Tuesday, April 17th, 2007

Cynopsis: DIGITAL


Good Morning, it’s Wednesday, April 18, 2007 and this is your first early morning digital briefing.

Time Warner is exploring the idea of reducing its 84% stake in Time Warner Cable to further invest in the internet, according to The Wall Street Journal. The worry is that cable will eventually become commoditized as more and more programming becomes available on the internet. The issue will be put before the board at an annual strategic review scheduled for next month.


and Suave are teaming to produce a web series about motherhood starring Leah Remini (King of Queens) that prompts real moms to share their stories. Their tales, which can be submitted online at inthemotherhood.com, will be incorporated into the scripts of the webisodes, premiering this week on the site hosted by MSN. The episodes are also available on suave.com and Sprint TV and will be promoted in People magazine and on The Ellen DeGeneres Show, which will air clips of the show throughout May and June.

Fox Reality.com has created its first original made-for-the-web series, Nightclub Confessions. Viewers join clubgoers inside a soundproof booth as they spill their deepest, darkest secrets and desires. A total of thirty 8-10 minute webisodes begin on May 30, with the event culminating in a one-hour special on Fox Reality on June 30.
Comedian Bob Odenkirk (Mr. Show, SNL) has signed on to produce a new 12-episode series on Turner’s SuperDeluxe.com. Derek & Simon: The Show revolves around real life pals Derek Waters and Simon Helberg as they chase women around Hollywood, with less than stellar results. The site will premiere a new episode each week, beginning Wednesday, May 16.
Si TV unveiled plans at its Upfront presentation to integrate user-generated content from its website in a new show it is launching later this year. Describing it as “YouTube done Si TV-style,” Home Page will feature user-submitted videos, animations and voting/community extensions with SiTV.com. The network is also planning to add more unique online content to its site this summer, focusing on entertainment (music, film, comedy, nightlife) and lifestyle (clothing, sneakers, cars, gadgets) categories.
The first chapter of “Tim Gunn: A Guide to Quality Taste and Style” is being posted on BravoTV.com. Casting for a new reality series based on the book begins this week in New York. Check out yesterday’s Cynopsis for the casting call.
held its first-ever upfront presentation for advertisers, introducing five major programming initiatives. “Ye Olde Shrek the Third Royal Tournament” will launch 25 games leading up to the third Shrek release. “Gold Rush Goes Hollywood” is a sequel to last year’s “Gold Rush,” featuring pop culture trivia questions for cash prizes. “The Ellen DeGeneres Show” allows users to share stories and videos of their hometowns. “Million Dollar Bill” gives viewers a chance to match serial numbers from dollar bills, with a chance to win $1 million on TV. “Iland,” hosted by Brooke Burns, asks users to recruit members from their social community to populate a desert island. Partners include DreamWorks Animation, Mark Burnett, Telepictures and Endemol.

Calling all college students! The deadline for your TV essays is this Friday at 12midnight for the Cyn opsis Weekender College Edition sponsored by Greek, A New ABC Family Original Series coming in July. The edition will be published next Thursday, April 26, 2007, and if your essay on television is one of the four published, you’ll be paid $350! All entries must be emailed no later than midnight on Friday, April 20th to me at [email protected], SUBJECT: Weekender College Edition. Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.   And here’s an extra bonus — this one edition of Weekender will also carry Situation Wanted ads at no charge for college students looking to get into the television business – even if you didn’t submit an essay. If you’re interested in learning more – email Trish Pihonak at [email protected].


A new site to help podcasters monetize their content launched this week. ShowTaxi.com manages security and works with PayPal on the billing of premium podcasts, charging listeners a monthly subscription fee. The site is powered by BitPass.

