Cynopsis: DIGITAL

11/08/07

Good morning, it’s Thursday, November 8, 2007 and this is your first early morning digital briefing. 

Both AOL and Time Warner Cable shed subscribers during the 3rd quarter, but Time Warner’s share price held steady as many of the cable losses occurred in markets the MSO entered recently through acquisitions. Revenues declined 38% to $1.2 billion at AOL, resulting from a 56% decrease in subscription revenues, offset only partially by a 13% increase ($61 million) in advertising revenue. Basic video subscribers decreased a net 83,000 during the quarter, with net reductions of 11,000 basic video subscribers in legacy systems and 72,000 in acquired systems.  AOL also confirmed it acquired online ad firm Quigo Technologies for an undisclosed amount.
 

PBS is getting serious about web 2.0 distribution. The public broadcaster made a selection of programming including History Detectives, Nova, Scientific American and Teletubbies available on BitTorrent‘s P2P distribution platform and struck a deal with HD-compatible video site Vuze.com to offer similar titles for sale on a download-to-own basis.
 
CBS is adding an Amazing Race page to Facebook utilizing the new Facebook Ads system. Trying to attract new fans through word-of-mouth referrals, the page will consist of interactive maps, trivia, contestant travelogues and a contest offering up a trip for two around the world.
 
mtvU and Microsoft launched a new multiplatform web series “Cause Effect” profiling standout student activists on campuses nationwide. Part of the Windows Live Messenger I’m initiative, it can be seen on mtvU.com or the new cause-themed Think.MTV.com.

It’s that time of year again — or that time every few years again — when Cynopsis conducts a quick 5-question survey to find out what you think about and use this daily, how you’d like to see it improved.  Honestly, this will take less than 30 seconds, it’s completely anonymous. and we’d really appreciate your input.  Click here to participate and thank you!

Cynopsis Weekender College Edition returns on November 15th!  Deadline for college student written essays on the topic of television is November 9th and they should be sent to me at [email protected], subject Weekender College Edition.  Top 4 essays are published in Weekender on Nov 15th, and authors are paid $350 each.  Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.  

And here’s something else — all students submitting essays can also submit  (free!) their Situation Wanted ad which will run in all editions for one week beginning Nov 15, and the first ten Video Resumes submitted will run on the www.cynopsis.com Video Resume page.  Check with Trish Pihonak at Cynopsis for added info.

Head of new media investment firm Tornante Co. Michael Eisner suggested writers are trying to get blood out of a turnip striking for a bigger slice of digital distribution revenue, as no one is making any money at it yet. To illustrate his point, made during a keynote conversation at a conference sponsored by Dow Jones and Nielsen, he admitted Vuguru’s debut series Prom Queen didn’t make a profit.
 
Video search engine Blinkx is planning to develop its own P2P online TV service to compete with the likes of Joost and Babelgum, reports The Financial Times, with a launch date of next March in mind. Blinkx intends to specialize in health, fitness and self help programming.
 

 
HD channel launches and DVR costs weighed down DirecTV‘s quarterly profit, which decreased 14% to $319 million despite a net gain of 240,000 subscribers. DirecTV reported 16.5 million subs as of Sept. 30, 40% of whom have signed up for advanced services.
 
Ad revenues at MySpace increased 32% year-on-year according to News Corp’s 3rd quarter earnings call, as the company claimed 300,000 users are still joining the site around the world each day. Operating income at Fox Interactive Media was driven largely by search revenues, derived from an agreement with Google that went into effect on Jan. 2007.
 

Google is getting ready to start beta testing a new in-game advertising system involving pre-roll and mid-roll inserts placed within Bunchball Games releases, reports GigaOM. Later in December Google will also begin to embed video-type ads in the cult game Psychonauts, available for PC, Xbox and PS2.
 

 
About 30 million or one-quarter of US TV households have at least one television capable of receiving HDTV programming, according to a new study by Leichtman Research Group, the highest estimate so far of HDTV penetration. Yet confusion still remains in the marketplace. While over 75% of HDTV owners believe they are watching high-def programming, LRG estimates only 57% are actually getting it. Just 41% of HDTV owners were adequately educated about the process when they made their purchase.
 
Top Visited US Broadcast Network TV Show Websites (Week ending November 3, 2007)
 
Rank     Network     Website                           Market Share of Visits
  1           ABC         Dancing With The Stars                 15.9%
  2           NBC         Deal or No Deal                             9.9%        
  3           NBC         Heroes                                          5.6%
  4           ABC         The Bachelor                                 3.8%
  5           NBC         The Office                                     3.4%
  6           FOX         America’s Most Wanted                  2.9%
  7           ABC         Grey’s Anatomy                             2.7%        
  8           NBC         The Biggest Loser                          2.4%
  9         The CW      Gossip Girl                                    2.2%
 10        The CW      America’s Next Top Model               1.9%
Source: Custom report from Hitwise
 
 

Comedy Central upped Paul Beddoe-Stephens to VP/Digital Media. He will report to Erik Flannigan, EVP/Digital Media, and continue to be based in New York.
 
