Thursday, May 25th, 2006



The game sensation Dance, Dance Revolution is coming to a TV near you


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CBS Saturday Morning Secret Slumber Party

Coming in September!!!

Contact: Karl Kuechenmeister,SVP 917/208-4023 Dave Danowski,VP 917/208-4038 Stacey Sacket,AE 516/972-2206

Cynopsis: Kids!


Good morning. It’s Thursday, May 25, 2006 and this is your first early morning Kids! briefing.

Toys “R” Us, Inc. is revving up to re-launch its online businesses by entering into new long-term partnership deals with GSI Commerce, Inc. and Exel.  The transition of and to the new e-commerce platform is slated to take place on July 1, 2006, including a new look for the sites featuring additional product information.  Under the agreements, GSI Commerce will provide technology, customer service and support, and Exel will provide fulfillment services for both and  Earlier this year Toys “R” Us won a suit to end its agreement with, allowing the toy retailer to continue its online stores at and


Nickelodeon’s summer programming includes Friday night movies, series premieres, daily marathons and new episodes and season finales.
Nickelodeon series premieres Sunday, August 20:

  • Kappa Mikey the anime series debuts on Nickelodeon at 11a.  The series launched on the Nicktoons Network last February.
  • Shuriken School bows at 11:30a

Weekday afternoon Nicktoons marathons June-August from 12n-3p:

  • Mondays – SpongeBob SquarePants
  • Tuesday – The Fairly OddParents
  • Wednesdays – The Adventures of Jimmy Neutron, Boy Genius
  • Thursdays – Danny Phantom
  • Fridays – rotating episodes of Nicktoons.

Friday night movies airing Fridays, June 9-August 4, at 8p:

  • Friday movie premieres include: Danny Phantom/Reality Trip (June 9); The X’s/Truman X: Supervillain (June 16); Kangaroo Jack (June 23); Rugrats in Paris: The Movie (June 30); What a Girl Wants (July 7); The Fury of the Avatar (July 14); Jimmy/Timmy Power Hour III: The Jerkinators (July 21); Sabrina Goes to Rome (August 4).

New episodes and season finales June-August:

  • Sunday episode premieres of Romeo (7p) and Just for Kicks (8:30p), including respective season finales on July 16 and August 6

Cartoon Network has added several more musical performances during its Friday’s block (7p-12a) as part of its spring/summer programming effort, which kicked off recently and so far has included appearances by Nick Cannon, Chris Brown and Rihanna.  Upcoming guest performances in the block begins this Friday, May 26, with R&B singer/songwriter Ne-Yo will perform his single So Sick at 8p.  Also slated to appear this summer in the Fridays block, at 9p, include, Cheyenne Kimball (June 2), Sammie (June 16), Da Backwudz (June 20) and Bowling for Soup (June 23).

The TV movie Pizza My Heart will makes its Canadian debut on Family Channel, Friday, June 9, at 9p.  A modern day version of Romeo and Juliet, Pizza My Heart is set in New Jersey – Verona, NJ of course – and stars Shirli Appleby (Roswell), Eyal Podell (Behind Enemy Lines), Dan Hedaya (tons of TV and movies) and Michael Badalucco (The Practice).  Pizza My Heart is directed by Andy Wolk (episodes of Criminal Minds, Sopranos, Numb3rs, Without A Trace) and is produced by ABC Family and Goldenring Productions.  Family Channel is an Astral Media network.


Sprint and LG Electronics MobileComm USA, Inc., have introduced FUSIC (fyoo’ zik), a new mobile phone unit designed to look like a portable music player and to interface with the Sprint Music Store where songs can be downloaded.  Additional FUSIC features include:  1 GB of storage; an FM transmitter, for playing music through a radio or car stereo; Bluetooth Stereo support; ring tone composer; streaming music from Sprint Radio, Music Choice, Rhapsody Radio, MTV Mobile and VH1 Mobile; and four different color faceplates.  FUSIC is exclusive to Sprint and will be available from May 28th.

Released just yesterday by Buena Vista Home Entertainment, the DVD of Disney Channel’s original movie High School Musical sold 400,000+ units in North America in its first day, making it the fastest selling TV program on DVD for this year so far and the fastest selling TV movie of all time on DVD.

McFarlane Toys has inked a licensing deal with Touchstone Television to produce a series of action figures based on the hiat ABC series Lost.  McFarlane Toys’ Lost Series 1 will include figures of six characters from the first season of the series: Jack, Kate, Hurley, Locke, Charlie and Shannon.  Slated to be in stores late fall 2006, each 6-inch action figure will come complete with a detailed base and photo-backdrop, as well as a version of a prop all of which are an episode-specific reflection of the character’s storyline.  Additionally, the company will release Lost deluxe boxed sets that re-create significant moments between multiple characters, and small-scale dioramas.  McFarlane hopes to create action figures of all the major members of the Lost cast.


