Cynopsis: Kids!
9/13/07
Good morning. It’s Thursday, September 13, 2007, and this is your first early morning briefing.
Do you want some fresh apple fries with that?
Burger King Corp. joins 11 other food and beverage companies in pledging to promote kid’s nutrition by offering healthy food options and in focusing advertising to kids under 12 on making healthy food choices and lifestyles. Burger King’s pledge features a set of nutritional guidelines that it will follow when advertising to kids 12 and under, by December 2008 such advertising will be limited to Kids Meals that provide:
- No more than 560 calories per meal
- Less than 30% of calories from fat
- Less than 10% of calories from saturated fat
- No added trans fats
- No more than 10% of calories from added sugars.
And yes, fresh apple fries is one of the healthy food options Burger King plans to offer as an option for its kid meals beginning spring 2008. Other new healthy Kids Meal options will include flame broiled chicken tenders, Mott’s organic unsweetened applesauce, and Hershey’s 1% low fat milk. The Council of Better Business Bureaus has given its endorsement to Burger King’s advertising pledge as being consistent with the core principles set out in the Children’s Food and Beverage Advertising Initiative.
PorchLight Entertainment has launched beta testing on its new KidVideos.com, a family-friendly and secure video streaming platform where kids can share their own user generated content (videos, film, animation). When KidVideos.com launches in full it will be an ad-supported site that offers online tools for recording and video editing, online.
NEW PRODUCTION & DEVELOPMENT
Fox 2000 has inked a deal with director Elizabeth Allen to helm the movie adaptation of Beverly Cleary’s classic kid’s books series Ramona, about Ramona Quimby and her family, per Variety. Laurie Craig I penning the screenplay for the movie, which will be produced by Denise DiNovi and Alison Greenspan, from DiNovi Pictures.
MORE KIDS STUFF
TV-Loonland’s multi-platform CGI animated series, The Owl (52×1′), has been acquired by BBC to support its newly re-branded CBBC. Under the deal the BBC takes the exclusive UK TV rights for the short-form series, which is targeted to K6-12. Co-produced by TV-Loonland, Studio Hari and French broadcaster France 3, the series revolves around a little pink disaster-prone owl that frequently ends up in pieces or in some predicament.
The UK’s Propeller TV is extending the Anime Network’s 2-hour programming block to air nightly on SKY Channel 195 (8-10p), with new content shown on weekends. Propeller TV made the move after receiving a “tremendous response” to the Anime Network block during an initial 13-week debut period, which began in June. Hosted by “Sci-Fi Guy” Stuart Claw and manga expert Emma Vieceli, Propeller TV’s Anime Network block line-up features a range of titles from various genres, including Coyote Ragtime Show, Neon Genesis Evangelion, Guyver: The Bio-Boosted Armour and Elfen Lied on weeknights, while new themed weekend blocks, Saturday Shoujo (Girl) Power and Sunday Shonen Night, both of which will feature additional titles.
Bindi the Jungle Girl will makes its Canadian TV premiere on Discovery Kids Canada on Tuesday, October 2, 6:30, which will be the regular series time period. Hosted by Bindi Irwin, daughter of the late Crocodile Hunter Steve Irwin, the series underlines the importance of wildlife conservation by exploring a range of animals in their indigenous environments. The show, which was originally designed to be hosted by Bindi and her Dad, includes appearances by Bindi’s Mom, Dad Steve (recorded prior to untimely passing) as well as Australia Zoo director.
4Kids Entertainment heads to MIPCOM 2007 with its new fantasy/adventure anime series, Dinosaur King (49×30′). The HD series follows three friends, Max, Rex and Zoe, as they race around the world to uncover the secrets that bring dinosaurs back to life. Dinosaur King will premiere later this month on the 4Kids TV Saturday morning programming block of Fox, while series will rollout internationally from September 2008.
MARKETING/LICENSING
Aardman Animations has inked a US-Canadian licensing and DVD rights deal with HIT Entertainment for several of its properties, including Wallace & Gromit, according to Variety.
