Cynopsis: DIGITAL
10/04/12

Good morning. It’s Thursday, October 4, 2012, and this is your first early morning digital briefing.

Sprint Nextel has launched Pinsight Media+, a new mobile advertising service for advertisers and mobile ad networks to deliver targeted ads on Sprint-owned online and mobile properties as well as on third-party publishers’ properties. The carrier partnered with mobile ad tech company Amobee to build the platform, which gives consumers the option to choose whether they would like to share anonymous information about their mobile usage in order to receive relevant ads. However, Pinsight Media+ will still deliver ads online and on mobile apps and content to all Sprint customers, regardless of whether they’ve opted-in to receive usage-based targeted ads. The service was unveiled yesterday during a panel session at the Mobile Marketing Association’s Smarter Mobile Marketing Conference in NY. Sprint says it wants to build an ecosystem where well-known brands, such as WhitePages, and advertising networks like Jumptap and the Hispanic-focused RedMas can connect with third-party publishers such as AccuWeather, Scout by Telenav, and Sprint’s 2Zona Latina.

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Blip, in partnership with Dick Clark Productions, will live stream the Third Annual Streamy Awards. The awards show, which was founded by Tubefilter, is set to take place at the Hollywood Palladium on February 17, 2013.

Forbes Media is venturing into “Sponsored Videos” of its own. The publisher has launched BrandVoice Video, a new platform on Forbes.com through which brands can talk about their successes. For its debut, Forbes partnered with Cartier to produce Cartier EnterpreneurVoice: Make Your Move, a three-part video series featuring interviews of prominent entrepreneurs, conducted by Thrillist Media Group Co-Founder Ben Lerer. The first video, which is available now, spotlights Jeremy Bloom, former NFL player and Co-Founder of Integrate.com. The second one will feature David Chang, chef and owner of Momofuku. The two remaining videos in this series will be out by the end of February 2013. Forbes says BrandVoice content will be transparently labeled.

MIPCOM 2012: Duopoly, an independent multiplatform content company and Hulu content partner, announced its production slate for new web series. They are as follows:

• SOS: Save Our Skins: In partnership with Farmhouse Productions and Smiley Guys Studios, this comedy follows two guys who wake up in NYC and discover that they may be the last humans on Earth. It consists of 13 seven-minute episodes, which can also be packaged into a 90-minute feature. Distribution partners include FearNet in the US and BITE TV in Canada.
• House Sitters: In partnership with writer/producer Mark Satterthwaite, this is another comedy series starring stand-up comedians Mark Little and Morgan Waters playing friends that run a housesitting business. It spans 10, 11-minute episodes.
• Anxietyville: In conjunction with Xenophile, a dark comedy that follows a group of misfits who have unwittingly agreed to participate in a consumer marketing test set in an alternate reality. Written by Derek Harvie (Skins), this show is broken down into 18 five-minute episodes as well as a 90-minute feature, both of which are complemented by an interactive game.

MIPCOM 2012: Toronto-based online video production and distribution company iThentic has also unveiled its web series production slate.

• Guidestones II: In partnership with 3 o’clock TV, the second season of the sci-fi thriller will consist of 40 three-minute episodes. The show focuses on a mystery surrounding a monument called The Georgia Guidestones, which offer directions for rebuilding civilization after the apocalypse. Each episode offers clues to help viewers solve the mystery. The first season is also represented by iThentic for international sales.
• Everyday Is Like Sunday: In partnership with Daylight on Mars Productions, this comedy spans 10 nine-minute episodes and also has a feature version. Directed by The New Pornographers’ Blaine Thurier, the show follows 20-somethings as they try to pull themselves out of economic and emotional issues.

