Cynopsis: DIGITAL
03.07.13

Good morning. It’s Thursday, March 7, 2013, and this is your first early morning digital briefing.

Nielsen has debuted Mobile Brand Effect – part of its Brand Effect solution suite – that’s designed to measure ad resonance within mobile apps. Using an in-app survey, it delivers performance using traditional brand life metrics such as awareness, attitude, favorability, and purchase intent. It’s also a collaborative platform, allowing stakeholders to optimize campaign performance in real time. The results are displayed in total and/or by app, segment, lifetime performance, creative, and frequency.

Animal Planet has unveiled a slate of web series that will serve as companions to its existing TV franchises, running on AnimalPlanet.com. They are:

• Shorty’s Top Dog: The 10-episode series, which is already available online, is tied to the show Pit Boss. It follows star Shorty Ross as he travels to Mexico in search of a new service dog for when his current pal retires.
• Tanked Aftershow: The 20-episode series premieres March 22. It provides a behind-the-scenes look at Tanked stars Wayde King and Brett Raymer and the ATM team, and their aquarium projects.
• Hell Cats Revisited: How Do You Like Meow? Premiering April 6, My Cat From Hell’s Jackson Galaxy catches up with families he’s helped out on the TV show.
• How to Catch a River Monster: Debuting April 7, River Monster’s Jeremy Wade dispenses advice on how he snags the mysterious freshwater fish featured in the TV show.

• Turtleman Takes Manhattan: Ernie Brown Jr., the star of Call of the Wildman, leaves Kentucky to tour Manhattan. Premiering in May, the web series will span eight episodes.

WIGS, the scripted drama YouTube channel from Jon Avnet and Rodrigo Garcia, has picked up two current shows, Blue and Lauren, for second seasons. Season two of Blue, written by Rodrigo Garcia and starring Julia Stiles as an upscale escort who is trying to hide her secret from her son, will debut on March 15 at 9pm ET with seven new episodes. The second season will actually feature 26 episodes in total, with the remaining batch becoming available on March 22, March 29, and April 5. Season two of Lauren, written by Jay Rodan and directed by Jon Avnet, will return with 12 new episodes sometime this spring. Lauren, a drama about sexual assault in the military, stars Jennifer Beals, Bradley Whitford, Mykelti Williamson, and YouTube star Justine Ezarik, among others. WIGS will also premiere a new show this spring. Paloma, written and directed by Julia Stiles, will run for four episodes is about a young woman dealing with relationship issues both in her personal and professional life. American Express and Unilever have signed on as presenting sponsor and associate sponsor, respectively, for WIGS.

FremantleMedia’s Original Productions (OP) Entertainment Network has launched Raising the Bar, a new branded web series on Hulu for Tennessee whisky-maker George Dickel. The unscripted series follows six teams of real-life builders as they construct bars using different techniques and concepts. Produced by OP Entertainment Network, the series spans six, 12-minute episodes. Thom Beers, CEO of FremantleMedia and Chairman of OP, serves as one of the executive producers of the series.

MTV, VH1, and CMT will live stream the Hangout Music Fest from May 17-19, 2013. In addition, each network’s news and editorial teams will provide access to on-stage and backstage happenings, as well as festival news and on-the-ground reporting of fashions and memorable moments, throughout the festival. Headliners and other performers include Stevie Wonder, Tom Petty and the Heartbreakers, Yeah Yeah Yeahs, Macklemore & Ryan Lewis, and Baauer (the “Harlem Shake” guy), among others.

A CYNOPSIS MESSAGE

Crackle has launched a new interactive video ad unit called cRoll, which will be available online and on the streaming service’s apps for iOS and Android devices, connected TVs, and gaming consoles. The first company to use cRoll is Disney for its upcoming feature film, Oz: The Great and Powerful. A video pre-roll will offer viewers a call-to-action to learn more about the film. If a viewer engages, a slate takes over the screen and provides additional content and info. Disney’s ads will be placed in Crackle’s feature films, TV shows, and original content channels. All cRoll units are choice-based. The technology was developed in partnership with video ad solutions provider Innovid.

