Cynopsis: DIGITAL
05/08/08
Good morning, it’s Thursday, May 8, 2008, and this is your first early morning digital briefing.
Social networking platforms are still waiting for traffic to translate into revenue. MySpace parent Fox Interactive Media’s revenue actually fell during Q1 from $233 million to $210 million as News Corp. CEO Peter Chernin admitted in a conference call that FIM will fall about 10% short of its optimistic $1 billion revenue projection for FY ’08. The company is still dealing with several challenges, he said, including an abundance of inventory, a dearth of top shelf sponsors and the difficulty of establishing new metrics to prove FIM’s value to advertisers.
Premiering tonight in HD:
NGC: Beijing Olympic Stadium at 9p and Man-Made: World’s Biggest Casino at 10p
Women’s content is all the rage in the digital world these days. NBC unveiled a new Virtual Woman’s Network dubbed Women@NBC that will differentiate itself by firing on multiple platforms and brands including Bravo, Oxygen, iVillage and Green is Universal as well as other female-skewing properties such as the Today show, The Biggest Loser and Lipstick Jungle. Bravo & Oxygen Media President Lauren Zalaznick has been chosen to oversee the venture with the new title of President, Women and Lifestyle Entertainment Networks, still reporting to Jeff Gaspin, President & COO, Universal Television Group. Women@NBC gives the company another shot at mastering the demo after the $600 million iVillage acquisition has failed to bear much fruit. Let’s watch what happens.
Neil Young became the poster boy for Sun Microsystem’s Java On2 technology that gives Blu-ray discs their interactivity. The rocker announced plans to release his entire music catalog on Blu-ray, beginning with a 10-disc set from Reprise/Warner Bros. Records in the fall, spanning ’63 to ’72. Fans with the latest Java-capable Blu-ray players will be able to download lyrics, photos, tour info and additional songs from the broadband connected devices.
The next big console game was released this week in North America – a casual multilevel puzzle game called Boom Blox produced by Electronic Arts, exclusively for the Wii. Why such hype for a puzzle game? It’s the first of three EA releases created in close collaboration with Steven Spielberg. It’s also a chance for the famous filmmaker to save face in the gaming industry- a big budget Atari game released in 1982 based on E.T. has long been knows as one of the industry’s biggest flops.
Former CBS Early Show anchor Rene Syler will join Meredith’s multiplatform network Parents TV hosting its first long-form show, It Moms, beginning in June. Parents.tv is available as a Comcast VOD channel, a Sprint TV offering and on broadband at parents.tv.
The Ellen Degeneres Show will be the next daytime talker to be broadcast in HD next season after moving to a new state-of-the-art all digital facility on the Warner Bros. lot in Burbank.
CBS College Sports Network has also made the jump to HD, available nationally on DirecTV.
Last.fm increased its distribution reach in Europe in a carriage deal with AOL Europe‘s online radio platform. The service is initially available in France, Germany and the U.K. with plans to roll out across Europe in the coming months.
Video search engine Truveo also made a play to increase its market share overseas, introducing new localized ranking algorithms that will deliver results specifically relevant to each of the 17 international portals it operates.
Call for Content: iSorpresa! will announce the “Reporterito“ contest tomorrow. Aspiring sports journalists may upload video submissions, featuring their reporting prowess to sorpresatv.com from May 10 through June 13. The winning “Reporterito” will receive all-expense paid trips to the Pepsi MLS All-Star Game in Toronto on July 24 and MLS Cup 2008 in Los Angeles on November 23, and serve as a sideline reporter for iSorpresa!‘s MLS sports segments.
Users of the Windows Media Center, which now comes standard with the pricier versions of Vista, now have a way to pump video, music, images and other content stored on their PCs to other locations in the house wirelessly. D-Link today began shipping its latest MediaLounge Media Player designed to operate as an Extender for Windows Media Center. Media files can be found by the DSM-750 from PCs or storage boxes connected to the home network and then played on a TV using the included remote control.
A CYNOPSIS MESSAGE FROM SOAPNET.COM
Just like Hollywood, we’ve had a little work done. See for yourself:
· Every Soapy Drama On TV· Latest Celebrity Gossip
· Hottest Fashion & Style
· New Publisher Network
For information on available sponsorships, e-mail:
[email protected].~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~
The Sprint/Clearwire WiMax venture was officially announced, and partners’ contributions were clarified. Google seems to come out in the catbird’s seat:
- Google will partner with the new Clearwire in the development of internet services, advertising services, search and applications for mobile WiMAX devices
- Google will partner with Clearwire on an open Internet business protocol for mobile broadband devices. Its future voice and data devices will support Google’s Android operating system software.
