Thursday, September 4th, 2008



Among the Top 3 general entertainment networks,
89% of the Top 100 programs were theatrical movies
with A18-49 in 2Q ’08.

Warner Bros. Movies Make Basic Better

Source: NTI 3/31/08-6/29/08, A18-49 (000).Excl sports, news, kids nets, sports progs (SE.SC.SF), breakouts & progs <5min. Movies=Tc, Series=Trackage.Top 3 Gen Ent Netwks=TNT, TBS, USA, Prime, P18+ Cvg. Rtg.



Good morning. It’s Thursday, September 4, 2008, and this is your first early morning briefing.  

Tonight’s Premieres:
NBC: Sunday Night Football at 7p
FOX: Kitchen Nightmares at 8p


The CW’s two-hour series debut of 90210 reached a high-water mark as the highest rated telecast of a scripted show for the network. Ratings results from Tuesday at 8-10p include a 3.0/9 among A18-34; 4.3/12 with W18-34; 2.6/7 among A18-49 and a 3.6/9 with W18-49. An encore of this premiere episode airs tonight at 8p.

Media Rights Capital (MRC) which will program Sunday nights for The CW this fall announced they will now debut the new slate of programs October 5. The programs, including 4Real, In Harm’s Way, Valentine and Easy Money, were originally scheduled to begin September 21 which would have put them up against the Emmy Awards that night. MRC also has Surviving Suburbia which is scheduled to premiere November 2.

Television audience estimate results from Tuesday, night two of the 2008 Republican National Convention per Nielsen include a combined total viewer number of 21.5 million over six networks offering live coverage from approximately 10-11p: ABC, CBS, NBC, CNN, FOX News Channel and MSNBC. The combined total among A18-49 viewers was 7.2 million. Nielsen did not release numbers from night one of the RNC since coverage was truncated due to Hurricane Gustav.

Broadcast Evening News Ratings Wrap-Up: The final results for the week of August 25, 2008:
NBC: 7.79 million total viewers and 2.0/8 A25-54
ABC: 7.10 million total viewers and 1.8/7 A25-54
CBS: 5.40 million total viewers and 1.4/5 A25-54

Gannett purchased another 10% ownership stake in CareerBuilder, the online job site, from Tribune Company for $135 million. With this deal in place, Gannett now owns 50.8% controlling interest in CareerBuilder while Tribune now has 30.8%, The McClatchy Company has 14.4% and Microsoft Corp. has 4%.

Liberty Media Corp will slide its shares in the satellite TV provider DirecTV Group as well as other assets into the publicly-traded company called Liberty Entertainment Group SA. Liberty has a 50% stake in DirecTV.

To correspond with ABC’s 3-night premiere of Dancing with the Stars beginning on September 22, the September 15 issue of TV Guide magazine will include ten numbered judges paddles filled with photos from past seasons and trivia from the competition show along with scorecards mailed to 100,000 subscribers in New York and Los Angeles.

Animator Bill Melendez, 91, died Tuesday in Santa Monica. Bill’s work included being the only animator allowed by Charles M. Schulz to take the Peanuts characters from print to television in such classics as A Charlie Brown Christmas (1965) and It’s the Great Pumpkin, Charlie Brown (1966). In total, Bill worked on more than 63 30m Peanuts specials, five one-hour specials, four films and numerous commercials. He also animated the TV specials Garfield on the Town and Cathy which earned him an Emmy in 1987 for outstanding animated program shared with three others. Bill is survived by his wife, Helen, two sons, six grandchildren and 11 great-grandchildren. Donations can be made to Children’s Hospital Los Angeles.


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Ted Danson captured a lead role in HBO’s comedy pilot Bored to Death, according to THR. Ted will portray a magazine editor who is friend and advisor to lead character Jonathan Ames, a writer who along with an alcohol addiction pretends to be a private detective from his novels. Ted will also appear in FX’s Damages for at least three episodes during the series’ second season.

NBC approved a director-contingent pilot order for Lost in the ’80s, a 60m project from Bob Brush (The Wonder Years), per THR. The pilot, produced by Sony Pictures Television and Tantamount, is meant to be similar in tone to The Wonder Years, set 20 years later. Bob Brush will executive produce along with Eric Tannenbaum, Kim Tannenbaum and Mitch Hurwitz of Tantamount.


