Thursday, November 18th, 2010


Come to New York for Kidscreen.  Stay for the Little Airplane Academy!

February 19 through 21

Little Airplane Productions is accepting applications to this unique workshop led by accomplished preschool TV veterans on creating a hit preschool series. Courses include Pitching, Writing, Research, Design, Music, Directing, Legal, Licensing, etc. and a notable panel of children’s television network executives.

Please contact Tone Thyne at 212-965-8999 or [email protected].

Cynopsis: Kids!

Good morning. It’s Thursday, November 18, 2010, and this is your first early morning Kids briefing.

Disney Channel reaches for parents as it launches a Disney Junior Facebook page this week.  Designed specifically to reach Moms of K2-7, the new Disney Junior page begins its efforts to familiarize and attract parents with the new Disney Junior brand by inviting Facebook fans to vote on a series of eight new ads that will help define the Disney Junior image campaign.  The ad that is selected will run in the year-end double issue of People Magazine, which hits stands mid-December.  Disney Junior Facebook page will also feature First Look Fridays, during which it will offer new sneak peek exclusives of new content that will be featured on Disney Junior.  Disney Channel will launch the new Disney Junior multiplatform brand in February 2011, debuting content on the network, in place of its Playschool Disney programming block, as well as a new website, VOD, mobile and paid download platforms.  The new Disney Junior 24/7 basic cable and satellite channels debut in the UK in 2012, taking over channel space currently held by Soapnet channel.


Cookie Jar Entertainment begins production on live-action portion of its new mixed live-action/animated series Mudpit, which will air in Canada on Teletoon English and Teletoon French in fall 2011, at Toronto’s CBC studio 40.  Canada’s Guru Studio has already begin production on the CGI animation for the series.  The live-action portion of the series follows an ensemble cast of teens in their regular real world lives and their rock band, Mudpit, while the animated portion follows the group as avatars in a video game going up against various gaming challenges and online battles of the bands in the virtual world of Muzika.  The cast includes Jesse Rath (18 To Life), Carleigh Beverly (Connor Undercover, Rookie Blue, Who is Clark Rockefeller), Vas Saranga (Aaron Stone, Unnatural History), and Daniel Magder (Life with Derek, Vanished Without A Trace, Angel Eyes).  Mudpit was created by Jamie Waese (Gotta Catch Santa Claus), and Bruce Kalish (Aaron Stone, The Famous Jett Jackson, Mork & Mindy) serves as Executive Producer/Showrunner.


The Hub will launch its new original animated series Transformers Prime, produced by Hasbro Studios, with a five-part mini series Monday-Friday, November 29-December 3, 6:30p.  The network will support the Transformers Prime on-air event over the Thanksgiving holiday weekend with the first two episodes of the series and other Transformers-centric programming on Friday, November 26.  The weeklong run will include three additional new episodes of the series on Wednesday, Thursday and Friday, December 1-3.  Programming for Friday, November 26:

  • Hubworld (3p) – a Transformers-themed episode of The Hub’s original weekly magazine series.
  • Hub Exclusive: Transformers Prime (3:30p) – features a behind-the-scenes making of the animated series
  • Transformers Prime (4p and 4:30p) – the first two episodes of the Transformers Prime mini-series Darkness Rising.

In other series premiere news, The Hub will launch to other original series, R.L. Stine’s The Haunting: The Series, debuts with two back-to-back episodes on Saturday, December 25 at 8p and 8:30p, and the animated series Dan Vs., also with back-to-back episodes on Saturday, January 1, 2011, at 7p and 7:30p.  R.L. Stine’s The Haunting: The Series is produced by Haunting Hour Productions, with Dan Angel, Billy Brown, Harvey Kahn and Kim Arnott serving as Executive Producers.  Dan Vs. is produced by Film Roman in association with The Hatchery.  Executive Producers on the series are Dan Angel and Jay Fukuto.