Social tech company 140 Proof has launched a new solution for automotive brands, allowing them to reach targeted buyers on social and mobile apps. 140 Proof’s targeting capabilities allow automotive marketers to silo in on relevant audiences, including in-market shoppers. The company already offers pre-built audience personas like “Truck Dads,” “NASCAR Fans,” and “Eco-conscious Consumers.” Marketers can also work with 140 Proof to develop new custom audiences to fit specific campaigns, as well as use social ads to reach audiences who might be active on social media during live TV broadcasts, or extend the reach of their TV and digital video ad buys by running ads that include a video within the ad.

Centro has unveiled the Centro Planner, a new cloud-based digital media planning software for agencies. The product aims to simplify the process of digital media buying by automating operations such as site selection, RFP management, proposals, negotiations, insertion orders, communications, and ad server integration. Centro Planner has cataloged information on 13,000 publishers and vendors.

51% of ad agencies have seen an increase in demand among their clients for dynamic rich media ads, and another 20% expect to see more interest in 2013, according to the results of a new agency survey from Jivox. The rise is attributed to the availability of standardized ad formats as well as a declining interest in “static” ads. However, it’s not all roses: Overall, 88% of respondents said it’s “somewhat stressful” to “very stressful” to run rich media campaigns using current processes. Guess there’s work to be done.

Kantar Media’s analysis of ad trends related to the annual NCAA Division 1 Men’s Basketball Championships — more lovingly known as March Madness — reveals that streaming is generally at its highest during the first week of the event, driven by a combination of at-work viewership and multiple games being played simultaneously.

Bravo is partnering with Old Navy to program an interactive TV experience tied to the second season of It’s a Brad Brad World. Bravo’s Play Live service will allow viewers to interact with Old Navy-sponsored content during four episodes of the show’s second season. Launching with the premiere episode last night, Old Navy-sponsored questions appear on screen, and viewers can answer them via Play Live, which is accessible at BravoTV.com/PlayLive and on the Bravo Now app. This interactivity will extend to a custom 30-second spot that Old Navy will run during its four sponsored episodes. It’s a Brad Brad World airs every Wednesday night at 10pm ET.

Dan Hodges is joining ChaCha as its new President. In this role, he will oversee all efforts in sales, marketing, business development, and public relations for the company. Hodges will be based in ChaCha’s NY office.

SoloHealth has named Kevin Davis as its new Director/Ad Sales. Based in LA, Davis will be responsible for west coast health & wellness advertisers airing video and display campaigns on SoloHealth kiosks screens inside retailers like Wal-Mart, Sam’s Club, and Safeway.

A CYNOPSIS MESSAGE

Roku says the newly launched Roku 3 is more than five times faster than the company’s other, older streaming players. The Roku 3 features a new user interface (UI), which has been redesigned to make it easier for users to access channels and content. For instance, the Roku Channel Store as well as the search function are now integrated into the home screen. The new UI will roll out to other Roku devices as a free software update in April. The other big feature of the Roku 3 is a “private listening mode.” The device comes with headphones, which can be plugged into the remote in order to watch programming in private.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
03.07.13

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: CREATIVE DIR, AMC/NYC: Seeking exceptional creative leader. Previous CD exp in on-air promo at a major network is required. Submit res http://tinyurl.com/bkphnta (3/14)

JOB OPENING: PREDITOR/NBCUNIVERSAL/NYC: Min 3yrs brdcst/ent cble ntwk exper in onair promo as wrtr/prdcr/edtr. On/offair, adsales cobrnd spnrshp & mltpltfm promo vids for Oxygn. Finl Cut Pro. Apply: www.nbcunicareers.com (9123BR) (3/14)

JOB OPENING: MEDIA ANALYST/Music Choice/NYC: Dvlpmt/Mgmt of media planning/trking system. Maximize media allocations. Evaluate ROI on mrktg cmpgns. BA/BS, 1+ yrs exp. in sales planning rqd. http://musicchoicecareers.iapplicants.com (3/14)

JOB OPENING:  PUBLISHER RELATIONS ACCT MGR/NTL/SLS/Long Is. City/NY: 3+ yrs exp/digi pub/wkg w pubs in a digi sales envir. BA in ad, bus, comm, mktg; Familiar w/digi sales language, digi bus app & process; apply @ [email protected] (3/14)

JOB OPENING: DIRECTOR OF PROGRAM SCHEDULING/VERIA LIVING TV/NYC: 8+ yrs TV Cable Network Programming experience. Responsible for strategic planning/scheduling content grids for channel. Resume/cover letter to: [email protected] (3/13)

