Thursday, May 22nd, 2008

Cynopsis: DIGITAL


Good morning, it’s Thursday, May 22, 2008, and this is your first early morning digital briefing.
Buying Yahoo’s search business is one way to improve Microsoft’s market share. Paying users to search is another. Yes, Microsoft unveiled a new Live Search Cashback site yesterday, which promises to share a portion of the purchase price of the item searched for with the user, with the percentage ranging from 2% to 30% depending on the item. Similar to Google’s Product Search, it is set up primarily as a shopping engine. But the Microsoft site actually bakes in discounts to pass along to the consumer, then deposits that amount into their account.


will produce an array of VOD extras around films nominated for MTV Movie Awards this year for affiliates including Comcast, Time Warner, Cox and Charter. Look for making of featurettes behind-the-scenes clips, music videos, etc. There will also be a reprise of the best movie spoofs online UGC contest as well as the top nominated films from mtvU’s Best Film On Campus.
RDF Digital
is producing original webisodes based on RDF’s faux Japanese game show format Banzai, which will have an exclusive home on MySpaceTV for the first 30 days before being syndicated to popular U.S. platforms YouTube, Hulu, MetaCafe and Dailymotion. The show, which has aired on Fox, USA, Comedy Central and G4 in the U.S., has attracted an array of celebrity guests including Angelina Jolie, Kelsey Grammar and Bill Murray.
Lifetime has enlisted the talents of Large Animal Games to create its latest casual game, Fashion Solitaire, to be distributed in retail stores in June by Brighter Minds Media. Lifetime’s Blood Ties game sold over 50,000 units during its first month of release this past winter.


Social entertainment producers Miles Beckett and Greg Goodfried, creators of LG15 and KateModern, look to branch out into a variety of interactive genres in upcoming EQAL projects for CBS including comedy, drama and non-scripted series, the two said in an interview. (In the meantime, the deal has provided enough funds to allow them to move their workspace from their living rooms to an actual LA office space.) Miles, head writer on both projects, did not rule out more shadowy, conspiracy-themed material he admits to gravitating toward. The point after all is to engage the audience and nothing lights up a chat board or motivates a wiki contributor like a good conspiracy yarn. Also expect more strong female characters. More than 65% of the fans that follow their shows are women. “And a vast majority are fans of Buffy the Vampire slayer,” says Goodfried. “It’s got to be #1 most overlapping category.”
Michael Eisner divulged some details about Vuguru‘s next big online series. (This one will launch during the 50-webisode run of Foreign Body, a prequel to the Robin Cook hospital thriller about medical tourism set in India, set to launch May 27.) Back on Topps stars Randy and Jason Sklar, former hosts of ESPN’s Cheap Seats, as two of a group of executives vying to succeed the fictional founder of their company, Marvin Topps. The yarn is constructed to synergize with Topps trading cards, acquired by Eisner last year.
Bravo‘s Television Without Pity is branching out into movies, featuring TitanTV‘s man in the street movie review program, RevYou, hosted by comedian Grace Randolph.


Time Warner is going to be flush with cash after spinning off Time Warner Cable – $9.25 billion to be exact – thanks to a special $10.27/share dividend to be paid by the MSO. What will it do with all that money? Go shopping, of course. Time Warner CEO Jeff Bewkes described plans to make “disciplined acquisitions,” as he looked forward to “greater strategic, financial and operational flexibility.”
Newly renamed and reorganized KIT Digital (formerly ROO) will announce the acquisition of digital video content creator Kamera today, adding mobile content to its suite of IPTV solutions for the first time. Kamera offers video content to over 100 clients, including 40+ mobile operators and 70+ broadband media publishers, enabling companies such as Vodafone, MSN, Orange, Telefonica, O2, Hutchinson and China Mobile to deliver IPTV channels and content to their customers over mobile and online networks.
NBCU‘s push into iTV includes an integration with Dish Network‘s interactive television platform. Dish DVR subscribers will be able to use the one-button trigger on their remotes to request additional info or discount coupons from sponsors advertising on NBCU’s 14 television networks and 10 owned & operated stations.