A Walk in My Shoes, the third made-for-TV movie under the Procter & Gamble and Walmart Family Movie Night partnership, will premiere Friday, December 3, 2010 at 8p on NBC.  Starring Nancy Travis, Philip Winchester and Yara Martinez, A Walk in My Shoes also features a soundtrack produced by Randy Jackson.  A Walk in My Shoes ( ) DVD and soundtrack will be sold together in a bonus pack exclusively at Walmart from Saturday, December 4.

Boomerang will air the Hanna-Barbera animated holiday special, The Thanksgiving That Almost Wasn’t (30-minutes) on Thanksgiving Day, November 25 at 10a, and again at 7p.  The special, which originally premiere on Thanksgiving Day 1972, features the voices of June Foray (Looney Tunes, Rocky and Bullwinkle) and Don Messick (Scooby-Doo, The Jetsons).

Astral‘s Playhouse Disney (Canada) will premiere the new preschool animated series Stella and Sam on January 9, 2011 at 10:30a.  Based on the books by author/illustrator Marie-Louise Gay and produced by Radical Sheep Productions the series follows the backyard adventures of Sam (4) and his big sister Stella.  Additionally, zinc Roe partners with Radical Sheep to develop the Stella and Sam-branded interactive microsite for ( in English and French, which will launch simultaneous to the series TV debut.  The microsite will feature interactive adventures for kids and their families.  The adventures will also be available via the iTunes app sore.  The Stella and Sam interactive property is supported with funding from the Bell Broadcast and New Media Fund and the Canadian Media Fund (CMF).


Cynopsis Media presents:
Demographic Viewing Patterns Special Edition Series

Upcoming Issues: Baby Boomers (12/6), Across Ethnicities (12/13)

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks and ad agencies are using to reach each of these demos.

Click to view specials on Kids, Tweens, & Teens, Women, & Men
For advertising opportunities contact Mike Farina, [email protected] , 203.218.6480


Nova Development, the consumer unit of Avanquest Software, and Hit Entertainment team for this week’s release of Thomas & Friends Misty Island Rescue.  Featuring characters from the Thomas & Friends series and based on the DVD movie Thomas & Friends Misty Island, this multi-level game and learning software features preschool-targeted lessons that focus on aspects of social development including friendship, fair play, and teamwork in addition to basic early learning skills such as for math, matching and memory.

Dos y Dos, the live-action bilingual preschool musical TV series, gets its first license deal, as 4Kids Entertainment and The Latin American Multimedia Corporation (LAMC) inks a license deal with Trevco Sportswear.  Under the agreement, Trevco Sportswear has the rights to produce Dos y Dos T-shirts for adults/youth/infants/toddlers in the US.  Dos y Dos is currently airing everyday on Sorpresa Network in the US; it originally launched on LATV Network in 2009.  The series is also airing on Telemundo (Puerto Rico) and is set to debut in Peru, Paraguay, Bolivia and Colombia by January.

Richard Scarry and Borders head into the holiday season together.  The Cookie Jar Group, parent of Copyright Promotions Licensing Group, and Random House are partnering with Borders to offer exclusive Busytown products for the holidays.  Beginning this month, Borders stores nationwide will feature a exclusive collection of products including Richard Scarry tales, Super Stupendous Storie, published by Random House, a Richard Scarry small beanie plush assortment and large Huckle Cat plush from The Bridge, and a boxed board book set from Five Mile Press.  Additionally, Borders stores will also offer a range of Richard Scarry products including classic books, new TV tie-in books from Richard Scarry’s Busytown Mysteries, a variety of board, memory and card games and floor puzzles and DVDs.

Examville (, an online education marketplace, launches its e-commerce personalized teacher/tutor storefront pages.  Designed to connected educators and students online, the personalized profile pages are likened to those on sites like eBay and Amazon, which smaller sellers to establish their business.  On Examville, teachers can now set up their own online education store with a unique URL at no charge. From that page, they can connect with students/parents worldwide and offer virtual classes, online tutoring and instruction materials (for a fee).  As an open platform, Examville profile pages can also be leveraged by third-party service providers, including test prep and tutoring companies, publishers, corporations among others.