Two new studies show that kids are watching more TV and using electronic devices at earlier ages:

It isn’t news that TV has long been the other constant family member in American homes, or that kids/tweens/teens watch a lot of TV, including while doing other things, and that parents/caretakers use TV to occupy kids while they take a breather.  But according to the Kaiser Family Foundation’ new study, The Media Family: Electronic Media in the Lives of infants, Toddlers, Preschoolers, and Their Parents, we aren’t just talking about kids in general anymore, but also the much younger set – those under age 6.  Many parents surveyed appear to be aware that Academy of Pediatrics warn against kids under the age of two watching TV, and yet whether they agree or disagree they are letting their babies/toddlers watch.  Additionally, parents don’t appear to be feeling quite as guilty about letting their really little ones watch and in fact find their kids benefit in developmental and educational ways from TV viewing, which is to say many are all for their kids watching TV.  The survey is based on data from 1,000+ phone interviews of parents with kids 6 months-6 yrs-old, which were conducted in September-November 2005 and eight focus groups conducted in March 2005 in four different parts of the country.  Below are some findings from the study, more information about the study and its presentation can be found at

  • On a typical day more than eight in ten (83%) children under the age of six use screen media, with those children averaging about two hours a day.
  • Media use increases with age, from 61% of babies one year or younger who watch screen media in a typical day (for an avg. of 1:20) to 90% of K4-6 yrs-olds (for an average of 2:03).
  • One in three (33%) kids this age has a TV in their bedroom (19% of children ages 1-yr or younger, 29% of K2-3 yrs, and 43% of K4-6 yrs).
  • A third (32%) of these babies/toddlers live in homes where the TV is on all (13%) or most (19%) of the time, similarly about the same number (30%) live in homes where the TV is on during meals all (16%) or most (14%) of the time.

The most common reasons parents give for putting a TV in their kid’s bedroom:

  • To free up other TVs in the house so the parent or other family members can watch their own shows (55%)
  • To keep the child occupied so the parent can do things around the house (39%)
  • To help the child fall asleep (30%)
  • As a reward for good behavior (26%)

According to the NPD Group’s Kids and Consumer Electronics II report, on the average K4-14 are using consumer electronics devices six months earlier than they were in 2005.  Items that came up in the report as the highest “hot ticket” products include digital cameras, cell phones and portable video game systems, which are all leaders and/or big gainers in terms of kids’ personal ownership (as opposed to household ownership) & usage.  In terms of personal ownership, more than twice the amount of kids personally own portable digital music players and digital cameras this year over the 2005 report, while cell phone ownership is up by 50%.  Findings are based on 3,500+ completed online surveys of individuals 25 and older with K4-14 living in their home.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, May 23, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:           K2-11 1266; K6-11 604; Tweens 9-14 479
DISNEY CHANNEL:      K2-11   632; K6-11 381; Tweens 9-14 306
CARTOON NETWORK: K2-11  591; K6-11 374; Tweens 9-14 280
TOON DISNEY:            K2-11  156; K6-11   85; Tweens 9-14   56
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question: Who am I?  I was born in Kentucky.  My first foray into the entertainment field was as part of a band in the late 1960s which produced one so-called hit. When the band didn’t produce much after our hit, I was asked to be a game show host, taking over for Edd Byrnes who shot the pilot game episode. Thereafter, I moved to a relationship game for several years, and was succeeded by Pat Bullard. In the late 1990’s, I stepped in where Brad Sherwood left off to host another game show for two years. I am currently still on the air, and still hosting yet another game show after succeeding Ralph Andrews.  Who am I?  CHARLES (CHUCK) WOOLERY   Kudos to: Jane Patterson-Springs Global US/Rock Hill SC; Cindy Arlantico-Green Eyes Studio/Summerville SC; Enid Chaban-Random House Children’s Books/NY; Greg Janover-Kingworld/NY; Christine Gaither-The Marketing Store/Lombard IL; Marc Stryker-PPBH/Salt Lake City; Kerri Huyck-KIDK/Idaho Falls ID; Ginger Sorvari-Best Buy Co Inc/Minneapolis; Liz Stahler-Suppertime Entertainment/LA; Steve Leblang-FX Network

Today’s Trivia Question: When Violet blew up like a big blueberry, where did the Oompa Loompas take her? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!
05.25.06 – 3:46a

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Cyn opsis CLASSIFIEDS – For more classifieds, visit the classifieds page here

JOB OPENING: ACQUISITIONS CONSULTANT/CHILDREN’S ENT CO/LA: Toys, TV production, or home ent bkgrnd; find & recommend potential projects for children’s mrkts.  Monthly mtg. Retainer. Apply: [email protected] (6/2)

