Thursday, May 1st, 2008

Cynopsis: DIGITAL


Good morning, it’s Thursday, May 1, 2008, and this is your first early morning digital briefing.
Google CEO Eric Schmidt admitted that YouTube hasn’t yet figured out how to monetize its massive audience in an interview yesterday on CNBC’s Closing Bell With Maria Bartiromo. But he promised the best was yet to come. “We believe the best products are coming out this year. And they’re new products … Google believes that advertising itself has value. The ads literally are valuable to consumers.”
Launching Today in HD:
The Fox News Channel HD, on select Time Warner Cable systems


There’s been much debate about whether or not audiences will watch entire TV show episodes on their mobile phones. What about feature films? Online movie service CinemaNow launched a new option powered by uVUMobile allowing users to preview and download full movies to their WAP-enabled handsets. Purchased movies can be ported to other devices connected through CinemaNow’s Media Manager software, including PCs, set-top boxes and portable media players.
and the Kaiser Family Foundation, in partnership with POZ Magazine, today unveiled “Pos or Not” – an online game challenging stereotypes and breaking down barriers that may prevent people from talking openly about HIV/AIDS, getting tested or using protection. 


Louisiana Governor Bobby Jindal and New Orleans Mayor Ray Nagin are using YouTube to try and entice the eventual Presidential nominees to hold a debate in the city in September. So far there are no official debates scheduled for the Big Easy, but let’s see if this online pitch will help.
ITV software developer Zodiac Interactive has sold its mobile content search engine Zodigo subsidiary in a management buy-out, led by Matt Johnston, formerly Zodiac’s SVP of strategy and Zodigo’s CEO.
BTW, tonight is the last chance to get your votes in for the People’s Voice Webby Awards. Register and cast your vote in the categories of best website, online film & video, interactive ad and mobile. 


Video metadata firm Gotuit unveiled a new authoring tool allowing publishers to better package content to make individual clips searchable by context. Networks can use the tool to mark up their entire library of full episodes to make individual scenes searchable by character, plot line, topic, highlights, funniest lines, etc. – opening up whole new monetization possibilities.
Video search engine ClipBlast! officially launched its detachable, cross-platform Playbox video player. The player allows users to watch, save and send videos from several sources without leaving the site they are on.
Warm and fuzzy Wi-Fi internet appliance Chumby will soon be adding flash based games from Canada-based Albino Blacksheep that take advantage of the device’s touchscreen and tilt/motion sensor interface.


Time Warner is finally going through with it, announcing it will move to split off Time Warner Cable and use the proceeds to buy back some of its own shares. Revenues and cable, data and phone subscriber numbers were all significantly up for the quarter, so maybe it’s a good time to sell. In its earnings call Time Warner also said it will begin to release its DVD and VOD movies day-and-date beginning later this year. The profit margins on VOD PPV purchases far exceed those for DVD releases, according to CEO Jeff Bewkes.
The knives are out for FCC Chairman Kevin Martin, and no doubt the cable industry couldn’t be happier. A memo obtained by the Washington Post says Martin may soon be forced to defend his questionable leadership practices before a congressional hearing. An investigation has been underway since December by the Committee on Energy and Commerce, fueled by allegations of mismanagement, waste, fraud and abuse. The Committee sent Chairman Martin the following laundry list of discovery items in March.
directors met yesterday to discuss raising its offer to the neighborhood of $32-$33/share according to The WSJ. But Yahoo is still playing hard to get, wanting more like $35-$37.


Time Warner’s AOL division didn’t fare as well this quarter, with ad revenues climbing just 1% and total revenues continuing to hemorrhage from the loss of subscription revenue. The company says it is experiencing “challenges” integrating recently acquired online ad businesses; AOL spent $1 billion over the past year on companies such as online ad networks Tocado and Quigo.


The mobile content platform market grew by 20% to $3.4 billion worldwide in 2007 as mobile users reached for more entertainment content including ringtones, music, mobile games and video, according to MultiMedia Intelligence. The researcher says North America is rapidly transitioning to an “off deck” dominated content market but noted further growth is being stymied by the difficulty of content discovery and purchasing. 
Mobile content provider Crisp Wireless seems to confirm this trend. The company says nearly 40% of its mobile internet page views were “off-deck” in February, with 27% of the traffic coming from users inputting an address directly or returning to a bookmarked page.
comScore announced several enhancements to its Plan Metrix service to improve timeliness and audience segmentation capabilities. comScore Plan Metrix is used by ad agencies, marketers and publishers to link consumers’ offline behavior with their online activity. Enhancements include Monthly Data Releases, Behavioral Segmentation, Local Market Segmentation, Mean and Median Reporting.


