Thursday, March 3rd, 2011


Thank you, Hulu

… for drawing big brands out of the box
and onto the Web.

We’ll take it from here.

Tremor Media


Cynopsis: DIGITAL


Good morning, it’s Thursday, March 3, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Steve Jobs took time off his medical leave to personally introduce the second generation iPad on Wed., slated to ship March 11 at the same starting price of $499. Apple‘s thinner, lighter tablet is powered by a new dual core A5 chip that Jobs says is twice as fast and will come with front and rear facing cameras for FaceTime chats. An optional $39 HDMI connector will enable users to connect it to their flat screen TVs. Another cool accessory is a “Smart Cover” that folds into a stand for typing or viewing videos and puts the iPad to sleep when you’re not using it. He also reminded the audience what the iPad was really for – making sales through iTunes. The media store now has more than 200 million registered users complete with credit card info. “Very likely this is the most accounts with cards anywhere on the internet,” said Jobs.


will expand its app Market to include its experimental television platform Google TV, according to comments made by Ashish Arora, Product Manager of Google TV at Logtitech, at the OTTCon on Tuesday. The platform has been widely criticized for its lack of personalization features so it will be interesting to see what kind of apps show up for the device.
has expanded its digital HBO Go online video offering to include access to more than 1,400 titles, including entire series of classic original shows such as The Sopranos, Deadwood and Sex and the City. (The selection had previously been spotty, with only select seasons or partial seasons available on a rotating basis.) Access to HBO Go, which has yet to pop up on any Over-the-top TV platforms, is available to Comcast, Verizon FiOS, Cox and U-Verse HBO subscribers at no extra cost.
Random House
struck a deal with Apple to make its entire catalog of 17k eBooks available on the iBookstore, including the works of Stieg Larsson, John Grisham, Dan Brown and Cormac McCarthy.


Augmented reality platform GoldRun is making its first foray into the entertainment sector with the “Catch A Con” Sweepstakes around the new A&E series, Breakout Kings. The promotion invites iPhone users to hunt down augmented-reality fugitives hiding out in New York, Los Angeles, Chicago, Philadelphia and San Francisco; each time they capture a con they are entered for a chance to win cash prizes ranging from $500 to $2500. Players can also take pictures of themselves nabbing convicts that will be featured on the A&E Facebook page.


Content distributor HubPages, which is doesn’t want to be confused with those Content Farms Google is so set on suppressing, is launching a new Ad Program to allow writers who contribute to the site earn revenue from “premium” ad networks and direct sales, based on how many impressions they receive. The idea is to attract a higher echelon of ad content to help monetize the content by contextually matching ads with the articles’ content. HubPages’ archive now includes over 1.2 million articles from a pool of 220,000 contributors.


The same day the new iPad was announced, Rovi unveiled a new integrated white label guide application for cable operators that allows programmers to port content over from set-tops, smart phones and tablets, including the aforementioned iPad. (PA-based Armstrong Cable is trialing the TotalGuide xD solution for the iPad.) Customizable features include multiplatform search, recommendation indexing from friends and Rovi editors, social networking integration and remote DVR scheduling, channel tuning or VOD selection. 
Tivo continues to hemorrhage subscribers and cash, reporting a loss of $34.4 million during Q4 ending Jan. 31 and a reduction of 223,000 subscribers. The company blamed net losses on holiday subsidies for hardware, which lowered the price of the new Tivo Premiere set-top to $99 in exchange for higher monthly subscription fees.
Yahoo is in talks with majority shareholder Softbank Corp. to sell its stake in the Yahoo Japan subsidiary, according to the WSJ – long one of the few bright spots for the company.
Amazon announced it is bringing its cloud computing platform to the island nation of Japan, the second launch of the product in the Asian region. Zynga, Gumi, Inc., Cookpad and Summo are already using Amazon Web services in Japan.


