Thursday, October 20th, 2011


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Cynopsis: DIGITAL

Good morning, it’s Thursday, October 20, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The Galaxy Nexus from Samsung will be the first mobile device to run on Google‘s Android 4.0 (or Ice Cream Sandwich) operating system, with other devices to follow soon after. The new software comes with an enhanced interface that is designed to “be as smooth as butter,” according to Android chief Andy Rubin. Other features include the ability to toggle music straight from the lock screen, allowing developers to use the phone’s graphic processor for image-intensive tasks, and the coolest one of all: a facial recognition feature that can use the front-facing camera to unlock the phone. Furthermore, another big goal for the Android 4.0 is to get on as many platforms as possible, which Rubin corroborates by noting how Android already powers watches from Motorola and car dashboards from Mercedes, stressing to AllThingsD that virtually any screen can be better if it’s running on Android.

~ MULTIPLATFORM CONTENT NEWS ~ has announced an expansion of its existing licensing agreement with PBS Distribution that will bring PBS programming to Amazon Prime instant streaming. The content will be rolled out over the next several months and will increase Amazon Prime’s selection of instant videos to 12,000, or double the amount with which the service began.
Just in case your Big Mac wasn’t entertaining enough on its own, McDonald’s will be rolling out the McDonald’s Channel, its own digital-TV channel full of original content, including customized programming that will feature local news, youth sports coverage, human interest stories, entertainment previews and lifestyle segments. The channel will be introduced in the next couple of months and will expand to 800 chains in the south and California. If it’s successful, it’ll be everywhere.
Konami Digital Entertainment and Twentieth Century Fox Consumer Products released a partial song list of an upcoming karaoke video game for the Xbox 360 and Wii consoles based on the popular TV show Glee, called Karaoke Revolution Glee: Volume 3. The list includes Glee season 2 covers of recent radio hits from Bruno Mars, Lady Gaga and other artists.
Masters of Sound, an in-development online TV series that will shine a light on the work of music engineers and producers by bringing them together to discuss the creative process behind their work, recently signed popular LA radio personality Jim Ladd to host the program. The company is also currently exploring distribution deals with cable networks and/or Netflix.


AdWeek revealed its list of six significant trends in digital advertising yesterday. They are as follows:

  • The end of the click-through rate as an effective measurement of an ad’s success is nigh.
  • The thin line between mobile and desktop is getting even thinner as Apple has begun to incorporate iOS features into OSX, while ad servers like Google’s DoubleClick begin to integrate their desktop and mobile offerings.
  • “Supercookie,” a file that allows websites to track users even after they delete it in their browsers. Hulu and MSN have come under fire for their use, but AdWeek does not expect the file’s use, which is legal, to stop.
  • Ad-tech consolidation becoming a real thing.
  • The emergence of HTML5 as the heir apparent to Adobe’s Flash.
  • According a report from ad intelligence company SQAD, specialized content can still be valuable and make money.



Claranet is providing hosting and management services for Channel 5‘s Big Brother website, which provides VOD, live updates and editorial content for the reality show that has doubled Channel 5’s total web traffic, and 2011 Big Brother Facebook app. The deal allows Channel 5 to handle unpredictable spikes in web traffic but still only pay for the capacity they use at any given time.


Apparently, it’s good to be Apple right now. The company announced this week that it has sold 11.1+ million iPads during its fiscal fourth quarter; an increase of 166% over the same time period last year, according to a report from Mobile Marketer. In fact, the iPhone also saw a spike as sales increased 21% to 17.07 million in the same timeframe. And finally, it also said 92% of Fortune 400 companies are either testing or deploying the iPad.
Moms are becoming a sizeable portion of Facebook users,
and will account for 17.9% of all U.S. social network users and 17.4% of all Facebook users as of 2011, estimates eMarketer, which defines a mom is a woman with a child under 18 years of age in the house who visits the site at least once a month. However, while social channel penetration is currently high, it also means the moms’ share on social sites is expected taper off as growth rates slow down. By 2013, eMarketer predicts 16.1% of all U.S. Facebook users and 17.1% of all U.S. social network users will be moms with children in the household.
Adspace Networks
has topped Nielsen’s Fourth Screen Network Audience Report, which measures audience exposures in out-of-home locations every quarter, in the Age 12+ category. Garnering over 215 million gross minute exposures over a four week period, it was also the media network’s first appearance in the report.


