Cynopsis: DIGITAL
10/27/11

Good morning, it’s Thursday, October 27, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here. 

Research In Motion (RIM) is pushing back an upgrade for its PlayBook operating system until February 2012. It is the latest in a series of delays that have plagued the BlackBerry-maker since the poorly-reviewed tablet’s launch this past April. Criticisms of the tablet focused on the operating system’s inability to handle email, calendar and contact applications. RIM had originally indicated that an upgrade would come within 60 days of the launch, but then proceeded to push back the deadline to the summer months, and then to October. And now, RIM says it won’t even be available until next year. Adding on to the pile of bad news, it appears the new version will still be unable to support BlackBerry Messenger (BBM). No real reason is given except that RIM is “committed to developing a seamless BBM solution… and we’re still working on it.” Accordingly, RIM shares dropped 5.3%, adding to the total 60% freefall the company has suffered this year alone, reports Reuters.
 
 

 
Comedy Central is bringing The Colbert Report to Flipboard. “The new Colbert Nation section combines tweets from the show, from Stephen’s own Twitter account and video clips of recent episodes into a magazine-like experience optimized for tablets,” said Erik Flannigan, EVP of digital media for Viacom Media Networks.
 
CBS‘ 60 Minutes has a new standalone web application that is currently available to download in the Chrome Web Store. The app offers viewers a suite of video content culled from the TV show along with new original content from the 60 Minutes online series, 60MinutesOvertime.com. Users will be able to browse video segments by categories such as Newsmakers, Politics and Sports, amongst others, as well as by correspondent.
 
MTV Latin America’s Tr3s: MTV, Musica y Mas is bringing a Colombian horror web series to its U.S. viewers. Almas Perdidas, produced by 2&2 Productions, is a 13-episode series that follows the horror-genre staple of eight college students on a particularly nightmarish evening. The series allows fans to play a direct role in the fate of characters by picking between two different outcomes.
 
EQAL, a media company that builds influencer networks around brands and celebrities has unveiled a new personal online magazine for actress Molly Sims. It launches in conjunction with the premiere of Project Accessory on Lifetime, a show she hosts that is a spin-off of Project Runway. The site will be a hub for content and fan engagement focused on fashion, beauty, home design and entertainment.
 
 

Online ad tech company Vizu Corporation‘s brand effectiveness solution is now integrated across online ad company Firefly Video. The move is a part of Vizu’s Value in Video initiative that seeks to provide the digital advertising industry with the ability to measure the success and effectiveness of video advertising on a brand ad campaign in real-time, regardless of the method of video delivery.
 
YouSayToo is offering its blogging community another way to add some more monetization to their sites via Infolink‘s in-text advertising network and service. It’s another addition to YouSayToo’s blog promotion and monetization platform for bloggers and publishers (who power their blogs through WordPress, Blogger, Tumblr, among others) who want to increase exposure and generate more revenue.
 
 

LiveU has inked a deal with Meredith Local Media Group to provide its live mobile uplink technology for Meredith’s television stations across the country. In essence, LiveU’s portable video-over-cellular LU60 solution will make it easier for Meredith’s news teams to broadcast live video from any location, removing the potential hassle of less-than-favorable cellular zones.
 
Cotendo, a cloud-based mobile and web acceleration services provider, and Citrix, an application delivery infrastructure provider, have unveiled the Citrix NetScaler CloudConnector for CDN within the Contendo Acceleration Cloud. The new solution enables easier end-to-end acceleration of interactive web, mobile and SaaS applications across mobile and non-mobile devices and networks.
 
 

11% of U.S. adults currently own a tablet of some kind, and 53% of tablet owners get their news via the tablet, according to the results from a survey by the Pew Research Center and The Economist Group as reported by Marketing Charts. In fact, news consumption ranks behind only web browsing (67%) and sending/receiving email (54%) in terms of popular activities on a tablet. It ranks ahead of social networking (39%), gaming (30%) and watching videos (13%).
 
 

 
MSG Varsity is jumping into the mobile game with the release of a customizable and free iOS app that offers viewers access to the Cablevision-owned network’s coverage of high school sports and activities in the New York tri-state area. Users can check updated scores, photos, game highlights and stories straight from their Apple mobile device. In addition, Optimum Online subscribers get the benefit of watching a live stream of the channel’s programming on-the-go.
 