STONE SOUP
Cartoon Network launches year two of its Rescuing Resources initiative, by hosting the second annual National Recess Week, September 24-28, in partnership with the National PTA, to coincide with the beginning of the new school year. The goal of the effort is to remind parents, educators and policy makers of the benefits and importance of recess. New campaign partners this year include Sports4Kids, Corporation for National & Community Service and Cox Communications. Returning partners include Centers for Disease Control and Prevention, the National Education Association, the National Association for Sport & Physical Education, the President’s Council on Physical Fitness and Sports, Hands on Network, New Leaders for New Schools, Health MPowers, Sportime and the National Association of Elementary School Principals. Rescuing Recess is part of Cartoon Network’s Get Animated healthy lifestyles program, more information can be found at http://www.RescuingRecess.com.
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EXECUTIVE MOVES
Kirk Bloomgarden has been appointed EVP/Global Sales at DIC Entertainment. He officially joins the company on January 1, 2008 and will be responsible for its TV, home entertainment and consumer products divisions and overseeing brand management. Based in Burbank, Bloomgarden will report to Jeffrey Edell, President, and work closely with Andy Heyward, Chairman and CEO. Bloomgarden had been with Copyright Promotions for 15 years, serving as its CEO for the last seven, and led the management buyout from Integrated Sports Media & Marketing, and its sale to DIC.
Nickelodeon/MTVN Kids and Family Group ups Jason Root to SVP/Digital, Nick.com and Nickatnite.com. In his new role, Root will oversee management and creative operations for Nick.com, while further developing the network’s other related sites (e.g. Nicktoonsnetwork.com, TurboNick.com, NickatNite.com) as well as series specific sites. He will also be key in expanding Nick’s digital gaming initiatives, focusing first on 3DSlimeball on Nick.com as well as building multiplayer gaming into Nicktropolis. Root, who had been VP/Nick.com, will continue reporting to Steve Youngwood, EVP. He previously worked for the Disney Online Group and prior to that for Rabbit Ears Productions.
RATINGS
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 9/3-9/9/07 :
Total Day (000) Primetime (000)
NICK°: 1164 DSNY*: 1482
DSNY*: 958 CARTOON: 763
CARTOON: 602 NAN**: 273
ADSM**: 246 TOON DIS: 265
NAN**: 194 MTV: 127
TOON DIS.: 189 DISCOVERY: 115
NOG/THE N: 98 BET: 93
DISCOVERY: 64 ANIMAL PLANET: 89
MTV: 58 NICKTOONS: 86
NICKTOONS: 52 ESPN: 82
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 9/3-9/9/07 :
Total Day (000) Primetime (000)
NICK°: 691 DSNY*: 1132
DSNY*: 648 CARTOON: 532
CARTOON: 409 NAN**: 214
NAN**: 155 TOON DIS: 158
ADSM**: 171 DISCOVERY: 83
TOON DIS.: 117 MTV: 83
DISCOVERY: 47 ANIMAL PLANET: 52
MTV: 37 BET: 61
NICKTOONS: 35 ESPN: 51
BET: 30 NICKTOONS: 50
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 9/3-9/9/07 :
Total Day (000) Primetime (000)
DSNY*: 523 DSNY*: 953
NICK°: 507 CARTOON: 438
CARTOON: 283 NAN**: 257
NAN**: 210 MTV: 200
ADSM**: 160 BET: 108
MTV: 110 DISCOVERY: 101
COMEDY: 45 COMEDY: 74
BET: 57 TOON DIS.: 69
ESPN: 31 ESPN: 61
DISCOVERY: 57 THE N: 49
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p
Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, September 8, 2007, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1455; K6-11 1001; TWEENS 9-14 800
NICKELODEON: K2-11 1430; K6-11 952; TWEENS 9-14 657
CARTOON NETWORK: K2-11 669; K6-11 505; TWEENS 9-14 465
TOON DISNEY: K2-11 242; K6-11 147; TWEENS 9-14 66
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, September 9, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1472; K6-11 1067; TWEENS 9-14 882
DISNEY CHANNEL: K2-11 1034; K6-11 660; TWEENS 9-14 523
CARTOON NETWORK: K2-11 661; K6-11 452; TWEENS 9-14 267
TOON DISNEY: K2-11 229; K6-11 129; TWEENS 9-14 59
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, February 11, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 972; K6-11 433; TWEENS 9-14 337
DISNEY CHANNEL: K2-11 853; K6-11 544; TWEENS 9-14 415
CARTOON NETWORK: K2-11 470; K6-11 284; TWEENS 9-14 200
TOON DISNEY: K2-11 176; K6-11 114; TWEENS 9-14 60
Source: MTVN Research from Nielsen Media Research Data
A CYNOPSIS MESSAGE FROM YPULSE
Ypulse Tweens Mashup
Reaching Today’s Tweens with Technology
Friday, September 28th | Javits Center, New York City
The Mashup conference, produced by Ypulse.com in partnership with Modern Media, will help media and marketing professionals understand how to reach tweens using technology in a multi-platform world. Tweens Mashup includes access to the massive show floor of the DigitalLife expo.