- Sprint and Google have also entered into an agreement related to Sprint’s mobile services, whereby Google will become the default provider of web and local search services. Sprint will also preload several Google services – including Google Maps for mobile, Gmail and YouTube – on select phones
- Google and Intel have options to enter into 3G and 4G wholesale agreements with Clearwire and Sprint respectively but have no current plans to do so
The MPAA won their copyright infringement case against P2P file sharing site TorrentSpy.com. Site operator Valence Media was ordered to pay $30,000 per violation for facilitating nearly 3,700 illegal movie and TV downloads. The site has been shuttered since March.
Google and Viacom are prepared to take their battle over whether or not YouTube is responsible for pirated uploads all the way to the Supreme Court, according to comments made executives from each company. (IMHO, It is about time the Digital Millennium Copyright Act is better defined anyway.)
MySpace received nearly 3/4 of the market share of U.S. visits to social networking sites in April 2008, according to a custom report from Hitwise.
Top 5 Social Networking Websites Ranked by Market Share of U.S. Visits
Rank Name Apr. 08 Mar. 08 Apr. 07 YoY% Change
1 MySpace 73.82% 73.59% 77.87% -5%
2 Facebook 14.80% 14.70% 11.21% 32%
3 myYearbook 1.33% 1.29% .23% 475%
4 Bebo 1.09% 1.20% 1.25% -13%
5 BlackPlanet .98% .95% .85% 15%
Source: Hitwise
Nickelodeon/MTVN Kids and Family Group has named Brian Offutt to the new position of SVP/Creative Operations. He will be responsible for all of the operational, financial, technology and human resources processes for Nick’s Creative Resources and On-Air departments including programming, marketing, consumer products, digital and public affairs.
Video search engine Blinkx doubled the size of its sales team with 4 new hires in 3 separate cities. Kat Kashefi and Erik Esfandiary will join the London sales office. Darrin Porter, who previously worked for Ziff Davis, will join the San Francisco office as Director of Advertising Sales. Jason Whidby, previously of MTV, will be a Sales Manager for Blinkx based in Los Angeles.
Digital out-of-home video provider Channel M named Peter Lee to the dual role of Chief Technology Officer and Chief Strategy Officer. Lee most recently served as VP/Business Development New Technology at Disney’s Corporate Strategy, Planning and Technology Group.
First The Groundlings now Second City. Media Rights Capital is funding an online comedy venture called The Second City’s Quarantine with the Chicago-initiated theater troupe that has spawned nearly 50 years of comic talent from John Belushi to Tina Fey. The site will feature archive material and original fare from its current members in Chicago, Toronto and Los Angeles. If video does for Second City what it did for The Onion, a powerful internet brand could be born. One Second City denizen has already shown he has what it takes to create for the web. A riff on Yes We Can created by L.A.-based Andy Cobb and partners has generated more than 1.6 million views since February.
Clarification: ReelzChannel’s free VOD service is launching in June to promote VOD and PPV movies being offered by its cable partners. Reelz itself doesn’t operate any PPV or VOD premium services.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
05.07.08
Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]
Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video
CableU – Know Networks Better. Pitch Smarter. Click here
A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA: TOP TIER
Cynopsis Media: Top Tier
Executive Search Division
High level executive search, candidates fully screened and vetted, meeting precisely your criteria.
