Thursday, October 22nd, 2009

Cynopsis: DIGITAL


Good morning, it’s Thursday, October 22, 2009, and this is your first early morning digital briefing.

A decade after the birth of Napster, the music industry is going into business with Google to offer a music-themed, rich media search service, according to a story broken by TechCrunch. Google will partner with online music services ILike (owned by News Corp.’s MySpace) and LaLa to offer free streaming songs and download-to-own MP3s accessible from ILike, LaLa and perhaps iTunes and Amazon’s MP3 store at a later date. (Users will be able to listen to a song only once all the way through for free.) All 4 major labels – Warner Music, Sony, EMI, and Universal Music – have licensed their catalogues for the initiative, expected to launch next week. 


Space is Limited, Click To Reserve
Cynopsis Media CTAM Summit Luncheon 10/26, 12:45-2:30
Advanced Advertising & Interactive TV: A Panel Discussion: What’s Real – What’s Not

Panel:  Jen Soch, VP, Activation Director of Advanced TV, MediaVest USA – Keynote
Lisa Meier,
SVP of Sales, Time Warner Cable
 Kevin Smith, VP, Digital Media, Comcast Spotlight
Jen Robertson,
VP, Digital & Emerging Media, We tv, Wedding Central
Andy Addis,
SVP, Marketing & Business Development, Ensequence

Sponsored by WE tv, Wedding Central, Comcast Spotlight, Ensequence



Almost exactly 5 years after Yahoo hired former ABC Entertainment chief Lloyd Braun to oversee production of original content, the company has signed a new deal with WPP’s GroupM digital entertainment studio to co-create branded content designed to serve WPP’s clients from the incubation stage. Programs such as Yahoo’s TechTicker (sponsored by Scottrade) or Sports Minute (developed for Dunkin’ Donuts) will appear exclusively on Yahoo News, Sports, Finance and Entertainment properties.
Comcast should be ready to launch its “On Demand Online” cable programming catch-up service by the end of the year, per the AP. The MSO is also planning to expand rental and purchase options for shows via an integrated store on
National Geographic is rolling out all the multiplatform stops for Great Migrations – a 7 hour HD miniseries chronicling animal migrations across the globe, premiering on Nat Geo during the fall of 2010. Programming and marketing tie-ins will encompass Nat Geo properties across 166 countries, including:

  • Home video SD and Blu-ray post broadcast release of all seven hours
  • Extensive online content/coverage
  • Establishment of a Great Migrations philanthropic arm
  • Mobile extensions and content
  • iPhone applications
  • Downloadable games
  • National Geographic Live! lecture series and screenings

NBA Digital, a partnership between the NBA and Turner Sports, announced its 2009-10 regular season programming line-up, featuring 96 live games, exclusive studio shows, news reporting and other extensive online content. The schedule will include 6 days/week of live studio programming on NBA TV and original online content such as the live interactive show “The Jump on,” inviting text and video questions from fans. Former Celtic great Kevin McHale will also join NBA TV’s Fan Night on Tuesdays this season, providing analysis of one game each week selected by fan votes on
London-based Digital Rights Group has built a couple of digital components around the classic show This Is Your Life, on air in the UK since 1955. A stand-alone website (not available in N.America) enables photo sharing. A soon-to-launch iPhone app will enable users to snap a photo and instantly upload it to the site.

~ INNOVATORS & START-UPS ~‘s hit web series Children’s Hospital starring The Daily Show’s Rob Corddry is making the jump to television, slated to appear on Cartoon Network’s Adult Swim in 2010, per NewTeeVee. Adult Swim may begin by airing previously produced episodes, before rolling into new material slated to begin shooting in December.