Register today at www.mashup.ypulse.com . Cynopsis readers may extend “early adopter” rates (a $100 discount) by using special code CYNOPSIS!
Answer to Yesterday’s Trivia Question: On the Nickelodeon series Ned’s Declassified School Survival Guide what is the name of the music appreciation/drama teacher? MR. COMBOVER Kudos to only one! Michele Hoebink-DIRECTV, Inc./El Segundo, CA
Today’s Trivia Question: On what show would you find the characters Burdette, Oko, Ick and Wartz? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
09.13.07
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JOB OPENING: SALES PROFESSIONAL/ Sorpresa!/LA: 3 yrs. exp. selling a non-traditional advertising medium, a BA/BS degree & must have exp. in at least one of these areas: Kids, Cable, or Hispanic Media. [email protected] (9/20)
JOB OPENING: BUSINESS AFFAIRS/ Sorpresa!/NY: 4 yrs. exp. to oversee legal affairs across all depts. Ability to structure, negotiate & draft a variety of agreements. Must have Media Experience & BA/BS & J.D. [email protected] (9/20)
JOB OPENING: PROD. & DEVELOPMENT MGR/ Sorpresa!/NY: 3-5 yrs. exp, Bilingual, handle all aspects of development of ideas from concept to pilot, including creative & prod. matters. Degree in Comm./Business. [email protected] (9/20)
JOB OPENING: SR. DIR. AFFILIATE RELATIONS/ Sorpresa!/NY: 7 yrs. exp., Bilingual, 4-yr Degree in Marketing or Business, support key affiliate sales, marketing initiatives & priorities for distribution. [email protected] (9/20)
JOB OPENING: SR. DIR. AFFILIATE RELATIONS/ Sorpresa!/LA: 7 yrs. exp., Bilingual, 4-yr Degree in Marketing or Business, support key affiliate sales, marketing initiatives & priorities for distribution. [email protected] (9/20)
JOB OPENING: EDITOR-ONLINE MARKETING MGR/ Sorpresa!/NY or DFW: Creating an online & mobile destination for Hispanic kids. Writing, editing, & proofreading in Spanish & English, web technology knowledge. [email protected] (9/20)
JOB OPENING: PBS Creative Services is currently soliciting FREELANCE WRITER/PRODUCER resumes and reels for upcoming on-air promo work in our Primetime area. Please submit to [email protected] (9/20)
JOB OPENING: SALES PLANNER/AETN, NY: Create Plans, steward accts, designate ADUs&recaps, coord make goods&post analysis prep. 2yrs exp pln’g or buyer.Exc comm skills.Client service mindset. Apply: www.aetn.com/careers.html (9/20)
JOB OPENING: MEDIA BUYER/NYC with min. 1-2 yrs.experience. Allocate Buys & maintain schedules. Excellent benefits. Send resume [email protected] (9/20)
JOB OPENING: SR DIRECTOR OF DIGITAL BIZ DEV/(NYC): AWE is looking for seasoned new media executive to serve as the lead account director for AWE’s portfolio of high profile technology clients. Apply: [email protected] (9/20)
JOB OPENING: DIRECTOR OF PROGRAMMING/Firebrand NY: Dev Programming Strategy. Oversee In house production of program hrs. Strong Production Bkgd, exp scheduling at network level. Resume and cover letter to [email protected] (9/20)
JOB OPENING: SEGMENT WRITER/Firebrand NY: Script & storyboard hosted segments. Exp writer/prod for On-Air promos preferred. Knowledge of pop culture and strg research skills. Resume & 2 writing samples to [email protected] (9/20)
JOB OPENING: POST SUPERVISOR/Firebrand NY: Coord post prod & delivery of Program Hrs. Oversee & Schedule Studio, Graphic Designers, Composite Editors & Sound. Prod & Post Prod exp required. [email protected] (9/20)
JOB OPENING: ACQUISITIONS MANAGER/Firebrand NY: Identify material that supports network brand. Exp negotiating rights & clearances for domestic & int’l material. Advertising bkgrd a plus. Send resumes to: [email protected] (9/20)
JOB OPENING: SEGMENT PRODUCER/Firebrand NY: Responsible for daily production of playlists. Knowledge of Pop Culture, Music and advertising a +, Exp as PA/AP preferred. This is an entry level position. [email protected] (9/20)