For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]
www.cynopsis.com/toptier
Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here
JOB OPENING: STRATEGIC PLANNING ANALYST/CNN Digital/NY: Dvlp rev reports 4 mgmt,review & approve ad sales deals. 1-2 yrs exp in ad sales indstry,proficient in Excel&media math. Web exp a+. Apply: [email protected] . EOE (5/15)
JOB OPENING: SUP. PROD./DISCOVERY/MD: Conceive/write/produce TV, print & radio campaigns (on/off-air mktg. initiatives) for Discovery. Field/shoot exp a must. Directing a +. 5-8 yrs exp writing/produce campaigns. Apply here: discovery/jobs.com (5/15)
JOB OPENING: PRODUCER/EDITOR/iN DEMAND Networks/NY: Produce, direct, edit video for Howard TV. BA/BS, 6+ yrs. producing exp. Final cut, File Mkr. Pro. Send resume: [email protected] (5/15)
JOB OPENING: DIR, ONLINE MKTG/KING.COM/LA: Must have online mktg incl. affil. relations & Search Engine mktg (SEM) 5yrs digital mktg exp. Optimize existing partnerships and lead CRM in the US. Resume to: [email protected] (5/15)
JOB OPENING: ANIMATION DEVELOPMENT EXECUTIVE/Marvel Studios: 3+ yrs strong experience in ids action adventure genre. Knowldg of Marvel character base & strengths in story, script & visual dvlpmnt. Apply: [email protected] (5/15)
JOB OPENING: ACCT EXEC (2)/NewsChannel8/Arlington VA: Present dynamic media advrtsmnt pckgs to various size bus., corps as well as federal, state & local governments. BA related area. & 2yrs of media sales exp. Res: [email protected] (5/15)
JOB OPENING: WEB ACCT MGR/WJLA-TV/NewsChannel8/Arlington VA: Motivated & talented. Generate rev thru selling advrtsng on company’s web sites. 3yrs media sales exp w/preferably 1 yr Internet sales, BA related field. Res: [email protected] (5/15)
JOB OPENING: SR RESEARCH ANALYST/ABC FAMILY/NY: Track performance of prog using industry standard media research tools, lead responsibility for creating wkly research materials 2 yrs exp apply www.disneycareers.com Req153488 (5/15)
JOB OPENING: TiVo provides unique interactive ad solutions enabling advrtsrs to reach a time-shifting audience. SR DIR PRODUCT MNGMNT: Interactive TV or online interactive media exp. Redefine TV advrtsng! Details: visit us here (5/14)
JOB OPENING: RESEARCH ANALYST/Zenith Media: 2+ yrs exp; Proficiency: Nielsen tools, TNS Media Intelligence, IMS data systems, ComScore, NetRatings, Excel, PowerPoint [email protected] (5/14)
JOB OPENING: DATABASE COORDINATOR: NYC media & entertainment search firm/BA/2+ yrs experience/excellent research & communication skills/computer proficiency/highly motivated/requires little supervision. [email protected] (5/14)
JOB OPENING: VP, DIGITAL MEDIA MKTG/NYC/Brdcstg Co: Strategic multiplatform exp: series websites, ecom, wireless, online, mktg/adv/branding tactics. Sal: six figures. Resume to: [email protected] (5/14)
JOB OPENING: INTERNATIONAL NETWORK AD SALES MANAGER/DISH Network/NY: Requires 5+ years ad sales experience relating to foreign language networks in US domestic market. Send resumes to: [email protected] (5/14)
JOB OPENING: MOBILE AD SALES EXEC/NY: Manage ad sales for mobile division at one of America’s top print and online publishers. 3+ yrs exp digital media sales, pref mobile or agency background. Apply: [email protected] (5/14)
JOB OPENING: VP PROGRAM RESEARCH/MTV/NY: 10+ yrs Na t’l TV Research. Strong leadership sk; detail-oriented, proactive; analytical sk. Expert w/Nielsen, etc. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/14)
JOB OPENING: MGR, WORLDWIDE PROGRAM STRATEGY/DISNEY/BURBANK: Devlp program strategy, region/local. Eval launch plans. Schedule and Acquisitions. Children program 2+ yrs exp Intrnatl exp a + www.disneycareers.com REQ 151307 (5/14)
JOB OPENING: MGR RSRCH/ FX Network/LA: Diverse responsible for mult ntwrks, strong Nielsen systems & analytical skills req’d, ability to translate data into actionable info a +; team player pref’d. Apply: www.foxcareers.com FNG11916 (5/14)
JOB OPENING: EDITORIAL DIR, POP CULTURE & BLOG/VH1/NYC: 5+ editorial exp, 3+ yrs. writing exp, Knowledge of online writing and content development. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/13)
JOB OPENING: PR /FerenComm/NYC: TV agency seeks Sr. AEs w/strong contacts to oversee PR campaigns for talk, drama and lifestyle series to apply, email [email protected] (5/13)