Social media marketing and monitoring just got a little easier with a new platform from Buddy Media, designed to simplify the process of creating and evaluating campaigns on Facebook, Twitter and YouTube. The application enables marketers to implement customized social apps, YouTube videos, coupons, virtual gifts, etc. on Facebook, or to build communities around trending topics on Twitter. Built-in analytics track clicks, brand engagement and other results by demographic. The platform is currently being trialed by digital partnerships Vivaki and MDC Partners.
and Rainbow Media Advertising Sales announced the successful launch of its Optimum Select iTV advertising product. The system, already integrated with 25 cable networks, enables viewers to opt in from an ad to receive free samples, coupons or gift cards. Major brands including Gillette, Benjamin Moore and Degree Body Mist from Unilever have been utilizing the option, embedded within 30-second spots airing across Optimum Select’s footprint of nearly 3 million digital homes.
UK-based B2B syndication company has launched an online video network made up of premium on demand shows distributed across the web. MVR’s Prime Content Network enables advertisers to select specific shows they want to advertise around, or to buy various packages of appropriate content, targeting by demographic group.


Today is the day that FCC Chairman Julius Genachowski is expected to unveil a draft version of rules aimed at imposing network neutrality obligations on Internet Service Providers. House Republican Joe Barton (Texas) was the latest prominent official to voice concern over the measures this week, warning that new regulations will hamper investments in broadband infrastructure.


The ability to access music, photos, videos and other content through the television was the most desired  “lean forward” interactive TV feature, according to Horowitz Associates‘ recently published “State of Digital and Interactive Television” survey, with 27% of respondents requesting the feature. Other popular features include the ability to access Google through their TV (21%) and the ability to interact with advertising, such as through customized coupons and requests for information (18%). Other interactive technologies/features tested in the survey were a Slingbox; the ability to watch YouTube through their TV; the ability to interact with TV programs (polling, voting, etc.); the ability to get fantasy sports stats via the TV while watching sports; purchasing products directly from a TV ad; and the ability to customize ads to their needs, tastes, and interests. The 18-34 year-old demo showed the strongest interest in all of the above.


A new gadget from OWLE called the “Bubo” is a mini tripod for the iPhone that turns the 3GS model of the phone into a mountable camcorder. It not only provides stability, but it also ships with extra goodies such as a lens adapter, external microphone and a case. Other options include LED mics, shot-gun mics, filters and additional tripod mounting equipment. Bubo is set to ship next week for $99.
I-play has launched a mobile version of James Patterson’s Women’s Murder Club: Death in Scarlet for iPhone and iPod touch. The interactive game series has generated more than 15 million PC downloads since its launch in 2008.  
The Weather Channel Interactive launched a new ad supported weather app for the Palm webOs platform, featuring GPS-based weather forecasting, a touch-screen interface and customizable animated radar maps.


Online TV start-up ZillionTV has hired Jack Lawrence, former head of N.American Operations for Hong Kong Toy Maker Corgi International, to serve as its new CEO. He takes over for Mitch Berman, who will stay on as Executive Chairman.
Cox Reps introduced a new multiplatform direct sales division dubbed The Local Solutions Group, led by Mary Barnas as VP of the group, a division of Cox Cross Media. She will report to Steve Shaw, SVP/Cox Cross Media, and oversee staff in New York, Los Angeles, Atlanta and Chicago. Mary most recently served as EVP and Director of Local Broadcast for Carat.
Sharon Otterman has joined MSNBC as VP and Chief Marketing Officer, reporting to Phil Griffin, President, MSNBC in New York. Sharon will be responsible for overseeing the network’s on- and off-air marketing and branding.
Laura Schreffler
, columnist for the New York Daily News ‘Gatecrasher’ column, has been appointed as West Coast Bureau Chief for, led by President and Editor-in-Chief Bonnie Fuller and owned by Media Corporation. The site is planning a relaunch next month.


“Champions are made from something they have deep inside them  a desire, a dream, a vision.”

Those words from Muhammad Ali capture the sense of purpose that has made diversity part of the business DNA for the 2009 Walter Kaitz Foundation Diversity Champions. Congratulations to Comcast Corp. and Turner Broadcasting System. Please join us at cable’s pre-eminent fundraising event to honor them, and to unite behind our industry’s commitment to diversity. With your support, we’re all champions.