JOB OPENING: SUPV, INTEGRATED MARKETING AND PROMOTION/SOAPnet/BURBANK: Devlp customized sponsorship opps, manage promotional agency, assist in sponsorship execution. 3+ yrs exp needed. Apply at www.disneycareers.com KEYWORD 105589 (9/20)
JOB OPENING: MARKETING MGR/Reelz Channel LA: Handles consumer and brand initiatives including creative development, supervision, execution. Min 5 yrs relevant exp, preferably in broadcast. Submit resume to [email protected] (9/20)
JOB OPENING: TRAFFIC & SCHEDULING PLANNER/PBS KIDS Sprout, Centennial, CO: BS in TVFilm, 2-3 years minimum commercial traffic operations experience w/in a network, SIMS software a +. Apply: www.comcast.com Req#52114 (9/19)
JOB OPENING: INTERACTIVE PRODUCER/Rainbow Media/NYC: Manage the scheduling and delivery of VOD content to cable systems nationwide. Package content for transport and oversee the production process. [email protected] (9/19)
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JOB OPENING: DIR PR & COMM/NY/V-me Media: Min 8+ yrs exp/must have corp & consumer PR exp & knwlg of US Hispanic Mkt/trade, consumer, genr’l bus press contacts. Complete description: www.v-me.tv/ Apply to: [email protected] (9/19)
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JOB OPENING: RESEARCH MGR/Katz Media, NY, NY: responsible for ad sales research for major market TV stations. Work closely w/sales & station mgmt to develop sales research strategies. Apply: [email protected]. EOE (9/18)
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JOB OPENING: DIR, AFFIL SALES/Rainbow Media/NYC: Resp for selling all networks (& VOD) to Adv. Platform distributors. 3-5 cable sales w/dist exp. MBA pref’d. Tech savvy a must. rez to www.cablevision.jobs #4140BR (9/15)
JOB OPENING: PRESS DEPARTMENT ASSISTANT/Oxygen Media/NYC: Provide admin assistance to CCO and 4 publicists; Strong interest in entertainment publicity. See full posting and apply at http://oxygen.com/basics/jobs.aspx (9/15)
JOB OPENING: STRAT RESEARCH CONSULTANT/Toyota Financial Services, Torrance, CA: Conduct/manage primary and market research efforts. Quantitative/qualitative skills req. Apply at www.toyotafinancial.com/careers (9/14)
JOB OPENING: PRODUCER /Discovery/MD: Ed. partner w/solid production skills. Strong exp with clients/vendors. Solid Proj Mgmt/budget/org/sched skills. Highly organized, great energy. 3-5 yrs exp. Apply: www.discovery.com , Req#5781 (9/14)
JOB OPENING: PROD ASST/Burbank: Assist w/ mngng video assets on Bravotv.com.Must be highly organized, have basic MS Excel exp, good follow-up skills. Will work FT hours during one month time. Send res: [email protected] (9/14)
JOB OPENING: EXP’D PRODUCERS, SEG PROD, LINE PROD, EDITORS, AE’s/NYC based fast paced prod. co. is looking to meet with all for projects upcoming over the next months. Freelancers apply w/ resume & rate. [email protected] (9/14)
JOB OPENING: RESEARCH DIR/ABC Family & SOAPnet/Burbank: Degree, 6 yrs synd/bcast/cable exp; Mastery of Nielsen/TV software, outstanding writing/Excel skills req, prev mgr exp. pref. Visit: www.disneycareers.com Req ID 110118 (9/14)
JOB OPENING: SALES PLANNER/Univision/NY: Generate upfront & scatter plans. Handle all aspects of ongoing deal maintenance & stewardship. 2-4 years Buying or Planning preferred. Send resume: [email protected] EOE (9/14)
JOB OPENING: SR FLASH DEVELOPER/NBC UNI/CA: Support department by owning, leading and developing rich media applications. Dev. custom rich-media templates. Degree w/ min 3 yrs related exp. www.nbcjobs.com keyword job#615322 (9/14)
JOB OPENING: DIR OF SALES RES: Proactive contributor to work in a team-based envt/ provide sales res. materials, estimates, rating data, etc; min. of 7yrs of TV research. Apply at http://www.lifetimetv.com/about/jobs.html (9/18)
SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