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CYNOPSIS DIGITAL – TODAY’S TOP STORY: The times they are a changin’. Political activists are utilizing web 2.0 techniques to get their voices heard, posting videos and stories documenting clashes between St. Paul police and RNC protestors. Groups such as online citizen journalist cooperative The Uptake are streaming raw and editing live feeds of violent clashes in which police launch tear gas grenades into the crowd. Protestors just arriving to the scene are turning to Twitter to coordinate marches. Meanwhile has issued a call to action to its viewers to help convince the Ramsey County Attorney office to drop charges against journalists who have been arrested during the protests, including DemocracyNow’s own host Amy Goodman.  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY: 4Kids Entertainment has unwrapped the lineups for its two 2008-9 Saturday morning broadcast TV programming blocks, 4KidsTV block Fox and TheCW4Kids block on The CW, both of which bow Saturday, September 13.  4Kids Entertainment also supports their on-air efforts with corresponding interactive websites for both blocks at and that include series episodes on demand, show/character information, branded show areas, a range of activities, and games. Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY: MGM Networks inked a whole host of new deals with Eastern European cable and satellite operators. The MGM Channel in Serbia launched on various platforms, including the Kopernikus Technology and K.D.S. Novi Sud cable operators and the Telekom Serbia IPTV platform. In Serbia, the network will also be broadcast with Serbian subtitles (Cyrillic alphabet).  In August, Albania’s Digitalb multichannel platform debuted The MGM Channel on its Digitalb DTH service as did operator Cabletel in Macedonia. Full edition: CYN INTERNATIONAL.


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for the week of: 8/25-8/31/08
Primetime      (000)         Total Pgm Day         (000)
ESPN              1270         NAN*                      714
CNN               1119          NICK                       576
TBSC              1082         TNT                         572
TNT                  870         ESPN                       560
AEN                 756         TBSC                        540
NAN                 690         ADSM*                     513
SCIF                 682         CNN                         423
DISC                635         SPK                          403
FX                    621         FX                            387
SPK                  621         LIF                           382
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for the week of: 8/25-8/31/08      
Primetime      (000)        Total Pgm Day               (000)
CNN               3152         NICK                           2168
FOXN             2836         NAN*                          1568
TNT                2620         FOXN                          1441
ESPN              2564         TNT                            1326
TBSC              1867         CNN                            1200
NAN               1788         TOON                          1162
MSNB             1586         ADSM*                        1084
TOON             1452          ESPN                          1005
SCIF              1449          TBSC                            899
HALL              1406          LIF                               823
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 112,800,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)

Top 10 Cable Programs among A18-49 (000) for the week of: 8/25-8/31/08
CNN    SR/DNC 2008 8/28 10p                              3246
MTV    The Hills                                                 2825
ESPN   NASCAR Sprint Cup                                   2738
BRAV   Project Runway                                        2394
TNT     The Closer                                              2082
CNN    SR/DNC 2008 8/27 10p                               2078
TBSC   Family Guy 8/25 930p                                2061
SCIF    WWE Entertainment 9p                              2018
ESPN   Seahawks/Chargers                                   1973
MTV    Exiled                                                      1910
Source: Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 112,800,000 homes

Top 10 Broadcast Programs among A18-49 rating/share and (000) for the week of 8/25-8/31/08
NBC    America’s Got Talent                                 3.1/9       4,090
CBS    Two and a Half Men                                  3.0/8       3,900
NBC    Deal or No Deal  MON                                2.8/9       3,730
NBC    America’s Got Talent  WED                         2.8/8       3,610
NBC    America’s Toughest Jobs                            2.7/7       3,480
ABC    Wipeout                                                  2.3/7       3,070
CBS    Old Christine                                            2.3/6       2,960
CBS    Big Brother 10  TUE                                   2.3/6       3,070
FOX    House                                                     2.3/6       3,040
CBS    Big Brother 10  THU                                   2.2/7       2,900
NBC    Decision ’08 Dem Convention  THU               2.2/6      2,920
CBS    How I Met Your Mother                              2.2/6      2,820
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Saturday – A18-49 Analysis:  ABC scored a winning Saturday night with 1.9/7 A18-49, according to final national ratings from Nielsen Media Research. ABC kicked off its college football match-ups with a victorious double-header: at 8p ABC posted a 1.7/7 followed by a 2.1/7 during 9p. At 10p ratings declined slightly for ABC yet the network still won the hour with a 2.0/6.