Josh Rosenberg will serve as VP of M Booth & Associates’ new digital marketing arm FirstWorld Digital.
 
Interpublic Group’s 10-second spot specialist PIC-TV underwent a name change to the PIC Media Group to reflect a new emphasis on broadband and mobile content. Steve Berger will continue to serve as President and CEO of the agency.
 

 
Online animation network Aniboom.com threw its hat into the political ring with Race for the White House, an original animated comedy series spoofing candidates Clinton, Giuliani, McCain and Obama’s campaigns. It also has an entertainment tie in – each webisode takes the form of a show or a movie such as 24 or Star Wars. The show is written by Late Show with David Letterman veteran Gabe Abelson, who cut his teeth in the political arena writing speeches for Bill and Hillary.

A CYNOPSIS MESSAGE FROM WE tv

 
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
11.08.07

Cynopsis Digital Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: TEMP RSRCH POSITION (3 Mnths)/ABC/NY: Detail-oriented, ability to prioritize & multi-task; analyze ratings data & provide Sales & PR support.Knwldg of Galaxy & NPower.1-3 yrs exp.  Resume: [email protected]    (11/15)

JOB OPENING: ONLINE MEDIA MANAGER/iN DEMAND/ NY, NY:  Project lead for online storefront & product mgr.  BA in technology.  3-5 yrs exp in media/online/software.  Apply at:  [email protected] (11/15)

JOB OPENING: COORD, PTNR MKTG/MTV Networks, NY: Channel Promo (LOGO), Local Ad Sales, Marketing Cmpgns, Liaise with LGBT Org., Point Person for Creative, 2-3yrs work exp, Apply on-line: www.mtvncareers.com   (11/15)

JOB OPENING: TEMP TRAFFIC SUP/VOOM HD/NYC: Liaison between Promo Planning & Creative Services. Detailed, able to prioritize & multi-task. Min of 3 yrs exp in promo planning & scheduling. Adv’d Excel a +.  [email protected]   (11/15)

JOB OPENING: ACCOUNT EXECUTIVE/Outdoor Channel, NYC: Immediate opening for seasoned, aggressive, self-starter Nat’l sales experience req. Heavy client/planning selling. Travel req. Pls send resume to: [email protected] (11/15)

JOB OPENING: SALES PLANNER/Outdoor Channel, NYC: Create proposals, mkgds, manage adu, 3+ yrs exp cable sales or buying, detailed oriented, media math skills. Dealmaker exp a +. Resume: [email protected] (11/15)

JOB OPENING:  SR. WRITER/PRODUCER/Discovery Communications/Silver Spring MD: Conceive, write, produce TV & radio campaigns for TLC Marketing. Apply: discovery.com/careers Req #5933  (11/15)

JOB OPENING: DIRECTOR OF PRODUCTION/Discovery communications/Silver Spring MD: Manage all aspects of marketing production. Apply: discovery.com/careers Req. #5981 (11/15)

JOB OPENING: DIGITAL MEDIA ACCOUNT EXECUTIVE/CBS-3 Philadelphia: Min 2 yrs online ad exp req’d. BS/BA deg. pref’d. Aggressively pursue digital media ad sales. Visit   www.cbs3.com/jobs   for full details. EEO ADA M/F (11/15)

JOB OPENING: SR. PRICING AND PLANNING ANALYST/FOX/NY: Inventory management & clearance; make goods, availability reports, ad hoc reporting.Media sls exper & knowledge of sls inventory mgmt syst pref. www.foxcareers.com (11/14)

JOB OPENING: TRAFFIC COORDINATOR/Hallmark Channel/NY: Edits daily broadcast logs; executes agency traffic instructions; maintains commercial inventory. See full posting and apply at www.hallmarkchannel.com (11/14)

JOB OPENING: ACCT MGR/HBO/ATL, GA: Oversee Comcast Southern Region acct, develop subscriber growth strategies, market new revenue & enhance products. Req: 6+ yrs sales/mktg exp, College Degree. Resume: [email protected] (11/14)

JOB OPENING: ON-LINE AD SALES MGR./Scholastic Inc., NY: Seeks smart, highly motivated salesp; Nat’l accts. 1.5 yrs on-line sales exp; & new biz dev exp a +; Excellent communication skills a must. www.scholastic.com #NY2797 EOE  (11/14)

JOB OPENING: COPYWRITER (Full Time Temp), Univision Online: 5+ yrs exp.Conceptualize and dvlp concepts & scripts in Spanish for on-air and online promotions. Must be able to multi-task. Apply [email protected] (11/14)

