Thursday, October 25th, 2007


The critically acclaimed original series returns to Sundance Channel for a
new season of intimate, unpredictable portraits of creative visionaries whose
groundbreaking contributions continue to transform our culture.

Cynopsis: DIGITAL


Good Morning, it’s Thursday, October 25, 2007 and this is your first early morning digital briefing. 

Microsoft emerged as the winner in a battle with Google to partner and invest in Facebook, committing $240 million for a minority stake that pegs the value of the social networking darling at $15 billion. The sky-high valuation is seen as a testament to the growth potential of online advertising, given that Facebook is expecting a profit of only $30 million on revenues of $150 million this year. The deal calls for an expansion of the relationship between the two companies, enabling Facebook to utilize Microsoft’s AdCenter platform to place ads globally. Facebook is planning to launch a new advertising network on Nov. 6 dubbed SocialAds that will reportedly offer advertisers detailed information about users’ likes, dislikes, friends and preferences. – The more powerful connection –


Apple has found a way to help promote the movie side of its download business, currently stuck at about 1,000 Disney, MGM, Lionsgate and Paramount titles. Indie filmmaker Ed Burns (The Brothers McMullen) will release his latest movie, Purple Violets, on iTunes on November 20 as a pay-to-play download – the firsts feature-length film to debut on the platform. Wes Anderson’s 13-minute Hotel Chevalier, a prequel to The Darjeeling Limited, has registered over 400,000 downloads on iTunes so far, but that one is being offered for free.
MySpace struck a deal with game distributor Oberon Media to create a MySpace Games channel slated to launch in early 2008.
NBC Universal is rolling out the “Green is Universal” programming initiative cutting across multiple networks and platforms. Digital components include:

  • Green-themed user-generated content, slideshows, original stories, and video on
  • Updates to iVillage’s iGo Green channel & and the launch of the iVillage Forest on Nov. 1, a riff on the Almighty Forest where visitors can plant a virtual tree with each $5 donation

NBC Universal also announced a deal with AP to make AP Images the exclusive third-party distribution outlet for NBCU archival television photos. NBCU was the first major network to establish an in house unit and online photo archive in July of 2006 named the NBC Universal Photo Bank.
Getting back to the environment, HarperCollins Publishers and MySpace announced plans to publish MySpace/Our Planet: Change Is Possible, an environmental activism book created specifically for teens. The book is due out in March, but MySpace users are encouraged to submit ideas now for protecting the planet on the online MySpace OurPlanet community.
The Weather Channel Interactive will launch a mobile video service and WAP-based web site with partner Vantrix, featuring video weather reports from 100 different U.S. cities. Forecasts will be updated every 30 minutes, resulting in 5,000 new video downloads per day.
Daily financial news breaks from CBS’ recently-acquired Wallstrip and the afternoon programming block “Afternoon Rewind” have joined the CBS Mobile Network‘s lineup of programming this season, along with new CBS shows The Big Bang Theory, Kid Nation and Moonlight. The 24/7 network is available on V Cast Mobile TV from Verizon Wireless.
Lifetime Television and Telescope have teamed to deliver a mobile marketing campaign for Lifetime’s month-long 13th annual “Stop Breast Cancer for Life” program.  Mobile subscribers can text “Pink” to the short code L-T-I-M-E (58463) to send words of encouragement or names of loved ones affected by breast cancer. Submissions will appear both online at and in text-to-screen on Lifetime Television.


Next New Networks announced a series of new distribution partnerships including YouTube, TiVo,, Dailymotion, DivX Stage6, Joost, Veoh, Pando, Vuze, HandHeld Entertainment, and TVTonic.  Branded networks such as IndyMogul, Channel Frederator and Fast Lane Daily will now be available on a variety of platforms including TVs, computers and mobile devices.
Online video delivery company Limelight Networks launched a new service to transmit video clips, TV shows and movies in the HD format. Adobe Systems, Microsoft, Veoh Networks and Move Networks have announced support of LimelightHD.
Titan TV Network acquired the exclusive broadband rights to 3 Telco Productions series, Animal Rescue, Missing and Dog Tales, available for local TV stations to stream on their websites via the TitanCast player. It is Titan TV’s second such deal, following the acquisition of Jury Duty from Radar Entertainment.