The AccuWeather iOS 5 update integrates the service with the operating system and iCloud. Specifically, the app is synced across all Apple devices, offers a new Notification Center drop-down menu for quick access to alerts and updates, allows the user to share information via the new iOS 5 Twitter integration and even view the location of your contacts on the weather maps. The apps are free for the iPhone and iPod Touch, with free and paid ($0.99) versions available for the iPad.
Interactive entertainment company Ludia and FremantleMedia Enterprises have released Family Feud & Friends for the iOS, which translates the famous game show on to the mobile platform. The free game features social game play by allowing users to compete with Facebook friends.
WeMade Entertainment
has launched updates to its popular Heavy MACH: Assault and Battle iOS games, such as improved game play, a bigger selection of in-game items and the ability to purchase bonus items such as extra lives. In a bit of goodwill, while the games are now free, players who had already purchased the apps will be given an in-game credit of $2.99, the original purchase price.
Cheetah Software Systems
, a cloud-based provider of transportation logistics services, has unveiled Cheetah Mobile for its SaaS customers, an app on the Android platform that improves the efficiency of field workers by enabling them to connect with dispatch, customer service, management and customers in real-time via two-way messaging, ETA updates and/or POD verification (barcode scanning, signature capture, photos).


Adkeeper, a free online service that allows consumers to engage with ads on their own time and terms, has made a series of hires for its senior-level executive team. MaryAnn Bekkedahl will be President; Steve Nieker will be President of Product and Technology; David Murnick will assume the role of Senior VP of Client Services and Operations; Jon Gregg will join the company as Senior VP of Advertiser Solutions; and Ravi Pillai, who will become Vice President of Publisher Relations.

Complex Media Network, the lifestyle and entertainment content publisher that caters towards young males, has made several new additions to its editorial staff including the appointment of Rob Kenner, founding editor at Vibe, as Senior Editor for Complex’s music channel.



In the slew of tributes and news items in the wake of Steve Jobs’ passing, you might have read about how Apple was collecting personal tributes and messages in honor of the former CEO at [email protected] . Yesterday, the company unveiled a simple scrolling and automatically updating page full of the most moving and touching tributes to the innovative founder of Apple. Check it out, and if you haven’t written a message yet and wish to do so, Apple is still collecting emails at the aforementioned address.

Later – Sahil
 Sahil Patel, Access Intelligence, filling in for Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING:  DIR, DIG AD SALES MKTG/A+E Networks/NY:Collaborate w/DigAd Sales, Programming & Mktg teams to present/report on Digital capabilities across brands/properties.More info &Apply: (10/27)

JOB OPENING:  TRAFFIC COPY/LOG COORD/NYC: Willing to learn, good attitude, attn to detail in fast paced- enviro. Steward air for continuity, accuracy.Work w/AEs & Agencies.Train to back up log editor. [email protected] (10/27)

JOB OPENING:  VP, SALES RESEARCH  NBC SPORTS GROUP/NY: Will lead the Research team that supports Sales & Marketing efforts across the Sports Group portfolio. To apply, visit job# 3273BR (10/27)

JOB OPENING:  MGR INTEG MKTG MOVIES & VIDEO GAMES/NICKELODEON/NY: Mng all aspects of ideation, creation, execution & fulfillment of prmtionl prgrms B.A.bus/mktg pref’d 5-6+ yrs mkt/sales/digi ent media.   (10/27)

