Thursday, September 1st, 2005



Good morning.  It’s Thursday, September 1, 2005, and this is your first early morning briefing.

Many networks are ramping up their efforts to put together telethons/fundraising concerts/events for the victims of Hurricane KatrinaNBC will broadcast A Concert for Hurricane Relief in hi-definition on Friday at 8p with Matt Lauer (which will also air on MSNBC and CNBC); Telemundo‘s United for the Victims of Hurricane Katrina (also airing on mun2) will air on Friday at 9p; BET has a special scheduled for September 9 at 730p; and a concert airing across MTV, VH1 and CMT is scheduled for September 10.  All of these networks are partnering with the American Red Cross to channel donations to hurricane victims.  Additionally, Jerry Lewis has announced that $1 million from this weekend’s Jerry Lewis’ Labor Day MDA Telethon would go to disaster victims.

Meanwhile, a huge collaborative effort between ABC, Fox and CBS is in the works to provide a one hour telethon next Tuesday or Wednesday, that will air across these three primary networks. NBC, UPN and the WB have also signed on to carry the broadcast.  New Orleans’ native Ellen DeGeneres may be on board to host the event, and according to Variety, Joe Gallen who produced the post-9/11 A Tribute to Heroes multi-network telethon, has been approached to produce.

With all of the hurricane coverage and the devastation in the south, you may wonder if ABC has any special plans to edit its new fall series Invasion, which begins with scenes of a hurricane. Broadcasting & Cable reports ABC will not make any changes to the show, which is scheduled to premiere on September 21.

* MORE GOOD STUFF *Generally, Cynopsis doesn’t cover news of network sweepstakes and contests, but this one seems a little different, perhaps because of its product placement tie.  According to a report in this morning’s Wall Street Journal, CBS and General Motors will conduct a contest during the first week of the broadcast season, September 19. CBS will digitally insert the logo of the new GM Chevy Impala into scenes of five scripted series.  Once the viewer spots the logo, they are encouraged to go to the site to enter. A new car will be awarded every night during the week.  An ad campaign which kicks off today will direct viewers to the five premiere episodes they need to watch.

The season finale of USA Network‘s The 4400 on Sunday night delivered 3.7 million viewers.  Also on USA, the season finale of Monk on Friday brought in 5.3 million viewers and delivered a 1.6/5 A18-49 rating.

And last Thursday, the season finale of Being Bobby Brown on Bravo took in 701,000 viewers, down from its premiere which gathered 1.1 million viewers last June.

By the time you’ve seen this, Martha has removed her ankle bracelet.  I knew you’d want to be kept abreast of this important development.

And if you’re up early enough, you may still have time to catch Diane Sawyer’s interview with President Bush on this morning’s Good Morning America. As it is, I don’t know which segment it will be in.

And while you’re futzing with your time manager, here’s something else to plan for today — Cynopsis: Weekender returns today – showing up at your end around 11am or thereabouts, and featuring articles by four different writers. 

Cynopsis Survey:  In an ongoing search for providing the information you find most useful and helpful, I’ve put together a quick survey relating primarily to programming data for cable networks. This time I’m looking to find out which networks you’d like to see covered with the information in the various survey questions . Certainly we will always endeavor to cover the major stories on any and all networks – this survey won’t change that.  The whole thing shouldn’t take more than a couple of minutes – so if you please: Survey click here

  * NEW ORDERS / CASTING / DEVELOPMENT / PRODUCTION *Touchstone Television has signed a one year talent-holding deal with actor Michael Landes.  Landes was most recently seen in the BBC and BBC America series Love Soup, and starred in UPN’s Special Unit 2 which aired during the 2001-02 season.

* CARRIAGE DEALS *Scripps Networks and Sky Angel have reached an agreement for the direct broadcast satellite licensee to carry HGTV.  Sky Angel delivers 36 channels of family entertainment, Christian-inspirational programming and news to homes, churches, colleges and businesses in the continental United States through a 20-inch satellite dish.

* EXECUTIVE MOVES *Lori J. Coro has been named VP/Advertising and Promotion for Paramount Domestic Television. The announcement was made by Michael Mischler, EVP/Marketing for the division and to whom Coro reports. Lori will be responsible for the day-to-day supervision and management of affiliate relations, advertising and promotion on the DR. PHIL show

Kevin Goldman has been named the VP/CNBC Public Relations, replacing Amy Zelvin who was recently named VP/Communciations for NBC Universal Digital Media.  Kevin’s new role begins on Tuesday, and he will be responsible for providing strategic communications/media relations leadership for CNBC.