Housekeeping Note: Once every couple of years for the past dozen years, we’ve conducted a short survey to find out how often you read Cynopsis, on what device you typically read it, what other places you go for your industry news, what you like to see us include in our editions to make it more relevant for you.  I’d appreciate it if you could take about 3 minutes to fill out this short anonymous survey, and feel free to say anything and everything you think will help us do what we do better.  Thank you!

Answer to Yesterday’s Trivia:   What is unusual about Rolie Polie Olie’s friend, Billy Beville?  He is Square.  BILLY AND HIS FAMILY MOVED FROM THE SQUARE PLANET TO THE POLIE PLANET, WHERE EVERYTHING IS ROUND  Kudos to: Jan Morrison-nWave Pictures/Pittsburgh; Mara Anastas-Simon & Schuster/NY; Christine Ferrara-WSBK WBZ/Boston; Sherrie Brooks-TBS/Atlanta; Michael Hawkins-PromoDoctors/Irving; Val DiSiena-Disney Channel/Burbank; Kimberly Luce-AETN/Lifetime TV Networks/LA; Theresa Soulliere-JTV Prods/LA; Pam Lehn-Corus Ent/Toronto; Vanessa Tilley-Corus Ent/Toronto

Today’s Trivia Question:   What kind of animal is Zooboomafoo?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: ASSOC DIR, BUS DVLPMNT/Luminosity Marketing/NY: Seeking a dynamic, well-rounded leader who has a keen understanding of account service to lead our new business program. Send resume & CL to [email protected] (11/25)

JOB OPENING: PRODUCER  FREELANCE/NEW YORK: Int’l Freelance FT Format Producer. Format HD/SD masters for global distrib; support Int’l production. (11/25)

JOB OPENING: MGR, CONTENT PROD & TECHNOLOGY MGMT/MTV/NY: 5 yrs exp, Manage post ops and tapeless wkflo’s, post supes, file mgmt. Expert underst’g of AVID, FCP & digi media. Budget & acct mgmt skills. Proj Based [email protected] (11/24)

JOB OPENING: DIR CULINARY EDITORIAL/FOOD NETWORK/NY: Creatively operate/dvlp culinary content. 5-10 yrs exp, culinary editing, publishing &/or website experience needed. Thorough culinary knwldg. # 1977 (11/24)

JOB OPENING:  SR EDITOR/FOOD NETWORK/NY: Edit recipes for accuracy, grammar, style & suitability for ntwrk website & other initiatives. 4+yrs prior editorial exp in culinary publishing. # 1976 (11/24)

JOB OPENING: EXEC PRODUCER/Seattle: Oversee content & dir of a daily sales driven daytime talk show on KING5 TV. Exp producing daytime TV, live events, creating content w/ advertiser clients. View job/apply: (11/24)

JOB OPENING: DIGITAL DIST ASST/NY: Entry level. Digital distrib division of independent film co. Multitask in envir where priorities always shift a must. Exc orgnzt’l & comm. skills. Resume: [email protected] ASST SUBJ line (11/23)

JOB OPENING: NEW MEDIA SPECIALIST/New York: Launch & mng new media plans, (ie VOD, mobile, iTV). 3 yrs digital media exp. Apply: (11/23)

JOB OPENING: SENIOR ACCOUNT EXECUTIVE/PMK*BNC/LA: 4-6 yrs exp; must have exp w/ corp brands media relations & exp w/social media and marketing. Resume: [email protected] (11/23)

JOB OPENING: DIR, BUS AFF/DISNEY CHANNEL/LA: Min 5+ yrs combo firm/netwk/studio exper; in-depth knowl guild/union agrmts, IP; top nego/drafting esp for live-action/scripted; JD/state bar; Apply Req 269593 (11/23)

JOB OPENING: DIR EVENTS – AFFILIATE SALES/Rainbow Media/NY: 4+yr Evt mktg exp in Cble/Tv/Ent indstry. Plan/execute affiliate sales evts. Budget & acct mgmt skils. Stng indstry contacts prferd. Wil Travl. Rez: [email protected] (11/23)