Live + Same Day Household Ratings: Saturday, August 30, 2008  time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 3.6/7           Saturday Night Football: Alabama at Clemson and Michigan State at California 3.6/7

FOX: 3.0/6           Cops [r] 2.8/6, America’s Most Wanted 3.3/6

CBS: 2.8/6          Crimetime Saturday [r] 2.0/4, Crimetime Saturday [r] 3.3/6, 48 Hours Mystery [r] 3.3/6

NBC: 2.2/4          Chuck [r] 1.7/3, Law & Order: CI [r] 1.9/4, Law & Order: CI [r] 3.0/6

UNIV: 1.3/3          Sabado Gigante 1.3/3

MNT: 0.7/1           My Saturday Night Movie: Jaws 2 [r] 0.7/1

TELE: 0.3/1          Futbol Estelar: Chivas vs. Monarcas 0.3/1, Accion Extrema 0.2/0

A18-49: ABC 1.9/7, FOX 1.7/6, CBS 0.9/3, NBC 0.8/3, UNIV 0.8/3, MNT 0.4/2, TELE 0.2/1

Sunday – A18-49 Analysis:  NBC slipped into first place Sunday night at 1.5/5 A18-49, according to final national ratings from Nielsen Media Research. Starting off at 7p, ABC’s AFV repeat and CBS’ 60 Minutes rerun tied for #1 at 1.1/5 each. CBS’ Big Brother stood alone during 8p winning with 1.9/7. Then, the final two hours went to NBC’s movie presentation as National Treasure won at 9p with 1.9/6 and during 10p with 2.0/6. 

Live + Same Day Household Ratings: Sunday, August 31, 2008 – time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 4.1/8         60 Minutes [r] 5.4/12, Big Brother 3.7/7, Cold Case [r] 3.5/6, CSI: NY [r] 3.9/7

NBC: 2.9/6         Dateline [r] 2.5/5, NBC Movie of the Week: [r] National Treasure 3.1/6      

ABC: 2.7/5          America’s Funniest Home Videos [r] 2.7/6, Extreme Makeover: Home Edition [r] 2.7/5, Extreme Makeover: Home Edition [r] 3.2/6, Desperate Housewives [r] 2.0/4

FOX: 1.8/4          ‘Til Death [r] 1.1/2, ‘Til Death [r] 1.3/3, The Simpsons [r] 2.1/4, American Dad [r] 2.0/4, Family Guy [r] 2.4/4, American Dad [r] 2.0/4

UNIV: 0.9/2        Hora Pico 0.8/2, Familia P. Luche 0.8/2, Noche de Estrellas 0.9/2, Pantera 0.9/2

CW: 0.5/1          One Tree Hill [r] 0.5/1, Everybody Hates Chris [r] 0.5/1, Aliens in America [r] 0.4/1, The Game [r] 0.5/1, Girlfriends [r] 0.6/1

TELE: 0.4/1        Cine Nuestro 0.4/1, Cine Millonario 0.4/1

A18-49: NBC 1.5/5, CBS 1.4/5, ABC 1.2/4, FOX 1.2/4, UNIV 0.7/2, TELE 0.4/1, CW 0.3/1

Monday – A18-49 Analysis:  FOX broke free of the pack and won Monday night at 2.7/7 A18-49, according to final national ratings from Nielsen Media Research. At 8p, NBC’s Deal or No Deal won by a skosh at 2.6/7 over the season premiere of FOX’s Prison Break at 2.5/7. Also this hour The CW opened a new season of Gossip Girl at 1.7/5. During 9p, FOX’s second hour of Prison Break did best at 2.8/7, while the season premiere of The CW’s One Tree Hill came in fifth at 1.7/4. Then at 10p when coverage for the broadcast networks became scrambled due to no planned RNC coverage, UNIV won with Cristina at 1.2/3.