* RATINGS *Tuesday — A18-49 Analysis:  CBS won the night on Tuesday, according to fast affiliate numbers from Nielsen Media Research, posting an overall 3.1/8 A18-49, ahead of Fox 2.5/7, NBC 2.0/6, ABC 1.8/5, WB 1.1/3, UPN 1.0/3.  At 8p a repeat of NCIS on CBS led with a 2.4/7, outpacing both NBC and Fox by a share point.  Big Brother at 9p was in front with a 3.5/9, while a repeat of House on Fox was #2 with a 2.6/7.  At 10p Rock Star INXS again this week won the time period with a 3.2/9 over NBC’s Law & Order SVU which delivered a 2.3/6.

Fast Affiliate Ratings: Tuesday, August 30, 2005, for all Networks – time period averages. Source: Nielsen Media Research. 

CBS     5.5/9    NCIS [r] 6.5/11, Big Brother 5.7/9, Rock Star: INXS 4.4/7

FOX     4.6/7    House [r] 3.8/6, House [r] 5.4/8

NBC     4.2/7    Outrageous TV Moments 3.9/7, Outrageous TV Moments 4.5/7, Tommy Lee Goes to College 3.3/5, The Office 2.2/3, L&O: SVU [r] 5.6/9

ABC     3.6/6    According to Jim [r] 3.7/6, Rodney [r] 3.2/5, According to Jim [r] 3.8/6, Rodney [r] 3.9/6, Boston Legal 3.5/6

WB      1.9/3    Gilmore Girls [r] 1.8/3, Gilmore Girls [r] 1.8/3

UPN     1.7/3    Girlfriends1.5/3, Eve [r] 1.7/3, R U The Girl [r] 1.8/3

A18-49            CBS 3.1/8, Fox 2.5/7, NBC 2.0/6, ABC 1.8/5, WB 1.1/3, UPN 1.0/3

The History Channel
presents This Day in History:
1807-Former Vice President and noted duelist Aaron Burr is acquitted on charges of treason.  Burr was found guilty of organizing a bizarre and grandiose plot to found an independent republic in what was then Louisiana Territory and parts of Spanish Mexico.  Since he had not taken any overt steps toward this goal, he was not guilty of treason, however.  This was the final act in a political career that began with promising service in the Continental Army and the New York legislature and largely ended when Burr shot his longtime political rival Alexander Hamilton to death in an 1804 duel in New Jersey.  Outrage over the duel had not died down by the time of Burr’s treason trial, and despite his acquittal Burr was forced to live overseas for a brief period

Answer to Yesterday’s Trivia Question:   What actor started out in a small role as a dancer in Fame before landing a major role in The Big Chill? 
MEG TILLY      Kudos to:  Jonathan Leach-CBS News/NY; Julie Kim-Women’s Entertainment/NY; Britney Williams-Time Inc Home Entertainment/NY; Jerehmy White-Nickelodean/NY;; Betty Springer-Apex Media/Scottsdale; Mark E Meadors-Natural State Productions/Little Rock AK;  Judy Margolis-The Ad Place/Dallas; Rebecca L Barr-AMS Direct/Burr Ridge IL; Christine Cone-Telepicture Productions/Burbank; Daniel Dise-Grey Entertainment/Burbank; Kevin Miller-New Wave Entertainment/Burbank; David Scott Jones-Marleigh Entertainment/LA; Tanya Lemke-TooShea Media/Toronto; Stephen Gallagher-UK.


Right now, in your imagination, conjure up a picture of a “private eye.”
If you visualized a cigarette-smoking, trenchcoat-wearing loner, it’s time to


PARCO, P.I.  It’s a family affair.  Sundays at 10PM E/P. 
Only on Court TV.  Seriously Entertaining.