AT&T experienced its biggest single-quarter net gain in mobile subscribers, thanks in part to its exclusive deal with iTunes, adding 2 million net mobile subscribers (1.1 million of them iPhone users) during the Q3. AT&T is now the biggest wireless carrier in the U.S. with 65.7 million subs.


What if your advertising could adapt to the weather?
To your consumers’ locations, lifestyles and activities?

When you advertise on, it’s not “what if?”  It’s what IS.
The more powerful connection

Visit to learn more


Nielsen announced a partnership with Google to integrate Nielsen’s TV ratings data with Google TV Ads platform. Companies purchasing TV Ads inventory will receive demographic details about who actually watched the ads, enabling advertisers to better customize and tweak campaigns. Viewing data will be culled from Nielsen set-top-box derived samples.
Strong online ad revenues helped The New York Times Company post positive net earnings for the Q3, increasing 57.1 percent to $28.1 million from $17.9 million in the third quarter of 2006. Internet revenues increased 26.5 percent to $79.7 million, including earnings from digital archives,,, and other sites. Internet businesses accounted for 10.6% of the Company’s revenues in the third quarter versus 8.5% in the 2006 Q3.
Gorilla Nation was selected to exclusively represent the online ad inventory of comic giant Marvel Entertainment’s


New series and seasons (full episodes only) released online since 16 October 2007:

  • Camp Lazlo (Cartoon Network; iTunes): season 3
  • Dennis the Menace (CBS; in2tv)
  • Gotti’s Way (VH1; iTunes): current season (1)
  • Growing Up Creepie (Discovery Kids; iTunes): volume 1
  • Inside the Actors Studio (Bravo; Unbox): seasons 11 & 12
  • Keeping Up with the Kardashians (E!; iTunes): current season (1)
  • King Leonardo and His Short Subjects (NBC; in2tv)
  • Little People, Big World (TLC; iTunes): current season (4)
  • Medabots (Fox; Unbox): complete series
  • Punky Brewster (NBC/Syn; Unbox): seasons 1, 2 & 3

Source: Trivial TV


National Geographic Ventures CEO Tim Kelly will now serve as President of Global Media Group, a new division formed by National Geographic created to help improve coordination among editorial divisions including magazine and book publishing, television, film, music, radio and digital media. Tim will continue to report to John Fahey, President/CEO of the National Geographic Society.



One genre online video excels in is satire, and one of the better purveyors is JibJab Media, a team of artists recruited to create for the web by brothers Gregg and Evan Spiridellis. The company raised $3 million in additional funding this week from Polaris Venture Partners, so we should be able to look forward to more of their political parodies for some time to come. JibJab’s latest creations are online greeting cards called Sendables, including this Psycho-inspired Halloween card.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

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JOB OPENING: SALES ASST/FOOD/FINELIVING NETWORKS (NY), entry level position, prefer industry internships, enthusiastic multitasked & detail oriented individual. Please send cover letter and resume to . (11/01)

JOB OPENING: JUNIOR PUBLICIST/PR/FOOD NETWORK (NY), work w/ PR team on projects such as writing press materials, campaigns, events & other press requests. Min 2-4 yrs. PR exp. Send cover LTR and resume to . (11/01)

JOB OPENING: COMMUNICATIONS PLANNER/(NY and LA): Entertainment, telecom, packaged goods, retail and pharmaceutical accts now hiring!  BA, 2+ yrs exp.
Send resume: [email protected]. (11/01)

JOB OPENING: BUYER, NATIONAL BROADCAST/Zenith  NY:  Well-known telecom and pharma accts!  BA, 2/3+ yrs exp.  Send resumes:  [email protected] (11/01)

JOB OPENING: SR BUYER, NATIONAL TV +RADIO/Optimedia NY: Pharma/retail accts. BA, 3+ yrs exp. Send resumes: [email protected] (11/01)