The worldwide IPTV subscriber base will double to over 70 million, up from its current market size of 36.5 million, according to a new IMS Research study. The market is expanding as cable operators explore options to utilize DOCSIS to deliver linear IP video and satellite operators deploy hybrid boxes utilizing IP connections for VOD. Much of the growth is expected to come from China (growing at a double-digit clip) and Latin America, which is still in its infancy.


s Garage Band and iMovie application have been released for the iPad, the former supporting 8-track mixing.
The company also introduced an update the iOS mobile operating system coming out on March 11 (the same day as the iPad 2) that includes a number of new features including improved Safari web browsing, enhanced support for AirPlay (the app that allows you to stream music wirelessly through home networks) and a new “home sharing” feature for iTunes, also allowing you to stream music and videos within iTunes to an iPhone, iPad or iPod Touch over a local WiFi network. The new Personal Hotspot feature will also now be available for GSM-enabled iPhone 4s, allowing users to share a data connection with up to five devices.
Discovery Channel has launched a new free socially-oriented iPad app from Bottle Rocket Apps that allows viewers to check in to shows and share what they are watching on Facebook and Twitter. The app doesn’t feature full episodes, but rather a smattering of clips, photos and additional info, including articles and videos about current events from Discovery News related to the programming.
Inergize Digital, Weather Central and AdPay have licensed their News Synergy iOS and Android apps to 28 television stations with a total of 90 apps now available in the Apple App Store and Android Market. The apps deliver text-based local news, sports and weather alerts.


Shazam, maker of the app that identifies songs by holding up your smartphone to the speaker, announced that MTV Networks co-founder John Sykes has joined its Board of Directors.
Jim Millman
has been promoted to VP/NCM Properties by marketing firm National CineMedia’s NCM Networks to lead a new sponsorship and properties division. He will work with brands to create strategic sponsorship programs, as well as acquire new content for NCM Fathom Entertainment.


Digital entertainment company Rovi announced it completed the acquisition of SideReel, one of the leading TV show tracking sites, and it has launched its own preview and discovery service with the unimaginative name of SideReel, which launched its own iOS App last month, indexes over 24k shows and 530k thousand episodes, allowing you to search, browse, share and record which episodes you’ve watched to build a personal TV database of sorts. will also cover the film and music side of things, indexing 27 million tracks and 500k movies and deploying a recommendation engine to push titles to users based on past activity. The site also allows you to sample music tracks, video and movie trailers, and make purchases directly through iTunes or Amazon. Given Rovi’s extensive ties to the programming guide space, it promises to be a major player in the evolution of how consumers search for, choose, interact with and share entertainment content going forward and SideReel, which will continue to operate independently, should be a great incubator of new ideas.


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Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIR ONLINE AD OPS/NY:  Mng inv., campaign plan’g, online ad trffcking & camp mngmnt. 4+ yrs exp mngng ad ops @ media/brdcast/Internet content co & DFP, Atlas & Liverail. Strong MS Excel knwlg a must. [email protected] (3/10)

JOB OPENING: SR. EDITOR/RAINBOW/NY: 8+yr brdcast/cbleTV prodtn exp and Final Cut Pro. Create on-air promos for lifestyle/reality shows/scripted dramas/film/image spots. Must have advanced AFX experience. Rez: [email protected]  (3/10)

JOB OPENING: FREELANCE WRITER/PROD PROMO/Englewood Cliffs NJ: Create/exec promo spots. Write/prod promo spots; Mngng proj under deadlines. BA deg; 4+yrs exp writing, producing & editing news/prgrmng. Resumes to [email protected] (3/10)

JOB OPENING: DOCUMENTARY PRODUCERS/WRITERS/LA:  Producers needed immed. w/strong story/journalism skills for doc series. Journalism experience a must. Reply w/pos in subject line to [email protected]     (3/10)

JOB OPENING: MARKETING COORDINATOR/Hallmark Channel/NY: 3 yrs exp w/mktg, cable or entmnt co.Prof w/MS Office. Exp w/fast paced env/ multi tasking essential. See full posting and apply @ (3/10)

JOB OPENING: VP, MKTG/Suddenlink Comm/St Louis: Resp for prod dvlpmnt/website/sales chan mngmnt. Able to multi-task/mng sev diverse areas at once. 10+ yrs of ind &/or mktg exp. MBA mktg. Travel req’d.  Apply:     (3/10)

JOB OPENING: RESEARCH ANALYST/GSN/SM: 1-2 yrs. Broadcast/Cable TV. Exp w/Nielsen and Startrek; Tracking and trending metrics; rating reports. Apply to [email protected] (3/9)