Fresh from its record March Madness streaming effort, CBS is forming a college sports-themed vertical ad network to deliver display and video ads across, (produced by and the roughly 215 official college athletic sites operated by the CBS College Sports network (formerly known as CSTV.) CBS estimates the network reaches 10 million unique users, based on March metrics.
and Virgin Mobile USA announced that Platform-A (one of the first remnant networks,) will serve as the exclusive display advertising and sales partner for Virgin Mobile USA’s WAP banner inventory. The Platform-A sales team will manage Virgin Mobile USA’s WAP banner inventory and leverage Platform-A’s Third Screen Media mobile ad serving platform.
Discovery landed GM as a major sponsor for its multiplatform eco-lifestyle network Planet Green launching June 4, beginning with sponsorship of Greensburg, a 13-part documentary series co-produced by Leonardo DiCaprio’s Appian Way production company. The automaker sees the platform as the perfect place to promote its line of hybrid and alternative fuel cars and trucks.


Scarborough Research came up with a new moniker to describe the technically inclined among us: the Digital Savvy, based on ownership of certain tech devices and inclination to engage in web 2.0 behaviors. About 6% of U.S. residents fit the classification with higher concentrations in certain cities like Austin, Sacramento and San Diego. They tend to be male (56%), well-heeled (more than half make $75k+) and more than willing to shop online. Interestingly they also tend to live active lifestyles, suggesting they don’t spend all their time in a dark room with their gadgets. 


The creative team behind the failed mobile content service Amp’d Mobile will run a new branded content and marketing division for William Morris Agency called Agency 3.0, reports, co-owned by former Amp’d Mobile CEO and founder Peter Adderton. The team includes founder of Interpublic’s Emerging Media Lab Greg Johnson as head the agency’s practice addressing brands and agencies; former COO of Amp’d Steve Stanford, who will head the company’s practice in the entertainment industry and Scott Anderson, former creative head and co-founder of both Boost Mobile and Amp’d Mobile, who will lead the creative and design team.
MTV Networks Music & Logo Group named Nancy Bennett as SVP/Creative and Content Development for Program Enterprises. Nancy will oversee creative direction and branding strategies for the division’s various initiatives involving movies, DVD’s, video games, merchandise, virtual worlds and publishing, among other avenues. She reports to Jeff Yapp, EVP/MTV Networks Music & Logo Group Program Enterprises.
The ABC Owned Television Stations Group named former ABC National Sales Digital VP Rich Vedder, as VP/Digital Media Sales, effective immediately. Rich will work with senior management and each of ABC’s 10 stations to develop and implement digital sales strategies and initiatives, reporting to Bill Burton, EVP/Digital Media, for the ABC O&Os.
Jeff Kunken
was upped to VP/Digital Media & Creative Development for the Sundance Channel. He will continue to oversee content strategy, production and overall site design for and continue to report to Christopher Barry, SVP/Digital Media and Business Strategy.
Veteran entertainment marketing executive Mary Pat Ryan will join ReelzChannel‘s  Executive Management Board, joining Chairman and CEO Stanley Hubbard, Vice Chairman of the board Doug McCormick, President and COO Gary Thorne and EVP/Finance and Administration Bernie Weiss.


