Thursday, October 10th, 2013

Cynopsis: DIGITAL

Good morning. It’s Thursday, October 10, 2013, and this is your first early morning digital briefing.


Comcast announced a partnership with Twitter for a feature called “See It,” to be embedded in NBCUniversal tweets starting in November, that allows customers to instantly tune in to live programming on the TV or from their smartphone or tablet. The initiative drives awareness of shows, and by boosting viewership, could drive ad revenue, too. “See It” can also be used to set a DVR or a programming reminder. Comcast wants to eventually migrate the See It button to other websites and apps so that any web conversations and coverage will take users directly to the shows.
In other words: This is one more step in diagnosing the true effect of social media on television, and TV’s effect on social media.

ESPN and AOL partnered up to offer AOL audiences ESPN video news, highlights and analysis from its shows like SportsCenter. The videos will be available on,, and on the AOL On app or at

The A&E Network is rebranding and introducing its new tagline – “Be Original” – just in time for its tenth anniversary. The new brand identity (which includes a new on-air look and website redesign) launches Wednesday, December 11 during the 10p Duck Dynasty Christmas special.


VEVO announced yesterday that theirs is the latest app to be available on the Samsung Smart TV, and will enable users to access more than 75,000 HD music videos and live concerts. Vevo Chief Revenue Officer Jonathan Carson told Cynopsis, “Over half of VEVO’s US audience is watching music video programming in the living room and on mobile/tablets. Connected TV platforms like Samsung’s and Apple’s are a perfect showcase for VEVO’s HD videos.”

GroupM Entertainment and Spin Media created a fashion web series called Stylist On Set. Celebrity stylist Johnny Wujek will host, travelling to different cities to dispense wardrobe advice. The show will launch next year on Spin’s sites, and Wujek will launch a site in conjunction with Spin this month.

Activision Blizzard of the popular Skylander franchise is releasing a new web series, Skylanders Boomcast, to promote its newest video game. The series will be hosted by Diary of a Wimpy Kid’s Zachary Gordon, and will preview the game’s latest news, art, and characters with the Skylander development team. It will run every week through the holiday season on Skylander’s YouTube channel.

Multi-platform network Crackle is starting the second season of its original series Chosen, which will include a new addition to the cast: actor Chad Michael Murray. Premiering in late 2013, the new season will consist of six half-hour episodes.

Call for Submissions: Cynopsis is producing its annual Holiday Programming Guide, which comes out on November 26 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has holiday-themed programming airing from November 27 through December 31, please send your listings to Lynn Leahey at [email protected] no later than Monday November 18. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Lynn (if you don’t receive a confirmation email, please resubmit).


Samsung announced a new curved smartphone, the Galaxy Round. The phone features a 5.7-inch display, which is supposed to make it easier to use with one hand; it can be controlled by tilting the device. The smartphone will appear in the Korean market starting today. No word on when it will be available in the U.S.

Disney is now making it possible to feel an object on a touchscreen with its technology Tactile Rendering of 3D Features. In a nutshell, small electronic pulses are sent out that trick fingers into perceiving bumps and texture on an otherwise flat surface. The research is being presented at the ACM symposium this week in St. Andrews, Scotland.
In other words: If this works, it could be revolutionary, especially when it comes to mobile shopping: Imagine how much faster a consumer might buy a cotton shirt, for instance, if she can feel its material.

Apple is asking the tech world to save the date again, but this time for Oct. 22 when it plans to showcase new iPads. All Things D reports the new iPad is expected to feature a thinner and lighter design as well as an improved camera. The date also coincides with Nokia’s Innovation Reinvented conference where Microsoft will showcase the Surface 2 for the U.S.


Ad agency Forward 3D’s latest research proves that men and women are still very different… at least in how they respond to online ads. The study found that women are less likely than men to buy something from an ad or brand-sponsored content they have clicked on, and will buy something after an average of nine clicks compared to men’s six clicks.