JOB OPENING: VP OF BIZ DEV, MEDIA PRACTICE/EDGE TECHNOLOGY SERVICES/NY:  Resp. for increasing market share for Edge’s services within the media practice. Quota-carrying Senior Salesperson. Resumes to: [email protected] (3/9)

JOB OPENING: DIRECT RESPONSE ACCT EXEC/DISH Network Ad Sales/NY: Join fast-growing nat’l sales team. Dev & grow new & existing DR business. 5+ yrs DR cable ad sales exp w/ relationships. Res to: [email protected] (3/9)

JOB OPENING:  SR RESEARCH ANALYST/Current TV/NY: 2+ yrs broadcast or cable/media buying agency exp, Nielsen/MRI knowledge a must, proficient in media math & MSOffice send resume to [email protected] (3/9)

JOB OPENING: AD SALES AC/NYC/BBC sales support, research, asset prep for mtngs, ensure delivery of advertising programs, manage creative delivery & track delivery process. (3/8)

JOB OPENING: CONTENT MGR-DIG/NYC/BBC: 1st point of contact for dig media syndication partners (itunes/amazon VOD etc), dev relationships, determine strong line-up, negotiate promo/marketing plan. (3/8)

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JOB OPENING: DIRECTOR, CURRENT SERIES /Nickelodeon/Burbank: mgmt of series prod & creative talent; Liaison b/t production & Network. Knowledge of Nick brand & audience. See full posting & apply: (3/8)

JOB OPENING: SR.PUBLICIST/MTV/LA: Devel & Implement Comm Strat; 3-5yrs tv,pr,media exp; understanding of MTV Brand. See full posting & apply @ (3/8)

JOB OPENING: DIRECTOR OF MKTG/Dailymotion/NYC: 6+ yrs online marketing exp + excellent data analysis skills/SEM experience req. for leading online video site. Competitive salary/benefits. Email to [email protected] (3/8)

JOB OPENING: DIRECTOR OF RESEARCH/ION/NY: Provide audience analysis to sales & management team, min 5 yrs exp in TV/cable/synd, exp. with Nielsen Systems EOE See Full Ad (3/8)

JOB OPENING: MANAGER, CONTENT & PROGRAMMING/ NICK DIGITAL/Nickelodeon/NYC: 4+ yrs exp in digital media. Strng interest in kids entertainment. Multi-task in deadline driven environment EOE/M/F/D/AAP.Apply (3/8)

JOB OPENING: FREELANCE SR INTEGRATED PROJECT LEAD/SEA: Deep digital, mobile, video exp., incl. social. Team building exp. Client-facing exp. Reports to Exec Prod. Resume, cover and portfolio to: [email protected] (3/8)

JOB OPENING: MOBILE ACCT EXEC/Disney Interactive/NYC: Online media, branded ent. over 20 sites incl. & Disney Mom’s & Women’s Ntwrk of sites. online Ad Sales exp & mobile media a must. [email protected] (3/8)

JOB OPENING: MOBILE SALES MGR/Disney Inter/LA: Drive rev selling Disney’s mobile solutions to top-tier advtsrs. 4+yrs mobile sales, 5+yrs online ad sales, 2 yrs mgmt. Full knwldg digi & mobile media a must. [email protected] (3/8)

JOB OPENING: AD SALES ASST DIR RESPONSE/GSN/NY: Exp w/ad sales/advertising pref to asst direct response dept. Prof w/ Excel. Strong organz’l & interpersonal skills. Apply to [email protected] (3/8)

JOB OPENING: DIG. PRIMARY RSRCH DIR/NBC Universal/Longwood FL: lead custom prgrmng & sales rsrch projects on, & & corp. initiatives such as mobile, online video & VOD apply: (3/5)

JOB OPENING: RESEARCH ANALYST/NFL/NYC: Asst Rsrch Dir in daily resp & w/dvlpmnt & reporting on aud ratings for NFL games. BA degree and 2+yrs rsch exp. Strong organz’l & interpersonal skills. Apply to nfl .com (3/5)

