A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK

Cynopsis: Sports
09.12.13

Good morning. It’s Thursday, September 12, 2013, and this is your first early morning Sports briefing. 

Tuesday night’s telecast of the 2-0 victory by the U.S. Men’s National Team was a win for ESPN. The network delivered an average U.S. household rating of 1.4 for the qualifying match to tie the previous record for ESPN set last March, according to Nielsen Media. The telecast was seen by an average audience of 2.243 million viewers (P2+) and 1.641 million television households. On the local front, Columbus, Ohio, was the top market for the match telecast with a 5.1 rating.

On the Air

CBS received good ratings news as well, with Sunday’s U.S. Open final between Serena Williams and Victoria Azarenka delivering the highest overnight ratings for a U.S. Open women’s final in 11 years. The 4.9 Nielsen score was up 26% over 2012’s contest and also drew higher than the men’s final on Monday (which earned a 2.8 overnight rating). However, the Open men’s singles final also showed growth with a 22% rise over 2012 numbers.

It’s official, WFAN will don Yankee Pinstripes starting in 2014, effectively ending a long-running relationship with the Mets. The multi-year broadcast agreement with CBS Radio calls for Yankees games to be simulcast on both WFAN-Am 660 as well as WFAN-FM 101.9 next season. Both radio stations will carry all Yankees regular season and postseason games, as well as Yankees pregame and postgame shows and broadcasts of select Yankees spring training games. The company also nabbed Spanish-language Yankees broadcasts rights on a multi-year basis.

ESPN lined up broadcast plans for the 10 races that make up the Chase for the NASCAR Sprint Cup, starting Sunday with the GEICO 400 at Chicagoland Speedway. Nine of the 10 races will air on ESPN on Sunday afternoons, with the Saturday night, Oct. 12, race at Charlotte Motor Speedway airing in prime time on ABC. Coverage will include the return of NASCAR NonStop, a split-screen commercial format that will show the advertisement on the left side of the screen and a continuation of racing action on the right side. ESPN Deportes will also televise the GEICO 400 at Chicagoland Speedway live, joining the race at 3p. The company announced that singer Gretchen Wilson will be featured in ESPN’s telecasts of the 10 races.

NFL Network scored its best-ever Kickoff Sunday viewership with an average of 310,000 viewers for the day for shows that included the debut of the new GameDay First at 7a, NFL GameDay Morning, NFL GameDay Highlights and NFL GameDay Final. The channel’s audience peaked between from 9a-1p when it averaged 622,000 viewers for NFL GameDay Morning, making it the most watched regular season episode of that program in NFL Network history.

The NBA confirmed prices for this year’s League Pass, which offers most regular season games online or via their local MSO. The Premium full season package (with all teams) runs at $189 for early buyers before jumping to $199 after Nov. 5. The broadband-based 5-Team Choice Package costs $129.99 for early subscribers and $139.99 later on, while the mobile package to watch games will run at $49.99.

Golf Channel announced a record field of 1,207 players slated to compete in the 2013 Golf Channel Am Tour National Championships, which start on Sept. 21 at PGA West in La Quinta to mark the largest field in Am Tour history. Competitors range in age from 15 to 81 and will represent 47 U.S. States, Puerto Rico and Canada. The Championships will be divided into two events  the Open National Championship, from Sept. 22-25, and the Senior National Championship (for ages 50+) from Sept. 27-Oct. 1. Golf Channel’s David Feherty, Kelly Tilghman, Terry Gannon, Roger Maltbie and Win McMurry will be on-hand at the national championships, attending welcome dinners and mingling with competitors. GolfChannel.com’s Brandon Tucker and Jason Deegan will post daily blogs and features on-site.
 
The West Coast Conference revealed its broadcast schedule with ESPN with a minimum of 36 men’s basketball games set to air nationally on the ESPN family of channels, including added coverage of the 2014 West Coast Conference basketball Championship in Las Vegas. The conference will help anchor ESPN’s Thursday and Saturday coverage with 22 conference games on deck. The season tips off on Nov. 11 with a pair of nonconference games featuring Colorado State/Gonzaga at 6p (ESPNU) and BYU/Stanford at 8p (ESPN2).
 
ESPN announced that in Beta Research Corp’s annual Cable Subscriber Study, cable and telco TV subscribers named ESPN as the top network for perceived value among network viewers. Overall, 20% of all respondents named ESPN among their Top Five Favorite Networks for the eighth consecutive year. Results from the study were generated from a national sample of 2,265 online questionnaires covering a survey area of 25 cable TV and telco TV system franchises across the country.