AP completed testing of the tool of its Online Video Network that will allow affiliates to upload and soon syndicate their own videos to the AP player, currently embedded on 1,600 sites. MSN will handle streaming, and Microsoft Digital Advertising Solutions will manage national ad sales for the local contribution module. AP says its online video network reaches 45 million unique users a month.
Azureus’ Vuze signed a deal with Nelvana Enterprises to distribute series and feature films of Babar The Elephant. All 78 episodes of the TV series and two feature films will be available for rent or download-to-own in multiple languages on vuze.com.
launched the beta version of a satellite site for Barbie.com combining social networking features with a virtual reality environment. BarbieGirls.com will allow girls to create their own virtual character, design their own room, go shopping, play games and chat with friends online. The site will launch in its entirety on April 26.

Big story out of MIP-TV in France yesterday – A collaboration between Bob Geldof‘s Ten Alps and producer/director John Maguire and the BBC and BBC Worldwide.  The three will launch a multi-platform initiative with BBC Vision starting with a Dictionary of Man website looking to record “every human society on the planet.”  The site will include a living record of movies, photos, anthropological histories, philosophies, theologies, economies, language, art, documented and personal accounts, and more from as many people in as many societies as they can worldwide.


GE and NBC Universal formed a $250 million equity fund to invest in media and technology companies with high growth potential, or that offer a strong strategic fit with the network’s ventures. The fund will focus on developing technologies and platforms that dovetail with NBCU’s advertising, wireless, digital content and international businesses. The fund’s first target is Adify, which is developing a new way to serve ads online.


CBS Corp. formed CBS Connections, a new cross-platform sales and marketing unit that will combine staff from CBS Entertainment, CBS News, CBS Interactive, CBS Sports, CBS Paramount Television, CBS Television Distribution, CSTV, Showtime, CBS Radio and CBS Outdoor. Senior VP Fred Sawabini will head the unit, reporting to Jo Ann Ross, President of Sales for CBS Television Network.
FHM Online signed a representation agreement with Gorilla Nation giving the online ad rep firm exclusive rights to all motion picture, DVD and TV advertising and as well as exclusive sales to 60 brand marketers. FHM Online is online home for men’s magazine FHM, reaching more than 1 million unique visitors a month.


Between 35 and 45 percent of Slingbox customers use the device to create wireless TV networks within the home instead of using it to watch programs away from home, according to SlingMedia CEO Blake Krikorian. The Slingbox allows viewers to connect to their TVs, DVRs or video-on-demand systems remotely through a laptop. The company originally marketed it as a way for frequent travelers to keep up with their shows or sporting events in their home markets.   
Amazon CEO Jeff Bezos announced the company’s on demand web storage service S3 surpassed 5 billion objects stored, up from 800 million in July of 2006. S3 handles the heavy lifting for many web start-ups on a pay-as-you-go basis. It charges 10 cents per CPU hour instead of a flat rate that proves to be prohibitively expensive for young companies.
Despite the hoopla over user collaboration, global executives are investing more in the automation and networking technologies of Web 2.0, according to a survey by The McKinsey Quarterly. Eighty percent of the more than 2,000 executives queried said they were investing or planning to invest in a range of web services, with collective intelligence applications (tapping into a group to solve problems) and peer-to-peer networking services leading the mix, followed by RSS, podcasts, wikis, blogs and mash-ups.


Warner Bros. Television Group
created a new digital media sales team devoted to multiplatform domestic ad sales in both the broadband and wireless spaces. The group will broker internet and mobile advertising related to content developed by Warner Bros. Television, Warner Horizon Television, Telepictures Productions, Warner Bros. Animation and Studio 2.0. It will handle ad sales for the websites of Ellen, Tyra, Extra and the off-net broadband syndication launch of Two and Half Men.

  • Rich Sutton was named SVP/Digital Media Sales. He will report to Michael Teicher, EVP, Media Sales, WBTVG and work out of New York.
  • Angela Gaspar joins as VPDigital Media Sales, reporting to Sutton.
  • Mary Ann Branco will serve as Account Executive, also reporting to Sutton. Angela and Mary Ann will be based in Burbank.