Spinal Tap fans have to check this out. Nigel Tufnel (Christopher Guest) pontificates about his theories on Stonehenge in a series of brilliant viral videos to promote Nat Geo’s Stonehenge Decoded special, premiering Sunday, June 1 at 9 pm. There’s even a puzzle game created by Arkadium that reveals facts about the monument, which continues to fascinate hippies the world over.  Nigel himself doesn’t watch the channel – it’s too difficult for him. “They should do puppets shows,” he suggests.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cyn opsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: EXEC PROD/WPIX/CW11- NYC: AM news 5-9a, strong creative/collaboration/people mgmt skills, resp. for overall editorial decisions/news content, 5+yrs EP exp. 4+yrs line prod/writer exp. Visit:   EOE  (5/30)

JOB OPENING: ASSOCIATE PRODUCER/YES Network-Stamford CT:  Ability to create show packages & work with multiple graphic artists and producers; See full posting & apply: (5/30)

JOB OPENING: FREELANCE SR RESEARCHER/LIFETIME TV/NY: Analyzing TV ratings & creating data to support press, schdling & mkting strategy/ proficient in Npower/Galaxy/Star Media Apply at:   (5/30)

JOB OPENING: CONTENT SYNDICATION MANAGER/Current TV -SF, CA: Oversee daily operations for online video content syndication program. Solid exp. required in tv prog., web-based media & web video .  [email protected] EOE (5/29)

JOB OPENING: MEDIA PROJECT MANAGERS & BUSINESS ANALYSTS/Multiple. NYC: Exp. w/content management or rights management required. Exp. w/requirements gathering and use case development a plus. Apply to: [email protected] (5/29)

JOB OPENING: Blogger, VH1 Digital, MTV/NYC: 2+yrs blogging exp, Strg Knwldg  of Entertainment/Pop Culture, Strg HTML/XML & Photoshop skills, Knwldg  of VH1 prgrmmng. On Camera exp a plus. EOE/M/F/D/AAP.  Apply (5/29)

JOB OPENING: ONLINE MEDIA PLANNER/NYC: 1+Online media planning/buying exp.; Proven ability managing multiple campaigns & client relationships; Entertainment industry client exp. a PLUS! Contact [email protected]   (5/28)

JOB OPENING: VP, [email protected] RESEARCH/NBCU/NYC:  Dev. rsrch strategy incl ROI measurement. High visibility opp. Ext. cross-sectional analytic bckgrd req’d, incl cross-platform, primary, & sales rsrch Apply @ (815762)  (5/28)

JOB OPENING: ACCT MGR/BET Ad Sales NY: Cable Salesperson5+yrs exp.Strong presentation skills. Comfortable w/multi-platform & integrated opps.Sales/Agency exp. required. Email Resume: [email protected] (5/28)

JOB OPENING: ADMIN ASST/ BET Ad Sales NY: 2-3yrs exp. Must be det. oriented & have ability to multi-task in fast paced environment. Proficient in MS Word/Excel/PP. Exc oral/written skills. Email Resume: [email protected] (5/28)

JOB OPENING: TRAFFIC/CLEARANCE/DYNAMIC NYC MEDIA BUYING/PLAN’G AGENCY:  Handle all client commercial clearances & TV trafficking to networks. 1yr exp a + but college appl welcome. Cptr skills needed. Contact: [email protected]   (5/28)

JOB OPENING: DIRECTOR, AD SALES/MUSIC CHOICE/NY: 5+ yrs nat’l ad sales exp with strong relationships, proven track record of success, exp selling multi-platform/integrated ops a +. [email protected] (5/28)

JOB OPENING: ASSOC RESEARCH ANALYST/CNN Digital/NY: Support sales & research across multiple digital platforms. BA, Strong analytical aptitude, relevant internships pref’d. Apply: [email protected]   EOE (5/28)

JOB OPENING: SR PRODUCER/Reach Media, Inc/Dallas:  Experienced for the nationally syndicated Tom Joyner Morning Show to impact audience of 8 million four hours daily. Send materials to [email protected]. EOE. (5/28)

JOB OPENING:  RESEARCH SPECIALIST/(The CW/New York): Sales Media Research Analyst experience. Proficient w/Galaxy,  NPower, Adviews & MRI. Team player, ability to juggle many projects.  Email:   [email protected] RE: UCTC/98308BR  (5/24)