JOB OPENING: ACCOUNT REPRESENTATIVE/Simmons/NYC: Provide int & ext research support as well as back-up assistance for Account Managers. 2+ yrs ind exp (synd outlet, media or agency). Send resume to: [email protected] (11/20)

JOB OPENING: SALES PLANNERS/Fox News Digital/CHI&NYC: Support AE’s by building plans/decks. Manage day to day business internally. Must have exp in PP creation, interaction w agencies/clients. EOE [email protected] (11/20)

JOB OPENING: MGR,VOD PROG/INDEMAND/NYC: Program/schedule services. Negotiate/acquire movie & TV product. Heavy Excel. Bachelor’s + 5 yrs in movies/TV. Apply to: [email protected] (11/20)

JOB OPENING: SALES ADMINISTRATOR/HBO/NYC: Report to Manager of Administration. Read, analyze, interpret and summarize complex deal memos and contracts. Apply: (11/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  FIELD DIRECTOR/DIRECTOR OF PHOTOGRAPHY (NY/LA): 33+ years in every production situation imaginable. Few have the experience, references and reels like I do in Reality, Field Production, Docs. [email protected] (11/25)

SITUATION WANTED: CONTENT CREATOR:  Entertainment, Docs, Kids, Specials.  Major network/studio/interactive credits in long and short form.  [email protected] or [email protected] (11/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (11/25)

SITUATION WANTED: NEW MEDIA SPECIALIST: Journalist & FCP certified editor w/ experience in Flash, Photoshop & social media; open to full-time, part-time, contract, or freelance; based in central CT. Please email: [email protected]  (11/25)

SITUATION WANTED: MARKETING MANAGER:Smart, consultative, strategic, team marketer. Extensive sponsorship development & multi-platform branding experience across all media (on-air, online, off-air). Contact: [email protected] (11/24)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats TV & Feature. Accurate, Reasonable, Thorough- fast turn around. Email: [email protected] (11/24)

SITUATION WANTED: VERY SR WRITER. Very Reasonable Rates. Copy, content, concepts, creative + strategic, all media. Hire me and you will be happy. Visit for FREE samples. [email protected] (11/24)

SITUATION WANTED:  Dedicated & exp’d SR TRAFFIC COORD seeks a challenging new position.8 yrs media (6+ yrs traffic) & rec’d 4 NBC Ovation Awards for going above & beyond, as well as demonstrating excellence. [email protected] (11/24)

SITUATION WANTED:TV PRODUCER, NEWS, ECO & SOCIAL MEDIA 15+ years in TV newsroom, segment producer, M.A. Spiritual Psychology, Consciousness, Health & Healing [email protected] (11/19)

SITUATION WANTED:MONSTER SALES, MARKETING & MEDIA/PUBLICITY20+ yrs media, follow up and closer, major list of national media contacts and billionaires, have closed 12 of them for film fundraising. [email protected] (11/19)

SITUATION WANTED: EXPERIENCED ENTERTAINMENT/IP Attorney/NY with in-house television/music exp drafting/negotiating various types of contracts. Seeking in-house or firm opportunity. [email protected]  (11/19)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010

To unsubscribe from future mailings, please click here.   

Related Stories

04/22/24: Cynopsis Media Tech Update

Video advertising

A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL Local CTV/OTT Expertise in all 210 DMAs TAG BRAND SAFETY CERTIFIED and TAG CERTIFIED AGAINST FRAUD Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, Precision Targeting, Attribution & Measurement LEARN MORE AT PREMION.COM Monday […]

Cynopsis 04/22/24: CBS cancels “So Help Me Todd”

CBS cancels "So Help Me Todd"

Monday April 22, 2024 Today’s Premieres A&E: Intervention at 8p; Quarter Ton Teen at 9p HGTV: Ugliest House in America at 9p History: Proof Is Out There: Military Mysteries at 9p Magnolia: Restoration Road With Clint Harp at 8p Netflix: CoComelon Lane TLC: 90 Day Fiance: Love in Paradise at 8p IN THE NEWS Decent […]

04/21/24: Cynopsis Jobs

Shaking Hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]