Nokia made some news yesterday as it finally unveiled its two contributions to Windows Phone: the Lumia 710 and the Lumia 800. Aside from the meticulous manufacturing standards that are typical of Nokia phones, both products will come with two exclusive apps: Nokia Drive and Nokia Music, says TechCrunch. Drive will offer free turn-by-turn navigation while Music will allow users access to hundreds of streaming music channels.
 

A CYNOPSIS MESSAGE

 
As part of the ongoing effort to stop bullying, What’s Trending, a weekly online show hosted by Shira Lazar that covers trending topics, is broadcasting a live event today at 6 pm ET via Ustream and Livestream to launch its #stopbullying campaign. The event will feature appearances from celebrity guests both in-studio and via Skype including Brittany Snow, Jai Rodriguez and Perez Hilton, as they share stories, answer questions and discuss ways to stop and prevent this kind of verbal and physical abuse. Partners for this online town hall include The Trevor Project, MTV’s A Thin Line Campaign, The Kind Campaign and GLSEN. To get involved in preparation for the live stream, viewers can submit questions and share stories via VYou.com, Facebook and Twitter.

Later – Sahil
 Sahil Patel, Access Intelligence, filling in for Wayne Karrfalt for Cynopsis: Digital
10.27.11

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JOB OPENING:   EXP’D PROD Daytime talk show/NYC: MUST have talk show/human interest booking exp. Resp for developing stories, Booking, writing, copy editing. Must have strong leadership skills. Apply to [email protected] (11/3)

JOB OPENING:  SR. WRITER/PRODUCER/NEW YORK: Writing/producing & conceptualizing onair promos that articulate History brands with creative flare https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=112876 (11/3)

JOB OPENING:  DIG MEDIA SALES PLN’R/NCC/ATLANTA: Grow territory/acct rev to meet & exceed rev goals. BS/BA deg or equiv training & exp req’d. 2-3 yrs advertising & digital sales related exp. Resume: [email protected] (11/3)

JOB OPENING:  VP, PRIMARY RESEARCH/NY:Conduct strategic research on key industry issues & company-wide initiatives & imperatives.10+yrs exp in media/market research. Apply at http://www.nbcunicareers.com/search_nbc/    job# 3321BR (11/3)

JOB OPENING:  BUSINESS ANALYST/iN DEMAND/NYC:  Identify, analyze & document bus req. Back-end testing.  Strong command of SQL.  Bachelors Computer Science & 5-10 years in cable.  Apply:  [email protected] (11/3)

JOB OPENING:  SR MANAGER, DIGITAL MKTG/ Nickelodeon/NYC:  5+yrs Exp:Oversee DIG. Mktg strategy, tactics, planning and execution. Prepare DIG Mktg Plans and Lead Prod. EOE/M/F/D/AAP.Apply www.mtvnetworkscareers.com (11/3)

JOB OPENING: SALES PLANNER/DR/GSN NY: 1+ yrs DR Advertising exp.; College Degree; Responsible for overall sales support, administering deals & developing sales reports. Send res & CL with sal his to [email protected] (11/2)

JOB OPENING: IP ATTORNEY, LEGAL, & BUS AFFAIRS/A+E Networks/NY:IP, Trademark, Copyright. Min 5-8yrs firm & in-house media law.More info &Apply: www.aetn.com/careers.html#112723 (11/2)

JOB OPENING:  DIR BUSINESS & LEGAL AFFAIRS/Discovery/MD: Responsible for handling business negotiations, drafting documents & content-related legal issues; 4+yrs entertainment industry legal exp; JD; www.discovery.com # 4375 (11/2)

JOB OPENING: WRITER/PRODUCER /Nickelodeon/NYC 3+yrs Exp. Conceiving/writing/creatively executing on-air promo assignments for Brand Creative Group.EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (11/2)

JOB OPENING: DIR. RESEARCH/nuvoTV/LA: Strong wking knowledge of Nielsen ratings, 5+ yrs TV media research exp. w/solid sales, mktg & pgrm bkgrd, familiar w/ American Latino mrkt ++, EOE/M/F/D/AAP http://www.mynuvotv.com/jobs (11/1)

JOB OPENING: EXEC PRODUCER-ONAIR PROMOTIONS/WEtv/NY: Ovrsee launch/episodic campaigns frm concpt-delivry. 8+yr exp advrtsing, promo/mkting/stratgic brand devlpmnt of cble/ent or new media proprties. Reel/Rez: [email protected] (11/1)

