Tuesday, April 12th, 2011

Cynopsis: DIGITAL


Good morning, it’s Tuesday, April 12 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Online video management system Ooyala, which has been transitioning from serving smaller publishers to becoming an all-purpose system for larger players such as Bloomberg and ESPN, has introduced new software to integrate Over-the-Top platforms into its TV Everywhere suite. The (Flash Access, Wildvine and PlayReady) DRM-integrated solution contains a log-in that seamlessly authenticates users across third-party services, integrating with OTT devices and platforms including Roku, Boxee, Google TV, YouView and LG and Panasonic broadband-enabled TVs. The system includes detailed reporting that allows producers to track usage and revenue across platforms and streams to identify growth just as it happens, according to Bismarck Lepe, President of Products and Co-founder of Ooyala.


Hearst Corp. has formed a joint venture with reality TV producer Mark Burnett to produce media content and live events around it based on Hearst properties that will go out to multiple platforms. “We will create businesses around every screen that are both in- and out-of-home experiences, and linear and interactive in nature,” said Scott Sassa, President, Hearst Entertainment & Syndication in a statement, who will lead the venture’s board with Burnett.
The heart-thumping final day at the Masters helped increase viewership of live streaming video on CBSSports.com by 33% this year, according to CBS’ Akamai figures. Time spent viewing Masters Live coverage of Amen Corner, holes 15 & 16 and the daily featured group averaged 72 minutes per session in 2011.
“RichardCastle.net” is a new website ostensibly launched by the author (and central character of ABC Studios‘ Castle), populated with features interviews, videos, a newsfeed of the author’s adventures and a bibliography containing his books in and out of print.
NBCU’s online boomer brand Life Goes Strong announced a partnership with travel site Travelzoo to feature advice and insights from Travelzoo senior editor Gabe Saglie. The pieces will be featured on the site’s Play Channel.


Avatar director James Cameron and Vince Pace, CEO of 3D technology provider Pace, have launched the Cameron-Pace Group to provide end-to-end 3D solutions for content producers, the two announced during their NAB keynote on Monday. The company will offer tools including “Slate2Screen” 3D production services and workshops on Fusion 3D technology.
Real-time social TV start-up SocialGuide has secured $1.5 million in seed funding from a group of angel investors led by Alex Zubillaga. Social Guide’s technology integrates with platforms such as Twitter and Facebook to prioritize the shows that are getting the most buzz in real time.
is partnering with semantic web platform OpenAmplify to add an additional layer to its social media monitoring platform built to analyze conversations occurring on social networks around brands and products. OpenAmplify’s technology pursues social text to extract themes, topics, sentiment, actions and intentions.


The Digital Placed-Based Advertising Association unveiled its first Standard Advertising Units guidelines, a standardized format for delivery of ad creative that networks can easily accept for playback on the majority of Digital Place-based networks. The SAU initiative includes the establishment of a standard video ad format that has long been called for by agencies and advertisers.
Seattle-based call advertising network Marchex has acquired mobile ad firm Jingle Networks in a deal worth up to $62.5 million in cash and stock. Marchex will integrate with Jingle’s voice-search and mobile ad network; Jingle allows ad agencies and businesses to leverage in-call ads to reach customers during phone conversations or through mobile apps.
Kantar Media is introducing a new syndicated reporting service to monitor online paid search activity, a market which topped $3.4 billion during Q4 of 2010, according to Kantar. Syndicated search reporting will be integrated into Kantar Media’s “Stradegy” application, which tracks over 3 million brands across 21 media.
Top 10 Advertisers Ranked By Search Advertising Spend: Oct-Dec 2010
Rank on $ Advertiser     Search Total
1               Amazon      $51 million
2               AT&T          $27 million
3            Capital One    $26 million
4              Target         $25 million
5              Expedia       $23 million
6                Ebay         $22 million
7            Progressive   $19 million
8               Sprint        $17 million
9               Geico         $16.5 million
10         State Farm     $16.2 million
Source: Kantar Media, Paid Search advertising estimates for Google U.S. activity


Content delivery network provider Akamai is also jumping into the TV Everywhere space teaming with software vendor Synacor to offer a unified software suite to broadcasters who want to distribute TV content across PCs, tablets and mobile devices. The solution includes identification and authentication services, single sign on capabilities and integrated audience analytics.
Adobe Systems unveiled an update to its Adobe Creative Suite 5 software, offering monthly subscriptions for the software for the first time. The update features new tools that will enable producers to more easily create content for smartphones and tablets using the Apple-friendly HTML5 format.
Fox Digital Media tapped open source video platform Kaltura to manage its online digital assets for TV Everywhere publishing efforts around “nearly all” Fox properties, including Fox Broadcasting, Fox Sports and cable networks SPEED, FX, Fuel TV, and Big Ten Network.
Meredith Local Media has signed on with WorldNow to have the company help manage online and mobile services for its 12 TV stations.


