Thursday, September 29th, 2011

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Cynopsis: DIGITAL
09/29/11

Good morning, it’s Thursday, September 29, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Yesterday Amazon unveiled the Kindle Fire, a seven-inch tablet that pulls together all of Amazon’s media services from the cloud, including but not limited to Amazon Web Services, Amazon’s MP3 music store, Kindle books and the Android App Store. Priced at $199, that’s $300 below the cheapest available iPad with which it seeks to directly compete, the tablet will be Wi-Fi only and will come with a 30-day free trial for Amazon Prime, the company’s own streaming service. While it will ship on November 15, the Fire can be pre-ordered as early as yesterday. Not to be outdone by themselves with such a big announcement, Amazon also unveiled a new line of Kindle tablet products that are priced as low as $79. The catch? The tablets will come with advertising. If you want ad-free versions of the devices, you’ll have to shell out $30 to $40 more.
 
 

~ MULTIPLATFORM CONTENT NEWS ~

With the season premiere of its popular TV show Psych around the corner, USA Network is launching the #HashTagKiller social game that will allow fans to engage with characters from the show as they try to solve a murder mystery. The game will use Facebook’s Open Graph technology to integrate the “whodunit” experience with the social media site. The game/story will take place over seven weeks leading up to the season premiere.
 
Wanting to turn around its fledgling entertainment site Cambio, AOL has tapped the services of big name producers from Hollywood to create original web series intended for the coveted teens and young adult audiences. Mark Burnett, reality TV producer, and McG, director of the Charlie’s Angels movies and Terminator: Salvation, will have production budgets comparable to primetime network TV shows. [Via LA Times]
 
In an effort to sell more magazine subscriptions, Sports Illustrated is turning to the popular “Need for Speed” racing game from Electronic Arts. The magazine and game developer will insert a couple of SI swimsuit models and billboards promoting the magazine into the game. In turn, SI will promote a special offer from both companies that offers the video game, a 6-month subscription the magazine, its app editions and a DVD about the making of the game for $49.95 – that’s $10 less than the retain price of the game alone. [Via AdAge]
 
Continuing the process of cleaning up its brand image since the Deepwater Horizon oil spill last year, BP is producing a new short video series on YouTube, according to a reported by ClickZ. The eight videos that have been released to-date have portrayed Gulf Coast lifestyles in the on-going effort to revitalize Gulf Coast tourism. The “My Gulf” initiative will total 28 episodes and also includes display ads on YouTube, 60 second TV spots and TV ads.
 
 

~ DIGITAL ADVERTISING ~
 

Internet ad revenue has risen 23.2%, to a record $14.9 billion, in the first half of 2011, according to data from the Interactive Advertising Bureau and PricewaterhouseCoopers. This doubles the rate of growth year-over-year from last year, which saw an 11.3% over 2009. Furthermore, display advertising led the pack in the first half of 2011 with a total of $5.5 billion in revenue, an increase of 27.1%.
 
Google
, Facebook and Yahoo! are all set to have major presences during Advertising Week in New York next week, says The New York Times. All three companies, along with Apple, have made significant expansions to their office spaces in New York since 2010 as the city has become the home for the tech giants’ marketing and sales divisions.
 
SpotXchange, Inc. will adopt the “Ad Choices” icon, the symbol for the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising, into directly-served in-stream video ad campaigns on the video ad exchange’s ad player.
 
AdoTube
released its latest Q2 Format Index, which takes a look at the usage and effectiveness of the company’s in-stream ad formats along with ad verticals. It found that 84% of people who chose AdoTube’s “Ad Selector” pre-roll ads watched the ads to completion. Other interesting findings include:

  • Almost 60% of all ads that are served are video ads.
  • Interactive Overlays are up by 10%.
  • Average click-through rates rose to 2.25%, an increase of 20%.

 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~
 

Microsoft and Samsung have signed a cross-licensing agreement that will give Microsoft royalty revenue for every Android smartphone and tablet that Samsung sells, following a similar deal Redmond made with HTC. Therefore, it will give Microsoft licensing agreements for over half of all Android phones being sold in the U.S. The deal also includes collaboration between Microsoft and Samsung for the investment and continued development of Windows Phones.
 
Chinese social media site Renren is slated to acquire online video sharing site 56.com for $80 million. Called the “Facebook of China” according to Reuters, Renren debuted in the U.S. market just this year.
 