Former Vivendi Games President Martin Tremblay has been named President, Warner Bros. Interactive Entertainment, effective June 2008. He will oversee publishing, marketing, sales and distribution, licensing and business development of the studio’s interactive entertainment product. Martin will report to Kevin Tsujihara, President, Warner Bros. Home Entertainment Group.


Kongregate is a gaming site that understands online gaming is much more fun when it’s a social experience. Billing itself as a “YouTube of games,” the site offers over 4,000 ad supported games and clever ways to allow users to challenge friends and build communities.  Launched in March of 2007, the site is attracting the best and brightest game developers by offering them a share of the ad revenue and full ownership of the games they design. Kongregate is building momentum fast. It racked up 1.7 million unique visitors in March (according to comScore) who spent an average of 82 minutes on the site per month. TechCruch reports Amazon founder Jeff Bezos just invested another $3 million in the company. Also, Kongregate is planning to launch a series of Facebook apps next month to allow users to play its most popular games on the platform, including Dolphin Olympics, Jump Cat and Super Crazy Guitar Maniac.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cyn opsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: MGR PUBLICITY/A&E TV NY:  Dev History Channel PR strategies on print/electronic & internet props. Mng  Public Affairs & Mktg prtnships. BA Comm/Eng & 3-4 yrs TV publ cable/b’cast/news.  Apply:   (5/8)

JOB OPENING: SALES RESEARCH MANAGER/NBC UNIVERSAL/NYC: Support Sales positioning of USA and SCI FI. Knowledge of Nielsen Galaxy Explorer, NPOWER, IAG, Simmons and MRI: Excel/Ppt. Apply online at (#814593) (5/8)

JOB OPENING: SALES ASST-DIRECT RESPONSE/Hallmark Channel/NY: Provide admin. & sales support to DR Dept. Entry level. See full posting and apply @ (5/8)

JOB OPENING: COORD, AFFILIATE SALES/AETN, NY: Support NE & Canadian Affiliate groups. Maintain budgets, contracts, premium program. Str communication & MS Office skills, cable industry exp. Apply:   (5/8)

JOB OPENING: ACCT DIR/GMR/NY: Seasoned new media exec to serve as the lead acct dir to  portfolio of high profile tech clients. Exp.w/ digital platforms, web mktg, branding & online mktg   [email protected]    (5/8)

JOB OPENING: ACCT EXEC/MediaPlace/NY: Out of Home TV, creative “out of box” thinking, media sales/planning exp. Please email res/cl to: [email protected]. “AE” in subj.  (5/8)

JOB OPENING: DIRECTOR: For animated CG preschool TV series. Creative oversight of design, voice records, storyboard, animatics, overseas animation and post production.  Resume to: [email protected] (5/8)

JOB OPENING: DR ONLINE ACCT EXECUTIVE/NY: Adsales Exec with Dir Response/Transactional sales exp; Promotional Marketing/Sponsorship exp. also desirable. For immediate consideration please send resume to: [email protected] (5/8)

JOB OPENING:  AD SALES DR ACCT EXEC/NY: Sales person with min. 2 yrs Nat’l TV Direct Response sales exp. PSS/Sales training is a plus. For immediate consideration please send resume to: [email protected] (5/8)

JOB OPENING:  MOBILE AD SALES EXEC/NY: Adsales Exec w/ 5 yrs+ Outside Media Sales exp & 2-4 yr’s exp in Internet Ad Sales preferred. Adv Agency bkgd/exp. highly pref’d.  Resume:  [email protected] (5/8)

JOB OPENING:  ACCOUNT EXEC/Ovation TV/New York: Immediate opening for 5yrs exp professional. Heavy client/planning selling; seek new business/create Mktg platforms tailored for client’s needs Apply: [email protected] (5/7)

JOB OPENING:  ASST MGR, CLIENT SERVICES/Redwood City CA:  Develop client media campaigns, create sales presentations, manage client relationship. Responsible for launch details, campaign Q/A. [email protected] (5/7)