Rainbow Media hired David Evans as SVP/Rainbow Broadband. The newly created position will oversee acquisitions, brand development and content distribution across new media platforms for AMC, WE and IFC. David will be based in New York and report to Josh Sapan, President and CEO of Rainbow Media.
Ariana L. Squar was tapped as Director, Brand Integration for NBC Universal Domestic Television Distribution. A veteran online producer who developed the first webisodic series for Georgia Pacific, Ariana will develop on-air and online product and brand integrations for all the company’s properties. She reports to Barbara Argentino, SVP, Advertising & Media Sales.
Netflix appointed founder and former CEO of ReplayTV Anthony Wood to the newly-created position of VP/Internet TV. He will oversee Netflix’s movie download service Watch Now, scheduled to launch in June.
Cable and broadband network ReelzChannel hired Roger Eman as Chief Technology Officer and SVP/IT. He will be based in L.A and focus on enhancing Reelz’ infrastructure and improving integration of the channel’s IT and broadcast technology.
Former InfoSpace mobile and online president and NATPE co-chair Stephen Davis has joined the board of directors of SinglePoint. He will play a strategic role as the mobile content company seeks to expand its presence in iTV, mobile marketing and entertainment.
Teen and tween fashion site Stardoll named Matthew Palmer as EVP/GM. He will establish the company’s first U.S. office based in L.A., reporting to Stardoll CEO Mattias Miksche. Matthew formerly served as SVP of marketing for all children’s television brands and platforms at The Walt Disney Company.


MSNBC.com, which set a traffic record on Monday with 15.3 million unique users in a single day, launched a blog devoted entirely to the Virginia Tech shooting. On the Scene features postings from four reporters on the ground in Blacksburg, who do a good job of adding texture and details of the tragedy that don’t come across in more straightforward reports. They explore the effect of the media on the town, good and bad, community reaction and close up stories that help visitors understand what’s going on. The blog also contains embedded video clips from several NBC sources.
Thanks to: Cory Bergman, Lost Remote TV Blog 
A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange. Email me your suggestions at [email protected] and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: VP CONTENT ACQUISITION/JOOST/NY & LA: Aggressive deal maker for acquis. team. Initiate structure, complete content deals. Build relations w/ Sr. Execs of media co’s. 5+yrs exp. www.joost.com/jobs/0600rcvp.html (4/25)

JOB OPENING: DIR, ALTERNATIVE TECHNOLOGY DISTRIBUTION/Comcast/PA: Secure distribution deals with MSOs and alternative tech. dist. 6-8 yrs cable business development. Apply: www.comcast.com Req#44743BR (4/25)

JOB OPENING: MANAGER, DISTRIBUTION STRATEGY & FINANCE/Comcast/PA: Deal analysis & various finance functions for Comcast network Distribution. 3-5yrs financial exp. req’d. Apply: www.comcast.com Req#44183BR (4/25)

JOB OPENING: MANAGER, NEW MEDIA DISTRIBUTION/Comcast/PA: Secure distribution deals with MSOs and alternative tech. dist. 5 yrs cable business development exp. req’d. Apply: www.comcast.com Req#43571BR (4/25)

JOB OPENING: DIR, NETWORK DISTRIBUTION & DEVELOPMENT/Comcast/PA: Secure distribution deals with MSOs and satellite. 10 yrs media exp req’d, contract negotiation skills a must. Apply: www.comcast.com Req#45391BR (4/25)

JOB OPENING: MKTNG DIR/KidzBop.com, NYC: 5+ yrs exp, strong int. in children’sent. internet mrktng exp – strategy /execution both online & offline, mng budget, copy writing, creative, team player. Res to: [email protected] (4/25)

JOB OPENING: INTEGRATED MKTG/PROMOTION MGR: Dev/execute multi-platform, intg. programs for clients w/ b’cast ad sales team, write client proposal decks; MS PP. TV mktg exp. must. 4+ yrs. PT or FT. Contact: [email protected] (4/25)

