel proficient, market updates and special sales projects. [email protected] (4/20)

SITUATION WANTED: ENTERTAINMENT MARKETING/LA:  Entertainment marketer with 8+ years of experience looking for my next opportunity. Full-time or freelance welcome. Can work locally or remote. Email for resume. [email protected]  (4/20)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
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