JOB OPENING:  SEVERAL POSITIONS/SALES OPS/Comcast Networks (Versus)/ NY: Traffic Coord 59765BR, Sales Service (Inventory) Coord 62578BR. For more info and to apply visit: EEO/AA/Drug Free (5/7)

JOB OPENING:  ACCT DIR/Screenvision Cinema/NY: 4+ yrs exp, proven media sales performer to dvlp, present & sell cinema advertising to nat’l clients, Bachelors req., regional travel req. Apply online: (5/7)

JOB OPENING:  AE, ADVRTSNG SALES/ Contacts & exp. in the client & ad agency arena, incl’g planning and buying groups. Exc selling & presentation skills, able to dvlp leads for sales opps. Apply: [email protected] (5/7)

JOB OPENING:  MANAGER, AD SALES FINANCE/ Forecasting/Analysis/ NY: Oversee all forecasting & Ad revenue planning for top Networks. Apply: under Finance. EOE/M/F/D/AAP (5/7)

JOB OPENING:  VP, AD SALES FINANCE/NY: Lead a robust ad sales finance team to fully support/analyze all facets of MTVN Ad Sales revenue. Apply: under Finance. EOE/M/F/D/AAP  (5/7)

JOB OPENING:  COORDINATOR, GAMES/Nickelodeon/NYC: Coordination of product development and creative for assigned categories; Min. 2- 4 yrs licensing exp; B.A; MS Word, Excel and PowerPoint EOE/M/F/D/AAP apply: (5/7)

JOB OPENING:  AD SALES APPLICATION SUPPORT/NY: Provide user support & testing for ad sales systems. DealMaker or VCI required. Exp w/ media or TV Advertising desired. Apply: . Position VSA005 (5/7)

JOB OPENING:  MGR- AFFILIATE AD SALES & DISTR. MKTG/LIFETIME TV:  Seeking creative thinker to manage projects that support the distribution efforts for Lifetime/ Apply at: (5/7)

JOB OPENING:  PUBLICIST /Telepictures Prods/NY: Unit pub for synd daytime talk show. Pitch/secure stories/content.  Write/distrib releases. Work w/exec/staff. 5-8yrs exp Res: [email protected] (5/7)

JOB OPENING: DIR CONSUMER MKTG/Fuse TV/NYC: Comm. mktg/promotion plans on & off channel activities which support fuse’s tv programming, live events and channel image. 10yrs. mktg. exp. Please send resume to [email protected]  (5/6)

JOB OPENING: DIR, MKTG SPECIAL PROJECTS/Cynopsis Top Tier (recruiter):  Oversee variety of special projects; 2-3+ yrs mktg/pr exp; highly creative thinker/executor – do things as never before. East Coast. Email Top Tier w/res:  [email protected] (5/6)

JOB OPENING: VP/DIGITAL SALES/Cynopsis Top Tier (recruiter): Multiplatform seller w/ creative out of the box thinking. Initiate new ideas for new era. Digital/multiplatform selling exp a must.  East coast.  Res: [email protected] (5/6)

JOB OPENING: VP DEVL/Buena Vista Prods/LA:  Extensive exp (min 8-10 yrs) in devlpment of non-scripted prgrmng incl talk, game, reality for netwk, 1st run, cable; Proven track record. APPLY Req # 155219 (5/6)

JOB OPENING: SALES PLANNER/Comcast Nets/NY: Generate upf & scatter plans; deal maint & stwrdship; support sales team. Liason btwn AEs & agencies. 2 yrs exp sales/planning prfrd. 63381BR EEO/AA/drug free (5/6)

JOB OPENING:   INDEPENDENT INTL’ SALES CONSULTANT: 5+ yr. exp. in international TV/film sales. Must have strong sales history and connections and be able to perform independently. Email resume [email protected] (5/6)

JOB OPENING: MGR, TALENT MGMT/Discovery/MD: Dev Strng Relationship w/Discovery Talent. 5+ yrs. exp. Must be energetic, thrive in high energy. High energy, high profile. 25-35% travel req. Apply here:    (5/6)

JOB OPENING: RESEARCH STRATEGIST/Discovery/MD: Collect/analyze data to evaluate and dev. existing offerings. 3+ years research exp. Strong analytical skills. Travel up to 20%. Apply here:   (5/6)

