A CYNOPSIS MESSAGE FROM THE WEATHER CHANNEL

Cynopsis: DIGITAL

11/01/07

Good Morning, it’s Thursday, November 1, 2007 and this is your first early morning digital briefing. 

Google has a name for its open application programming interfaces (APIs) it hopes will challenge Facebook’s dominance in incubating cool new applications. The first wave of OpenSocial APIs were posted yesterday, providing the code necessary to write widgets that access user profile data and friends lists from YouTube, AdSense, Sitemaps, Feedburner and dozens of other Google applications for use on other sites. (In that sense, Google has opened its doors even wider than Facebook whose applications work only within the Facebook environment.) Google’s Orkut, hi5, iLike, Linkedin, Ning and Slide are among the social networks supporting OpenSocial out of the gate. Facebook and MySpace are not.
 

 
Pushing ahead in the digital music space are Radiohead, Nine Inch Nails and … Bob Dylan? Yes Dylan is conducting a user generated video contest with Sony BMG and YouTube, asking fans to submit renditions of “Like a Rolling Stone.”  The best bits, chosen by Bob’s editing team, will be spiced together to create a single video. It seems only the visuals matter, as Dylan himself will be doing the singing.
 
The Nightline webcast relaunched on ABCNews.com, ABC News Now and iTunes, anchored by Nightline correspondent John Donovan. Look for more video, archived footage from past shows and new interactive features.
 
FoodNetwork.com is now offering full episodes of The Next Iron Chef online for the first time. New episodes will be available every Monday, after airing on Food Network on Sundays at 9 pm ET/PT.
 
VH1 and the Broadcast Film Critics Association launched VH1’s eCritic, an online contest to find the best amateur film critic. Film aficionados are encouraged to upload a video of themselves reviewing a movie to VH1.com. The winner, determined by user voting, gets to serve as an honorary critic for the Critics Choice Awards airing live on VH1 on Jan. 7, 2008.
 
JewishTVNetwork.com unveiled its own user generated video channel this week, kicking things off with a contest seeking the funniest Bar/Bat Mitzvah. The “most hysterical and embarrassing” video will receive $10,000.

Cynopsis Weekender College Edition returns on November 15th!  Here’s how it works — if you’re currently a college student here or abroad, submit to Cynopsis your essay of 350 words or less on any topic relating to television.  If your essay is one of four chosen as the most insightful, original, humorous and/or well-written, it will included in a special College Edition of Weekender.  All four winning essay writers are awarded $350. Entries must be emailed no later than Friday, November 9th to me at [email protected], subject Weekender College Edition.  Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.   Good luck!

Truveo expanded its online video search presence internationally, opening up new online portals in France, Germany, India, Japan, Korea, Spain, Taiwan, and the United Kingdom. The sites will index video from Europe and Asia’s most popular video sites including L’Equipe from France, Berlin TV from Germany, KBC from Korea and BBC from The UK. Truveo plans to launch additional video search sites in Australia, Brazil, Italy, Mexico, The Netherlands, Russia and Turkey in the coming months.
 
The UK’s top social networking site Bebo is developing another interactive serial with Endemol called The Gap Year (referring to the year European students take off between high school and college.) The weekly show, scheduled to run from January through June of next year, follows 6 European students as they travel around the globe, with Bebo users chiming in to determine where they should go next.
 
UK-based white label video company Mydeo is powering a new user generated video site launched by Best Buy that charges users about $7 for hosting 100 minutes of personal video for sharing on web sites, blogs or via email. Best Buy also took a minority stake in the company.

 
Bilingual young Latino-targeted digital multicast network LATV launched a new interactive text-to-screen application for two of its most popular music video shows. The Impulse application, powered by Blue Frog Media, enables viewers of Videos Por Favor and Videos a la Cart to submit text messages via mobile phone that appear directly on screen, allowing individual stations to build promotions and prizes around the live show.
 
Triple play broadband provider Windstream Corp. announced an agreement to offer Tivo DVR services to its subscribers beginning during the first half of 2008.  Windstream is a rural-focused provider that operates approximately 3.3 million access lines in 16 states.
 

 
AOL unveiled a new user interface akin to a digital do not call list that will allow users to opt out of targeted ads on its sites. The system, launched to coincide with a series of meetings the Federal Trade Commission is holding on how behavioral targeting affects consumers, will also encourage users to enter personal information that may be used to serve ads that may interest them. 
 

