Thursday, November 29th, 2007

Cynopsis: DIGITAL


Good morning, it’s Thursday, November 29, 2007 and this is your first early morning digital briefing. 

Cowboy fans and Green Bay Packer backers are up in arms on the eve of their teams’ biggest game of the year. Tonight’s contest between 10-1 Green Bay and 10-1 Dallas will be unavailable in a majority of Wisconsin and Texas counties due to the ongoing dispute between the NFL Network and major area MSOs including Time Warner Cable and Comcast. The latter decided to place the NFL Network on a digital tier after it drastically upped its carriage fees to 70 cents/subscriber. Time Warner has offered to make it a premium option, but neither seems close to adding the channel to its basic line-up. The NFL Network actually asked the FCC to step in earlier this month to force Comcast to play ball.


CondeNet signed an advertising and distribution agreement with YouTube, allowing the magazine publisher to sell ads to its videos posted on the video sharing site with the two parties splitting the proceeds. Traffic to CondeNet’s 8 sites including food site, fashion site and social news-aggregation site are up 16% over last year, according to comScore, following similar distribution deals with Yahoo and MSNBC.
Fans who can’t pick up tonight’s game can go to and NFL Mobile on Sprint to torture themselves and view live “look ins” of the action. The feature will break in live :15 and :45 minutes past each hour and each time either team has the ball in the red zone (inside the opponent’s 20 yard line.)  The look ins as well as an interactive studio-produced show will be available for all 7 of the remaining games scheduled to be broadcast by the NFL network this season. 
HBO is celebrating the downtrodden NFL fan with “Fan Life,” a series of 6-8 minute shorts to be distributed across HBO’s digital platforms including, HBO Mobile and HBO Podcasts. Seven videos are already completed and an eighth testimonial will be chosen from those submitted on HBO’s Inside the NFL microsite.
The History Channel launched Power of, an online promotional companion to its Dec. 9 1968 With Tom Brokaw special inviting viewers, affiliates and sponsors to submit their own photos and videos from back in the day.  A music trivia widget asks users “Where Were You?” at crucial moments. An online game entitled “Lady Madonna’s Closet” showcases fabulous threads from the period. B&, Tivo, InMotion Entertainment and are partnering.
SCI FI Channel and spun off its tech blog DVICE into a separate consumer oriented site focusing on the latest and greatest tech gear and gadgets. The site will produce its own weekly broadband show hosted by personality Vanessa Rae, where fans get to see real life demos of gizmos on their wish lists. NBC Universal’s Peacock Productions will co-produce.


Maven Networks has signed an agreement with Gannett to distribute and monetize video content from its network of 150 websites. The Maven Internet TV Platform will syndicate and create new types of advertiser inventory for its local TV, newspaper and national sites. Maven also syndicates content for Hearst, Fox News and Sony Pictures.
Blockbuster launched a Facebook app called MovieClique allowing users to search for movies, rate and review them and create viewing lists to share with friends. Story, cast and production information appear with each profile created. The rental chain is also in talks with mobile carriers to launch a mobile phone viewing application, according to comments made by CEO James Keyes at the Reuters Media Summit.
Rumors are flying that professional-oriented social networking site Linkedin is the target of an acquisition by News Corp. A possible fit with the soon to be acquired is being discussed.


Tivo announced a partnership with German PC solutions provider Nero integrating its celebrated DVR interface with Nero’s PC-based TV tuner. Tivo announced Q3 revenues of $58.3 million (up 11% from last year) and narrowed net losses of $8.2 million. Overall subscriptions fell from 4.4 million to 4 million, partly due to the steady loss of DirecTV customers. (The satellite provider no longer offers a Tivo option.)


The only global multiplatform video content marketplace in the US

Can you afford not to be there?

8000+ top media execs, 76 countries, 3 days of buying and selling, 350+ globally recognized exhibiting companies, 1500+ content buyers. That’s NATPE ’08. If you’re involved in creating, funding, licensing or delivering video content of any duration, on any subject, for any platform then you should make NATPE ’08 the very first entry in your 2008 schedule of must-attend events.


Hearst-Argyle Television struck an agreement with Google to give its 30+ local station sites the right to resell Google AdWords to small and medium sized businesses within their local markets. The company will share in the per-click through revenue generated from traffic initiating from its sites. Local search is one of the fastest growing segments of internet advertising, expected to climb from $1.9 billion in 2007 to $9.3 billion in 2010 according to Yankee Group estimates.
A day after announcing NBCU as a client, Tivo also signed Carat to its Stop||Watch ratings service, giving the ad agency access to its panel based sample of live and time shifted viewing behavior data.