JOB OPENING: FREELANCE PRODUCERS, WRITERS, ASSOC PRODS/Intermat Inc/NY or DC: A half dozen prod companies are in search of.  Resumes: [email protected] (6/2)

JOB OPENING: VP, DEV/Award-winning New York City prod. Co: with specials, series in production. Seasoned exec. to drive dev. of new non-fiction projects w/ strong emphasis on domestic and int’l client contacts: [email protected] (6/2)

JOB OPENING: SALES ASST/Manhattan NY: Support SVP & AE, 2 yrs cable-satellite/Ad agency exp/strong computer & comm skills/Neilsen Rating knowledge +/professional appearance/ Resume to: [email protected] (6/2)

JOB OPENING: RESEARCH ANALYST/Comcast Spotlight-Malvern, PA: 2+ yrs media res exp. Support local ad sales team with daily res needs. Strong Nielsen,Scarb.knwlg. – Req # 31228 (6/2)

JOB OPENING: DIR DIGITAL MEDIA/ Burbank, CA: Mng digital content dev for games, online video, downloads & campaigns to support on-air shows for ABC Family; 5+ yrs multiplatform prod exp req. Send resume: (6/2)

JOB OPENING: AD SALES COORD/DIC Ad Sales/NYC: Excellent growth opp. 2-4 yrs exp ad sls support, planning or buying. Traffic, billing, planning, admin support, potential to move to sales. Apply: [email protected] (6/1)

JOB OPENING: MGR PRIMARY & MRKTNG RES/Digital Media NY: Responsible for plan’g/designing/overseeing/analyzing & reporting Voice of Consumer Primary Res. proj’s for NBCU Digital Media/Digital Tech. Apply Job#490756 (6/1)

JOB OPENING: POST-PROD MGR/Voom/NY: Schedule wizard to service multiple channels. Must KNOW post-prod process & work w/deadlines. Learn channel priorities to negotiate sched of staff & edit rooms.  [email protected] (6/1)

JOB OPENING: WRITER, FREELANCE/Lou Reda Productions/Easton, PA: Should have proven track record writing non-fiction and documentaries. Contact [email protected] (6/1)

JOB OPENING: DOCUMENTARY EDITOR/Lou Reda Productions/Easton, PA: Needs seasoned long form editor that possesses strong directorial, solid creative thinking in editorial process. Contact [email protected] (6/1)

JOB OPENING: DC TV Sales Director/National TV talk show w/ top ratings: Develop sales strategy; oversee sponsorship; pitch agencies; strong analytical & presentation skills req.TV sales exp. a [email protected] (6/1)

JOB OPENING: EXEC-IN-CHARGE/NY: – indy prod company. Budgets/Schedules/Tracking for multiple
reality/doc/lifestyle series. 10+ yrs exp. No calls. Email w/resume pasted: [email protected] (5/31)

JOB OPENING: DIRECTOR SCHEDULING/BBC AMERICA-NY: Oversee prog and promo sched staff; support VP Sched in strategy. 3-5 exp in sched. Res & Cov lett: [email protected] (5/31)

JOB OPENING: CREATIVE SERVICES EDITOR, HGTV /KNOXVILLE: Looking for talented promo editor w/excellent Avid Adrenaline or DS Nitris skills. 6 yrs network promo editing exp req’d. Resume: [email protected], job# 5253-U (5/31)

JOB OPENING: SALES ASSISTANT/Superstation WGN NY: Requires detail-oriented team player w/excellent communication skills & proficiency in Excel to support cable ad sales AEs. Resume to [email protected] (5/31)

JOB OPENING: PRODUCTION ASST/NYC: Nationally syndicated talk show seeks a motivated, outgoing PA. Must be a college graduate who has worked on a national tv show for at least (1) yr. Send resumes to [email protected] (5/31)

JOB OPENING: INTEGRATED SALES MGR/A & E TV NETS/NY: Create integrated ideas/proposals. Execute & mng after sales. BA Mktg/Bus 2 yr exp cable sales/mktg or prog mgmt. Min 5 yr mktg exp. E-mail res & sal reqs: [email protected] (5/31)

JOB OPENING: MGR, BUSINESS DEVLP’T/ Fuse/ NYC: 3-5 yrs exp BD or mgmt consulting pref’d.  ID, research & eval new biz opps. Passion for New Media. Strong Tech, Fin’l, Research skills req. Res/cvr ltr to [email protected] (5/31)

JOB OPENING: FIELD PRODUCERS AND AP’S/NY Based Nationally Syndicated Television show:  Must have at least 5 years exp.RESUMES: [email protected] (5/27)

JOB OPENING: FREELANCE MGR/VH1 AFFIL MKTG./NYC: Strategic manager needed to support multiplatform/cross-media marketing campaigns w/ cable operators, satellite & telephone (video) providers. Email: [email protected] (5/27)

