Thursday, March 17th, 2011

Cynopsis: DIGITAL


Good morning, it’s Thursday, March 17, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The Obama Administration is pushing for new legislation to protect the personal data of internet and mobile application users, according to testimony given by NTIA asst. secretary Lawrence Strickling to the Senate Commerce Committee yesterday. Committee member John Kerry (D., Ma.) pledged to move forward on creating a consumer “Commercial Privacy Bill of Rights” in short order. The FTC released a report on Dec. 1 calling for a “Do Not Track Option” to be provided on web browsers and since then Mozilla, Google and Microsoft have all unveiled different opt out options. Meanwhile, a coalition of consumer groups warned against giving industry leaders too much say in the developing privacy codes.


Netflix is in talks to acquire and exclusively distribute its first original TV series ­ a drama based on the novel House of Cards, about a British politician vying to replace Margaret Thatcher starring Kevin Spacey and directed by David Fincher (“The Social Network”). Under the terms being bandied about, Netflix would have the right to distribute the series online before any other outlet carried it. The company could pay more than $100 million for the 26 episode, 2-season show, according to
Samsung unveiled a partnership with DreamWorks Animation to deliver VOD selections of 3D content to broadband-equipped televisions in Korea running the Samsung Apps platform. Films, movie trailers, music videos and children’s educational shows will be offered. The company also plans to expand the service to Europe and the U.S. in the coming months.


In-group text message, photo and location sharing app Group Me (tagline: “Your Real Life Network”) won the award for Breakout Digital Trend at SXSW this year. The group messaging category, which allows you to easily group friends together and keep in touch via text message, has been one of the fastest growing in recent months. Other winners included:

  • Old Spice: Smell Like a Man for Best Digital Campaign
  • Humor site for best Amusement site
  • Repair Wiki IFixit won for best Community resource
  • Collapsus: the Energy Risk Conspiracy for best digital film/TV project
  • Airbnb, which helps people to rent out space in their homes, won the Mobile award

Daily deal site Groupon offered its first movie ticket deal in L.A. yesterday, offering a half price (non IMAX or 3D) admission to Matthew McConaughey starrer “ The Lincoln Lawyer” for $6.


The 4A’s, BlackArrow and a group of networks, agencies and researchers are mounting the Advanced Advertising Media Project (AAMP), a new campaign to measure the impact of advertising within free VOD programming. Phase one will involve interviewing industry insiders regarding perceptions and opportunities. Phase Two will involve lab research to test consumer experience.
Cross MediaWorks‘ mobile advertising division announced a new initiative with Broadcast Interactive Media to offer clients a toolbox of native smart phone apps. BIM’s app toolbox will give local media sites the ability to feature content channels that are monetized through local and national ads, delivered via the BIMLocal ad network in combination with Cross MediaWorks’s clients.
Location-based app Loopt says it saw a 33% bump in check ins for its real-time SXSWi reward alerts, launched with partners including TiVo, Southwest Airlines and Microsoft. Push notifications were also successful. For the Southwest Airlines reward specifically, Loopt saw 22% of people who got the phone notification drop what they were doing to come and get the reward.
Mobile video ad network Rhythm New Media has launched two IAB standard plug-and-play ad units, a Leaderboard & a Medium Rectangle ad, built for the iPad. Both units can display up to 8 minutes of full-screen interactive video and require no extra resizing work, says Rhythm.


Google’s YouTube has acquired technology start-up Green Parrot Pictures, a Dublin-based firm that specializes in cutting edge video restoration, enhancement and conditioning techniques to improve the quality of video streaming.
Broadcast/cable software company VDS has launched a new turnkey system that allows programmers to host interactive events around broadcasts to boost ratings. The “Watercooler” suite can be used to generate a “playlist” of social media content to be distributed on Facebook or Twitter posts timed for specific moments in the broadcast or during a commercial spot.
Turner Sports is working with Los Angeles-based developer Thought Equity Motion to index classic full length NCAA Tournament games so that they are accessible via search and sharable via social networks. The NCAA Vault has been expanded to include games and buzzer beaters back to the 70’s and the new Classic 68 Bracket allows fans to vote for their favorite classic game through multiple rounds.