JOB OPENING: DIRECTOR, PRODUCT DEVELOPMENT/ 5+yrs exp with product development/wireframes, project mgmt, strong comm skills, webite stats, VISO, Knlge of social netsites EOE/M/F/D/AAP. Apply (5/3)

JOB OPENING: SR. RESEARCH-MKTING ANALYST/NYC: Hispanic TV Sales Rep Firm. 1-2 years exp. Good analytical & writing skills. Nielsen-Galaxy Navigator, PowerPoint, Excel. Knowledge Qualitative a+. Email: [email protected]  (5/3)

JOB OPENING: NETWORK NEGOTIATOR/RPA:   3-4 yrs’ buying exp. Nat’l TV/radio buys/maintenance for multiple clients, including Honda. Will train/supervise assistants. Apply @ . EOE (5/3)

JOB OPENING: MEDIA RESEARCH MANAGER/RPA:   5+ yrs’ in media research. Will generate data analyses, critical media info, POVs; supervise Analyst. Nielsen, Arbitron, MRI, Scarborough, DDS, Galaxy req’d. Apply @ . EOE (5/3)

JOB OPENING: WRITER/PRODUCER/LIFETIME LA: Develops, Writes & Produces On-Air Promotions. Exp. in TV req’d. Apply to: [email protected] (5/3)

JOB OPENING: SR INFORMATION ARCHITECT/ 5+yrs exp with product development/wireframes, project mgmt, strong comm skills, webite traffic stats, VISO, Knlge of social netsites EOE/M/F/D/AAP. Apply (5/2)

JOB OPENING: SENIOR WEB PRODUCER/SHOWS/MTV Digital/NYC: 4+yrs online prod. exp, Exp overseeing creative Web Dev & Implement, Strng knowldge MTV Brand & Youthculture, HTML/DHTML/Flash/XML EOE/M/F/D/AAP. Apply (5/2)

JOB OPENING: MGR, ADV & PROMO/HBO/NYC: 5-7 yrs brand mktg exp.  Manage dev & execution of consumer adv & promo plans for HBO’s prgms. TV/film industry exp highly preferred. Apply: Req#100116 (5/2)

JOB OPENING: DIRECTOR, PUBLICITY/NBC UNI/New York, NY: Resp. for generating max positive press for Sci Fi programming, develop PR strategy & campaign plans. 7 years publicity experience. keyword #813464  (5/2)

JOB OPENING: POST PRODUCTION CONSULTANTS/Washington DC area: Multiple. 2 years experience. Final Cut Pro experience a plus.  6-12 month contracts.  Apply to: [email protected] 860 632 3707.  (5/2)

JOB OPENING: MGR CONTENT DISTRIBUTION/FUSE TV/LA: Plan/develop distribution & sales strategies. 3 yrs exp in sales acct mgmt in cable TV. Travel required. Rez to: [email protected] “MCD-LA” in sub.  (5/2)

JOB OPENING: SR COORDINATOR (2)/FUSE/NY & LA: Assist w/ sales, mktg & affiliate servicing. Frequent travel. 1-2 yrs exp in sales or mktg in cable TV. Database exp is pref’d. Rez to: [email protected] “SCCDNY”/”SCCDLA” in sub (5/2)

JOB OPENING: DIR CONTENT DIST/MSG/FUSE/NY: Dvlp/implement distrib strat & media/multi-plat content. Execute strategic dir of content sales/distrib. 5yrs cbl TV exp & negotiating ntl distrib deals. Rez: [email protected]  “DCDNY” /sub (5/2)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: PR INTERN/Priority PR/LA: Phones/outrch /writg/ editng/ typng / resrch / reprtng /website updtes. Strng comm skills & good attitude to asst boutique PR firm, begin ASAP. thru summer. Res/Cvr:  [email protected]    (5/7)

SUMMER INTERN CREDITS ONLY:  Eco Radio Show: Asst to ho st/pr o d – /writg / editng / typng / resrch/sched/website updtes/ wkly announce/listenr calls/email respnsd/blogging & sound edit +/begin @sap wrk summer/long  [email protected]   (5/3)

SUMMER INTERNSHIP CREDITS ONLY: Ongoing Internships avail at BOOM! Studios in the comic book depts. Send resume, cover letter, references, and availability to: [email protected]   Photoshop and html skills +. Diverse candidates encouraged. EOE. (5/2)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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