One of the reasons why Twitter has fetched such high valuations is because of its inherent perceived value as a real-time search engine. Microsoft’s new Bing “decision engine” is now tapping into that value with a new Twitter search feature. It indexes and combs through the entire public Twitter data pool for relevant tweets, pushing up the results from power users or entries that have been re-tweeted. Most recent tweets are listed first, followed by “Top” (or most retweeted) Tweets. On the left hand column, additional related search terms will appear. This should be an indispensable tool for marketers who want to test the waters to see how the crowd is referencing their brand. It can also be used to get a handle on public opinion around current events, politicians, celebs or a movie that just opened on Friday. A quick search of The Yankees pulls up a shortened URL link to an item in the Washington Post about Mariano Rivera getting cleared of a spitball accusation. Bing is also working on adding a Facebook search feature; by indexing both services you’ve covered a pretty wide swath of the active online audience.
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: ACCOUNT EXECUTIVE/West Nyack, NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NY DL. See full posting and apply to req 9887BR (10/29)

JOB OPENING: PROGRAM ACQUISITIONS MANAGER/Films Media Group/Princeton, NJ: 3+ yrs exp in acq; strong knwlg of factual prgmng & distrib; solid industry contacts; self-starter & deal-maker. MA a +. Email [email protected] EOE (10/28)

JOB OPENING: PUBLICIST / Cartoon Network & Adult Swim/Atlanta: 3+ yrs PR exp. Ent/TV PR exp. a plus. Must have excellent writing, pitching, comm. skills. Submit resume to: [email protected] (10/27)

JOB OPENING: FIELD PRODUCTION MANAGER/NYC: Must have 5 years exp in field TV production management. Reality show experience required. Please send resume to [email protected] (10/24)

JOB OPENING: ON-LINE MKTG MGR/MSG VARSITY/LI: Develop & execute digital marketing consumer campaign. 4+yrs consumer mktg exp, pref online. Interest in HS sports a +. req 9019BR (10/24)

JOB OPENING: Spin Master is growing! If you are an AWESOME ART DIRECT or COPYWRITER w/ TV experience send your portfolio and resume to [email protected]. Full-time role located in Toronto Canada. Visit (10/24)

JOB OPENING: SR PRODUCER/National Geographic Television/NYC: This is a regular, full-time staff position with benefits, limited to a 12-month contract. To apply: click on job ID 3863. EEO (10/23)

JOB OPENING: DIRECTOR INTEGRATED MARKETING/Nickelodeon/NYC: 8+yrs Integ Mrktg/Sales exp @ a TV Network, Strng Packaged Goods exp, Strng Ideation/ exp, Stng Projct Mgmt skills EOE/M/F/D/AAP. Apply (10/23)

JOB OPENING: VP DVLPMNT/TWO CATS PRODS/NY: Oversee reality/non-fiction dev for small prod-co moving from PBS docs to break into cable. Solid rolodex, ideas, exprnce selling to cable nets a must. Res/Cvr Ltr: [email protected] (10/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Extremely detail oriented PRODUCTION MANAGER with 18+ years experience able to handle several projects simultaneously in a fast paced environment. Possess strong interpersonal skills. Email: [email protected] (10/29)

SITUATION WANTED: FIELD PROD/WRITER/DIR NY/LA Award-winning, TV & digital. 8+ years experience in documentary, infotainment, interstitial & more. Fast, fun, “gets it.” Email: [email protected] (10/29)

SITUATION WANTED: FREELANCE BUDGETS –Very experienced LP/EIC has experience with all formats Feature, Variety, Docu-Soap, Game Show, Scripted, Competition/Elimination-very reasonable rates. [email protected] (10/29)

SITUATION WANTED: MKT RSRCHR (NYC): 5 yrs. rsrch/data analysis/report generation exp, with 2 yr. focus on eye tracking tech. Worked w/ MTV, FOX, NBC and Google. Contact: [email protected]. (10/29)

SITUATION WANTED: TRAFFIC MANAGER with 13 years exp seeks position in Radio/TV/Online or traffic software in NY/NJ. [email protected] (10/28)

SITUATION WANTED: Recent deaf college grad looking to gain experience in MEDIA/ADVERTISING . Former star on a hit prime-time TV show, Amazing Race, past this year that would like to break into the field. Email: [email protected] (10/28)

SITUATION WANTED: WHATCHA GOT?: Hardworking. Smart. Fast. Thorough. Great writer. Media Relations. I do it all. Excellently. Whatever it takes to get the job done. No job too demeaning (except sales). NY/NJ [email protected] (10/28)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales.Familiar with SEO,SEM protocols. [email protected] (10/28)