 

  ~ TRENDS, RESEARCH, ETC.  ~
 

The Digital Place-based Advertising Association announced that advertising revenue for the digital place-based sector grew by 16.1% in the first half of 2011 compared to the same time period in 2010. This continued growth follows a strong 2010 in which the sector saw a growth rate of 25% to the amount of $1.1 billion. Here’s the list of growth rates for selected relevant sectors:
 
Advertising Revenue Growth Jan-June 2011 vs. Jan-June 2010
Media                                                       % Growth
 
Syndicated TV                                                18.5
Digital Place-based                                         16.1
Cable TV                                                        11.8
Internet                                                         10.4
Spot TV                                                         -0.9
Network TV                                                    -7.6
Source: Miller, Kaplan, Arase & Co. and Kantar Media
 
According to a Point Topic analysis, IPTV subscriptions will reach 60 million subscribers in the European Union by 2020. The firm also notes that cost, availability and the existence of competitive TV delivery services from local markets have proven to be barriers to greater IPTV adoption in the European Union.
 
 

~ GADGETS & APPS ~

Skype unveiled a couple of new features with the recent release of its app upgrade. The iPhone update includes a feature that minimizes the shakiness of outgoing video chat calls when using the phone’s rear camera. The upgrade also offers Bluetooth support, something Skype says was “long requested by our users.” However, in the bad news category, you will now have to pay Skype Credits if you want access to an ad-free version of the app.
 
Steinway has launched an iPad app that teaches beginners how to play the piano; offers interactive sheet music; and provides a built-in sheet music store for users to download free and premium sheet music for a variety of genres ranging from classical to hip hop.
 
 

~ EXECUTIVE MOVES ~

 
MediaBrix, a social media advertising platform provider, has welcomed Bob Carrigan, CEO of IDG Communications, to its Board of Directors. He joins Ari Brandt, CEO of MediaBrix, and Joe Apprendi and Charlie Kemper, both Partners at Revel Partners, on the board.


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~ WEBSITE OF THE DAY ~

 
Thanks to Gizmodo, I found out about the availability of the “ Vulture Clickables” iPhone app from Vulture, the fantastic entertainment and pop culture blog from New York Magazine. And now, I present it to you. The best part about this app is the fact that it isn’t just the Vulture website translated on to a mobile platform. The app is entirely devoted to providing you with cool videos, songs, trailers, clips and any other thing that is either going viral or that you have to see right now. And yes, it’s free. Dig it!
 
Later – Sahil
 Sahil Patel, Access Intelligence, filling in for Wayne Karrfalt for Cynopsis: Digital
09.28.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING:  DIR/AD SALES RSRCH/TENNIS CHANNEL/NY:  Exp’d pro to support goals, translate findings into Ad Sls/Mktg stories. 5 yrs exp w/Cable/Ntwrk /Agency req. Nielsen/Excel/PP a must. Tennis knwldg a +.  Res: [email protected] (10/6)
        
JOB OPENING: PRODUCER, DIG MKTG/RANDOM HOUSE: Plan/execute online promos across many of Random House web sites. 2-3 yrs online mktg & digital prod & strong working knwldg of major web editing prgrm. Resume: Jobs@Random House (10/6)

JOB OPENING: ONLINE SALES EXEC/NCC Media/NYC: Prospect, dvlp & close sales for online & Digital Media. Min 5 yrs digital media sales exp. Strong communication and presentation skills. BA/BS pref’d. Resume: [email protected] (10/6)

JOB OPENING: WEB DEVELOPER/WRNN TV/RyeBrook/NY: Perform maintenance updates, troubleshooting. Database programming, XML, Java, Drupal, Adobe skills required. Resume: [email protected] (10/6)

JOB OPENING: DIR, TV PROD DEV & STRATEGY/NBCUniversal/CA: Oversee NBC’s TV digital sell through & subscription VOD businesses across multiple digital partners. 7+ years experience.  Apply at: www.nbcunicareers.com Job#2191BR (10/6)

JOB OPENING: COORDINATOR, OAP/Fox Movie Channel/LA:  QC of on-air materials, asset mgmt & trafficking assets for OAP dept. BA preferred, TV OAP exp is preferred, post-prod knowledge is a plus. www.foxcareers.com (10/6)