StreetEasy, a NY-based real estate website, has partnered with Sonia’s Travels, a Webby-winning online travel series, to produce a new video series that spotlights individual neighborhoods throughout NYC. Each video feature Sonias Gil, host of the aforementioned show, offering local insight on each highlighted neighborhood’s history, atmosphere, real estate, and residents. Six episodes are already available via a daily rotation on StreetEasy. The plan is to produce an additional 10 episodes, which will come out later this fall.

truTV has launched Social Playback, a new feature that offers an archived stream of relevant tweets and Facebook comments about a specific series episode while users watch that episode on truTV2GO. com . Working with Massachusetts-based start-up Tomorrowish, truTV developed this option, which uses rules-based filtering to curate the best social media comments tied to a specific episode. Social Playback is available for episodes of Hardcore Pawn, Impractical Jokers, Lizard Lick Towing, Operation Repo, World’s Dumbest, South Beach Tow, and Bait Car, as well as for Full Throttle Saloon and Conspiracy Theory with Jesse Ventura when their respective new seasons begin. truTV says there’s a potential for it to expand this feature to its full lineup of original series in the near future, and plans to incorporate it within the truTV 2GO mobile app in 2013.

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L’Oreal is entering the branded content game with the launch of The Next Level app on Xbox Live. The app, which aims to become a beauty and style hub for women, will offer how-to videos, articles, and an array of product-centric interactive features from L’Oreal brands and editorial partners Lucky Magazine and Makeup.com. These include a shopping list, weather-based beauty recommendations, and an e-commerce option, as well as a “redemption center” where users can exchange rewards, which can be earned by interacting with the app, for special branded offers. Developed in partnership with interactive TV and ad solutions provider BrightLine, the app will also let consumers tailor their user experience to their individual tastes.

NBC News Digital has decided to shift away from pitching audience targeting based on demographics like age, gender, and income and toward “personas” as defined by actual audience behavior, reports Online Media Daily. These personas are split up into four categories: “Always On,” the heavy news consumer; “Reporters,” those who like to disseminate news to their friends and social networks online; “Skimmers,” those who are not active news consumers; and “Veterans,” those who still primarily use traditional media to consumer news information. According to the report, NBC News Digital will focus on the first two personas and will use this system to not only pitch to advertisers, but also inform how it develops news content. This change will extend to the ad formats NBC News offers advertisers, with the intention of mixing editorial and branded content in a seamless way.

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Expert Speakers:
Jamie Gutfreund: Sr Dir of Business Development & Strategy [ The Intelligence Group]
James Lema: Director, Product Development [ Poptropica ]
Jack Daley: VP, Consumer Marketing [ Nickelodeon ]
Scott Thomas: VP, Consumer Marketing [ Cartoon Network]

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According to a new Verizon survey of 2,319 Americans, conducted by Harris Interactive, 65% of US adults who plan on watching the live broadcast of the presidential debates also plan on using the second-screen at the same time. 41% of respondents who plan on watching the debates live said they will likely use the second screen to fact-check the candidates, while 39% said they are likely to follow the live reactions of political reporters. This survey is part of an ongoing series called the Verizon Innovation Index, which looks to examine how consumers stay connected to the web even when they’re outside the home.

Millennial Media has released its latest SMART report, which covers Q2 2012 mobile ad data that’s based on campaigns run across the company’s network. The report finds that the top three advertiser campaign goals were sustained in-market presence, driving registrations, and driving site traffic, all of which combined to account for 80% of all campaigns. Among the other findings, 44% of all Q2 campaigns on the Millennial platform offered consumers the ability to download an app as a post-click option. Also, the most frequently targeted audiences on the platform were “IT Decision Makers,” “Gadget Geeks,” and “In-Market Auto Intenders,” in that order.

The Cable & Telecommunications Association for Marketing (CTAM) has named its three finalists for the CTAM Insights Conference Case Study Competition. The finalists — Disney Media & Advertising Lab/ESPN for “Aspect Ratio Effects”; ESPN for “WatchESPN: Taking on TV Everywhere”; and TV Land for “Power of Laughter” — will present their business cases, with field-tested results, during the Insights Conference, which takes place on October 16 at 9am ET at Walt Disney World. CTAM says attendees will then decide the winner via text voting.