By all accounts Cyber Monday topped the charts this year:

  • Nielsen reported a 10% increase in traffic over last year with consumer electronics and toys/videogames experiencing the most growth at 72.5% each
  • ComScore pegged e-commerce sales at $733 million, an increase of 21% over 2006
  • Hitwise had traffic up 26% y/y with leading all e-tailers
  • Service provider Akamai said retails site visits peaked at 4.6 million/minute, an increase of 1 million visits/minute over last year



BoomVote is a new social networking site that awards cash for participating in goofy contests like “Cool College Guy/Girl” or “Hot Young Professional.” Users accumulate points when they receive votes from other users. If Photoshop is your obsession, check out to see some amazing work. The Celebrity Star Wars contest is a hoot.

Correction : Mark Gall is the new SVP in charge of Ad Sales at BBC America & BBC Digital Media. His name was misspelled in yesterday’s edition. We regret the error.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: COORDINATOR, PROGRAM PLANNING & ACQUISITIONS/E! Entertainment: See full job description and apply online (12/6)

JOB OPENING:  DIGITAL PLANNER/History/A&E Chicago: Create digital sales proposals, steward accts, service orders & client needs, acct maintenance, assist in presentations. 2 yrs digital plnng exp. Apply: (12/6)

JOB OPENING: MGR, SALES RESEARCH/Disney/N. Hollywood: 5 yrs + Media/Online research supporting online ad sales. Exp working w/ mult 3rd party rsrch tools. APPLY: search for JOB ID: 132016 (12/6)

JOB OPENING:  MARKETING COORD/Int’l Networks, CA: Collaborate/execute ad efforts for affiliate launches, campaigns and trade shows. Prefer 2+ yrs exp. Strong communication skills; Foreign language pref. # 57147BR (12/6)

JOB OPENING: FOX NEWS/BUSINESS SALES PLANNER/DFW location:  Generate upfront/scatter plans. Handle all aspects of ongoing deal maintenance/stewardship, multi-tasker, detail oriented. Power Point a +. Email [email protected] (12/6)

JOB OPENING: DIRECTOR, MARKETING/Redwood City, CA: Seasoned marketing exec (7-10 yrs), strong background in media, pref cable TV. Comfortable with new technology. Reports to VP Brand  Solutions. Resume to: [email protected] (12/5)

JOB OPENING: PROD/DIR/Cablevision/Oakland, NJ: 2 + yrs prod exp. Copywriting skills.  Knowledge of non-linear systems incl AVID/Final Cut Pro. Know. of adobe software. See full posting and apply to req 4902BR (12/5)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Brooklyn NY:  Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid NY DL.  See full posting and apply to req 4802BR (12/5)

JOB OPENING: PRESS MANAGER, COMM/NY/Bravo: Min 3-5 yrs exp/Communications support for Bravo programming and mktg initiatives. Must have consumer & trade PR exp. Strong press contacts. Apply to nbcunicareers .com job#759945. (12/5)

JOB OPENING: SR RESEARCH ANALYST TNT/TBS/COURT TV Ad Sales/NY: Research support/create sales positioning/presentations. Strong analytical/data interpretation/writing skills. 3+ yrs exp. Apply: [email protected] (12/5)

JOB OPENING: SUPERVISING PRODUCER/NYC: Oversee prod of a children’s animated series, inc. mngng day-to-day operations, guiding creative dir, & ensuring that project adheres to sched/budget. Apply:  [email protected] (12/5)

JOB OPENING: TRAFFIC COORD/SPT/NY: Responsible for commercial integration across all assigned syndicated properties. Must possess meticulous attention-to-detail to ensure proper scheduling of units. Res:  [email protected]  (12/5)

JOB OPENING: RESEARCH MNGR/ABC /Burbank: 3+ yrs exp. Syndicated research. Wrap Overnights/Sweeps/Galaxy Explr. Provide local sales pitches, ratings projections, and wide range of data/info. Apply at REQ ID 118404 (12/5)

JOB OPENING:  ACCOUNT EXEC/ Ovation TV/New York: Immediate opening for 5+yrs exp professional. Heavy client/planning selling; seek new business/create marketing platforms tailored for client’s needs Apply: [email protected] (12/5)

JOB OPENING:  SALES EXEC/CableU/CT: Immed great opportunity for aggressive self-starter w/ knwldg of US cbl ntwrks, ind orgnzations & ad agencies. Prospect/close new accts. Online sales exp pref’d. Rewarding Comm. [email protected] (12/5)

JOB OPENING: ADMIN ASST/WE tv/NYC: Support programming execs & mgmt team with all admin needs. Handle phones, schedules,  travel, budgets, tape library, etc. Degree & Ent exp pref. res to ref #4860BR  (12/5)