JOB OPENING: AE/SAE, CONSMR PROD/NY: Dynamic P/R person. Cnsmr prod/TV/pre-sch ent. a+.  Exp’d in client/rel, strat/dev w proven writing/pitching skills + placement & 3-6 yrs in P/R. Email [email protected] . No F/U calls (5/27)

JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC): Exp in all areas of Nat’l Broadcast placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943 (5/27)

JOB OPENING: PRODUCER, EMERGING MEDIA/SCRIPPS PROD’S/Knoxville: Org/plan/execute prod efforts for VOD,Broadband & Mobile for in-house clients. 7+yrs prod, mngmnt exp & Deg pref’d. Res: [email protected], job#5258-U (5/27)

JOB OPENING: PROGRAMMING MGR,CARTOON/Boomerang Latin Amer/ATL: Seek out, evaluate & recommend new product for Boomerang Ntwk;4+ yrs Broadcast exp; Eng/Spanish pref’d, Apply at: (5/27)

JOB OPENING: ICM is seeking is seeking an ASSISTANT TO A NEWS/BROADCASTING AGENT in its NYC office.  A bachelor’s degree and at least 3 years administrative experience are required.  Please email resume to [email protected].  (5/27)

JOB OPENING: COORD MEDIA PLNG/Nickelodeon/NY: BA/BS; 1-2 yrs exp media plng, programming, traffic, scheduling. Detail-oriented, strong comm skills; handle updates/ reports /schedule logs. EOE/M/F/D/AAP. Apply (5/26)

JOB OPENING: PROGRAMMING RESEARCH ANALYST/NY: Resp for data analysis/overnights. Knwlg adv Nielsen systems. Strong analytical skills/detail oriented a must.2-3 yrs research exp req’d. Resume w/Title in subj line: [email protected] (5/26)

JOB OPENING: MGR, PRICING & Planning/ AD SALES/Fox Cable/NYC: Dvlp revenue report & forecast, rate cards, manage stewardship & inventory, 2-4 yrs rel industry exper, strong comm/present skills, pro multi-tasker, (5/26)

JOB OPENING: SR MGR PROMOS AD SALES MKTG/Disney ABC Kids Networks, NYC: Support advertising and promotion sales activities by developing customized, marketing concepts. Apply search “Sr. Manager Promotions” (6/2)

JOB OPENING: ASSOC DIR, AD SALES RESEARCH & INSIGHTS/Chicago, Detroit, Dallas, LA, NY, or SF: Trad’l Media Rsch (primary& secondary) or Internet Ad Sales Research exp req’d w/syndicated DBs i.e. MRI, CMR, MMX. [email protected] (6/2)

JOB OPENING: RESEARCH DIR, CONSUMER & BUSINESS INSIGHTS/Scripps Networks – NY or Knoxville, TN: 8 yrs cable ntwrk primary/secondary rsch exp pref’d. Exc presentation & writing skills. [email protected] job# 5221-U (6/2)

JOB OPENING: DIRECTOR RESEARCH, OLN-Stamford:  Provide research support to all depts.  7+ yrs exp nat’l cable/broadcast tv & sports exp req’d. More info: www.olntv.c om  Resume/Salary: [email protected] EOE/AA/Drug (6/2)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: HUMAN RESOURCES/MTV Networks/Santa Monica, CA: Business & HR Mgmt. majors a plus. Summer school credit required. [email protected] (5/27)

SUMMER INTERNSHIP CREDITS ONLY: MRKTNG INTERNS/Boston: Cecropia, a game co., wants energetic interns for fun viral & event mrktng projects Need to be 21 yrs old, have MA driver’s license and good communication skills. Contact us: [email protected] (5/27)

SUMMER INTERNSHIP CREDITS ONLY: LEGAL INTERN (Part Time)/Comedy Central Business & Legal Affairs/Century City CA: Law School Credit only. [email protected] (5/25)


SITUATION WANTED: STANDARDS AND PRACTICES EXECUTIVE: More than 30 yrs exp in scripted, reality, game shows, commercials, theatricals, sports & childrens programming at major broadcast and cable networks.  Contact: [email protected] (6/2)

SITUATION WANTED: RESEARCH DIRECTOR: 10 yrs extensive exp in television; film; popular music; youth media. Expert in proactive client relations/research methods textbook author/Ph. D./Communications. Contact: Van at [email protected] (6/1)

SITUATION WANTED: COORDINATOR/PRODUCTION ACCOUNTANT AVAILABLE. Exp’d in reality and studio.Looking to learn more about budgeting/ producing [email protected] (323) 919-7474 (5/31)

SITUATION WANTED: STRATEGIC MRKTNG LEADER: Proven success. Innovative marketing passion. Hands-on brand bldr. Digital multi-plat specialist. Mngr’l excellence. Team spirit. For hire or consult. Contact: [email protected] (5/26)

E-mail [email protected] for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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