JOB OPENING: PROG. MGR/WPIX/CW11-NYC: Sched cash programs., collab. screening, edit. & satel. feed matters, dub feat. films and synd. Programs, coord. barter movie and synd. Commer. make-goods. 3+yrs progrm. exp. www.cw11.com EOE (4/25)

JOB OPENING: ONLINE AD TRAFFICKER/Hearst Magazines/NY, NY:Traffic ads using DFP, QA creative submissions, monitor/optimize campaigns, reporting/analysis on campaigns, and inventory management on sites. [email protected] (4/25)

JOB OPENING: PRINT GRAPHIC DSGR/CSTV Networks/NYC: Develop layouts & designs; design & produce brochures, postcards, etc. See complete ad on www.cbscareers.com . Send resume, sal reqs + link/PDFs of sample work to [email protected] (4/24)

JOB OPENING: SALES ASST/FUSE/NY: Assist AEw/daily sales & servicing of clients. Hvy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills.BA req’d. rez to www.cablevision.jobs ref #3196BR (4/24)

JOB OPENING: ASST, LEGAL & BUS. AFFAIRS/Oxygen/NY: Support 2 legal & bus. affairs execs. Detail oriented w/strong PC skills. BA.1+ yr exp at a firm or ent legal dept pref’d. Res to: [email protected] . Ref job title in subject line (4/24)

JOB OPENING:  SR MGR LICENSING-HARDLINES/LA: Gift, toy, collectibles, sporting goods sls presentations to North Am manufacturers; concept to sell-in with licensees; strong sls/close skills/budgets.  Apply: [email protected]   (4/21)

JOB OPENING:  ASST MEDIA BUYER/ABACUS MEDIA/SANTA MONICA: Entry level job- learn media business. BA degree, PC prof, Good phone skills, Detail oriented, Web knowledge a plus. E-mail resume: [email protected] (4/20)

JOB OPENING:  COPYWRITER/EDITORIAL COORD/Silver Spring, MD:  Write/edit for DVD products, oversee freelancers. Min. 2-5 yrs exp. Excel’t English, Chicago Style, degree req’d. Resume/ltr/ 2 samples to [email protected]. EOE (4/20)

JOB OPENING:  WRITER/PRODUCER/USA, NBC Universal/NY: Responsible for conceiving, writing, editing and producing on-air promos for USA Network. Min. 3yrs related exp. www.nbcjobs.com keyword job #591587 (4/20)

JOB OPENING: LICENSED CONSUMER PRODUCT SALES/FAIR LAWN, NJ: 5+yrs key acct exp kids/toy/fashion access. Communicate w/ retailers & design dept to dvlp custom pgms for dept/specialty/mid tier. Email resume: [email protected] (4/19)

JOB OPENING: ACCT EXEC, AD SALES/GolTV Soccer Network/LA: Fast growing soccer network seeks motivated, creative self-starter.Multi-platform sales exp. a +. Netwk or agency exp. pref’d.Email [email protected] (4/19)

JOB OPENING: MGR PROGRAMMING RESRCH/Comedy Central NY: 3-4 yrs resrch preferably cable/ broadcast. Expert w/ Nielsen systems esp N-Power. BA/BS; Adv knwldg Excel. EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/19)

JOB OPENING: RSRCH DIR/ MTV/NYC/4 mth cont: Support internal clients translate rsrch & consumer insights. Skills Req: 5+yrs res’ch exp, Strong pres skills, knwlg of res’ch data systs,. EOE/M/F/D/AAP. Email [email protected]  (4/19)

JOB OPENING: PROD MGR/Prod Co/NY: Support VP, TV Prod. US in coordination & mngmt of multiple projects (series & specials) for domestic & int’l broadcast. Budgeting & Scheduling. Apply to: [email protected] (4/19)

