Thursday, September 1st, 2011

Cynopsis: DIGITAL

Good morning, it’s Thursday, September 1, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Stating that “AT&T’s elimination of T-Mobile as an independent, low-priced rival would remove a significant competitive force from the market,” the U.S. Department of Justice has filed an antitrust lawsuit against AT&T’s $39 billion acquisition of T-Mobile. In response to the complaint, Wayne Watts, AT&T’s senior executive VP and senior counsel said, “We are surprised and disappointed by today’s action… We plan to ask for an expedited hearing so that the enormous benefits of this merger can be fully reviewed. The DOJ has the burden of proving alleged anti-competitive affects and we intend to vigorously contest this matter in court.” If this lawsuit succeeds in preventing the purchase from going through, AT&T is slated to owe $6 billion to T-Mobile’s parent company, Deutsche Telekom.


ESPN is renaming the online website for its authenticated TV networks from to The name change reflects the name of the “ WatchESPN” app, launched in April 2011, which allows users to watch live ESPN content 24/7 on their smartphones and tablets.
CNN is set to air replays of HBO’s 24/7 Mayweather/Ortiz, a documentary series that focuses on the upcoming boxing tilt between Floyd Mayweather and Victor Ortiz. The four-part series follows both boxers around as they prepare for their championship bout on September 17 in Las Vegas. CNN will replay the first episode on September 2 and the final two back-to-back on September 16, less than 24 hours before the match.
Google has launched Offline Gmail as a Google Web Store app for its Chrome browser. Furthermore, offline versions of Google Docs and Google Calendar will be unveiled within the coming week. While no timetable has been given, Google says it plans to release offline versions of these apps for other browsers.
Facebook will launch a music service at F8 on September 22, according to the unofficial transcript of breaking news delivered by CNBC’s Jon Fortt. He elaborates that, as of now, it seems that Facebook won’t host the music, but will instead partner with other companies to perform those duties.
Yahoo! has extended omg!, their popular celebrity and entertainment news site, by launching a Canada-specific version of the site for our pop culture-obsessed friends north of the border.


Available as of yesterday, Crowdbooster is a social media monitoring and analytics platform that also recommends when to publish your tweets for them to be the most effective. The startup’s service is already being used by numerous brands including rapper Lil’ Wayne, The Los Angeles Times, JetBlue and Ben & Jerry’s. While the app is free for up to 3 profiles, a premium version includes enhanced recommendations and more profiles costs $20 a month.
Subjot, a NYC-based startup, is a Twitter-like micro-blogging service that seeks to differentiate itself by making your timeline less cluttered. It breaks down your stream by only the topics and subjects you are interested in. As TechCrunch reports, Subjot is unlike Twitter and using hashtags in that it does not cull tweets from every user on the service who chose to publish under a specific hashtag. The site was made available to the public yesterday.


In response to growing concerns for consumer privacy, Apple is shutting down its use of unique device identifier numbers. Starting with the iOS 5.0, UDIDs, which are a sequence of 40 letters and numbers unique to each mobile product and which can be used to identify and target users, will be eliminated from Apple mobile devices. It is a move designed to reduce the risk of Apple being identified as part of the problem within the data collection and user privacy issues. It remains to be seen if other companies and mobile platforms will follow suit.

Gannett Co., the country’s biggest newspaper publisher, and Yahoo! announced that they will expand their current advertising partnership to all 19 of Gannett’s local broadcast TV stations by February of 2012. The current advertising partnership covered nine broadcasting markets and all 81 of Gannett’s local publishing organizations. The effort serves to increase Gannett’s presence online and focus on web-based local marketing.


Rovi Corporation has agreed to use its Rovi TotalGuide to power Panasonic‘s electronic program guide for its connected TVs and DVD/BD recorder products in Europe. The advanced media guide that pulls together various types of information and content to one location also features an interactive advertising component that enables brand engagement with consumers.

S3 Group‘s StormTest Decision Line product will now be used by Unipart Technology Logistics (UTL) to analyze set-top boxes and report on any faults found within the devices. UTL manages the repair of all BSkyB set-top boxes in the UK. Furthermore, S3 Group will unveil a demo at IBC2011 that demonstrates a plan using their products and services that ensures efficient content delivery to all types of devices.


According to an eMarketer report, a Yahoo! and Ipsos research study finds that, even though mobile users only spend 7% of their time on their phones shopping, it is while shopping when they are most likely to engage with ads they see on their device. Furthermore, mobile users also prefer to use a browser to shop, instead of an app.
IAB partnered with Ipsos Mendelsohn for a custom study of affluents and digital media. Via MediaPost , some interesting findings from this study include:

  • 21% of U.S. households possess almost 60% of total U.S. household wealth and 70% of all U.S. consumer wealth.
  • While affluents consume less television and radio, they are the heaviest users of digital media, spending an average of 26.2 hours online every week compared to an average of 21.2 hours for the general population.
  • More than 33% of affluents agree with the following statement: “I am usually willing to share some information about myself online so that I can get a more customized online experience.”


