Thursday, March 24th, 2011

Cynopsis: DIGITAL

03/24/11

Good morning, it’s Thursday, March 24, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The so far awkwardly-executed TV Everywhere movement took a step forward yesterday as Adobe introduced a new authentication solution that will enable pay TV providers to easily prepare their content for distribution on multiple devices and platforms. Users will be spared from having to log in, seek validation or download a plug in each time they log into a different site or platform, says Adobe, as “Adobe Pass” will automatically work behind the scenes to authenticate users and reveal only the content they have paid to view. Turner Broadcasting, MTV Networks, Comcast and Dish Network have already agreed to deploy the system. Leading content delivery networks Brightcove and Limelight also announced they are integrating Adobe Pass to speed adoption along.
 

~ MULTIPLATFORM CONTENT NEWS ~
 

Place this in the sign of things to come folder – when the premium network’s current deal with Netflix expires this summer, Showtime originals such as Dexter and Californication will no longer be available for streaming. Showtime struck the current deal years ago before Netflix was so widespread – 20 million subs and counting – and threatening to the cable industry. Rival HBO has never allowed Netflix to stream its original content.
 
Reports continue to surface about how easy it is to breach the New York Times paywall in Canada, where the paper has already launched its subscription service.

 
~ INNOVATORS & START-UPS ~

 
Another great online fish-out-of-water tale has premiered in MyDamnChannel’s new original Gigi: Almost American featuring the physical comedy of Josh Gad, star of Matt Stone and Trey Parker’s Broadway Musical, “The Book of Mormon.” The show is a co-production of BBC Worldwide Productions, MyDamnChannel and comedy troupe, The Lost Nomads. The first two episodes are up now, with new episodes premiering each Wed.
 
Dailymotion announced a partnership with online address channel FORA.tv to launch an Education themed on-demand content hub. It features videos drawn from top conferences, universities and public forums including The New York Public Library, Wired, and Long Now Foundation.
 

~ DIGITAL ADVERTISING ~

 
The Weather Channel
is launching a multi-tiered spring campaign with the Home Depot across television, online and on mobile that features hyper-localized lawn & garden projects, gardening tips and advice developed specifically for the user’s location. The programmer will give consumers insight into what to plant in their area and when, presenting weather forecasting to help inform their decisions.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
ComScore filed a countersuit against Nielsen and its rival NetRatings division in U.S. District Court after Nielsen filed a claim on a March 16 alleging that ComScore had violated its intellectual property rights, reports Reuters. Both companies are seeking unspecified damages and injunctive relief.
 
Broadcast newsroom software provider Bitcentral is showcasing a new browser-based system at NAB designed to extend editing capability to every journalist and allow newsrooms to more quickly turn around breaking news content.
 
Apple has duly removed the offending “gay cure” Exodus International app from the U.S. App Store after more than 146k signed the change.org petition.
 

~ TRENDS, RESEARCH, ETC.  ~

 
Almost half of all American adults (47%) report that they get at least some local news and information on their cellphone or tablet computer, according to a new Pew Internet & American Life report. Yet, surprisingly, only 13% of the 2k+ mobile device owners surveyed said they utilize an app to help get local news or info. The numbers are troubling, considering that apps are the main vehicle for digital content delivery. When pressed on the value of online access to their local newspaper, 23% of survey respondents say they would pay $5 a month to get full access to local newspaper content online. When asked if they would pay $10 per month, only 18% of adults say yes.
 
Nearly 30 million Americans accessed financial services accounts (bank, credit card, or brokerage) via their mobile device during Q4 2010, an increase of 54% from Q4 2009, according to a Mobile Financial Advisor report from ComScore. Preference for online access and security concerns topped the list of reasons why users are reluctant to bank on their phones.
 

~ GADGETS & APPS ~

 
Skype’s live video platform Qik has launched two new iPhone apps (a free one, Qik Video Connect, and a “plus” version for $2.99) to expand upon Qik’s video calling and broadcast capabilities. The app enables two-way video calling, allows you to record video emails and features seamless Facebook and Twitter integration, making it easy to ‘broadcast yourself’ in real time. The $2.99 version adds bells and whistles such as HD quality, video editing tools and real-time effects and filters.
 
Getting that spring craving for Girl Scout Cookies? Now there’s an app for that. The official Girl Scouts of the USA Cookie Finder app for the iPhone or iPod Touch, developed by New York based StudioE9, features GPS capability, pointing you toward the nearest cookie stand.
 

~ EXECUTIVE MOVES ~

 
Apple CEO Steve Jobs has retained his seat on the Walt Disney Co. Board of Directors after a vote during the company’s annual shareholder meeting yesterday. Mr. Jobs remains the Disney’s largest individual shareholder with more than 7% of the company’s stock.
 