JOB OPENING: CREATIVE DEPT ASST/Prod Co./NY: Assist Script Coord., Creative Mgr & Creative VP’s in dvlpmnt of multiple animated shows for domestic & int’l brcst.  Apply to: [email protected] (4/19)

JOB OPENING: MGR LICENSING/FUSE/NYC: 6-8 yrs exp in entertainment/legal, negotiate rights, emphasis on digital media. Educate on copyright, trademark union/guild etc.Resume to: [email protected] (4/19)

JOB OPENING: DIRECTOR AFFILIATE MARKETING/The Weather Channel/Atlanta, GA: Develops Affiliate Sales Marketing programs & implements strategic affiliate marketing plans. 5+ years exp. Resumes to: [email protected] (4/19)

JOB OPENING: VP AD SALES & CONSUMER MARKETING/The Weather Channel/Atlanta, GA: Responsible for leading strategic marketing, focused on cable & internet ad sales support, program & brand promotion. Resumes to: [email protected] (4/19)

JOB OPENING: SALES ASST/Oxygen/NY: Support 2 AEs and Sales Planner. Detailed oriented w/strong computer skills. 1+ year cable experience or advertising agency. Resume to: [email protected] . Ref job title in subject line. (4/19)

JOB OPENING: ACCT. DIR. (Int. Ad Sales) NY/DISCOVERY: Dev. new bus./generate ad sales revenue; build & maintain exceptional relations with advertisers/agencies. BA req’d; 5+ yrs exp. Intl. preferred. [email protected] (4/19)

JOB OPENING: DIR RSRCH/Vme Media/NY: Bilingual Span a must. 7-10 yr exp in media/syndic research& US Hisp mkt. Design, execute & oversee research pjcts, dvlp research-based mktg tools.Email res: w/sal req’s: [email protected]  (4/19)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SPRING INTERNSHIP CREDITS ONLYThe Digital Innovation dept at NBCU is accepting resumes for the spring internship program. Applicants should have int in EMERGING TECHNOLOGIES, DESIGN/DVLPMNT, PRODUCING/EDITING. Apply: [email protected] (4/19)

SPRING INTERNSHIP CREDITS ONLYMKTG/MNGMNT : A-list music exec & venture capitalist est. new Ent/Media comp. Clients range from Fortune 500 to clients in Radio-TV-Film. May lead to perm position within co. for right person. [email protected] (4/19)


SITUATION WANTED: Experienced, bilingual professional seeking position of PRODUCTION COORDINATOR or ASSOCIATE PRODUCER. Dedicated, goal-oriented, strong work-ethic and a passion for production! Freelance basis. [email protected] (4/25)

SITUATION WANTED: College graduate looking for entry level position in MARKETING/MEDIA BUYING/SELLING. Previous internship experience in marketing, development, public relations and market research. Contact [email protected] (4/24)

SITUATION WANTED: PROMO COPYWRITING: Uber-copywriters. Fortune 500 entertainment clients. Copy runs, tag lines specializing in the FEMALE FARE. Women Do It Write! Contact: [email protected] (4/24)

SITUATION WANTED: PROJECT MANAGER/DIGITAL MEDIA/FINANCE/NY: Full time. Currently finishing MBA in Finance/Media in NYC, with diverse background in product development and patents EMAIL: [email protected] (4/24)

SITUATION WANTED:  RECOGNIZED GLOBAL TELEVISION EXECUTIVE, exp. in sales, licensing, acquisitions, distribution, co-production packaging, is available either full time or on consulting basis. [email protected] (4/19)

SITUATION WANTED: MARKETING EXECUTIVE/LA: 6+yrs exp in Marketing, event plan’g & promotions in US & Mexican mrkts (AETN, Turner, radio). Bilingual and Bicultural. MA in the UK. Creative, proactive, driven. Email: [email protected]   (4/19)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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