JOB OPENING: RESEARCH DIR/Screenvision Cinema, NY: 8-10 yrs; Run sales research, strong know of resch resources, Nielsen exp req, prim resch exp plus, TV bkgnd pref, Mgmt Exp req. Submit resumes:  [email protected] (12/5)

JOB OPENING: SALES PLANNER/TV10s/NYC: For Closed Captioning & 10-second commercial sales: Create proposals, mkgds, manage adu, detail oriented. Power Point a +. Resume: [email protected] (12/5)

JOB OPENING:  2 SALES PLANNERS/Galavision/NY: Generate upfront/scatter plans. Handle all aspects of ongoing deal maintenance/stewardship. Dealmaker/VCI/media experience & Spanish a plus. Apply: [email protected]. EOE   (12/1)

JOB OPENING:  PROJECT MANAGER,AD SALES RES (Syn/Digital/NY-Warner Bros.) strong math and pres. writing skills. Adept w/Nielsen,digital measurements, Galaxy, Npower, Adviews, MRI. Email: [email protected] RE: UCTC/91155BR    (12/1)

JOB OPENING:  DIR OF PROGRAMMING/Rainbow/NYC: Develop & supervise production of Sportskool programming; oversee integration of branded content; assist in creating scheduling strategy. Apply to req 4926BR at   (12/1)

JOB OPENING: SR CLIENT ANALYST/MSA Media/NY: Manage cable nets on Gabriel/other SW. Perform biz svcs, issue resolution, training, Jr Acct mgmt duties, prod planning. Must have tech knowledge. Send res & $ req to [email protected]     (12/1)

JOB OPENING:  MTV EXEC PROD/NYC: 8+ yrs exp in TV production incl Sr and/or Supervising Producer exp. Extensive knwldge US market/pop culture. Strong mngmt exp; travel and work late hours. EOE/M/F/D/AAP. Apply     (12/1)

JOB OPENING:  VP RESEARCH MTVTr3s/NYC: 10-15 yrs media/market research exp. Strong analy sk + broad range qual/quant methodologies; Knwldge re key issues US Hispanic advertising industry. EOE/M/F/D/AAP. Apply   (12/1)

JOB OPENING:   PROMOTIONS & MARKETING MANAGER/Cartoon Network/[adult swim], NY:  Must have 3-5 yrs of exp in promos/mkting, advertising. Strong project mgmt, client service. Apply online via , Req# 90869    (12/1)

JOB OPENING:  SALES ASST/TV/DVD Dist. Co. in Norwalk, CT: Seeks energetic multi-tasker. Proficient in all MS Office apps. Accounting software knwldg  a +. Terrific hands-on experience! Send resume to: [email protected]     (12/1)

JOB OPENING:  MANAGER, PROGRAM PLANNING/MTV/NYC: 4+yrs TV prgm scheduling exp, Strg interpersnl & Excel skills, Knwldge of MTV brand /prgming/TV ratings & Entertainment industry. EOE/M/F/D/AAP. Apply (12/1)

JOB OPENING: TV ACQUISITIONS MGR/Orange, CA: Research, screen, select and schedule content for inflight entertainment. Experience of global TV markets, negotiation, planning and attention to detail are musts. [email protected]  (11/30)

JOB OPENING: SALES PLANNER/Gorilla Nation Media/NYC: – Support sales team in managing proposals & campaign management. 1-2 yrs online sales & planning experience; Microsoft office exp. Apply at [email protected] (11/30)

JOB OPENING: VP CREATIVE DIR/Fuse TV/NY: Responsible for the overall dir, conception, creation, dvlpmnt & implementation of all On-Air promotions and packaging for all marketing platforms. Please send resume to [email protected]. (11/30)

JOB OPENING: WRITER/PRODUCER/Discovery Communications/LA: Conceive, write & produce TV & Radio campaigns for TLC On-Air promotions & mktg. Please apply online at to job opening number 5931. EOE M/F/V/D (11/30)

JOB OPENING: NETWORK CABLE BUSINESS ANALYST/NY: Exp. With VCI software required. Background in Traffic & Ad Sales. Strong documentation & training skills needed.  [email protected] (11/30)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: JACK OF MEDIA TRADES/Over 10 yrs of hands on film & video exp varying from prod and post-prod to national spot sales. Willing to relocate to lrg or moderate mrkts in US or abroad.  Email:  [email protected] (12/4)

SITUATION WANTED:  Script Coordinator with previous work experience in animation industry seeks script or production coordinator position in Vancouver, BC. [email protected] (11/30)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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