Live + Same Day Household Ratings: Monday, September 1, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 5.5/9          Deal or No Deal 6.8/11, America’s Toughest Jobs 4.2/7

FOX: 3.8/6            Prison Break [p] 3.8/6

CBS: 3.5/6            The Big Bang Theory [r] 3.0/5, How I Met Your Mother [r] 3.1/5, Two and a Half Men [r] 5.1/8, Old Christine [r] 4.0/6, CBS News: Hurricane Gustav/Republican National Convention 2.7/5

CW: 2.2/4            Gossip Girl [p] 2.3/4, One Tree Hill [p] 2.2/3

UNIV: 2.1/3           Al Diablo con los Guapos 2.4/4, Fuego en la Sangre 2.4/4, Cristina 1.6/3

ABC: 1.8/3            High School Musical 1.4/2, Samantha Who? [r] 1.6/2, 20/20 Special Edition 2.3/4

TELE: 0.6/1          El Juramento 0.4/1, Dona Barbara 0.6/1, Sin Senos No Hay Paraiso 0.9/2

MNT: 0.5/1           My Monday Night Movie: Detroit 9000 0.5/1

A18-49: FOX 2.7/7, NBC 2.5/7, UNIV 1.9/5, CW 1.7/4, CBS 1.6/4, ABC 0.7/2, TELE 0.5/1, MNT 0.2/1



JoAnn Alfano moves to Lifetime Networks as EVP/Entertainment based in the company’s Los Angeles office, effective immediately. JoAnn joins Lifetime from NBC where she developed such shows as Will & Grace, Scrubs and Ed among others. She also served as executive producer of 30 Rock and was president of her own production company, TV Tray Entertainment. In her new position, JoAnn will be in charge of the programming and scheduling for Lifetime Television and Lifetime Movie Network in addition to Lifetime Real Women.

Edgar Villalpando joined ActiveVideo Networks, a media company that integrates TV with online content and interactive components, as SVP/Marketing to lead all marketing efforts for ActiveVideo.

Scripps Networks tapped Barbara Grobicki as Director/Ad Sales Marketing, HGTV based in Knoxville and Sandy Moussapour as Director/Ad Sales Marketing, DIY Network based in New York. For their respective networks, both will create and execute added-value sales promotions for national advertisers, sales collateral materials, promotion/sponsorship efforts and promotional events.

CBS Films appointed Bob Kaplowitz as SVP/GSM to supervise the unit’s sales efforts. Bob will report to Steven Friedlander, head of CBS Films’ domestic theatrical distribution.

This day in History:
  1781 – Los Angeles was founded by Spanish settlers and named El Pueblo de Nuestra Senora La Reina de Los Angeles (The Town of Our Lady the Queen of the Angels).

Answer to Yesterday’s Trivia Question:  “Ace is high, deuce is low, call it right and win the dough.” This poem was recited by famous announcer Gene Wood during the opening sequence on the original version of what game show?  CARD SHARKS (1978-1981) Kudos to: Will Weiss-Broadband Enterprises/NY; Andy Weir-Northstar Media/Norwalk, CT; Robert Twilley-Jupiter Entertainment/Knoxville, TN; Alan Asarch-Business Wire/ NY; Stephanie Arno-Spark Communications/Chicago; Laura V. DeLeon-KCBD/Lubbock, TX; Dan Radman-Prometheus/Chicago; Judy Margolis-The Ad Place/Dallas; Guy Cacciarelli-Fuse/MSG Networks/Santa Monica, CA; Keith Raskin-What’s Next Productions/Santa Clarita, CA; George Choderker/Beverly Hills; Keeth Lawrence-Lawrence Designs, Inc./Lake Arrowhead, CA; Jessica Schmiedchen/Toronto

Today’s Trivia QuestionKevin Kline, Don Knotts and Susan Sarandon had roles on what enduring daytime soap? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Cynopsis Media: Top Tier

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

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WHAT’S ON TONIGHT –  Thursday, September 4, 2008

ABC: Ugly Betty [r], Grey’s Anatomy [r], ABC News Vote ’08: The Republican National Convention
AZTECA: Camino a La Fama, Historias Engarzadas, Pasiones Prohibidas
CBS: Big Brother 10, CSI [r], CBS News: Republican National Convention
CW: 90210 [r]
FOX: Kitchen Nightmares [p ]
ION: Movie: Blade Runner, The Drew Carey Show
MNT: My Thursday Night Movie: The Contractor
NBC: NFL Kickoff Game: Washington Redskins at NY Giants [7p],
2008 Republican National Convention
PBS: 2008 Republican National Convention Coverage
TELE: Dona Barbara, Sin Senos No Hay Paraiso, Gran Celebracion Republicana
UNIV: Al Diablo con los Guapos, Fuego en la Sangre, La Gran Noche Republicana

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