Apple’s dominance in the nascent tablet market will begin to ebb in the coming months but the iPad will continue to maintain nearly a 50% market share through 2015, according to a new Gartner analysis. The iPad’s market share will slowly decline to from 83% in 2010 to 68.7% this year as newcomers such as Motorola’s Xoom – the first tablet to run on Google’s Honeycomb OS – begin to make a mark. The share of Google’s Android OS in the tablet market is expected to climb from 20% in 2011 to 39% by 2015.
Worldwide Sales of Media Tablets to End Users by OS (Thousands of Units)
  OS                           2010   2011    2012     2015
iOS                         14,766  47,964 68,670  138,497
Market Share (%)       83.9    68.7    63.5       47.1
Android                    2,502   13,898 26,382 113,457
Market Share (%)       14.2    19.9     24.4      38.6
MeeGo                        107     788     1,271     3,057
Market Share (%)        0.6       1.1        1.2      1.0
WebOS                          0    2,796    4,245     8,886
Market Share (%)       0.0        4.0        3.9      3.0
QNX                             0     3,901    7,134    29,496
Market Share (%)       0.0        5.6       6.6      10.0
Other OS’s                  234      432       510        700
Market Share (%)        1.3       0.6        0.5        0.2
Total Market            17,610   69,780 108,211 294,093
Source: Gartner (April 2011)


released yet another Kindle. This one is a replica of the latest 6″ screen model, only it’s priced at $114 ($25 cheaper then the previous release). In exchange for the discount, users must put up with a screensaver that advertises “Special Offers” from sponsors such as Buick, Olay and Visa. Amazon is also introducing “AdMash” – a free Kindle app and website where customers choose the most attractive and engaging display ads that will become Kindle sponsored screensavers.
Bloomberg BusinessWeek
, which announced a 49% gain in advertising pages during Q1 following its relaunch and redesign, has launched an iPad app to deliver weekly editions of the digital magazines for $2.99/month. Features include integrated search, sharing capabilities and exclusive videos of interviews with editors providing a behind the scenes look at feature stories.


Cinema ad company Screenvision appointed Mark Mitchell as its first Chief Revenue Officer. Mark most recently served as Chief Relationship Officer for Canoe Ventures.
The Topps Company has hired Doug Kruep as VP, GM Sports & Entertainment, reporting directly to CEO and President Ryan O’Hara.
LA-based video conferencing technology provider NxtGenTV has hired Kevin Pennis as its new President and CEO.


An unintended consequence of the success of devices such as the iPad is the rise in the theft of copyrighted books; thousands of users can search for and download copies of best sellers before a publisher’s lawyer can boot up their computer to draft a removal letter. A new automated digital copyright protection service for publishers dubbed Attributor launches this morning with a proactive approach toward preventing the downloading illegal content. Attributor’s “Guardian” service is designed to identify copyright-protected works on content sharing sites such as RapidShare and deliver a customized message to users before they access the work. The message can include links to the legit content site with a discount attached to help prod users into doing the right thing. Attributor CEO Matt Robinson, a former attorney experienced dealing with copyright issues, says one of the system’s strengths is that it removes the latency between verification and removal of pirated content. “Rights holders and content platforms are at each other’s throats because the (digital copyright) system is so slow and cumbersome – this is the first tool to bridge the gap between rights holders and download sites,” he said.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: KICK BUTT RESEARCH /MTV/NY: Brand new Nickelodeon International team! Ad Sales & editorial, strong ratings bkgrd. Cons prods interface/exp a huge plus. Nielsen. Apply: www.mtvcareers.com / [email protected] (4/19)

JOB OPENING: VP, DIG AD SALES New Business/MTV/NY: Dynamic leader, passionate about digital, Provide solutions for new & existing accts for MTVN’s dig brands, best-in-class ideas & service, 6yrs min exp. Apply: www.mtvcareers.com (4/19)

JOB OPENING: MARKETING MANAGER/BeautyRx Skincare/NY: Dvlp & exe innovate social, ecomm, offline cmpgns; Manage SEO/PPC (training provided if needed); Req: self-starter & 1+ yrs mktg exp; Room to grow; More @ http://bit.ly/dPMrew (4/19)