FALL INTERNSHIP CREDITS ONLY: Firebrand NY: Job includes screening and meta-tagging entries in Firebrand Asset Mgmt system. General office & production support. Hands on Prod and Post exp. [email protected] (9/20)
FALL INTERNSHIP CREDITS ONLY: MKTNG/ON-AIR Fox Reality Channel L.A. seeks fall intern to assist w/ & learn TV mktg and promo thru inner-workings of entertainment brand. Resume to [email protected] (9/20)
FALL INTERNSHIP CREDITS ONLY: Boutique entertainment/consumer PR Agcy Seeks intern, 2-3 days wk, flex hours. Strong interest in pr with Excellent speaking & wrtng skills. Excel/Word/research proficiency is essential. Email: [email protected] (9/19)
FALL INTERNSHIP CREDITS ONLY: CORPORATE COMMUNICATIONS INTERN, SCHOLASTIC INC/NY: Gain experience in public relations, internal communications, and special events. Learn while having fun with creative team. Apply to [email protected] (9/18)
FALL INTERNSHIP CREDITS ONLY: PR INTERN/The Lippin Group/NYC Entertainment/media public relations firm seeks fall intern to assist with client projects, special events and administrative duties. Please email resume to [email protected] (9/18)
FALL INTERNSHIP CREDITS ONLY: Ad & Promo/Lifetime Networks/NY (2 needed): Learn prod/dvlpmnt of creative ideas to mkt cable ntwrks, background or interest in TV/film prod. Comm background a +. Email res/cover letter to [email protected] (9/18)
FALL INTERNSHIP CREDITS ONLY: INTERN /The Montel Williams Show/NYC Nationally Syndicated talk show seeks motivated interns for the fall semester. Learn all facets of production! Please email resume to [email protected] (9/14)
FALL INTERNSHIP CREDITS ONLY: NYC-based media talent representation company with clients in news, sports and entertainment programming, looking for 2 interns to join us for the fall or spring. Contact: [email protected] (9/14)
FALL INTERNSHIP CREDITS ONLY: IFC News Intern-IFC Mktg Online NYC: Strong writing skills & knowledge of film necessary. Background/interestin film/writing/journalism. If interested please email resume to [email protected] (9/14)
FALL INTERNSHIP CREDITS ONLY: TRAFFIC COORD/NY: Interconnect-Jericho,NY: The Intern will learn the fundamentals of adv sales & trafficking tv commercials. For more info/submit a resume, visit www.cablevision.jobs Enter Requisition ID:4291BR. (9/14)
FALL INTERNSHIP CREDITS ONLY: IFC-Original Prog-Jericho NY: Business major w/ interest in media/tv. Assist the Mgr of Operations with various office duties. For more info/submit resume, visit www.cablevision.jobs Enter Requisition ID 4391BR (9/14)
FALL INTERNSHIP CREDITS ONLY: IFC PR- NYC: General admin duties for the IFC consumer publicity group.Interest in & knowledge of entertainment industry a plus. For more info/submit resume, visit www.cablevision.jobs Enter Requisition ID 4388BR (9/14)
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Interested in posting your Video Resume? Contact [email protected] for more information ….
SITUATION WANTED: SR MEDIA BUYER/Central Massachusetts: 10+ years industry experience. Full-time or freelance media buying position wanted. Specializing in Spot TV and Radio, looking to branch into digital. [email protected] (9/19)
SITUATION WANTED: SR RESEARCH ANALYST/MKTG MGR/LA: 7+ yrs media ind. Strong Navigator, Explorer, Scarborough, CMR. Adv. MS apps. Seeking job in network/cable/studio/agency or other dynamic industry. Contact [email protected] (9/15)
SITUATION WANTED: REALITY SHOW RUNNER & DIR: Seeks employment. Extensive Directing, Prod,Dvlpmnt, Story & Post exp. Network and Cable credits. NYC & LA. (Reality, Competition, House, Lifestyle, Docusoap) [email protected] (9/15)
SITUATION WANTED: SR. DIGITAL MEDIA EXEC: 15+ years in creating & launching Digital video/music products & technology. Hands on programming, marketing, distribution, licensing and bus dev. Startup & large company experience: [email protected] (9/14)
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