JOB OPENING: CREATIVE COMMUNICATIONS DIR/AOL/NY: Looking for a creative Communications Director with 8+ yrs exp in the women’s content space, public relations/corp comm/media. Apply: , Requisition 119996 (3/5)

JOB OPENING: ACCT EXEC, DR SALES/DIGITAL NETWORKS -Qubo, ION Life/NY: Req 2 yrs DR Sales, strong oral/written skills, est relationships & interact w/clients. EOE Full Ad (3/5)

JOB OPENING:  CASTING DIRECTOR, NYC  needed ASAP. Cast real people/families for a travel-style show. 5+years exp mandatory. You should be the best researching most convincing person on earth. [email protected]  (3/5)

JOB OPENING: SUPERVISING PROD/MTV/NYC: Strong writing skills; able to mng a team; give creative notes on rough cuts, oversee sev episodes at once.5 yrs exp prod’g docu-series/reality. Resume/cover: [email protected] (3/4)


JOB OPENING: PRODUCT MANAGER/EPIX/NY: ID Emrging techn/consumer needs analysis, mrkt sizing & comp analysis/HTML,CSS & JavaScript/ Create & maintn prod vis/Min 2-5 yrs prod mgmt sftware dvlpmt exp/ EOE (3/4)

JOB OPENING: DIRECTOR, PUBLICITY/Mun2/UNIVERSAL CITY:  Please visit for more info, job#342BR  (3/4)

JOB OPENING: CONSULTANT, BRAND STRATEGY/INTEGRATED MKTG/truTV/NY: Dev strategic integrated mktg concepts & mng projects in support of ad sales 5+ yrs brdcast/cable integrated mktg exp. Apply: [email protected] (3/4)

JOB OPENING:  SALES ASSISTANT DIRECT RESPONSE AD SALES/Hallmark Channel/NY: Exp w/ad sales/advertising preferred to asst Direct Response team. Prof w MS Office req. See full posting and apply @ (3/4)

JOB OPENING: TRAFFIC COORDINATOR AD SALES/Hallmark Channel/NY: 2+ yrs related exp. Experience w/databases & proficiency w MS Office req. See full posting & apply @ (3/4)

JOB OPENING:  SALES ASSISTANT AD SALES/Hallmark Channel/NY: Exp w/ad sales/advertising pref to asst Acct Execs/Sales Planners to svc clients. Prof w MS Office req. See full posting and apply @ (3/4)

JOB OPENING: COORD PROD/NYC Prod Co:  Mng three casting dir/3 diff series. Highly orgnzd. Exp in either prod management, production, or development positions in TV.  TV exp a must & casting exp a +.  Resume/cover: [email protected] (3/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SHOWTIME NETWORKS/VARIOUS/NY: Rising college juniors & seniors should visit to search for all summer internships. Students must apply thru careers site. Internships are project-oriented, not admin (3/10)

SUMMER INTERNSHIP CREDITS ONLY: SALES MARKETING INTERNSHIP/Univision: provides practical experience in the communications industry and teaches daily operations within sales and marketing for Send resumes to [email protected] (3/5)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: TALENT/DEV/LA: High paced digital content co. spec. in mobile & online platforms.Detail orientd/str written/oral comm skills.Mac, Excel, PP. Interface w/prod/sales/distrb. Contact 310-806-6410 [email protected]  (3/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3yrs in Finance & 9 yrs in Ad Sales. Let’s grow together.  [email protected] (3/10)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (3/9)

SITUATION WANTED:  EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/9)

SITUATION WANTED: TALENT/DEVELOPMENT EXEC ASST/NY:3 years experience TV/Talent/Distribution. (CAA) Creative Artists Agency, VIACOM w major properties i.e. Jersey Shore & Daily Show. Know players in industry. [email protected] (3/9)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NY: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/9)

SITUATION WANTED: 10xEmmy winning CREATIVE PRODUCER in ATL seeking freelance. Great with clients. 16yrs in promo/creative TV. Also award winning ON-AIR HOST/EMCEE-see email: [email protected] (3/5)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY, PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/4)

SITUATION WANTED: WRITER’S ASSISTANT: Aspiring TV writer new to LA from NYC. Excellent Variety/USA Today reviews; Austin Film Festival/Nicholl quarter finalist. Work references available. [email protected] (3/4)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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