Today’s Trivia Question: 
Why did Jamie Sommers become bionic?   (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
09.01.05  – 5:06am
Cynopsis Ad Sales – Barbara Shapiro – 203-583-1224 /

Classified Ad Sales – Trish Pihonak – 203.381-9096 /

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Copyright Cynthia Turner 2005

Cyn opsis  CLASSIFIEDS —

JOB OPENING: ASSOC MRKTNG MGR- The Weather Channel, Atlanta. 3 yrs exp in cable mktg/promos. Able to execute mult projects & promos simultaneously. Flex, org, positive att, detailed & creative. Apply: (9/9)

JOB OPENING: AD SALES MKTG MGR/NAT’L GEO CHANNEL/DC: Mnge ad sales events, budgeting, dev upfront mats, & dev sponsorship promotions. BA & strg written skills req.  5+ yrs exp sales mktg/cable net a +. Apply (9/9)

JOB OPENING: PROD COORD / POST SUPVR / EDITOR / COMPOSITOR / PA for new daily kids TV show. Must work as local in the Hamptons, Long Island. Email resume to

JOB OPENING: DIR OF RESEARCH /WGBH Boston, PBS: Leadership in qualitative & quantitative research. Masters deg + 5-8 years exp. broadcast, comm, & or mrkt research. Ability to write for non-technical reader. apply (9/08)

JOB OPENING: RESEARCH ANALYST /WGBH Boston PBS: 2+ yrs. exp w/ quantitative studies, focus groups, interviews, survey writing & presentation skills. Familiarity w/ Nat’l & local Nielsen/ Media mark Res. a +. Apply: (9/08)

JOB OPENING: DIR, MEDIA RELATIONS/ABC Disney/Burbank: Mng work flow 3-4 staff Media Relations Rep 10yrs + exp TV ind publicity & mng/directing others. Self motivated & able to work w/ team & independently. Res:

JOB OPENING: MNGR-PRGMG & PLNG/The Horse TV Channel/LA: Resp range: bldg. logs/traffic, scrng/scheduling, mng contractual info.Unique opp at a start up. 4+ yrs exp in traffic, prgmg or acquisitions. Res to

JOB OPENING: : WRITER , WEEKLY ANIMAL NEWS SHOW, NYC. 5yrs exp writing on deadline. Producing exp. a plus but must be a creative & seasoned writer first. Mid-Sept. start. Resume & writing samps to: 

JOB OPENING: CLIENT SERVICES-Nielsen Media Research/NY. Responsible for Installing, Training, Supporting & Maintaining NMR software at client sites. Training and Presentation exp a must.  ref: (200502787-JL) (9/07)

JOB OPENING: VP BUS OPS & STRATEGY/NASHVILLE, TN/CMT (MTV Networks) – Dev & implement overall strategy. Identify & capitalize on new & emerging mrkts & prod Provide leadership on specific initiative & projects. (9/03)

JOB OPENING: DIR, RETAIL CONSUMER PRODS/VIZ Media/SF Min 8yrs retail dev. exp, multi media/entertain. exp, strong sales and present. skills, mgmt exp& estd. industry relationships a must. Email resume NO ATTACHMENTS:

JOB OPENING: DIR, LICENSING CONSUMER PRODS/VIZ Media/SF. Min 5yrs dom. lic. exp, team player, sales skills, budgeting/forecasting, mgmt exp& estd. industry relationships a must. Email resume (NO ATTACHMENTS) to

JOB OPENING: ADMIN ASST/OLN-Stamford, CT. Support busy Ad Sales/Mktg Solutions Execs.Proficient in Word/Excel/PowerPoint req’d sales/mktg/media background preferred. See: Resume/salary:

JOB OPENING: RESEARCH ASSISTANT/King World Media Sales/New York. Monitor and analyze Nielsen ratings data. Maintain program lineups. Motivated individual who works well within a team environment. E-mail:

JOB OPENING: ACCOUNT EXECUTIVE AD SALES/OLN & G4,LA. Strong media sales exp – cable, b’cast, print, pref’d. Highly motivated, goal oriented with excellent pres. skills, contacts and refs. Email resume to

. (9/03)

JOB OPENING: MEDIA PLANNER/ Universal McCann in LA looking for planners with 2+ years experience to work on our growing entertainment account. Exp on entertainment client a+ but not required. Resumes to

JOB OPENING: NETWORK CLEARANCE MGR/ Universal McCann in LA looking for Network Clearance or Broadcast Traffic pro with 3+ yrs exp in broadcast standards clearance in ad agency or TV broadcasting facility. Resumes to

JOB OPENING: MANAGER, INTERNATIONAL RESEARCH, MTVN/NY. 5+ yrs mrkt research/data analysis exp.Qual & quant research as well as analyze/interpret ratings data for reports.Kid category exp preferred. Apply: (9/02)

JOB OPENING: Claritas VP, REG. SALES MGR, NE Region-NYC: Manage sales/service staff with new business/renewals, prepare revenue and budgets. BA/BS with min 5-7 yrs mgmt exp. E-mail resumes to

JOB OPENING: MGR RESEARCH/DISNEY ABC/BURBANK: 4+ yrs of tv res exp via cable or broadcast ntwrk, syndicator or advert agency. Proficient in Nielsen software sys.  Exc written/comm skills. BA deg in field.