Join us on November 14, 2012 at the Cynopsis Digital Video Measurement Summit in NYC. REGISTER NOW

The Council for Research Excellence (CRE), an independent research group created and funded by The Nielsen Company, has added six new members from both the media and advertising companies. They are: Cheryl Brink, VP/Digital Research & Analytics, Scripps Networks Interactive; Laura Cowan, Research Director, LIN Media; Tanya Giles, EVP/Strategic Insights and Research, Viacom Entertainment Group; Jed Meyer, U.S. Research Director, Annalect, a unit of Omnicom; Bryon Schafer, Director/Research and Sales Strategy, Hulu; and Stacey Schulman, SVP and Chief Research Officer, Television Bureau of Advertising. The CRE’s stated goal is to advance “the knowledge and practice of audience measurement methodology.”

Online ad tech company TruEffect has named Andre Padilla and Greg Jones as QA Software Engineers. They will join the engineering team, which is based in the company’s headquarters in Colorado. Both will report to Caleb Powell, Senior QA Manager at TruEffect.

Dick Clark Productions and Tubefilter have opened up fan submissions for the Third Annual Streamy Awards. Fans can nominate their favorite web personalities and/or programs on the awards show’s official website. The official entrant with the most fan submissions in a category will automatically become an official nominee for that category. In addition to this, fans have the chance to decide the nominees and winners of three Audience Choice categories: Series of the Year, Persnality of the Year, and International Personality of the Year.

For sites that want to get involved in this event in some way, there is an embed code that lets any site host an official Streamys Fan Submission Widget. Deadline for official entries is October 15.

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Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
10.04.12

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: DIGITAL AD OPS COORD/Sony Pictures TV/NY: Traffic & maintain campaigns. DoubleClick. Collect & develop creative. Reporting, testing ad units. Apply: www.sonypicscareers.com (10/11)

JOB OPENING: MGR, MULTIPLATFORM PROGRAMMING/LOGO/NYC: 3+yrs. exp. prog/promo sched., exp/comprehension of Nielsen ratings; PTS exp. desired, BA req. EOE/M/F/D/AAP apply:  www.viacomcareers.com (10/11)

JOB OPENING:  DIRECTOR, PRGRM RESEARCH/MTV/NYC. 7-10 yrs TV ratings rsrch/analysis; Expertise in rsarch methodology, competitive TV landscape & industry trends; multiplatform exp. a plus; B.A req. EOE/M/F/D/AAP apply: www.viacomcareers.com (10/11)

JOB OPENING: ONLINE ADVERTISING ANALYST/SEATTLE OR NY: Review/approve all advrtsng campaigns, forecasting site traffic, mng ad inventory levels.  3+yrs exp online advrtsng. Exc written/verbal comm skills.  Apply: bit.ly/QGyIrz  (10/11)

JOB OPENING: VP CREATIVE SERVICES/TV ONE/MD: BA degree pref’d & 10+yrs icreative svrcs group & 5 yrs at cable or brdcast network. Lead on-air brand promo strategy. Oversee on-air and off-air creative campaigns. www.TVOneJobs.com (10/11)

JOB OPENING: VP MTV BUSINESS & LEGAL AFFAIRS/Santa Monica: Mng high vol deopent/prod. agreements for scripted dvlopmnt as well as reality, doc & animation. 7+ yrs exp w/ent law firm or studio/network. Click here. (10/10)

JOB OPENING: DIGITAL AE/My Damn Channel/LA: EXP 2+ yrs digital media sales, Bachelor’s/Entertainment, Auto, Agencies, Brands, Sponsorships, new biz/Great opportunity w/leading online comedy destination. Resume: [email protected]  (10/10)

JOB OPENING: SR WRITER/PRODUCER/NBC News/NY: Conceive/write/produce/edit on-air promotional spots & mktg campaigns for NBC News programming and special initiatives. 5+ years experience Apply at www.nbcunicareers.com job #7103BR (10/10)