JOB OPENING: COORDINATOR, CONSUMER MARKETING & PARTNERSHIPS/Nickelodeon/NYC 2+ yrs MKTG, AD and/or research exp. Exp in developing and analyzing quantitative and qualitative info EOE/M/F/D/AAP.Apply www.mtvnetworkscareers.com (4/19)

JOB OPENING: MGR, RSRCH (PROG & MKTG)/AETN/NY:Provide Rsrch-based analysis & insight for Prgrmng/Mktg/Sched/PR. 3+ yrs cbl TV rsrch &/or ntwrk, rep firm, synd, brdcst or ad agency. Knwlg-Nielsen data reqd. www.aetn.com/careers.html (4/19)

JOB OPENING: SALES EXECUTIVE/NY-Warner Bros. TV Group Digital: Drives revenue, strong presentation skills.3 yrs min digital ad sales experience (mobile and cross platform preferred) http://bit.ly/hDTTOw (4/16)

JOB OPENING: SHOWRUNNER /NYC: Needed for home construction show. Must have recent, extensive construction show experience as EP or Showrunner. Please send resume to [email protected] (4/16)

JOB OPENING: SR MGR, DIG. MEDIA/Showtime/NYC: Daily mngmnt of Smithsonian Channel’s digital platforms & digital mktg activities. 5-7 yrs of dig.mktg exp. Apply: http://posttrak.arbita.net/cgi-bin/PostTrak.cgi?RefCode=R6477302709651 (4/16)

JOB OPENING: Licensing Coordinator/NYC: Kids Ed TV co. seeks college grad w/strong verbal & written comm skills/organiz’l & computer skills/high initiative Fax cover letter/resume to 212-764-7275 (4/16)

JOB OPENING: SENIOR RECRUITER/ MTV Networks/NYC: 5+yrs Corp Recruiting in High Vol Env. exp w/in Ent/Media, Lead in devlp Strategies to Identify Top creative Talent EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (4/15)

JOB OPENING: SENIOR DIGITAL RESEARCH ANALYST TEMP/CHELSEA NY: Provide top line and detailed analyses covering online properties and competitors. Omniture experience a must. Reply to [email protected] (4/15)

JOB OPENING: DIR RESEARCH/ Discovery/MD: Functions as primary network POC; fulfill needs for consumer-based &marketplace info; 7yrs+ mrktg rsrch firm or major corp exp; media exp preferred . www.discovery.com #3589 (4/14)

JOB OPENING: SALES COORD/TV Guide Mag/NY: Assist clients w/requests on sales orders/strong multitasking/prospect new leads through database. MS Office and Media or Ad agency exp pref. Res/salary reqs: [email protected] (4/14)

JOB OPENING: RESEARCH ANALYST/ABC/NY: Analysis nat’l Prime Nielsen ratings data, estimates, Strong Galaxy/NPower/Excel/PowerPoint Apply: www.disneyabcjobs.com Req#286793/ [email protected] (4/14)

JOB OPENING: VP, NAT’L SALES/ION/Chicago: 8-10 yrs TV sales mgt, Deg, exp w/network sales, budgets, must have established client base . MS Office. EOE Full Ad http://www.ionmedianetworks.com/page.php?p=careers&job=1280 (4/13)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: NON-FICTION TV INTERNSHIP/Atlas MediaCorp/NYC: Jr/Sr undergrad or grad student. Ideal opp to learn about bus. of commercial TV prod. 2-3 days/wk. Post/ Pre prod exp. Res/cvr letter/info: [email protected] (4/13)

SUMMER INTERNSHIP CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject) (4/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CREATIVE MEDIA MIND Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (4/19)

SITUATION WANTED: MEDIA RELATIONS/PRODUCER(NY/NJ/PA) : 7 yrs Exp producing TV news seeking FT position outside of the newsroom in Media Relations/PR/Producer role. Track record of success. Email: [email protected] (4/19)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (4/16)

SITUATION WANTED: Jeanne Intile Burns, Voice-Over Artist, Cell: 845-721-9681, E-Mail: [email protected], Web Links to Hear My Voice: http://jburns.voices.com , http://jeanneintileburns.voice123.com and www.allegro-music.com (4/16)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NY: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/15)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (4/15)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/14)

SITUATION WANTED: AGENT’S ASSISTANT in publishing, film, or TV. Seeking entry-junior level position, B.A., English&Film, 2+ years publishing industry experience w/ literary agents. Contact [email protected] (4/13)

SITUATION WANTED: RESEARCH DIR: Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (4/13)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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