JOB OPENING: MGR, DVLPMNT/LA: Solid writing skills/sharp intellect a must as well as exp. rsrchng, dvlpng & formatting orig prgrm ideas, sincere interest in non-scripted tv. Cvr letter/res/writing sample: [email protected] (3/13)

JOB OPENING: VP, FP&A/Crown Media Family Networks/LA: Deg req’d. Min. 7 yrs. FP&A exp. Resp: all aspects of financial plan’g/analysis incl analysis of alternative financial & strategic plans. View full/apply: www.hallmarkchannel.com Jobs (3/13)

JOB OPENING: AD SALES MKTG COORDINATOR/Scripps Networks/NY: Resp for activation of client sponsorships, promo campgns, events, and sales support. 2+ yrs mktg/sales exp in tv/ent, brand mgmt. Click here to apply. Req 3571 (3/12)

JOB OPENING: DIR, AFFIL MKTG/Crown Media Family Networks/NY: Deg req’d. Min. 7 yrs. Affil. Mktg exp. Increase awareness of ntwrk in the affil. comm; Support/drive viewership, rev. & dist. goals. View full/apply: www.hallmarkchannel.com Jobs (3/12)

JOB OPENING: MGR, CONS MKTG/Lifetime/NY: Mng the acct planning, cons mktg, digital & traditional media initiatives for the Lifetime Networks. 5+ yrs agency exp in the digital & social media space. Apply: www.aenetworks.com/careers.html (3/12)

JOB OPENING: TRAFFIC COORDINATOR/DSC/Silver Spring MD: Media Planning. Create/track promo work orders for Discovery networks. Detail-oriented, organized. More info & apply: https://careers-discovery.icims.com/jobs/7373/job (3/12)

JOB OPENING: MGR TRADE MKTG/NBCUniversal/NYC: Min 2 yrs. exp in fast-pace mktg or ad sales agency, tv, film or natl brand env. Create Sls materials and collab w/creative & outside agencies. Apply: www.nbcunicareers.com (8662BR) (3/12)

JOB OPENING: DIR EMERGING MEDIA/NBCUniversal/NYC: Drivg innovation; Min. 5 yrs exp. w/concept to launch & evolution in tv, digtl media & ad environt. Knwldge with multiplatform & monetization Apply: www.nbcunicareers.com (8796BR) (3/12)

JOB OPENING: SALES PLANNER/DISH MEDIA SALES/NY: Work to create & revise media plans, execute ordered deals & provide proposals that meet client/agency needs. 2-3 yrs exp. Send resumes to [email protected] (3/12)

JOB OPENING: LONG FORM AE/DISH MEDIA SALES/NY OR CO: Sell Paid Programming & manage 3rd Party deals. Strong existing relationships in long form, TV shopping & branded entertainment. 3-5 yrs exp. Resumes to [email protected] (3/12)

JOB OPENING: ASSOCIATE MKTG/WASHINGTON DC: Associate, Marketing/Nat Geo Channel/Must have 3-5 yrs. media or TV digital mktg exp, strong MS Office skills req, degree req, strong presentation skills. Apply: http://tinyurl.com/a87bd3j (3/12)

JOB OPENING: TICKER/CSN MidAtlantic/DC: 2+ yrs sports journalism; on-air ticker experience preferred; job # 7716, www.nbcunicareers.com (3/9)

JOB OPENING: EXECUTIVE ASSISTANT/SCRATCH/VIACOM/NYC: Please see below the direct link to the job posting.  http://ch.tbe.taleo.net/CH05/ats/careers/requisition.jsp?org=MTVNETWORKS&cws=1&rid=5339 (3/9)

JOB OPENING:  VP RSRCH, FUSE/NYC: Extnsv exp ad sales & prgrm rsrch. 10+ yrs exp primary & secondary media rsrch. Exp w/focus groups, analyzing, budgeting, forecasting Nielsen data. Exp bldng & mng rsrch team. Dgtl exp a plus. Click here to apply. (3/9)

JOB OPENING:  AD SALES ACCT EXEC/PAC-12/Seattle: AE for multimedia ad sales. 5+ yrs sales exp. See full posting/apply to: http://hire.jobvite.com/CompanyJobs/Careers.aspx?k=JobListing&c=qnc9Vfwn&v=1 (3/9)