JOB OPENING: WEB DESIGNER/NY: 3+yrs exp designing/dvlpng interactive rich media creative, strng flash/action script skills, Bachelor degree in graphic design, amazing portfolio a must, ent. exp. a+. Apply: [email protected] (5/13)
JOB OPENING: DIRECT RESPONSE SALES PRO/HISPANIC TV Rep firm seeks exp’d DR seller. Minimum 2 yrs of National and or Spot experience Bilingual preferred but not required Send resume to: [email protected] (5/13)
JOB OPENING: MGR MKTG PROMO/Disney ABC Kids NYC: Dev custom mktg solutions for TV ad partners to drive sales rev; lead integ mktg efforts; help sell-in mktg proposals to client/agency; apply www.disneycareers.com Req 157616 (5/13)
JOB OPENING: RESEARCH ANALYST/Zenith Media/NYC: 2+ yrs exp; Proficiency: Nielsen tools,TNS Media Intelligence, IMS data systems, ComScore, NetRatings, Excel, PowerPoint [email protected] (5/13)
JOB OPENING: ASSOC RESEARCH ANALYST/CNN Digital/NY: Support sales & research across multiple digital platforms. BA, Strong analytical aptitude, relevant internships pref’d. Apply: [email protected]. EOE (5/11)
JOB OPENING: VP PROGRAM RESEARCH/MTV/NY: 10+ yrs Na tl TV Research. Strong leadership sk; detail-oriented, proactive; analytical sk. Expert w/Nielsen, MRI, etc. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/11)
JOB OPENING: SR MGR, DISTRIB/GSN THE NETWORK FOR GAMES/NY: Resp for affiliate relationships (subscriber acquisition/retention), marketing/promotions. BA/BS + 3 yrs min sales/marketing exper. Enter/cable a plus. [email protected] (5/11)
JOB OPENING: WRITERS (SEVERAL)/SHOWBIZ TONIGHT/NYC: Smart, witty & opinionated copy. Send resume & single document w/4 stories 30 secs each, 3 pkg intros, & 4 teases. Topical content. Email: [email protected]. EOE (5/11)
JOB OPENING: STANDARDS & PRACTICES EDITOR /ABC TV Netwk/LA: Review scripts/rough cuts; alt series, wk w/network & prod staff on loc; detailed/critical thinking/writing; JD & prod exp a plus. Apply www.disneycareers.com Req 158299 (5/11)
JOB OPENING: ASSOC MKTG RES MGR/Univision/NY: Develop mrktg presentations to support national sales. Knowledge of syndicated research and strong writing& analytical skills required. EOE Contact: [email protected] (5/11)
JOB OPENING: SALES PLANNER/FOOD NETWORK & FINE LIVING/CHICAGO: Support National Ad Sales team to develop &implement sales promotions for National Advertisers. Full details & Apply: www.scrippsnetworks.com (5/11)
JOB OPENING: TEMP MKTG MGR/AETN/NY: Self-starter with exp. in print & digital project mgt.; develop mktg materials, proficient in PowerPoint, Excel. Trade show planning, intl exp. a+. Start 6/2. Apply: [email protected] (5/11)
JOB OPENING: DIR DIGITAL PROMO MKTG/A&E TV Networks/NY: Dev/execute ad sales & mktg partnership opportunities for network sites. 5+ yrs exp in ad sales mktg or promo mktg in a digital environment. Apply: www.aetn.com/careers.html . (5/10)
JOB OPENING: UNIVERSITY RELATIONS ADMINISTRATIVE COORDINATOR/ mtvU /NYC: 1+ yrs Admin exp, excellent written/oral skills, Strng PC skills & detail oriented. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/10)
JOB OPENING: COORDINATOR, PUBLIC AFFAIRS/MTV/NYC: 1+yrs media/non profit/PA sector exp, Strg written/oral skills, Bachelor degree A+. Prvn campaign/media exp w/relation to change. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/10)
JOB OPENING: SCHEDULING COORDINATOR/MTV/NYC: 2+yrs schdlng/music prgming exp, Strng Microsoft/written/oral/details skills. Knwldge of pop culture/MTV brands as it relates to music on-air/MTV prgrming. Apply www.mtvncareers.com (5/10)
JOB OPENING: PRODUCER/ mtvU/ NYC: 3+yrs productions Exp. In New Media, Strg knowledge of Industry best practices. Creativity in concept/development. Strg Comm. Skills. Bachelor degree A+. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/10)
JOB OPENING: TRAFFIC SPECIALIST/Spike & Comedy/NY: 1+ yrs exp and BA degree req., proven traffic exp. Create and manage commercial logs for high-volume networks. Apply online: www.mtvncareers.com (5/10)
JOB OPENING: MEDIA BUSINESS ANALYSTS/ Multiple/ Washington DC: Exp. w/content development, programming, production, rights mgmt. and requirements gathering. Use case development a plus. Apply to: [email protected] (5/10)