JOB OPENING: ANALYST/ SR. ANALYST, RESEARCH/ Disney ABC/BURBANK: Ratings & analyses of ABC Family/SOAPnet, along w/competitors. Knwldg of TV ind, Nielsen ratings, media math. Det oriented, BA, 2 yrs exp in TV res
.  (9/09)

FALL SEMESTER INTERNSHIP POSITIONS are all non-paying positions (unless otherwise noted), available for school credit only. Nobody here gets paid – not even Cynopsis for the listing. To learn more about posting your Internship position here, email Cynopsis .

Fall Internship Credits Only: TWI-IMG is looking for fall DEVELOPMENT INTERNS, who are interested in TV program development. Resumes:

Fall Internship Credits Only: : Montel Williams Mgmt. firm is looking for INTERNS . Assist in faxing, filing, casting calls, bookings, scheduling auditions and meetings. Credit available. Resume and cover letter:

Fall Internship Credits Only: Red Dog Entertainment: Fall PRODUCTION INTERNS in both its LA & NYC offices to work on several, new non-fiction/reality series and specials. Resume and cover letters to
. No phone calls  (9/08)

Fall Internship Credits Only: STRATEGIC PLANNING INTERN /NYC: Support ratings data analysis and strategic planning for a national on demand live music television network. Must love music and MS Excel.

Fall Internship Credits Only: MRKTNG & PROMO/NYC: Creating promo one-sheets, tracking competitive projects, tape library, research, analysis, brainstorming sessions, Microsoft office. Send resumes to
. Subject: Marketing NYC (9/07)

Fall Internship Credits Only: HENDERSON HOGAN AGENCY/NYC seeks int. for fall sem. duties incl. pulling submissions phones, fax,etc. min. 15/hrs week. flex schedule. interest is agency res to

Fall Internship Credits Only: PR/PROMO INTERN: Gain savvy & savoir-faire working on edgy, out-of-the-box publicity & promo projects for the creme de cable and consumer products at NYC agency. Resume & creative writing sample to

Fall Internship Credits Only: PR INTERN: Be part of an historic TV moment — and help launch the new TV Guide magazine. Gemstar-TV Guide seeks media-savvy minds to assist its Communication and marketing dept.

Fall Internship Credits Only: The Campus Movie Network/Sherman Oaks; Intern needed for MEDIA, MARKETING & DISTRIBUTION. MOVIES, SYNDICATION AND PRINT. Learn more: WWW.KOMEDYU.COM Apply:

Fall Internship Credits Only: MARKETING INTERN/WZMY.TV “My TV”: Intern at the new TV station in Boston! Assist with station promotions and the creation of sales materials. Email resume to:
or fax to: (603) 537-1563 (9/03)

Fall Internship Credits Only: Internship at NOATV, public facility for New Orleans, for college students looking for experience in BROADCAST PRODUCTION. Please email
for more information (9/02)


SITUATION WANTED: MARKETING/SALES : Bilingual, multi-tasker, organized & highly motivated individual seeking mrktng/sales position within a TV ntwrk in NYC. Please call Jorge Becerra at 214-395-4518 or
for Resume (9/09)

for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs

WHAT’S ON TONIGHT:  Thursday, September 1, 2005

ABC              Movie: Shanghai Knights, Primetime
CBS              Big Brother 6,  CSI: NY [r], Without a Trace [r]
FOX              Two Hour Series Premiere:  Prison Break [r]
NBC              Joey [r], Will & Grace [r],  Scrubs [r], Scrubs [r],  ER [r]
PAX              Doc,  Diagnosis Murder, Gaither Homecoming
UPN              WWE Smackdown
WB               Smallville [r], Everwood [r]
TELE             El Cuerpo del Deseo, Los Plateados, El Principe Azul
UNIV             Apuesta por un Amor, La Madrastra,  Noticias Locales/Primer Impacto Extra



Rome’s rise to power was due to its miraculous feats of engineering that still influences architecture today.

Rome: Engineering an Empire
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Find out how the Roman Empire managed to conquer the future.

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