Sony unveiled the S and P, its first generation Android tablets. The S, a curvy model that comes in 16GB and 32GB sizes and on 4G for AT&T, features cross-device connectivity between other Sony products including the Sony Bravia TV and the PlayStation 3. Meanwhile, the P is a clamshell model that offers dual screen technology. Current indications set the S’ price at $499 (16GB) and $599 (32GB); there is no price information yet for the P.
, they of the popular “ElfYourself” holiday e-cards, has launched “ JibJab Jr. Books.” For the price of free, you can now create personalized children’s books by inserting your child’s face and name into each book. The app comes with one free book while each additional book will cost $7.99. However, JibJab also provides a book-a-month plan for $3.99.
, an online and mobile service that provides real-time information and answers for what viewers are watching, saw increased user activity and engagement during the 2011 MTV Video Music Awards. The company notes that its users are 239% more likely to say MTV is their favorite channel relative to the norm; and it showed as 70% of all ChaCha questions (almost one million) for the week leading up to the broadcast were about the VMAs.


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Shazam Encore is the premium version of the Shazam music identifying and tagging service. Offered across various mobile devices, the app offers unlimited tagging of songs and the ability to purchase them straight from the phone. However, the true gift of the $5.99 premium version of the service comes in the form of LyricPlay and connectivity. LyricPlay has lyrics for the top 25,000 songs in the Shazam library and can scroll them in real-time; so you can sing along to the music (if you’re like me and are so inclined). On top of that, the app is now integrated with Spotify, so if you also have a Spotify account (which you really should), you can play the song that you just recently tagged on Shazam Encore from the Spotify app on your phone.


Later – Sahil
 Sahil Patel, Access Intelligence, filling in for Wayne Karrfalt for Cynopsis: Digital.

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Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SR MGR AD SALES MKTG/New York: Dev & direct strategy & execution of mktg/promo efforts in support of A+E Networks NAS business goals (9/9)

JOB OPENING: RESEARCH ANALYST/STYLE NETWORK/LA : 1  2 years exp in program research. Familiar w/ Nielsen, Simmons, MRI programs. Apply: (9/9)

JOB OPENING: ASSOC PROD/BOOKER/TV talk show/NY: 5 yrs of strong booking exp. Book personal and breaking news stories, prep guests for shows, strong rsrch/written & comm. skills. [email protected] (9/9)

JOB OPENING: TRAFFIC REPORTER/Westchester NY: Experienced Traffic Reporter position available at a news station in Westchester, NY. At least 2 years experience and BA degree required. Forward resume and reel link to [email protected] (9/9)

JOB OPENING: DIRECTOR, OXYGEN SALES RESEARCH/NBCU/NY: Job#2732BR Manage all top line and detailed analyses/ratings reporting and audience profiling. 6-8 yrs experience required. APPLY ONLINE at (9/9)

JOB OPENING: SENIOR RESEARCH ANALYST/CAFEMOM/NY: Monitr. & coord. proprietary res. stdies, anlyze & frmt raw data, updte reprts for mgmt insight. 3 exp; w/ SPSS req’d; exp w/Nielsen NetRtg a +; More @ (9/9)

JOB OPENING: INTEGRATED AD SALES MKT DIRECTOR/Discovery/NY: 10+ yrs ad sales mkt exp., Oversee RFP’s, brainstorming and execution for on air mkt campaigns for Discovery Channel. req.4431 (9/8)

JOB OPENING: DIRECTOR, BUS AFFAIRS & LEGAL/iN DEMAND/NYC: Provide legal analysis/counsel. Draft, negotiate, review contracts. Standards & Practices. JD + 4 yrs cable exp. Apply: [email protected] (9/8)

JOB OPENING: DIG SALES FULFILLMENT COORD/Universal/NBC Sports/NY: Efficiently trafficking assets for media campaigns; interface w/intrnl/extrnl clients; 1+yr online media/sls ops exp; BA/BS req’d. Res: [email protected] (9/8)

JOB OPENING: DIRECTOR, COMMUNICATIONS/Universal Sports/Westlake Village, CA: Generate awareness for the network & promote the sports programming; 5+yrs publicity/communications exp; BA/BS req’d. Res: [email protected] (9/8)

JOB OPENING: INTEGRATED MKTG MGR/ OWN/LA: Dvlp/mng custom advertising oppts for dig. & on-air sales & their clients 6+ yrs exp. Dig.sales strategy, cross-platform mktg prgms, strong comm skills req. Details: (9/8)

JOB OPENING: SR SALES PLNG ANALYST/WB/NYC: Maint contracts, inventory mgnt, traffic coord, stewardship eval, budget & plan review & approval, rate card dev, wkly rev reports gen, ratings impact. Apply (9/8)

JOB OPENING: DIGITAL AE/CHICAGO: Sell BET Networks suite of dig advertising opportunities within assigned territory to agencies/clients [email protected] (9/8)

JOB OPENING: STORY PRODUCER/NYC: Producer w/ extensive post exp working on Avid in serial documentary or reality TV needed for award-winning doc series WORLD OF JENKS, to start asap. resume to [email protected] (9/8)