JOB OPENING: JUNIOR ENGINEER/iNDEMAND/NYC: Troubleshooting, maintenance & upgrading of hardware/software in post-prod facility. BA/BS Engineering & 1-2 yrs min yrs exp. Final Cut Pro certification. Apply: [email protected] (11/1)

JOB OPENING: MGR, CONSUMER MARKETING/NYC: Planning and executing all off-air media and promotional campaigns for Syfy Channel-print, outdoor, digital, etc. At least 3 yrs Media Planning exp is mandatory. www.nbcunicareers.com (1865BR) (10/29)

JOB OPENING RESEARCH ANALYST/Turner Broadcasting/ATL: 1+ yrs Rsrch exp. Digital Media rsrch exp & knwldg of Omniture & NetRatings. BA degree related field. Resume to: [email protected] (10/29)

JOB OPENING: SALES EXECUTIVE/NY-Warner Bros. TV Group Digital: Drives revenue, strong presentation skills.3 yrs min digital ad sales experience (mobile and cross platform pref.) Email: [email protected] RE: UCTC/127598BR (10/29)

JOB OPENING: PRODUCTION MANAGER/Discovery/NY: Responsible for day-to-day business mgmnt & cost control of broadcast mrktg prod; 5+yrs TV & radio prod exp; understand AICP and AICE bid forms; www.discovery.com # 4647 (10/28)

JOB OPENING: VP PROGRAM RESEARCH/Syfy/NYC: Manages all metrics related to multiplatform viewing of programming. Must come with extensive Program Research in network TV (not Ad Sales or Primary). www.nbcunicareers.com (#2568BR) (10/28)

JOB OPENING: DIGITAL BIZ MGR/VIZ Media/SF: 3+ years of exp w/e-commerce or digital publishing, strong analytical & reporting skills for iPad & iPhone Apps.  www.viz.com/company/job_id_114 (10/28)

JOB OPENING: ANIMATION MKTG MGR/VIZ Media/SF: exp w/DVD & Digital mktg campaigns, know anime, manga, games, entertainment media, male target market. http://www.viz.com/company/job_id_119 (10/28)

JOB OPENING: SR DIR CLIENT DEVELOPMENT/E-POLL MARKET RESEARCH/NYC: Dvlp new biz & expand/cross-sell existing relationships for rsrch products & full service custom rsrch srvcs. More info click here http://epollresearch.com/careers (10/28)

JOB OPENING: RESEARCH MGR, NBC BROADCAST/NY: Support research for NBC bdcst entertainment prgmng/mngmnt. 4+ yrs rtgs analysis & Nielsen tool proficiency r’qd. To apply, visit http://www.nbcunicareers.com/ job# 3309BR (10/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL/WINTER INTERNSHIP CREDITS ONLY:  INTERNSHIP SOCIAL MEDIA: Sports mobile app company seeks social media intern. Must have experience in sports writing/social media management. Unpaid/Credit Only. Send resume to:  [email protected] (11/3)

FALL INTERNSHIP CREDITS ONLY: SALES INTERN/Woodbury,LI: Intern will gain experience with all facets of creating Optimum Homes & Autos channel & website. College credit. See full posting and apply to www.cablevision.jobs req 15503BR (11/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  Seeking PR,MEDIA,MARKETING,EXECUTIVE assistant positions in LA. I have a B.A. in Media Relations.4+yrs exp in Media/PR. Please contact: [email protected] (11/3)

SITUATION WANTED:   Domestic syndication SALES CONSULTANT. Twenty + years selling / clearing off net, 1st run, EI, features etc. Have experience in all markets, willing to travel. Contact [email protected] (11/3)

SITUATION WANTED:  INTEGRATED COPYWRITER. Marketing campaigns, promotion, collateral, positioning, naming. TV, print, digital. Trade, consumer. Upfront anyone? I hear brand voices. Fast + fun. https://bewonderous.wordpress.com (11/2)

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (11/1)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/29)

SITUATION WANTED:  Seasoned FIELD PROD, from pre-prod through post. Good w/ story, interviews & working with of talent.  Extensive knwldg of pop culture & all aspects of ent. Based in LA but is willing to travel. [email protected] (10/28)

SITUATION WANTED:   I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (10/28)

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