Tuesday| November 12, 2013 | Noon – 2:00 p.m.
 Grand Hyatt, NY

Cynopsis: Digital Model D Awards

**Finalists announced soon**

Register here:


As previously announced last month, Pinterest‘s Promoted Pins paid advertising product were released into the Pinterest ether yesterday. Promoted Pins are similar to Promoted Tweets or Facebook Promoted Posts; companies can pay to show certain pins at the top of searches and feeds. Pinterest declined to disclose which advertisers are testing the pins.

Controversial file-sharing service BitTorrent is rolling out a new campaign to spark discussion on Internet freedom and privacy. The company bought billboard space in NY, LA, and San Francisco, and posted statements like “Your Data Belongs To The NSA,” or “The Internet Should Be Regulated.” The second phase began today, with a recasting of the same phrases, such as “Your Data Belongs To You,” or “The internet Should Be People Powered.” More of the campaign is expected to launch over the next year across multiple platforms.

Crown Media Family Networks, home of the Hallmark Channel, announced the expansion of its sponsorships unit to include digital sales packages and will use video advertising tech provider FreeWheel for its new platform. The digital push comes as the channel moves toward more original content with its latest Cedar Cove series.

Networks (both Cable & Broadcast) are faced with eroding ratings and ad dollars shifting from TV to Digital. That’s why Cynopsis is presenting a conference on what networks are doing  and what they need to do more of  to aggressively evolve to compete, and profit in this shifting landscape. Join us on October 17th as our experts share the latest business and advertising models for success at the Cynopsis Future TV Summit.


Cynopsis eReport Series: Demographic Viewing Patterns
Cynopsis Editors will take a look at the viewing patterns of various Demographics. Each of these Special eReports will uncover the Who, What and the Where – who these people are, what they are watching, where they are watching… and more!

OCT 16 // Millennials (sold out)
OCT 24 // Women (sold out)
NOV 13 // Hispanics
NOV 20 // Kids, Tweens & Teens

Advertising space is limited. Contact Mike Farina: 203.218.6480


Sony Picture’s YouTube promotion for the remake of Carrie has exploded all over the web since first released on Monday. The video has hit the viral jackpot since it raked in 15 million views, and continues to be shared throughout Twitter, Facebook and web media outlets. In the promotional video, Sony has created a fake set at a real coffee shop, hired actors and reenacts a supernatural scene to frighten real unknowing customers. Watch the viral ad at


Secure your seat now before the event sells out!

Cynopsis Future TV Summit:
Content Innovation & Next Gen Advertising Models
October 17 | Grand Hyatt |NYC

Sponsorship: Mike Farina (203) 218-6480 | Registration: Pete Romas (203) 899-8483

Gold Sponsor: ABC Family | Silver Sponsors: A+E & Rhythm
Participating Partners: BrightLine, NCC & TruthCo. | Media Partner: IAB

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

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Don’t miss your opportunity to learn from our experts on these highly rated webinars! Register today and receive access to the 90-minute discussion and speaker presentations!

CYNOPSIS DIGITAL: Next Generation Digital Programming Models
CYNOPSIS: Reaching Millennials: New Ways to Activate Viewership & Revenue
CYNOPSIS KIDS: How to (Really) Increase Kid Brand Revenue through Licensing
CYNOPSIS SPORTS: Second Screen: Driving Fan Engagement & Brand ROI

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: ALTERNATIVE CONTENT COORDINATOR/Screenvision/NYC: 2+ yrs exp, support programming services, mktg, social media, data base mgmt, theater/project mgmt/interaction. Apply at (10/17) 

JOB OPENING: DIGITAL & ADDRESSABLE SALES PLANNER/DIRECTV/NYC: Dig’l & addressable proposals & orders, billing. 2-3 yrs dig’l media exp. 4-yr degree. Knowledge of TVE or digital platforms. Resume to: (10/17) 

JOB OPENING: DIGITAL MEDIA SALES CONSULTANT/Comcast Spotlight/DC: 2+ yrs digital exp, agency or media. Devlp digital revenue independently & in conjunction with regional/nat’l sales team. IAB certified pref. Apply HERE (10/17)  