Research firm In-Stat released a study today predicting that over 100 3D channels will be available worldwide by 2014. Channels delivering sports, movies, documentaries, and music will enter the 3D realm first, followed by traditional channels. A reduction in 3D production costs will help to spur growth in the sector.


is releasing a 32 GB Wi-Fi only version of the Xoom tablet in the U.S. on March 27, priced at $599 – the same price as an iPad with the same amount of memory. The 10-inch screen Xoom, the first device to run Android 3.0, has been praised for its fast processor and feature set but its $799 without-a-contract price has scared off most buyers.
Sports Illustrated
launched a new series of free apps delivering scores, photos, stats and analysis from top sporting events, including the NCAA Tournament kicking off today. The Front Row App is available for iPhone, Android and iPad via a section via the personalized Flipboard magazine app.
Check out this new selection of apps on the iTunes store that are AirPlay enabled. (AirPlay allows iOS users to stream video from their device to the TV sets using the new Apple TV box.) AirPlay enabled apps include free apps Vevo, ESPN the Magazine, Discovery Channel HD and Martha Stewart Makes Cookies and iMovie ($4.99 each.)


Forbes Media has upped Michael Smith to the newly created role of Chief Digital Officer, leading the reorganization of all Forbes IT departments including IT Systems, Multi-Platform Development and Digital Strategy. Michael will report to SVP & GM Scott Masterson and retains his operating responsibilities as President of
Gannett has tapped ShortTailMedia co-founder David Payne as its new Chief Digital Officer, replacing Chris Saridakis who left the company last year. David also served as SVP and GM of from 2004-2008.
Mobile ad network Mojiva has added 6 new sales and marketing executives, including Jack Hallahan as VP/Mobile Innovation, Tim Kelly as Regional VP, West, Pete Roper as Regional VP, East, Laura Buchman as VP/Business Development, Tom O’Neil as Sales Director, Central and Carrie Coffee as Sales Director, Southwest.

New York-based sports-themed virtual world FunGoPlay hired former Nickelodeon executives Chris Romero as Chief Technology Officer and Sean McEvoy as the Director of Production. Kelli McNamara has also joined the company as the Head of Strategic Partnerships & Marketing, along with Jana Moncrief as the Director of Marketing.
The Directors Guild of Canada (DGC) has appointed Gerry Barr as its new National Executive Director and CEO. He will assume the post in August 2011.


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Social media has proven to be an indispensable tool in raising money for relief efforts such as the Japan earthquake and Tsunami, effective in both spreading the word and collecting actual donations. Building a higher social profile was one of the chief goals of interactive ad firm AgencyNet when it designed a new website (pro bono) for the non-profit Pencils of Promise, dedicated to raising funds to build new schools in developing nations. The site offers several touchpoints to involve the user more directly with what the money is actually is going towards; Microsoft’s Photosynth app allows you take a virtual tour of the Xienglohm Preschool in Laos, for instance – one of 21 completed projects. It also encourages visitors to donate money, create their own fundraising events or post information about the group on Facebook or Twitter. A donation tool estimates how many days of a child’s education your pledge will fund. The social component has helped increase Pencils of Promises’ membership by 250% since the relaunch in Oct. and helped boost donations by 31%, according to AgencyNet’s Valerie Brown.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIGITAL ANALYTICS MANAGER/The Oprah Winfrey Network/LA: Min 5 yrs.exp in web analytics, expert in Omniture and Excel, strong analytical, written and verbal skills. Apply at:   (3/24)

JOB OPENING: VP,ON-AIR PROMO/Lifetime/NY:8+ yrs exp.Direct, prod/mng the on-air creative brand for Lifetime, LMM & Lifetime Real Women. Highly creative, excellent writing & presentation skills. Apply to: (3/24)

JOB OPENING:DIST NEW MEDIA SPCLST/AETN/NY:Launch & manage new media initiatives (VOD, BROADBAND, ENHANCED TV). 3 + yrs exp in digital media or entertainment. Knwldg of TV prgmng prod workflow a +. (3/24)

JOB OPENING: WRITER/PROD/Lifetime/NY :Ideate/conceptualize/brainstorm innovative Integrated Mktg Campaigns that fulfill Ad Sales, Cons Prod & Dig Media objectives.3 yrs TV prod exp on-air promos pref. Apply: (3/24)