JOB OPENING:  DIGITAL MEDIA SPECIALIST/Crown Media Family Networks/Studio City: Oversight for the efficient mngmnt & processing of dig. file based audio visual assets & metadata utilizing dept. resources. More info/apply:  here http://www.hallmarkchannel.com/jobs (3/9)

JOB OPENING: PRODUCTION MGR/OUTSIDE TV/WESTPORT CT: create/mng budgets, book crews, orgnz logistics, coord and track costs, actualize and wrap out prod/prgrmng. 3 yrs exp within a prod mngmnt. Resume: [email protected] (3/9)

JOB OPENING: FINANCIAL NEWS NETWORK/NYC based: Seeks WRITERS/EDITORS/DIRECTORS/ENGINEERS/PRODUCERS/ADVERTISING EXEC ETC: For its 24/7 global broadcast network. Place job of interest in subject line/resumes to: [email protected] (3/9)

JOB OPENING: MGR DIGITAL RSRCH/ABC/Burbank, CA: Mng day-to-day activities related to metrics & digital rsrch for the Owned Stations’ dig properties. Omniture exp, web & social analytics exp. Apply: http://disneycareers.com, ref 92876 (3/8)

JOB OPENING: SALES DVLPMT MGR: Exp’d Rainmaker to dvlp new biz for ad sls. Client & agcy lvls. Mxmze SXM rev opps. Own sls process from pitch to close & acct mgmt thru-out cmpgn. Some trvl. NY or LA. [email protected] (3/8)

JOB OPENING: SVP AD SALES/Baby First TV/NYC: Oversee all Advertising and Brand Integration in the U.S. Prior cable network sales exp. req’d; women nets preferred. Mid 6-figure Pkg. Reports to CEO. Reply to [email protected] (3/8)

JOB OPENING: PROMO MGR/WUSA/DC: Work w/Mkting. Dir. on brand strategy, lead staff to promote key brand and news initiatives. Requires 5 years television experience in writing, editing, producing. Resume: [email protected] (3/8)

JOB OPENING: AD SALES PARTNERSHIPS MGR/A&E/A+E Networks/NY: Persuasively sell ideas & value based propositions to agencies, clients, planner & internal network stakeholders. Full Info/Apply: http://www.aenetworks.com/careers (3/8)

JOB OPENING: SALES PLANNER/Crown Media Family Networks/Studio City: Provide support to the Ad Sales dept. by working with Account Executives to service clients on a daily basis. More info & apply: http://www.hallmarkchannel.com/jobs (3/8)

JOB OPENING: DIR TRAVEL OPS/Viacom/NYC: 6-8 yrs of travel mgmnt exp. Keen undrstdng TMC ops–prof in Sabre. In-depth knwlge travel ind; strong contacts. Exp w/travel technologies. Expert level MS Office. Apply here: [email protected] EOE/M/F/D/AAP (3/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Allied Hispanic Marketing needs bilingual intern to assist pub/promo team; must have passion for Hispanic entertainment marketing. Email [email protected] with resume stating why you are interested in position (3/8)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EXECUTIVE SEARCH RESEARCHER/COMPETITIVE INTELLIGENCE: 16+ yrs experience. Seeking F/T position or contract opportunity. Strong experience in media and entertainment, consumer products and retail. [email protected] (3/13)

SITUATION WANTED: PRODUCER/CREATIVE EXEC./DIGITAL STRAT: w/experience from NBC, OWN, ESPN & Viacom. Seeking to develop and execute all aspects of high-impact multiplatform content for Teens, Hip-Hop Graduates & Women: [email protected] (3/13)

SITUATION WANTED: PRODUCTION EXECUTIVE/PRODUCER/ATL: Show Runner/Producer based in DC w/19 years experience, and passion for non-fiction/original programming. Solid writing, pitching, and editing skills: [email protected] (3/13)

SITUATION WANTED: TRAVEL/CULTURE MEDIA position: Exp. producer w/passion for factual content in travel/culture seeks position in D.C./NY. Solid writing, pitching, and project management skills: [email protected] (3/9)

SITUATION WANTED: PRODUCTION EXEC/LA: 10 yrs as producer, 4 features,extensive network, visiting film prof at Notre Dame, media production advisor to Gen Petraeus. Positive, fun. Visual resume –http://lnkd.in/-cZcji [email protected] (3/9)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013