JOB OPENING: COMMUNICATION PLANNING SUPERVISOR/(NY): Pharmaceutical acct. BA, 5+ yrs exp. Send resume: [email protected] (11/01)

JOB OPENING: ASSOCIATE DIRECTOR/Optimedia: Strategic Insights -10+ yrs media research exp, including primary.  Work on all clients, new biz, etc. . Resumes to: [email protected] (11/01)

JOB OPENING: SR COMMUNICATIONS PLANNER/SEATTLE:  Resumes to: [email protected] (11/01)

JOB OPENING: DIR OF ENGR, NEW MEDIA INCUBATOR/Menlo Park,CA: seeking exp, entrp devlpr &leader to oversee techn dev &ops. Solid skills in JSP/Servlets/HTML. Exp w/XML/JavaScript/CSS &Linux envir.send res to: [email protected] (11/01)

JOB OPENING: JAVA ENGINEER, NEW MEDIA INCUBATOR/Menlo Park,CA: design & code key features for new apps. Strong Java skills & exp. JSP/Servlets/HTML. XML/AJAX/JavaScript/CSS & Linux envirn a plus. Send res to:  [email protected] (11/01)

JOB OPENING: SALES PLANNER/Outdoor Channel, NY: Create proposals, mkgds, manage adu, 3+ yrs exp cable sales or buying, detailed oriented, media math skills. Dealmaker exp a +. Resume:  [email protected] (11/1)

JOB OPENING:  DIRECTOR, CONTENT DEVELOPMENT/Intersport/Chicago: Develop/distribute original content for television/digital. 6+ years experience in development/production in a wide variety of genres. Apply @: [email protected] (10/31)

JOB OPENING:  MGR DIGITAL RSRCH/MTVN: Seeking 2-4 exp. in dig. rsrch with knowledge of Dynamic Logic/Insight Express brand solutions, familiarity with web tracking & syndicated research. ( (10/31)

JOB OPENING:  AD SALES MGR/Ovation TV NY: spt. med sales team in managing proposal, presentation, campaign mgmt functions. order entry, work with ad ops, provide acct spt. functions, build presentations. Res: [email protected]  (10/31)

JOB OPENING:  SALES PLAN’R/BET, NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must. Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected] (10/31)

JOB OPENING:  DIRECTOR, CLIENT SERVICES/Comcast Intl Media Group (prev E! Int’l)-LA: Fulfillment of int’l TV deals (tape/sat/ftp). Int’l TV sales/channel servicing exp req’d; post prd’n exp. preferred. Apply (10/31)

JOB OPENING:  SALES ASST/FOOD/FINELIVING NETWORKS (NY): Entry level position, prefer industry internships, enthusiastic multitasked & detail oriented individual. Please send cover letter and resume to (10/31)

JOB OPENING:  JUNIOR PUBLICIST/PR/FOOD NETWORK (NY): Work w/ PR team on projects such as writing press materials, campaigns, events & other press requests.  Min 2-4 yrs. PR exp. Send cover LTR and resume to (10/31)

JOB OPENING:  SALES PLANNER/Univision Online-NYC, NY: Assist w/creation &maintenance of sales presentations. Exp w/in an AD Agency or Ad sales. 1-2 yrs of exp w/ strong written & comp skills.Email: [email protected]  (10/31)

JOB OPENING:  MGR OF AUDIENCE RSRCH/MTV Networks, Chicago: Exciting opp to join one of the world’s leading creators of prgrmg & content across all media platforms. job description at (10/31)

JOB OPENING:  SR EDITOR/ Lead development of a best-in-class vertical in the parenting category. Ideal candidate should have extensive exp in leading online vertical development. Apply at: (10/31)

JOB OPENING: DIRECTOR, BUSINESS DEVELOPMENT/MTV Networks/NYC: 3+yrs exp (consult/InvestBnk/M&A/BizDev), Strg financ Model/Excel skills, Strng Analyt Thinker, MBA & NewMedia exp A+ EOE/M/F/D/AAP. Apply (10/31)