JOB OPENING: WRITER/PRODUCER/Lifetime/NY :Conceptualize, write and produce high impact promo launch campaigns for unscripted series. 3 yrs exp in TV On-Air Promotion. Apply to:  (3/24)

JOB OPENING: VP,STRATEGY & CONS MKTG/Lifetime/NY:Dev & direct strategies for break thru mktg & best in class adv campaigns. 10+ yrs exp in media, promo, advrtsng preferably in TV or ent.Apply to:  (3/24)

JOB OPENING: CREATIVE DIRECTOR/New York: Dev conceptual/strategic design solutions that fit bus goals while adhering to position of brand (3/24)

JOB OPENING:  DIRECTOR DISTRIBUTION/Hallmark Channel/New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ (3/24)

JOB OPENING:  SR RSCH ANALYST/A&E/LIFETIME/HISTORY/NY : 2+yrs exp Nat’l media rsrch from cble, brdcst, synd or ad agency; Nat’l Nielsen sys & data knwlg a must. Detail oriented/strong writ/oral comm skills. (3/24)

JOB OPENING: WRNN TV PREDITOR/Rye Brook NY & Long Is: Editorial knwldg, tech & post prod skills. Use of final cut, logic, pro tools to assemble show, pkgs, standups, music, graphics, chyrons. Some field production. [email protected] (3/23)

JOB OPENING:  VARIOUS OPPORTUNITIES(Reporter, Producer, Engineer, Assignment Editor, Traffic Manager, MCO and Videographer)/WRNN-TV/Rye Brook, NY:  For full job descriptions please visit (3/23)

JOB OPENING: SHOWRUNNERS, LINE PRODUCERS, PRODUCTIONS MANAGER AND STORY PRODUCERS/NYC: Needed to staff several new home makeover/construction shows. Resume/Cov letter. Specific exp. absolutely mandatory [email protected] (3/22)

JOB OPENING: DIR, INTEGRATED MARKETING/MTV/NYC: 7+ yrs exp. creating multiplatform marketing programs at a TV/media company. EOE/M/F/D/AAP. Apply (3/22)

JOB OPENING: SUPERVISING PRODUCER/VH1/NYC: 7+ yrs exp reality TV production: BOTH competition-elimination & docudrama is a must; Reality Supervising Producer credits req; EOE/M/F/D/AAP (3/22)

JOB OPENING: AFFIL SALES COORD/Sportsman Channel/NY: 1-3 yrs brdcst or cable/TV/ent exp, Simmons/Nielsen/MRI knwldg pref’d. Profic in MS PP, plan various meeting materials incl. sales decks, rsrch, etc. (3/22)

JOB OPENING: DIGITAL VIDEO COORD/The Hub/Burbank: Contract role. Schedule, distribute, & monitor video across digital platforms, including VOD, online, & social media. Apply at (3/22)

JOB OPENING: CREATIVE DIR. ON-AIR/Oprah Winfrey Network-LA: Oversee promos, short form, int. marketing. Highly creative, xlnt writing, presenting and mgmt. skills. 8-10 yrs exp (3/22)

JOB OPENING: DIR COMM/Discovery/NY: Dvlps, oversee & execute multiplatform comm strtgy & wrks w/internal/external prdcrs to conduct rsrch & coord media opp ;7+yrs exp media relations, campaign & ppl mgmt. #3314 (3/22)

JOB OPENING: ACCOUNT EXECUTIVE/TV Guide Online/NY: AE w/ 5+ yrs digital ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (3/22)

JOB OPENING: FREELANCE MGR/ABC & SOAPnet Integrated Mktg/LA: Assist w/exec of advertiser driven mktg, integration & promo programs. Expertise in PM & execution. Apply@ [email protected] / Info@ disneyabcjobs .com#287652 (3/22)

JOB OPENING: PROD MGR/SESAME WORKSHOP/NY: Manage all Digital Media projects’ operations  budgets, invoices, contracts, resource planning. Relevant operational experience in web, mobile, gaming a must. [email protected] (3/18)

JOB OPENING: PROD ASST/SESAME WORKSHOP/NY: Support Digital Media creative team in game design, scriptwriting, etc. Smart, funny team player who likes kids and Sesame Street. Resume and portfolio to [email protected] (3/18)