JOB OPENING: CREATIVE DIRECTOR/AMC/NYC: Seeking proven creative and managerial leadership in on-air promotions. Experience at a broadcast or cable network required. Submit CV and link to online reel. Apply HERE (10/17) 

JOB OPENING: TEMP PROGRAM RESEARCH MANAGER/WEtv/NYC: Provide comprehensive data w/actionable insight & assessment to programming dept. 5+ yrs. exp. Excellent research systems knowledge. Apply HERE (10/16) 

JOB OPENING: BRAND MKTG ASSOC/NYC: Execute marketing of books & ancillary product for Wimpy Kid brand. 1-3 yrs marketing exp pref with book series or licensed properties. Resume to [email protected] Visit website at (10/16)

JOB OPENING: COMMUNITY MNGR-DIGI STRATEGY/NYC: Exp in digital, ntwrk, brand strategy. Kwldg of ad, film, tv, music a must. 3 yrs exp pref’d. Must be systematic in seeding ideas for stories & ways to expand brands online. Resumes HERE (10/16)

JOB OPENING: PRGMG OPS COORD & MEDIA MGR/MIA, FL: Asst w/traffic & brdcst func for prog ops, Media mgmt & del of assets. Kwldg of file del methods req. 2+ yrs exp w/traffic or media mgmt. Must spk Engl & Sp. CV: [email protected] (10/15)

JOB OPENING: RSCH ANLYST ENTERTAINMENT/NBCU/NYC: Research Analyst in Entertainment Research of NBCU. Please directly apply on our career page for more information. URL or Email: HERE (10/15) 

JOB OPENING: DIGITAL AD SALES MGR/Food Network/Cooking Channel/NYC: 5yrs dig ad sales mktg, drive custom/off-the-shelf sponsorships, career focused pro w passion to develop career in Digital Ad Sales. #3855 (10/15)

JOB OPENING: SR. WRITER/PRODUCER/AMC/NYC: Proven experience writing and producing outstanding on-air promos at a broadcast or cable network required. Send CV and link to online reel to (10/12)

JOB OPENING: PROMO EDITOR/AMC/NYC: Seeking self-motivated Avid editor with extensive experience creating on-air promos or trailers. Send CV and link to online reel to (10/12)

JOB OPENING: MARKETING SPECIALIST/Discovery/NY: Client oriented professional to support Integrated Ad Sales Marketing team w/ the development/execution of marketing elements and sponsorship initiatives. 3-5 yrs mktg exp. APPLY HERE (10/12) 

JOB OPENING: SVP RESEARCH/Turner Broadcasting System/ATL: Lead, oversee & manage entertainment research team. 15-20 years media (incl. television) experience required. Resume here (10/12)

JOB OPENING: JR PROD/LA: Mng all aspects of Prod for current titles (dvlpmnt/sched,budgeting) liaising w/ partners & SM teams 3+ yrs exp in animation/ent process, good knwldg of scheduling & budgeting, strong comm, flex team player. Resume to: [email protected] (10/12)

JOB OPENING: EXECUTIVE ASSISTANT/NBC/DC: Exec Asst to support GM of NBC station in Washington DC. Min 5 years admin experience. Must be organized, adaptable to shifting priorities, and thrive in fast pace environ. Apply HERE (10/11) 

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Non-union reality TV Production Coordinator. 4+ yrs working in LA now relocated to Boston. Specializes in travel, vendors, scheduling, office management, accounting. Contact [email protected]. (10/16)

SITUATION WANTED: REALITY/DOCU-SOAP/COMEDY/PRODUCER/NY-STAMFORD: TV/Digital team leader with proven track record with MTV, HGTV, BET, SHO, TV LAND is available for a new project. Contact: [email protected] (10/15)

SITUATION WANTED: CREATIVE BROADCAST MARKETING EXPERT: 13+ years in advertising, marketing & broadcast companies. Hispanic & GM. Senior Management Experience. OAP Writer/Producer: Contact: [email protected] (10/11)

SITUATION WANTED: Emmy-nominated TV PRODUCER with two decades worth of experience in news, talk, lifestyle, docu, & other non-fiction. Good with AVID & FCP. Email: [email protected] (10/11)

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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