 
Project Gatineau, Microsoft‘s answer to Google Analytics, is now inviting requests to participate in beta testing. Gatineau offers click and visitor tracking, market campaign reporting and demographic breakdowns for site visitors.
 

 
One of the core missions of Nielsen’s new opinion sharing/social networking site Hey! Nielsen is to get users to rate entertainment-themed sites. So Nielsen decided to launch a contest to determine the best TV blog. The results are in:  the winner is the fan blog Jericho Monster, one of the sites instrumental in garnering support for the once-cancelled show. The choice is a tribute to the power of the blog itself, as such grassroots efforts ultimately convinced CBS to bring Jericho back for another go next year. (The show’s second season is currently in production.) After all the hubbub, CBS launched a new blog of its own around the show encouraging producers, writers and cast members to post daily notes from the set. Unfortunately it’s been almost a month since they’ve posted anything. C’mon guys-your fans are desperate for the inside scoop.
 
Cynopsis: Digital Glossary entry:
API (Application Programming Interface) – Routines, protocols and tools programmers use to build software applications. For years, software and hardware companies carefully guarded their APIs to make sure they could control and approve what was developed for their platforms. More recently, open source practices are being adopted, making API’s available to the public to encourage independent developers to create new applications for particular platforms.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
11.01.07

Cynopsis Digital Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
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JOB OPENING: PROGRAMMING COORDINATOR/Rainbow Media/NYC: Media planning /scheduling on-air /web for horrornet Monsters HD. Related exp./Paradigm/Filemaker/FinalCut/Photoshop. Apply to www.cablevision.jobs req 4767BR. (11/8)

JOB OPENING: TEMPORARY RSRCH POSITION (3 Months)/ABC/NY: Detail-oriented, ability to prioritize & multi-task; analyze ratings data & provide Sales and PR support. Knwldg of Galaxy & NPower. Email resume: [email protected]    (11/8)

JOB OPENING: TRAFF COORD/WE tv/Long Island: Compile daily program logs for the network and provide strat placement of all elements. BA/comm pref. Strong PC and scheduling database pref. res to www.cablevision.jobs ref #4672BR (11/8)

JOB OPENING: LA DIRECTOR of Nickelodeon Magazine: Exciting Opportunity! Must have print experience; responsible for robust account list. Kids experience preferred. Job description at www.mtvncareers.com (11/8)

JOB OPENING: SALES TRAINING PROGRAM CANDIDATES/TeleRep:  Send confidential resume w/ cover letter stating qualifications to be a top seller at #1 rep in nat’l spot TV to: [email protected].  Train and stay in NY or optional relo. (11/8)

JOB OPENING: EXEC PROD/BBC Prod/NY: mat leave Nov – March: Responsible for development/exp in female skewed reality TV/cable and network exp/ability to manage large teams. Apply to [email protected] (11/7)

JOB OPENING: RESEARCH ANALYST/Hallmark Channel/NY: Analyzes standard and custom reports on all Nielsen systems; MRI and or/Simmons databases.  See full posting and apply at www.hallmarkchannel.com (11/7)

JOB OPENING: MGR CONSUMER MARKETING/Hallmark Channel/LA: Works on all consumer marketing activities for Hallmark Channel. See full posting and apply at www.hallmarkchannel.com (11/7)

JOB OPENING: TEMPORARY DIRECTOR, ON AIR PROMOTION/Hallmark Channel/LA: Develops and implements promotional scheduling strategies. See full posting and apply at www.hallmarkchannel.com (11/7)

JOB OPENING: FREELANCE DESIGN COOR/Nickelodeon/NYC: Min. 3+ yrs Production/Project Mgt exp; Familiar with PM principles; production enviro. exp; MS Project & Office; Niku Clarity a plus. EOE/M/F/D/AAP apply:  [email protected] (11/7)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Brooklyn NY:  Seeks Acct Exec for local ad sales.2+ yrs ad sales exp. pref cable tv, e-media/print or ad agency.  Valid NY Drivers Lic.  Apply to www.cablevision.jobs req 4802BR (11/7)

JOB OPENING: MUSIC LICENS’G/Razor & Tie Ent/NY: Work w/ Dir of Music Licensing.Focus on advrtsng usages& supplement exploitation of music assets via film,TV, video games, dig tech, soundtracks etc. Cvr/res: [email protected] (11/7)