JOB OPENING:  FULL TIME TEMP SR PROD/COURT TV/NY: Overseeing both creative & oper’l aspects of a ntwrk wrap- around show. Mng staff of 4+. Serve as liaison between ad sales/creatives. Apply:  www.turnerjobs.com   req 90504BR  (11/14)

JOB OPENING: REGION DIR. SE/Scripps Networks/TN: Resp for MSO relations, network carriage and mkt programs. 5+ yrs affiliate sales exp. Apply to: www.scrippsnetworks.com (11/13)

JOB OPENING: DIR, CORP COMM/NHL/NYC: PR position w/10 yrs exp. Oversee corp. PR, incl. mktg, licensing, sponsorship sales, traditional & new media relationships. Email resume to [email protected] (subject: Dir., CC) (11/13)

JOB OPENING: SALES COORDINATOR: Support the Ad Sales staff for our Ad Sales Group in the New York office. To apply please visit our website at www.directv.com/careers and refer to job number 700654. (11/13)

JOB OPENING: ACCOUNT EXECUTIVE/TV 10s/NYC: For Closed Captioning & 10-second commercial sales. 2+yrs ad sales exp. pref. syndication TV, e-media or Ad Agency background. Good Presentation skills req’d. Apply: [email protected] (11/10)

JOB OPENING: ACCOUNT EXECUTIVE/Radio Disney, NY:Seeks aggressive AE for local radio sales. 2+ yrs outside sales, sponsorship sales & new biz dev exp. Excellent communication skills a must. www.disneycareers.com #80296 EOE (11/10)

JOB OPENING: PRODUCT MGR (SEASONED)/The ABC News Digital Media group/NY: Help take our web, video and mobile products to the next level. Please visit www.disneycareers.com and apply to Req 124614. EOE (11/10)

JOB OPENING: RIGHTS MANAGER/WGBH/BOS: Provide rights clearance support. Exp with licensing stills, stock footage, music, film research, program rights and production, talent clearances. Bachelors + 3-5 years Apply: www.wgbh.org (11/10)

JOB OPENING: MARKETING – PRODUCTION MGR/Discovery Nets/NY: Business mgmt & cost control of promo production. 5 yrs prod exp, AICP bids exp, negotiation skills, cable/broadcast. Apply: discovery.com/careers Req# 5844 (11/10)

JOB OPENING: ON-AIR PROMO/WRITER/PROD/EDITOR/WCIU-TV, Chicago:TV 5+ yrs exp in on-air promos; highly creative, team player; write/prod all aspects from concept to on-air. Non-linear editing/AVID exp a must Apply: www.wciu.com (11/10)

JOB OPENING: RESEARCH COORD/Collective Media/NY: 2+ yrs Ad Sales Rsrch req’d; proficient at PowerPoint; detail oriented; must be able to analyze standard reports on comScore and Nielsen databases. Apply at:  www.collective-media.com (11/10)

JOB OPENING: JR PUBLICIST TNT/TBS/TCM Original Programming/LA: Support all TNT/TBS/TCM PR efforts. Pitch press/event planning/talent relations/press lists/clippings. 4 yr Degree +3yrs ENT PR exp. Apply: [email protected]   (11/10)

JOB OPENING: AD SALES ASSISTANT/Columbia, MD: Assist with general support functions and account maintenance for the Account Executive and all others as directed by Sales Management. Please visit www.rl.tv for more info. (11/9)

JOB OPENING: DIR STRATEGY(NICK AD SALES), MTV Networks, New York: Budget Analysis, New Bus Dev, Create Mktg Cmpgns, Present to Sr. Mgmt., apply online www.mtvncareers.com (11/9)

JOB OPENING: TRAFFIC SPECIALIST/freelance/NYC: Work with sales and programming to create daily commercial logs for Mobile. Strong PC and organizational skills. EOE/M/F/D/AAP send resumes to [email protected]. (11/9)

JOB OPENING: MEDIA RESEARCH ANALYST/Outdoor Channel/CA: 2+ yrs research experience in a media, market research or agency setting. Resume to: [email protected] (11/9)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …

SITUATION WANTED: LEGAL BUSINESS AFFAIRS CONSULTANT:  Over 20 years diversified exp in cable, broadband, broadcast.  Effective, efficient, creative advice and deal making.  Contact:  [email protected]  (11/14)

SITUATION WANTED: Seasoned ASSISTANT/PROJECT MANAGER: Excellent Organizational skills, Flexible, Can solve any issue, Sense of humor, Create and maintain all aspects of Projects and Creative. contact: [email protected] (11/14)

SITUATION WANTED: WRITER/PRODUCER – LA: HBO Creative Services writer/producer recently relocated to LA looking for freelance or permanent gig. See resume and most recent work www.ostroviesky.com Contact: [email protected] (11/13)

SITUATION WANTED: Traffic Pro, Seasoned traffic pro with great attention to detail who works great under pressure looking for FT/PT or freelance position. Experience with Gabriel, BMS, Paradigm and VCI. [email protected] (11/13)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.