JOB OPENING: DIR MKTG/IFC/NY: Stratgize/excute impactfl live evnts/promo campgns/prtnrships-for buzz & rating growth. 8+yr relvnt exp in Tv/Ent indstry Creatve w/attn to detail of devlpmt & preservtn of brand. [email protected] (9/7)

JOB OPENING: POLITICAL SALES OPS SUPERVISOR/DC: Responsible for interviewing/hiring/mngng & conducting training of support staff. BA req’d; 2-3 yrs Operations or Sales Coord exp pref’d. Resume to:  [email protected] (9/7)

JOB OPENING: ACCT DIR /Health Club Media Network/CHI: Drive ad sales for emerging health club ntwrk. Creative media sales professional w/ strong work ethic & est’d agency/client relationships pref’d. Apply: [email protected] (9/7)

JOB OPENING: DIGITAL SALES MGR/KABC-TV/LA: Lead in developing, maintaining and growing revenue for our digital properties. Experience & knowledge of the digital and mobile industries required. Apply at EOE (9/7)

JOB OPENING: ONLINE SALES EXEC/NCC Media/ Dallas: Prospect, dev & close sales for online & Dig Media product lines. 5+ yrs dig media sales exp, w/ part knwlg, affinity & of online & advanced Advrtsng space. Apply: (9/3)

JOB OPENING: MGR, ANALYTICS/Current TV/NYC or SF: 3-5 yrs exp. Define & execute tracking, reporting, & analysis of digital data. Must know Web Analytic tools. Content exp. preferred. (9/2)

JOB OPENING: UX DESIGNER/PRODUCT DEVELOPER/Current TV/NYC or SF: Lead digital UI, UX Product Dev’t. Min 3-5 yrs exp. Content and multi-platform exp. preferred. (9/2)

JOB OPENING: SR. PRODUCT MGR/Current TV/NYC or SF: 5-7 yrs min product, project mgmt, and digital exp. Strong communication skills. Content exp. preferred. (9/2)

JOB OPENING: MANAGER/RESEARCH /TRAVEL CHANNEL/DC. Manage network’s brand and marketing research efforts, using Nielsen ratings data & other consumer databases. Full details, & select req 2537 (9/2)

JOB OPENING: VP PRODUCTION/NBCU/Syfy/NY: Lead all on-going promotional production activities in support of Syfy Mktg. Min 10 yrs exp in TV promotions. Apply online (9/2)

JOB OPENING: MKTG DIR/Classic Media/NYC: Lead brand strategy  dvlp & execute marketing plans across the Company’s Pop Culture & Boys’ Action properties, including: Where’s Waldo? and Voltron. Resume/cover: [email protected] (9/2)

JOB OPENING: MANAGER/SEO/Interactive/SCRIPPS/NY. Implement and manage search engine optimization (SEO) strategies and campaigns. Full details, & select req 2449 (9/2)

JOB OPENING: CSD /Weigel-Chicago. Focused on the strategy and mgmt of on air for two Networks and local stations and streams. Must lead, mentor and grow and have exp. to match. Resume/reel to: [email protected] (9/2)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (9/9)

FALL INTERNSHIPS CREDITS ONLY: AFFILIATE SALES INTERN/CBS Sports Network/NYC: Lead grassroots mktg campaigns; manage inventory & distribution of affiliate premiums; research non-affiliate small systems. Apply: select CAREERS (9/9)

FALL INTERNSHIPS CREDITS ONLY: CAMPUS MKTG INTERN/CBS Sports Network/NYC: Will assist in campaign mgmt, devise innovative campus/grassroots promos, & utilize social media to network w/ college student. Apply: select CAREERS (9/9)

FALL INTERNSHIPS CREDITS ONLY: SALES/MARKETING FALL INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (9/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Script Doctor/PROD w 16 yrs as Brdcst exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Dragon Boys [email protected] (9/9)

SITUATION WANTED: WEB PRODUCER/NYC: 5+ years exp. Familiar w/ Prod Mgmt, Project Mgmt, Social Media, SEO, CMS. Exp working with developers & creatives. Client & agency exp. Passionate w/ a sense of humor. [email protected] (9/9)

SITUATION WANTED:- Creative Producer with 5+ years production and business finance background looking for new full time job opportunities. Please contact [email protected] (9/9)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (9/9)

SITUATION WANTED: DIGITAL PHOTOGRAPHER. Tell your story in images with a twist. David Goorevitch – [email protected] – see his stuff at (9/9)

SITUATION WANTED: Business Development (L.A./Phoenix) CPG/media. 15 yrs exp. global sales & marketing (retail/media), content dev., licensing and acquisitions. Strong negotiator. Exp. w/Disney, Warner, NFL. [email protected] (9/8)

SITUATION WANTED: Stand In for Kids, SAG/AFTRA, Height 4’7, Weight 95 lbs, Blonde, Blue Eyes, [email protected], or 818 200 7431 (9/8)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Cell: 845-721-9681 Websites: , : Specializes in unique character voices for various animated productions (9/8)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/7)

SITUATION WANTED: Talented, passionate Voice Over Artist, Impressionist, and Children’s Media “Girl Friday” :0) , [email protected] (9/2)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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