JOB OPENING: CONTRACTS ASSISTANT/CBS TV DIST/NY: Media Sales Dept seeks Contracts Asst to draft & revise contracts, maintain spreadsheets. Strong Word, Excel, math, & admin skills. Inc sal req in cover ltr  [email protected] . (11/6)

JOB OPENING: RESEARCH ANALYST/IAG RESEARCH, NY: 1+ yrs Ad Sales Research required. Knowledge of Quant & Qual data. Ability to prioritize & multi-task.Resume via web: http://www.iagr.net/analyst (11/6)

JOB OPENING: ONLINE PRODCTN ASSOCI w/ HTML (hand-coding required), CSS, XML, JavaScript, CMS & Flash skills. Exp w/ blogging, video editing, writing/editing, design all huge pluses. NYC based. Resume: [email protected] (11/3)

JOB OPENING:  DIRECTOR OF BUSINESS DEVELOPMENT/Columbia, MD: Lead/expand relationships with existing strategic partners. Build and analyze financial models related to new business opportunities. Please visit www.rl.tv for more info.  (11/2)

JOB OPENING:  ASSOC MKTG MGR/BBC mtn gllry/NYC: Mng mktg initiatives. Custmr contct, print & online ads, trdshws, dir mail. Analyze mktg activities, ID & dvlp cust needs, prjct mngmnt. 2 yrs mktg coord. Res: [email protected] (11/2)

JOB OPENING:  CONTRACT ADMIN/BBC NYC: Wrk w/ custmrs, track invoices, problem slvr, admnstr contracts correctly. Track AR status of BBC.com sales, minimize level of debt. Res: [email protected] (11/2)

JOB OPENING:  RESEARCH MNGR/ABC/Burbank: 3+ yrs exp. Syndicated research. Wrap Overnights/Sweeps/Galaxy Explr. Provide local sales pitches, ratings projections, and wide range of data/info. Apply at disneycareers.com REQ ID 118404 (11/2)

JOB OPENING:  SENIOR BRDCAST NEGOTIATOR/Zenith Media/NYC: 5+ yrs buying experience. [email protected] (11/2)

JOB OPENING:  DIRECTOR AD SALES RESEARCH/Vh1/NY: Detail-oriented, proactive; create sales pitches and estimates, analyze ratings data. Expert w/Nielsen, MRI, etc. 8+ yrs Na tl TV Rsch. EOE/M/F/D/AAP. Apply mtvncareers.com (11/2)

JOB OPENING:  DIR MARKETING (Freelance Dec 07 – Mar 08), Nickelodeon/NYC: 7+ yrs Exp. building & executing marketing strategies; Team mgt; Budget mgt, working with multiple departments. EOE/M/F/D/AAP apply [email protected] (11/2)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …

SITUATION WANTED: Mar/Com Pro in NY currently in Affil Sales of major media conglom. Exp’d in brand promotion, affil sales, & building client relationships. Enthusiastic & Success Driven. [email protected] (11/7)

SITUATION WANTED: Recent MBA grad looking to burst into broadcast and digital. Founder/Pres of college TV Ntwrk. Sig mkting and rsrch exp. Looking for Assoc. Mkt Mgr positions. Bright, Creative & Highly Motivated. [email protected] (11/7)

SITUATION WANTED: Call NYC’s PREMIERE ENTERTAINMENT LIFE COACH for help with bios, resumes, website content and more.  646-331-3143.  www.theentertainmentcoach.com. (11/6)

SITUATION WANTED: INTERNAT’L TV Exec w/extensive exp in sales, mktg, licensing, acquisitions, distribution, co-production packaging, and management is available either full time or on consulting basis. [email protected] (11/6)

SITUATION WANTED:  Kick Ass Aussie EP new to NYC, lots reality/obdoc/lifestyle exp. Has  green card, will travel, available as writer/director/post prod. Great refs, tapes. email: [email protected] (11/6)

SITUATION WANTED: ENTERTAINMENT MARKETING/PROMOTIONS CONSULTANT (FORMER INDUSTRY EXEC ) with 20-yr successful track record in film, television and print. Available for project work. Based in NYC. Will travel. Contact: [email protected] (11/2)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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