JOB OPENING: DIR/MGR-DIVERSITY RECRUITMENT & EARLY CAREER PROGRAM/NY: spearhead dvlpmnt/execution of diversity related recruitment strategies/early career pipeline; ad sls recruitment; 7+yrs recruitment exp; www.discovery.com #4459 (10/6)

JOB OPENING: RECRUITER/LA: Mng full lifecycle FT & temp positions of varying lvls/functions for Discovery & JVs; roll-out multiple projects aimed at mrktg to attract talent; 3+yrs exp corp recruitment; www.discovery.com #4455 (10/6)

JOB OPENING: MKTG DIR/GSTV/NYC: Largest nat’l away from home TV network seeks a creative mktg director with strong exp working closely with advertising sales. Apply at: http://gstv.iapplicants.com/ViewJob-184141.html (10/5)

JOB OPENING: ASST. MGR – SALES, PLANNING & ADMIN/NBCUniversal/Universal City: Provide availability reports on all products available for television licensing in the US. For more info visit: www.nbcunicareers.com job# 2028BR (10/5)

JOB OPENING: SALES SVR EXEC/Univision/NY: Support AE book &steward ad deals. Serve liaison btwn Sls & agencies. Work w/mktg execute adv mktg prgrms. 3-6 yrs media exp, deal maker +, Spanish +. EOE Res [email protected] (10/5)

JOB OPENING:  SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (10/5)

JOB OPENING: VP RSRCH/DISCOVERY/MD: leads all research efforts & function as ntwrk primary POC; 7+ yrs research exp at either a full service market research firm or major corporation. Media exp preferred; www.discovery.com #4509 (10/4)

JOB OPENING: JR ENGINEER/iNDEMAND/NYC: Troubleshooting, maintenance & upgrading of hardware/software in post-production facility. BA/BS Engineering & 1-2 yrs min yrs exp. Final Cut Pro certification. Apply: [email protected] (10/4)

JOB OPENING: AD SALES ACCT EXEC/AMC/NY: Highly motivated, proven track record driving revenue through development/growth new & existing clients/agencies to attain AD Sales goals. 5-10yr sales exp TV/Ent/Media [email protected] (10/1)

JOB OPENING: RSRCH MGR/ GSN/NY: V. strong ind. exp.; 7+ yrs TV/Dig. ratings, primary & synd: Mastery synd. Nielsen (cust. & synd: Npower, FOCUS, MktBrks, Startrk/StarEst & Gabriel), MRI, Intelliquest, Claritas. [email protected] (10/1)

JOB OPENING: SR PUBLICIST/Fox Broadcasting Company/LA:Dev & execute FOX campaign and oversee New Media strategy for all series. 4-6 yrs exp TV publicity, w/2yrs as Publicist. www.foxcareers.com (10/1)

JOB OPENING: DIGITAL SALES COORDINATOR/MD: Seeking intelligent, fun person to coord all aspects of digital content distrib. Web analytics, pricing, XML, HTML, great comm. skills all needed. Resume/CL: [email protected] (10/1)

JOB OPENING: AE, DIGITAL MEDIA SALES/FOX News Channel/NYC: seeks an AE for the Digital Media Sales. Primary responsibility is to substantially increase ad revenue amongst advertisers throughout east coast. EOE [email protected] (10/1)

JOB OPENING: DIR ORIG PRGRMNG/HGTV/DIY Scripps Networks/Knoxville: Evaluate segment & episode ideas, scripts, rundowns. 6+ yrs prgrssvly complex exp prgrm prod or mngmnt for cable TV.  More info/apply: www.scrippsnetworks.com #2588 (10/1)

JOB OPENING: ON-AIR GRAPHIC DESIGNER/ABC/NY: Interpret scripts & translate from script to screen, design & animate multi-layered motion graphics, AfterEffects/Photoshop/Illustrator/Cinema 4D exp. Apply: www.disneycareers.com #1247 (10/1)

JOB OPENING: SR RSRCH ANALYST/TV ONE AD SALES/NYC: Compose rsrch reports using Nielsen & syndicated data. Bach deg, 5yrs TV media rsrch exp and multitasking pro. APPLY: www.tvoneonline.com (10/1)

JOB OPENING: TRAFFIC COORD/TV ONE AD SALES/NYC: Wrk w/external agencies, planners + Ad Sales mgmt to secure commercial copy for network. BA pref’d and/or 3 yrs exp in TV Ops. APPLY: www.tvoneonline.com (10/1)