JOB OPENING:  PRODUCER/Sprout/PHL:Prod Live Preschool Block 3x per wk, prod updateable block content, prod multiplatform clips, 5+ yrs prod’g exp, kids exp ++, great writer, team player, multi tasker [email protected] (10/27)

JOB OPENING:  MGR. DIG. AD SALES RESEARCH/LA: Min 5 yrs. exp in digital analytics. Proficient w/ Omniture, [email protected], Media Metrix. Apply: (10/27)

JOB OPENING: DIR STPL /Turner Digital/NYC: Streamline video ad offering(site & ad server),create specs,capacity growth; enable dynamic display adv; report biz metrics,create ratecards. More info click here.  (10/26)

JOB OPENING: DIR- US DIST/(OWN-HUB-3NET)/LA: Mng all aspects of Discovery’s acct mgmt relationships w/MSOs; dvlp/implmnt strtgy for top affiliates & internal comm; 8+yrs cable TV/business dvlpmnt/mrktg/sls; # 4286 (10/26)

JOB OPENING: AUDIENCE PROFESSIONAL/New York:Audience professional needed immediately for syndicated talk show. Prior relevant experience required. Resume: [email protected] (10/26)

JOB OPENING: TEMP-ASST DATA ANALYST/AMC/NY: Create/review/distrbte metadata to advced pltfrms VOD, Internt, mobile. Propensity for data/info mgmt, detail oriented, time/deadline mgmt. Library Science, XML bkgd [email protected]  (10/26)

JOB OPENING: SR EDITOR/Dailymotion/NY: Curate/Orgnz/dvlp/implement prgrmng for the site in music, movies, gaming and sports. Req: BA/BS deg, 5+ yrs exp editorial/programming, 3+ yrs digital. (10/26)

JOB OPENING: DEV MGR/LA:  Reality TV Production Company seeks Development Mgr. Must have solid writing skills, exp developing original ideas. Ability to shoot/edit a plus. Cvr/res/writing sample to [email protected] (10/26)

JOB OPENING: DIR PRODUCTION/MTVNetworks/NYC: BA; 8ys exp evnt/tv/live, evnt mgmt. Fin plng, bdget, analy, reprt (Movie Mgic,EP bdget,Word,Excel).Wrk knwlg grnd plns, CAD,Vectorwrks. EOE/M/F/D/AAP. Apply (10/25)

JOB OPENING: TALENT DEVELOPMENT MANAGER/National Geographic TV/DC: Seeking Mgr to oversee casting & on-camera talent needs. Identify new talent & manage existing talent. Apply ID 4866. EOE (10/25)

JOB OPENING: DEVELOPMENT PRODUCER/National Geographic TV/NY: Seeking Producer responsible for conception creation, research, writing pitch documents & treatments. Apply ID 4705. EOE (10/25)

JOB OPENING: DIR, FINANCE-AD SALES ENT/Fox Cable Networks/NY: Dvlp new bus. models as req. by sr. sales mgmt. Sprvs staff, oversee prep/dvlpmt of all ad sales overhead, dir cost budgets & long range plans. BA req. (10/25)

JOB OPENING: SR RESEARCH ANALYST/nuvoTV/LA: Nielsen rating analysis, collect/evaluate audience & market research data, 3-4 yrs TV media research experience, familiar w/ American Latino mrkt +, EOE/M/F/D/AAP [email protected] (10/22)

JOB OPENING: EXECUTIVE VP MKTG/GSN/LA: Asst; 3+ yrs exp. Heavy scheduling, calendaring. Excellent comm., time management, multi-tasking w/efficiency; Growth opportunity. Send res and CL to [email protected] w/salary history (10/22)

JOB OPENING: SR RSRCH ANALYST/TV ONE AD SALES/NYC: Compose rsrch reports using Nielsen & syndicated data. Bach deg, 5yrs TV media rsrch exp and multitasking pro. APPLY: (10/22)