A CYNOPSIS MESSAGE

Sponsorship & Promotion

After Michael Waltrip Racing was punished for attempting to manipulate the NASCAR point standings last weekend, two of the team’s sponsors announced that they are now reviewing their relationships with the organization. NAPA Auto Parts posted on its Facebook page Wednesday that the company had “launched our own review to determine the future of our partnership” with MWR and driver Martin Truex Jr. In addition, 5 Hour Energy, which sponsors driver Clint Bowyer, posted in Twitter that it was also reviewing the situation.

Digital & Technology

NFL Digital Media properties saw a 38 % year over year spike in visits and a 41% uptick in total time spent for the 2013 NFL Kickoff Weekend. Overall, the total cumulative audience for NFL Digital Media properties, spanning desktop, tablet, and phone was 35.9 million uniques.

Tomorrow at 2:30p, FOX Sports will produce a Google Hangout with UFC President Dana White. The Hangout will be moderated by Mike Chiapetta and Gareth Davies and cover topics that include the current season of TUF, UFC 165, Dana’s feeling on the New England Patriots, and more.

The NBA and STATS LLC are broadening their partnership to install STATS SportVU Player Tracking technology in every NBA arena ahead of the 2013-14 season. The system will eventually be used by all 30 NBA teams to calibrate, analyze and measure the movements and play of all players and the ball on the court with stats that include speed, distance, player separation and ball possession.

Back9Network and YouTube will serve as the online streaming partners for The Match at Mission Hills that will see Tiger Woods and Rory McIlroy face off in a head-to-head battle in China this October. Ahmad Rashad, a frequent playing partner of both Woods and McIlroy, will host the stream with global distribution worldwide on Back9Network.com and YouTube, excluding the U.S. and Canada. 

Roster Moves

The NHL officially announced the promotion of Brian Jennings from EVP of Marketing to CMO where he will add to his existing marketing responsibilities across the League brand, creative services, cause marketing and partnership marketing by adding brand/promotional responsibilities for the NHL Network, NHL.com and NHL digital products to his team. Meanwhile, Keith Wachtel was upped to Executive VP, Global Partnerships and David Lehanski was named Senior VP of Integrated Sales.

Online sports retailer Fanatics, Inc. named Gary Gertzog as Executive Vice President of Business Affairs. Gertzog joins the company after spending nearly 20 years at the NFL where he recently oversaw all legal and business affairs for the league’s commercial operations as SVP, Business Affairs and General Counsel.
 
Horse racing network TVG named former Fox Sports and NBA exec Bhavesh Patel as Senior VP of TV Operations & Marketing. Patel most recently served at FOX Sports as VP of Interactive Media and GM of FoxSoccer.com, FoxDeportes.com and the FoxSoccer2Go platform.

The Main Event

Jets/Patriots square off on NFL Network at 8p.

A CYNOPSIS MESSAGE

Cynopsis Webinar
Reaching Millennials: New Ways to Activate Viewership & Revenue
Wednesday * September 18 * 1:30-3:00 p.m. ET

Moderated by: Roberta Caploe, Editorial Director – Cynopsis Media along with:
Joe Ortiz, SVP Marketing  MTV
Noel Cottrell, Chief Creative Officer  Fitzgerald + Co
Kent Rees, EVP Marketing, Scheduling & Operations  Pivot/Participant Media
Patty Gillette,SVP, Integrated Marketing  Turner Broadcasting’s Young Adults Group
Register here: http://www.cynopsis.com/webinars/reaching-millennials.

ON THIS DAY in 1976: The Seattle Seahawks play their first regular-season game.

In The Know: The Seahawks played in what venue until 1999? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: The Calder Memorial Trophy is awarded to whom annually? Answer: To the player selected as the most proficient in his first year of competition, aka Rookie of the Year. Kudos: J. Barry McMullin-Professional Bull Riders, Inc./NY; Andrew Feingold-Nielsen Sports/NY; Jeff Day-Met Golf Association/NY; Holli Sarner-Home Team Sports/NY; Perry Serwitz-Fox Sports/Atlanta; Christian Matthews-Washington Redskins/Washington DC; Steve Walker-Saatchi & Saatchi/Toronto; Joe Lyons-Back Nine Productions, Inc./Dallas; Pam Tierney-Actress/VoiceOver/Chicago; Ron Salcedo-Zimmerman/Nashville; Matt Sautter-OpenTV/Golden; Judie Henninger-Valentine Productions Inc./Santa Monica; David Westberg-SAG-AFTRA Los Angeles local/LA; Adam Deverell-Cox Reps/LA; Brian Robin-Brener Zwikel & Associates. Inc./Reseda.

A CYNOPSIS MESSAGE

Cynopsis Future TV Summit:
Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt| NYC

Silver Sponsor: A+E Network | Participating Sponsor: TruthCo. | Media Partner: IAB

Sponsorship: Mike Farina (203) 218-6480 | Registration: Pete Romas (203) 899-8483

Later — Chris
Chris Pursell for Cynopsis | Sports
09.12.13

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