JOB OPENING: NATIONAL TV BUYING SPVSR/NYC/(mid sized agency): Network, cable and syndication buying with 4-6 yrs exp. DDS agency, pharma exp a plus. Send Resume: [email protected] (5/10)
JOB OPENING: MGR PUBLICITY/A&E TV NY: Dev History Channel PR strategies on print/electronic & internet props. Mng Public Affairs & Mktg prtnships. BA Comm/Eng & 3-4 yrs TV publ cable/b’cast/news. Apply: www.aetn.com/careers.html (5/9)
JOB OPENING: SALES RESEARCH MANAGER/NBC UNIVERSAL/NYC: Support Sales positioning of USA and SCI FI. Knowledge of Nielsen Galaxy Explorer, NPOWER, IAG, Simmons and MRI: Excel/Ppt. Apply online at www.nbcunicareers.com (#814593) (5/9)
JOB OPENING: SALES ASST-DIRECT RESPONSE/Hallmark Channel/NY: Provide admin. & sales support to DR Dept. Entry level. See full posting and apply @ www.hallmarkchannel.com (5/9)
JOB OPENING: COORD, AFFILIATE SALES/AETN, NY: Support NE & Canadian Affiliate groups. Maintain budgets, contracts, premium program. Str communication & MS Office skills, cable industry exp. Apply: www.aetn.com/careers.html (5/9)
JOB OPENING: ACCT DIR/GMR/NY: Seasoned new media exec to serve as the lead acct dir to portfolio of high profile tech clients. Exp.w/ digital platforms, web mktg, branding & online mktg [email protected] (5/9)
JOB OPENING: ACCT EXEC/MediaPlace/NY: Out of Home TV, creative “out of box” thinking, media sales/planning exp. Please email res/cl to: [email protected]. “AE” in subj. (5/9)
JOB OPENING: DIRECTOR: For animated CG preschool TV series. Creative oversight of design, voice records, storyboard, animatics, overseas animation and post production. Resume to: [email protected] (5/9)
JOB OPENING: DR ONLINE ACCT EXECUTIVE/NY: Adsales Exec with Dir Response/Transactional sales exp; Promotional Marketing/Sponsorship exp. also desirable. For immediate consideration please send resume to: [email protected] (5/9)
JOB OPENING: AD SALES DR ACCT EXEC/NY: Sales person with min. 2 yrs Nat’l TV Direct Response sales exp. PSS/Sales training is a plus. For immediate consideration please send resume to: [email protected] (5/9)
JOB OPENING: MOBILE AD SALES EXEC/NY: Adsales Exec w/ 5 yrs+ Outside Media Sales exp & 2-4 yr’s exp in Internet Ad Sales preferred. Adv Agency bkgd/exp. highly pref’d. Resume: [email protected] (5/9)
SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SUMMER INTERNSHIP CREDITS ONLY: ART DESIGN & MKTING INTERN/Big Tent Ent, NY: exp with digital photo editing, mkt research, MS Office, Adobe Photoshop, InDesign, and Illustrator; good computer skills. Email: [email protected] (5/15)
SUMMER INTERNSHIP CREDITS ONLY: MARKETING INTERN/Big Tent Ent/NY: Strong MS Office skills, knwldg of mktg and licensing, and good written and oral skills. Email: [email protected] (5/14)
SUMMER INTERNSHIP CREDITS ONLY: ECO-WEBSTORE INTERN/LA: Phones/writg / editng / typng / resrch /website updtes. Strng comm skills & good attitude /Per asst CEO, begin ASAP. thru summer. Res/Cvr: [email protected] (5/14)
SUMMER INTERNSHIP CREDITS ONLY: INTERNS (2)/May-Aug/LA: Asst Exec Prod. paperwork, phone calls, sched’g, setting up meetings, casting, & generally assisting on shooting days. People skills, PC & Internet rsrch skills a must.Email: [email protected] (5/11)
SUMMER INTERNSHIP CREDITS ONLY: MKTG/SALES INTERN: MediaPlace seeks motivated interns, 2-3 days wk, with strong interest in marketing/sales, strong comm skills required. Assist w/ projects, college credit. E-mail Resume/CL: [email protected] (5/10)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….
SITUATION WANTED: MKTG CONSULTANT: Accomplished 23 yr Advrtsng Mktg Veteran exp’d in writing Mrktg Prgrms, with Sales Promotion, Direct Mktg, Strategy Dvlpmnt.
Will consider agency & freelance assignments: Contact [email protected] (5/15)
SITUATION WANTED: RESEARCHER: Skills tested under life & death circumstances: over nine years as an operative at a private investigative firm specializing in death penalty defense cases. What’s at stake for you? LA. [email protected] (5/13)
E-mail [email protected] for rates and specs for Job Openings.
Interested in posting your Video Resume? Contact [email protected] for more information ….
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