Apple‘s head of engineering Bertrand Serlet, who has worked with Steve Jobs dating back to his NeXT days, is leaving the company after leading the development of Mac’s OS X operating system. Craig Federighi, Apple’s VP/Mac Software Engineering, will assume Bertrand’s responsibilities and report to Steve Jobs.
 
Groupon COO and President Rob Solomon is leaving the company as the start-up apparently prepares for an IPO, according to an email sent out to Groupon staffers and forwarded to Cynopsis: Digital. Rob will stay on until a replacement is found and will continue to advise the company “into perpetuity.”
 
Univision has named broadcast veteran Jose Valle to the position of President of Univision Radio, after serving as VP and GM of Univision’s Los Angeles station. Jose reports to Peter Walker, President of Univision Local Media.
 
Zoom Media and Marketing has tapped former AETN researcher Dan Rosenfeld for the newly created position of Director of Research and Insights. He will be based in Zoom’s New York office.
 


~ WEBSITE OF THE DAY ~

 
Yahoo has introduced a new search service dubbed Search Direct that offers real time “answers” to typed-in questions. (The service is currently only available at this URL but Yahoo is planning to add the feature to other Yahoo sites and regions later this year.) The company’s answer to Google’s new instant character-by-character search offering, Search Direct will pull up the top 10 trending searches before you even begin typing (accompanied with paid ads) and stack search previews up as it predicts what you’re looking for before you finish typing. The service is certainly faster than the old Yahoo search, but it smacks of “me too” vis a vi Google. At least Microsoft’s Bing went in a different direction, emphasizing content and stunning visuals. This newest idea is unlikely to arrest Yahoo’s slide in the search arena, expected to drop from 10% to 8% of the U.S. market by year-end, according to research group eMarketer.
                                                           
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
03.24.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: HR BUSINESS PARTNER/Discovery/NY: responsible for providing a blend of strategic & tactical HR support to dvlp/engage/retain talent; 5+yrs exp progressive HR generalist. www.discovery.com #3506 (3/31)

JOB OPENING: AE, DR SALES/DIGITAL TV CHANNELS/Qubo & ION Life/NY: Req 2 yrs DR Sales, strong oral/written skills, est relationships & interact w/clients. EOE Full Ad http://www.ionmedianetworks.com/page.php?p=careers&job=1264 (3/31)

JOB OPENING: INT SLS PLANNER/AETN/NY: Create sales proposals, steward accts &develop integrated ideas/build presentations. Min 2 years exp in sales or buying. Knowledge of Powerpoint & media math. Apply: www.aetn.com/careers.html (3/31)

JOB OPENING: COORDINATOR CORP COMMUNICATIONS & PUBLICITY/ Hallmark Channel/New York: 2+ yrs exp w/ PR/Communications. Exp pitching/booking/covering media interviews. Prof w MS Ofice. See full posting & apply @ www.hallmarkchannel.com (3/31)

JOB OPENING: ONLINE SALES EXEC/NCC Digital Media/NY: 5+yrs dig.media sales exp w/ emphasis, affinity & knwldg of online & Interactv Advrtsng space incl. display/video/social media. BA deg pref’d. Res: [email protected] (3/30)

JOB OPENING: DOCUMENTARY EDITORS/NEEDED IN LA:Editors needed w/strong story/visual skills for high profile doc series. Able to work at fast pace & doc exp must. Reply Editor/subj line: [email protected] www.luminantmedia.com (3/30)

JOB OPENING: ASSIGNMENT MGR/WRNN TV/Rye Brook NY: motivated/exp’d news profess’l to run assignment desk. det-oriented & able to handle many diff tasks a must. Early morn hrs maybe req’d. Res/cover & salary req to:  [email protected]  (3/30)

JOB OPENING: ACTIVATION COORD/CLEAR CHANNEL CONNECTIONS/NYC:We need someone with 2+ years media exp to implement/execute cross platform promotional programs.See more: www.clearchannel.com Resume to: [email protected] (3/30)

JOB OPENING: SALES PLANNER/ReelzChannel/NYC: Generate sales proposals: book & maintain deals; interface with agency buyers & clients. 3+ yrs agency/media; BA/BS req’d. Resumes to: [email protected] (3/29)

JOB OPENING: COUNSEL/CARTOON NETWORK/ATLANTA: 4+yrs exp. Law firm, in-house exp. preferred for consumer products, licensing & marketing, JD [email protected] (3/29)

JOB OPENING: DIRECTOR NATIONAL AD SALES – UVERSE/AT&T ADVANCED AD SOLUTIONS/NY: 3+ yrs nat’l TV sales mgmt & media exp. Apply- https://att.taleo.net/careersection/10161/jobdetail.ftl?lang=en&job=1058270&ctx=1 (3/29)

JOB OPENING: ACCT EXEC- UVERSE/AT&T ADVANCED AD SOLUTIONS/NY: 3+ yrs TV sales exp. excel. pres. skills. Apply – https ://att.taleo.net/careersection/10161/jobdetail.ftl?lang=en&job=1108945&ctx =1 (3/29)