SITUATION WANTED: ASSOCIATE PRODUCER (L.A.), 10+ years production experience, including reality, scripted, post production, game shows, live shows, location shoots. Valid passport  willing to travel. [email protected] (10/28)

SITUATION WANTED: VETERAN PRODUCER OF WEB, REALITY AND SCRIPTED TELEVISION seeks an in-house producing career with a marketing, advertising or media-buying agency. Please email: [email protected] Online Resume: (10/28)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (10/27)

SITUATION WANTED: Extremely detail oriented PRODUCTION MANAGER with 18+ years experience able to handle several projects simultaneously in a fast paced environment. Possess strong interpersonal skills. Email: [email protected] (10/27)

SITUATION WANTED: FIELD PRODUCER/DIRECTOR/NYC:8 yrs exp in reality & docs. Local & Int’l prod. Strong story teller. Exp w/ Sony Z-1U & V-1. Bi-lingual (Eng & Span) CREDITS: Bravo, History, Discovery [email protected] (10/27)

SITUATION WANTED: COORDINATOR/RESEARCHER/AP/EDUCATION MEDIA/NYC: 3+ yrs. exp. PBS, CNBC, Oprah, documentaries, kids media, production, research. Highly organized & detail-oriented. Seeking FT/PT or freelance. [email protected] ( (10/27)

SITUATION WANTED: CAMERA OPERATOR/LA Based MTV, TRUTV, ABC, Watch my reel at: . Contact email: [email protected] (10/27)

SITUATION WANTED: WEB/TV PRODUCER: Over 14 years of experience in TV and Web Production, expert writer and editor. Email: [email protected] (10/24)

SITUATION WANTED: Experienced Traffic Coordinator/Assistant Buyer at a growing advertising agency seeking media opportunities in New York City and/or tri-state area. Feel free to call me at 646-732-8620 (10/24)

SITUATION WANTED: DESIGN, ILLUSTRATION & ART DIRECTION (NYC)20 years experience working concept through completion. Portfolio: Email: [email protected] (10/24)

SITUATION WANTED: WRITER/EDITOR/JOURNALIST: (LA) College grad with experience in feature writing, editorial and news. Looking for entry level/asst/temp position. Email: [email protected](10/24)

SITUATION WANTED: MEDIA/MARKETING MANAGER/LA: 5+ years experience in media planning/buying, account management, online marketing. Familiar with brdcst & interactive media markets.  [email protected] (10/23)

SITUATION WANTED: CONTRACT MANAGER/ADMINISTRATOR: 10 yrs Contract/Sales Admin: avails, reporting, etc., looking to work out of home office, or locally in Rochester, NY. Contact e-mail: [email protected] (10/23)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (10/23)

SITUATION WANTED: ASST PROD/COORD/MGR/PA (NY)Exp: ABC, NBC, CBS, BBC, Nickelodeon, MTV, Food Network, CNN, Lifetime, History Channel, Sesame Street, NY1. Resume: Email: [email protected] (10/23)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (10/23)

SITUATION WANTED: NYC. Recent college grad looking for flexible hrs where can contribute to media/entmnt company in entry level capacity. Hardworking, quick learner, and interested in learning fundamentals. [email protected] (10/23)

SITUATION WANTED: RESEARCHER/AP/PA/COORDINATOR ASSISTANT/ASSISTANT (NYC) 2 yrs Experience at Food Network & NBC seeking positions in news/entertainment! Self-starter/team-player/multi-tasker extraordinaire! Contact: [email protected] (10/23)

SITUATION WANTED: VIDEO PRODUCER MULTIMEDIA CREATIVE DIRECTOR: Seeking FT staff or Freelance projects, 10+ yrs exp, Broadcast, Corp, Multimedia, Web. Fast turnaround, save $$$. Email: [email protected] (10/23)

SITUATION WANTED: ASST POSITION WANTED/LA: Veteran with 3+ yrs admin exp at top companies in tv and film depts. 10+ years exp in functional & creative writing in TV & radio broadcast, mrktg, and pr mediums.  [email protected] (10/23)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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