JOB OPENING: GRAPHIC DESIGNER (TEMP)/TV ONE/MD: Provide design for print, corporate & marketing materials. 2 yrs exp design; Proficient-Adobe InDesign, Illustrator, AfterEffects, QuarkXPress. APPLY: www.tvoneonline.com (10/1)

JOB OPENING: DIRECTOR/Ad SALES MKTG/HGTV/NY:Create custom sponsorship proposals, manage sweepstakes and sponsorship fulfillment.Full details, http://www.scrippsnetworks.com & select req 2549 (10/1)

JOB OPENING: NAT’L ACCT EXEC/AT&T AdWorks/Chicago: Natl Acct Exec-Uverse (IPTV). 2+ yrs natl adv sales exp. Apply- https://att.taleo.net/careersection/10161/jobdetail.ftl?lang=en&job=1147458&ctx=1 (9/30)

JOB OPENING: DIRECTOR OF COMMUNICATIONS/NBC Universal/Burbank: Bravo is looking for a self-starting, experienced communications professional experienced in crisis management and talent relations. www.nbcunicareers.com job#2932 (9/30)

JOB OPENING: DIR, ORIG PRGRMG/Vevo/NYC: Resp for all aspects of the creation of orig prgrmng from producing in the field through post production. Create/mng prod budgets. More info & apply: http://www.vevo.com/About/Careers (9/30)

JOB OPENING:  SR DVLPMNT MGR/MILITARY CHANNEL/NY: Identify new prgms & acquisitions/coord overall dvlpmnt process for ntwrk to meet business initiatives;+4yrs exp non-fiction production/dvlpmnt; www.discovery.com #4476  (9/30)

JOB OPENING:  DIR AD SALES MKTG/NY:  Mngs mrktg dpmt; interface w/all key ad sls grps through US; budget forecasting/annual upfront dlvpmt & special projects; +10yrs exp mrktg management; www.discovery.com #4431  (9/30)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY:   START ASAP: RESEARCH INTERNS/NYC Production Cmpy:  Interns wanted. One for PBS Doc. Other to rsrch and dvlp new TV show ideas. Please send cvr ltr & resumes [email protected] (10/5)

FALL INTERNSHIP CREDITS ONLY:  Non-Fiction TV Dev. Internship (NYC): Major TV Prod Co seeking creative interns interested in reality TV and motivated to research, write and develop new ideas for TV series. Res/cov let: [email protected] (10/5)

FALL INTERNSHIP CREDITS ONLY:    SOCIAL MEDIA MARKETING INTERN/Machine Shop Marketing/Beverly Hills: Cutting edge entertainment company needs intern for fall/winter. College Credit. Apply [email protected] (10/5)

FALL INTERNSHIP CREDITS ONLY: Chulita’s Famous. Seeking a PR & Business Development Intern. Dumbo, Bklyn,3 days a week,stipend. for a Latin Gourmet seasoning company. email resume to [email protected]. http://chulitasfamous.com  (10/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  Recent college graduate looking for entry-level positions in marketing,sales, or media. Looking to be located in New York City.  Contact me at [email protected] (10/6)

SITUATION WANTED: CREATIVE MEDIA MIND Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (10/5)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats. Accurate budgets, Reasonable rates, fast turnaround Email: [email protected] (10/5)

SITUATION WANTED:  PRODUCER/FIELD PRODUCER/STORY PROD:  in LA-8+ yrs. exp. prod for VH1, A&E, Sundance. Also, exp. prod EPK & Corp. Strong mng of crews, great interviewer w/celeb and non celeb talent. Contact email: [email protected]  (10/5)

SITUATION WANTED: CHILDREN’S MEDIA: TV seg producer, journalist, theater, researcher, Child dev education, over 12 yrs working with children, including Internationally. Willing to relocate- Located in L.A. www.stephanietobiassosa.com (10/4)

SITUATION WANTED: DEVELOPMENT/PDCN AP 4+years dvlpmt: researcher, treatmts, casting, field pdcr sizzles. AP on talk, reality. Researcher/booker. Field Coordinator, Trade-Outs.Experienced. [email protected]  (10/1)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/1)

SITUATION WANTED: Seeking position in Adv/ Traffic. Strong background in sales, traffic and as a liaison btw depts. Perform under pressure/ deadline-orientated/communication skills/ month-end billing reports. Contact:[email protected] (9/30)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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