JOB OPENING: ADVERTISING ACCOUNT EXECUTIVE/Norwalk, CT: Seeks AE for local ad sales.1 to 3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid CT DL. See full posting and apply to www.cablevision.jobs req 11018BR (3/29)

JOB OPENING: LEGAL/BUS AFFAIRS/A & E TEL NETWORKS, LLC/NY: Handle all stages of TV-prgrmng deals; exp real-life & scripted series req’d. MOWs strongly desired. 5+yrs relevant ind exp. www.aetn.com/careers.html (3/26)

JOB OPENING: SALES PLANNER Si TV/NY www.sitv.com/sitv-jobs: 3+yrs exp; Create & develop customized plans/presentations for reps, Exc media math skills, excel, pwrpoint req, Strong analytical skills. Bilingual/Spanish ++. EOE (3/26)

JOB OPENING: PREDITOR/HALFYARD PRODUCTIONS/DC: Seeks creative development producer/editor.Must know FCP and have proven sizzle reel experience.Send resume and reel to [email protected] (3/26)

JOB OPENING: DIGITAL AE/GSN/NY: Reporting to VP Ad Sales. 6+ yrs media exp req. with 2+ yrs online sales exp pref’d. Degree req. Contact agency and client list. Send salary history and res/cover letter to [email protected] (3/26)

JOB OPENING: TELEVISION AD SALES REP/NYC: 10yrs+ TV Ad Agency or Sales exp.Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: [email protected] (3/26)

JOB OPENING: SR DIRECTOR, AD SALES RESEARCH/MTV/NYC. 7+yrs rsch exp, strong in Nielsen, MRI. Devp uniq rsch metrics thru primary/custom rsch for ad sales. Excellent presentation skills, EOE/M/F/D/AAP. www.mtvnetworkscareers.com (3/25)

JOB OPENING: RESEARCH ANALYST/Vh1 SUITE/NY: Collect & analyze Nielsen, MRI, & other rsch data. BA, 1-2 yrs rsch exp reqd. Strong Mcrsft Excel & PP & writ/comm skills. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (3/25)

JOB OPENING: DIR, PRODUCT DEVELOPMENT (DIGITAL PLATFORMS)/NBCUniversal/Burbank:   Please visit www.nbcunicareers.com Req#1301BR. The platforms covered will be Cable MSO, Telcos, Satellite Providers & Wireless Operators (3/25)

JOB OPENING: DIRECTOR, PUBLICITY/LA: Resp for dev/impl of PR strtges/cmpgns/plcmnt fr A&E/BIO/CI, prog, & initves; 10+ yrs exp in TV/Pub/PR.   https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=93594 (3/25)

JOB OPENING:  SR ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP www.mtvncareers.com (3/25)

JOB OPENING:  SALES PLANNER/AT&T Advanced Ad Solutions/NY: Sales Planner-AT&T Uverse (IPTV). 2+ yrs sales and media planning exp. Apply https://att.taleo.net/careersection/10161/jobdetail.ftl?lang=en&job=1114893&ctx=1 (3/25)

JOB OPENING:    DIR, SALES PLAN’G/ABC/N Y: Mng plan’rs, dev pricing/pckgng models, proprietary ad system, dev sales strat re: site structure/emerging techs, affinity/ad ntwrks, mobile, 8 yrs exp.  Apply: Disneyabcjobs.com Req# 287642 (3/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY:SALES/MKTG SUMMER INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (3/29)

SUMMER INTERNSHIP CREDITS ONLY: Mrkting Intern for Post-prod co. NYC: Work w/ VP, biz-dev; build database, mrkting materials, web presence, mrkt research, brand & PR. MS Office, web savvy, skilled communicator. Apply: [email protected] (3/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (3/31)

SITUATION WANTED: SEGMENT PRODUCER/RIGHTS & CLEARANCES/LA: Experienced in Rights & Clearances ( photo, footage, talent & music) for documentaries, talk, award shows / film tributes,. etc. Looking for next project. Email: [email protected] (3/31)

SITUATION WANTED: INTEG. MKTG MANAGER/LA: 3+ yrs exp building strong client relationships & successful brand campaigns.Great team player, very organized, branded entertainment enthusiast.
[email protected]   (3/30)

SITUATION WANTED: Seeking entry/junior level positions.B.A. PR and Marketing Communications. Experience in production, marketing and journalism. Please contact [email protected]  (3/29)

SITUATION WANTED: RESEARCH DIR/SALES Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Email: [email protected] (3/29)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, & will prove to be a valuable addition to your firm. 3yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (3/25)

SITUATION WANTED: Seeking to assist, Entry level-Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically and internationally. Please contact, [email protected] (3/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/25)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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