Cynopsis: DIGITAL
09.12.13

Good morning. It’s Thursday, September 12, 2013, and this is your first early morning digital briefing.

Target is jumping into the digital video-streaming world. Target Ticket will include 30,000 TV and movie titles for rent or purchase when it launches on or before Oct. 1, and aim for a simpler, more family-friendly experience than versions available from BestBuy, WalMart and Amazon. The retailer hopes to scoop up the considerable segment of its consumers that have not committed to a digital streaming service yet, said Target’s division merchandise manager Anne Stanchfield. The service will be available on Apple, Android and Microsoft mobile devices.

Just announced: Cynopsis Future TV Summit -Content Innovation & Next Generation Advertising Models is set for October 17 in NYC. This is a 360-degree, in-depth look at TV’s opportunities and challenges at this critical moment in media, from the perspective of sellers, advertisers and content creators. Registration is now open: http://www.cynopsisfuturetvsummit.com/

NBC found out the hard way that digital integration in television is still a work in progress. The network’s Monday premiere of The Million Second Quiz was supposed to provide a state-of-the-art second-screen experience, but the app for the show crashed. It was such a fail, Twitter’s third most popular search that evening was ‘msq server error.” The show’s host Ryan Seacrest responded on Twitter with, “good news: we flooded the #msq app with players! Bad news: we crashed the system.”

“Age of disruption” was the main topic of conversation at Hollywood Radio and Television Society‘s annual fall-season kickoff lunch on Tuesday. Variety reported NBC Broadcasting Chairman Ted Harbert coined the term during a discussion about the changing television industry; HBO Programming President Michael Lombardo and other panelists agreed with the sentiment, but concluded television won’t be completely undercut in the digital age. FX CEO John Landgraf said cutting cable subscriptions for digital streaming services is not a big trend yet. In other words: The major leaders in the business are tracking digital TV trends, but see growth on a slow incline.

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A new consumer survey by RBC Capital Markets found 43 percent of Netflix customers considered its original content a “moderate to extremely important” reason to keep the service, and 64 percent said they watched original content over the past three months. In other words: Producing quality original programming may be expensive, but it could be the key to customer retention in a competitive market.

Jimmy Kimmel’s much-publicized YouTube hoax, a faked video with over 11 million views and counting, is evidence that television brands can get a boost from YouTube. A recent Outrigger Media report found that in the TV category reality programs pull the most views, but television hosts like Ellen and Kimmel are a close second. The secret to a brand’s audience on YouTube? The study found the amount of content is key. Ellen’s channel has posted 4000-plus videos, Conan O’Brien’s channel posted more than 2000 videos, and the second-ranked brand on YouTube, The NBA, has posted 11,500 videos. In other words: Quality counts, but so does quantity.

Digital media services company DemandMedia hired Wayne MacLauren on Wednesday as Senior Vice President of Technology for United TLD, a subsidiary of the company.

Trident and Dunkin Donuts don’t need 15 seconds of fame when six will do. The two companies released the first TV spots created completely with Vine videos: Dunkin Donuts aired its ad during a Monday Night Football pregame show on ESPN (future spots will be trimmed to five seconds to fit the net’s “billboard” ad unit), and Trident aired a spot on Fuse network. Trident released four video ads on its Vine; the commercial that ran received the most likes and comments on the app.

A day after its Tuesday product conference, Apple announced that the latest version of Apple TV will be released Sept. 18. The news: The Airplay system has been updated to allow purchased content from iTunes to be played on other’s Apple TV. In other words: Sound familiar? Cult of Mac points out Google’s Chromecast has a similar function, so it appears Apple isn’t breaking new ground, just keeping up with its competition.

…Roku is also taking a note from Google’s Chromecast. Roku CEO Anthony Wood announced at Wednesday’s Next TV Summit that the device would have a DIAL function. DIAL is a joint creation from Netflix and YouTube, to connect any second-screen device with a Netflix or YouTube app to be viewed on any device with DIAL. So, someone with the Netflix app will now be able to use anyone’s Roku with DIAL to stream the service.

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Cynopsis Webinar
Reaching Millennials: New Ways to Activate Viewership & Revenue
Wednesday * September 18 * 1:30-3:00 p.m. ET

Moderated by: Roberta Caploe, Editorial Director – Cynopsis Media along with:
Joe Ortiz, SVP Marketing  MTV
Noel Cottrell, Chief Creative Officer  Fitzgerald + Co
Kent Rees, EVP Marketing, Scheduling & Operations  Pivot/Participant Media
Patty Gillette,SVP, Integrated Marketing  Turner Broadcasting’s Young Adults Group
Register here: http://www.cynopsis.com/webinars/reaching-millennials.

Combine Twilight’s Robert Pattinson, Paris, women and fancy cars against the backdrop of a Led Zeppelin tune, and you’ve got the ingredients for a viral ad. Dior is topping the charts this week, with its latest perfume promo racking up more than seven million views. Dior understands Pattinson’s fan base, and has been teasing the ad for months with the hash tag #DiorRob, exclusive scenes, a director’s cut, and Vine videos. Looks like the ad’s recipe hit the spot. Watch the commercial at www.Cynopsis.com.

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Cynopsis Future TV Summit:
Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt| NYC

Silver Sponsor: A+E Network | Participating Sponsor: TruthCo. | Media Partner: IAB

Sponsorship: Mike Farina (203) 218-6480 | Registration: Pete Romas (203) 899-8483

See you tomorrow,
Jessica Reese
09.12.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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JOB OPENING: CREATIVE DIRECTOR/NY: Sports Network. Work w/exec. team to create and support brands. Org programming, on-air ntwk, digital, print, etc. BA Deg + 10 yrs+ of producing, writing & shooting exp. Res/cvr to Rose: HERE (9/19)

JOB OPENING: SR RSRCH MANAGER/ATL: 6+ yrs TV rsrch brdcst/cable. Prof in basic statistics/analysis. Exp w/Managing Teams/Forecasting & Nielsen rsrch software. To apply, contact: HERE (9/19) 

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JOB OPENING: AD SALES RSCH, SR ANALYST/GSN/NY: 2+ yrs TV/Dig. rsch: ratings, primary & synd.:  Comscore, Nielsen data (Npower, FOCUS, MktBrks, Startrk/StarEst & Gabriel), Simmons, etc. presentation skills a +  Res/CL: HERE (9/13)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EMMY NOM TV PRODUCER: 12+ years talk shows, lifestyle, scripted series & development. Great ref. Out of work for 18 months. So, yes, you can afford me and, no, you won’t regret it. Contact: [email protected] (9/19)

SITUATION WANTED: SALES PRESENTATION EXPERT: Ad Sales Marketing executive, 4+ years at a major sports network, highly trained in building state-of-the-art sales presentations; Contact: [email protected] (9/19)

SITUATION WANTED: AUDIENCE/MARKET RESEARCH/HELP AVAILABLE: Pt-time, Temp, Fl-time. Exp’d media rsrch & insights. Quant/qual analysis, primary research, sales support. Nielsen, STB, comScore, MRI, Scarb., Kantar, WRAP, PP Excel. [email protected] (9/19)

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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