JOB OPENING: OPERATIONS ANALYST/VISIBLE WORLD/NYC: responsible for developing solid metrics of ad operations and business processes. 2-3 yrs of project mgmt, business analysis, or audit exp. (3/18)

JOB OPENING: DIR, PRICING & PLANNING/TV Guide/NY: Anlyzing pricing&aprvals, liability anlysis, ratecard dvlpmnt&mgmt, budgting&modeling, invntry mgmt. 5+yrs exp cable/ brdcast AdSales, strng writ/comm skill. [email protected] (3/18)

JOB OPENING: MGR PRIMARY MKT RSRCH/ABC FAM/NY: Initiate, execute primary mkt rsrch to support Ad Sls & Mktg; oversee linear & digital rsrch.Exp in executing digital rsrch studies essential. ID# 280275 (3/18)

JOB OPENING: DIR DVLPMNT/Discovery/LA: Communicate/coord w/vendors & internal dept; create & conceptualize prgmmg for domestic talent; 7+ yrs exp cable or brdcsting prod, exec in charge or head of dvlpment. #2489 (3/18)

JOB OPENING: VP DVLPMNT /Discovery/LA: Contribute to strategic plng, content dir, channel mgmt & executing prmmg strategies through prod & dvlpmnt process; 8+ yrs exp dvlpment & prod in general entertainment. #2490 (3/18)

JOB OPENING: RESEARCH DIR /IPSOS OTX/NYC: Manage projects for media focused studies. Survey dev’t, sample design, & report preparation. 8 – 12 yrs supplier/client-side experience in market research. Apply: [email protected] (3/18)

JOB OPENING:  SR ANALYST/MTVN DIGITAL RESEARCH/NYC: 3+ years primary and secondary research experience. Assist with surveys, interviews, focus groups, lit reviews, etc.EOE/M/F/D/AAP. Apply (3/18)

JOB OPENING: SR MGR RSRCH/Discovery/Silver Spring MD: Mng all Science Channel rsrch efforts; Utilize Nielsen ratings data to guide decision-making & strategies for prgrmng, sched’g, comms & mktg, 5+ yrs exp. #3410 (3/18)

JOB OPENING:  DIR MARKET RESEARCH/BET/NYC or DC: 5-7 yrs exp with prog research, mkt and Nielsen ratings-mgmt./supervisory experience key! (NMR databases) send resumes to [email protected] (3/18)

JOB OPENING: DIRECTOR, LEGAL & BUSINESS AFFAIRS/National Geographic Channel/DC: Negotiate and draft agreements for programming, sales, syndication and talent. Apply to Job ID 4552.  EOE. (3/18)

JOB OPENING: MARKETING COORDINATOR/ MANAGER /YOU ON DEMAND/NYC: Manage video promotion and print marketing initiatives for video on demand deployments in China. 2-3 years marketing experience in media. Apply: [email protected] (3/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Univision SALES MARKETING INTERNSHIP: provides practical experience in the communications industry and teaches daily operations within sales and marketing for Send resumes to: [email protected] (3/18)

SUMMER INTERNSHIP CREDITS ONLY: SALES/MARKETING SUMMER INTERNSHIP /PLUM SALES/NYC: Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (3/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/24)

SITUATION WANTED: 15+ year MEDIA SUPERVISOR who specializes in placement and all clearance work but can provide extensive top quality fully gratis cues for any production email: [email protected] (3/24)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (3/24)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (3/22)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER/L.A: Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/22)

SITUATION WANTED: FASHION STYLIST/NY based: 10 yrs exp, looking for on air or digital pro/content /exp.with music/editorial/celebrities. Contact e-mail [email protected] (3/22)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (3/18)

SITUATION WANTED: PROGRAMMING EXECUTIVE/LA: 30 years negotiating the best VOD, PPV, and Digital Media deals with US and foreign studios, indies as well as licensing tasteful adult content programming. [email protected] (3/18)

SITUATION WANTED: PRODUCTION ASSISTANT/ASSISTANT VIDEO EDITOR/NJ/NY: 2+ yrs exp video editing and tv news production; ; Email: [email protected] (3/18)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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