JOB OPENING: AD SALES COORD/TV ONE AD SALES/NYC: Seeking recent grad with previous ad sales/advertising internship experience to assist ad sales department. Detail oriented and multi-tasking skills a +. (10/22)

JOB OPENING: VP PRG SCHEDULING/OTH JOBS/MD: VP Prg oversee all prg sched functions; resrh and design short/long term sched strategies 7+yrs exp/Other opportunities avail Visit: (10/22)

JOB OPENING: DIGITAL PRODUCT MANAGER/ATP Tennis Marketing/FL: 5 yrs exp web/mobile product mgmt. Exp global marketplace,devices,OS,browsers,apps,research,analytics,QA. Apply: (10/22)

JOB OPENING: MGR, PROGRAM SCHEDULING/NYC: Resp for creating, populating & distrib program schedules for USA & Emerging Ntwrks. Min 3 yrs exp in prog/scheduling, 3 yrs in TV. 1 direct report. (2811BR) (10/21)

JOB OPENING: DIRECTOR APPAREL/HOME/ MTVNetworks/Toronto: 7 yrs licesng, sales, mktg, retail, categ mgmnt. Authority in Softlines/home categ/industry. BA Business/Mktg/Brand Mgmnt. EOE/M/F/D/AAP. Apply (10/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: Jarrett Creative Group is seeking student interns. Will assist with day-to-day activities of Development Department .Unpaid/Credit Only Please forward resume and cover letter to [email protected] (10/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: PRODUCTION ASSISTANT/VIDEO-EDITOR. Experience in field shoots and casting. Goal-oriented team player. Endless drive, a passion for TV/Film production. Resume upon request. [email protected]  (10/27)

SITUATION WANTED: WRITER-CREATOR with highly marketable, smart concept, tween-targeted original TV/transmedia project seeks option/development deal from producer/producing partner or representation by agent/manager.  347-313-4335 (10/26)

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Worked as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (10/26)

SITUATION WANTED: Experience AFFILIATE MARKETING/SALES CANDIDATE. Looking for opportunities in affiliate sales, distribution and account management. Training to be certified in MS Excel and PowerPoint. Please email [email protected] (10/26)

SITUATION WANTED: Research Intern – Recent graduate w/ BA in Sociology looking to gain MEDIA RESEARCH experience in NYC area. Has experience w/ focus groups. Motivated self-started and team player. Contact [email protected] (10/26)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Web Links:, , Cell: 845-721-9681, E-Mail: [email protected], Specializes in unique character voices for various animated productions (10/25)

SITUATION WANTED: INTEGRATED COPYWRITER. Marketing campaigns, promotion, collateral, program packaging. TV, print, digital. Trade, consumer. Upfront anyone? I hear brand voices. SO fast. SO fun. (10/25)

SITUATION WANTED: SALES INTERN/Woodbury, LI: Intern will gain experience with all facets of creating Optimum Homes & Autos channel & website. College credit. See full posting and apply to req 15503BR (10/22)

SITUATION WANTED: Seeking summer 2012 internship. Will have BS in Business in Music Industry Mgmt. w/ Film Studies minor in May 2012. Looking for music supervision or music publishing, pref. in NY. Contact [email protected] (10/21)

SITUATION WANTED: CREATIVE MEDIA MIND Seeking to assist, Entry-Junior level slots, B.A.  Mass Comm/Media backgrnd, 3-5 years experience, NY based, but interested in warmer climates.Please email, [email protected] (10/21)

SITUATION WANTED: Recent college graduate with a B.S. in Marketing/Management. I am interested in entry-level positions in marketing,sales, or media advertising. Looking to be located in New York City. Contact me at  [email protected] (10/21)

SITUATION WANTED: Laila Berzins, VO Artist/Singer: [email protected] Specialty in dynamic Character & Commercial VO. Also great with Corporate and E-learning projects! (10/21)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Worked as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (10/21)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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