JOB OPENING: SUPERSTAR SALES DIRECTOR: Needed For Tribeca Internet Company. Sell the CPM inventory at and partner sites. Must be aggressive and self motivated. Contact:  [email protected]  include your resume and sales history  (5/24)

JOB OPENING: VP, MKTG & LICENSING/NY, 4Kids Entertainment, Inc:  Brand Marketer, Client Services, Strategic, Creative, Team Oriented w/ exp in Toys & Games Mkting/Dev., min. of 10 yrs exp. BS req.  Resume to:  [email protected] (5/23)

JOB OPENING: MGR PLANNING & SCHEDULING/USA NETWORK/NYC: Manage all day-to-day on-air promo scheduling, including scheduling all on-air promotion in the traffic system. 3-4 yrs exp and BA degree req. Go to 820304 (5/23)

JOB OPENING: DEV ASST/LA:  Need long term temp to support VP of Devt at major cable network. Hard working,  highly organized/eager to help. Incredibly fast past paced office. Submit resumes to:  [email protected] (5/23)

JOB OPENING: TELEVISION PROGRAM ESTIMATOR/NYC:  2+ years exp estimating broadcast television programming for Upfront in a media/advertising agency. Freelance assignment  lasting approx. 3-4 wks.  Apply [email protected] (5/23)

JOB OPENING: MANAGER CONTENT DISTRIBUTION/FUSE/MSG Media-Santa Monica office:  3 yrs exp & travel required. For more info and to apply, go to and click on employment   (5/23)

JOB OPENING: DIRECTOR CONTENT DISTRIBUTION/FUSE/MSG Media-NY Office: 5 yrs related exp. required. For more info and to apply, go to and click on employment  (5/23)

JOB OPENING: AUDIO/POST PRODUCTION SUPERVISOR/NICKELODEON/NY: Sup & schedl audio for animated series, incld post SFX/mix/layback & delivery. Exp w/music, cast, direct, producing A+. Email:  [email protected]   (5/23)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP/CREDITS ONLY:  Film Prod. company and financier is looking for self starters. Learn all aspects of film production. Strng comm skills & good attitude, begin ASAP. thru summer. [email protected]  (5/23)

SUMMER INTERNSHIP/CREDITS ONLY:  MKTG/ON-AIR: Fox Reality Channel-LA – summer intern for mktg & on-air production. 30-40 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus. [email protected] (5/23)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: NY SHOW RUNNER/DIRECTOR: Accomplished 12 yr tv veteran exp’d in developing & producing all different formats:hidden camera, talk, sports, game show, sketch comedy & music perf.Contact: [email protected]   (5/27)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Related Stories

03/24/23: Good news for “Accused”

Good news for "Accused"

Friday March 24, 2023 Today’s Premieres Apple TV+: My Kind of Country Disney: Secrets of Sulphur Springs at 8p; Saturdays at 9p Hulu: Up Here Netflix: Love Is Blind; I Am Georgina Sunday’s Premieres CNN: Eva Longoria: Searching for Mexico at 10p Fox: HouseBroken at 9:30p Fyi: Barrett-Jackson: REVVED UP at 10p Hallmark Channel: Ride […]

03/23/23: Game Developers Conference in San Francisco

  Thursday March 23, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Stinging rain, bike valet stations and long lunch lines at Chipotle have made for a feisty atmosphere at the 2023 Game Developers Conference in San Francisco this week, which is hosting tens of thousands of attendees. […]

03/22/23: Cynopsis Jobs


AD SALES PLANNER SINCLAIR BROADCASTING GROUP NYC, Hybrid Responsible for creating, analyzing & communicating sales proposals to the Sales team for presentation to advertising agencies and/or clients. Collaborate w/all media platforms & departments to create proposals, execute campaigns, manage stewardship & pacing of linear & digital deals. Point of contact post sale & provide excellent […]