JOB OPENING: DIR. CREATIVE SRVCS PROD. & OPS/BBC AMERICA/NYC: Oversee production operations for projects for the promotions and creative srvc dept. BA/BS w/8 yrs exp in TV Promos/ Post Production/ Media resch. [email protected] (10/10)

JOB OPENING: RESEARCH ANALYST/Santa Monica/MTV: Provide admin & logistical support for Audience Rsrch Team. 2 + yrs Ad Sales Rsrch exp. w/ cable/brdcst ntwrk or advrtsng agency exp. Nielsen systems & syndicated sales tools. Click here. (10/10)

JOB OPENING: DIRECTOR CONSUMER MARKETING/G4/LA: Develop strategic plans to launch new and returning programming initiatives. Minimum 7 years media marketing required; preferably in TV. www.nbcunicareers.com Job#7151BR (10/9)

JOB OPENING: MOTION GRAPHICS DESIGNER/NYC: Start ASAP. Exp’d 2D & 3D motion graphic designer. Exp with live, news brdcst style graphic design, quick turn arounds and meeting deadlines. Resume/rate reference:  [email protected] (10/9)

JOB OPENING: DIR RESPONSE ACCT EXEC/ROVI/NYC: Leverage relationships with Direct Response (DR) clients & agencies to create new accts. 3-5 years of Media (TV, Cable, Digital, etc) More info/resume to: click here: https://jobs-rovicorp.icims.com/jobs/9876/direct-response-account-executive/job (10/9)

JOB OPENING: COUNSEL/ AMC/NYC: Handle mktg, dig & piracy matters for AMC, IFC, Sundance, WEtv. Focus on agreements for events,mktg & merchandising materials, promoting ntwrk shows,consumer goods, etc. http://tinyurl.com/9d8z4a7 (10/6)

JOB OPENING: EXEC ASST/AMC/LA: suppt VP, Business Affairs and dept. TV Netwrk exp pref’d. Strong admin skills. Expert in MS Office. Exp in Bus Affairs or Legal dept a plus. Submit res  http://tinyurl.com/8v79t2f (10/6)

JOB OPENING: INTEGRATIONS/TRADEOUT PROD/LA: Needed for competition series. Must have exp making individual deals w/non-nat’l retailers as well as mngng ntwrk integrations. Late Nov/early Dec start. Res to: [email protected] (10/6)

JOB OPENING: SCHEDULING ASST/NYC: Entry Level:Detail/Organiz.Respn incld schedule daily logs, data entry, operate On-Air database, create #s for TV promos, Nielsen, Operational/strategic plan’g. Exp. Req. Resume  [email protected] (10/6)

JOB OPENING: DIR AD SALES MKTG/SoCal/LA: Drive ad sales & strategy through leadership & mngment of sales teams. Focus on digi. proprieties URL to apply: here (10/6)

JOB OPENING: SVP, PROGRAM STRATEGY/MTV/NYC: 12+ yrs exp. in TV prog/sched; Min 3 yrs @ VP level and above; Min 7 yrs exp managing a team. Prog research bckgd desired. B.A req. EOE/M/F/D/AAP apply www.viacomcareers.com (10/6)

JOB OPENING: DIG MKTG MGR/truTV/NY: Dvlp interactive & social media strategies for key series & ntwk initiatives 5-7 yrs mktg/interactive exp. Must work autonomously & mng mult projects. Apply to: http://bit.ly/truTVMkt (10/5)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: Branded Entertainment & digital content development company looking for interns to help with INTERACTIVE MKTG to brands and online distribution partners. Must be proficient in Powerpoint and Adobe suite. Resume/Cover Letter [email protected] (10/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected] .

SITUATION WANTED: EXEC ASST: Over 10 yrs exp in Film/TV Prod, from  pre to post, as well as subtitling & dubbing. Fluent in 5 languages & skilled inter-culturalist. Seeking Exec Asst position or similar. Contact:  [email protected] (10/11)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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