JOB OPENING: SITE PROJ. MGR./WBTV GRP/CA: Manage daily site production & programming T-Works projects. Knowledge of web development & production. Strong Project Management Skills. Email: [email protected] re: 85843BR_UCTC. (10/30)

JOB OPENING: ASSOC PROJ. MGR./WBTV GRP/CA: Manages T-Works projects. Strong communicator, problem solver & unders web develop & production. Prior project exp.  start to finish. Email: [email protected] re: 85901BR_UCTC (10/30)

JOB OPENING: DIR, HR/LIFETIME/LA:  Handle HR Functions. Recruitment, employee relations, performance mgmt, HR process & procedures. Recruiter and/or Generalist exp a +. PC proficient; HRIS systems. Apply: [email protected] (10/30)

JOB OPENING: BROADCAST TV BUYER: Negotiate and buy Network,Cable,& Spot TV. Good negotiation and strong media relations skills required. 2-3yrs exp in TV planning and buying. Send [email protected] (10/30)

JOB OPENING: SR. DIR COMMUNICATIONS/VH1/NYC: 7yrs Entertainment/Programming PR exp, Strg written/oral skills, experience in troubleshooting, Strng Leadership/Teamwork role. EOE/M/F/D/AAP. Apply (10/30)

JOB OPENING: DIGITAL ENTMT AD SALES EXEC/ 2+yrs ad sales in dig entmt space. Solid track record in prospecting new bus, calling on ad agencies &closing bus. Fluent in web 2.0. Email resume to [email protected]  (10/30)

JOB OPENING: SALES SERVICE EXECUTIVE/SJ or LA in CA or IL (tivo732): 2-4 yrs sales planning exp. support salespeople & mgmt. Visit for job description.  (10/30)

JOB OPENING: MARKETING MGR (Consultant)/Culver City, CA: Responsible for the creation of marketing tools to support Sony Pictures TV Intl product worldwide. Network/Digital/Mobile marketing exp. Apply: [email protected]   (10/30)

JOB OPENING: SALES SERVICE EXECUTIVE/NY (tivo723): 2-4 yrs sales planning exp. support salespeople & mgmt. Visit for job description (10/27)

JOB OPENING: RSRCH ASSOC/NBCU, NY: Analyze on-air & dig metrics to support mktg & sales for NBC News properties. BA/BS, 2+ yrs exp w/ Comscore, NetRatings, Omniture, WebTrends, other Nielsen systems. #711105 (10/27)

JOB OPENING: COPYWRITER/iNDEMAND Networks/NYC:  Develop ad/online/marketing copy.  BA + 5 yrs writing exp in TV/cable/studio/ad agency.  Apply at:  [email protected] (10/27)

JOB OPENING: ONLINE AE/NYC: eMedia Rep seeks self-starting sales pro with 3+ years experience with agency community to sell geo-targeted on-line ad campaigns. Email resume to: [email protected] (10/26)

JOB OPENING: PRODUCER/EDITOR/iNDEMAND Networks/NYC: Edit daily Howard Stern shows.  Re-edit & uncensor raw footage.  BA, 6+ yrs exp cable or TV network.  Apply to:  [email protected] (10/27)

JOB OPENING: RESEARCH ANALYST/NCC/NYC: 1+ yrs Ad Sales Research required. Knowledge of Quant & Qual data. Ability to prioritize & multi-task.  Email: nccr&[email protected] (10/27)

JOB OPENING: AD SALES RESEARCHER/NY or CA (tivo726): 5 yrs of TV or media research exp/perform data analysis. Visit for job description (10/26)

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Email resume to [email protected] (10/26).

JOB OPENING: SR. RSRCH ANALYST/BIG TEN NETWORK/Chicago: 4+ yrs cable/brdcst rsrch. Nielsen systems exp. Strong knwldg of Strata/Scarborough. Strong qualitative /analytical/comm skills. Reply: ref: FNG9326 (10/26)

JOB OPENING:  ACCOUNT EXECUTIVE/Cablevision/Fishkill NY:  Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid NY DL.  See full posting and apply to req 4429BR (10/26)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .


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