Thursday, June 9th, 2011

Cynopsis: DIGITAL

Good morning, it’s Thursday, June 9, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Is it friend-finding code or stalker software? A new Facebook feature that utilizes facial recognition software to help users search for friends and acquaintances on the platform is raising new privacy concerns around the world as EU data regulators are already planning a probe into the practice. The automatic tagging feature, which was expanded from the U.S. to a host of other countries on Tuesday, enables Facebook to search and suggest names of friends it finds in photos uploaded to the platform, regardless of whether people have been physically tagged or users have opted into the program. The debate around such obtrusive features always revolves around whether they are rolled out as default setting or “opt-in” add-ons. To disable the feature, users can go into their account’s “customize settings” panel, choose “things others share,” hit “edit settings” then disable the “suggest photos of me to friends” option from the drop-down menu.


The legendary voice work of Mel Blanc is returning to the silver screen as part of a new Warner Bros. Animation 3D short program. “Daffy’s Rhapsody,” the first of the new shorts, features Blanc performing the song “Daffy Duck’s Rhapsody” and is scheduled to debut in theaters on Nov. 18, 2011 in conjunction with Warner Bros. Pictures’ release of Happy Feet 2. The classic reel “I Tawt I Taw a Puddy Tat” will screen at a later date.
Fox’s dance competition show So You Think You Can Dance? has added the ability for viewers to vote for their favorite contestants online, available immediately after last night’s first performance show on the network. Fans will also continue to be able to vote via toll-free phone lines and text-messaging during the voting window. has launched Japan: After the Wave on its World Blog, a multimedia report documenting the early stages of recovery on the nation’s northeast coast following the March 11 earthquake and tsunami. The report’s Facebook page also features reporters’ notes while a Storify integration weaves together reporting with readers’ comments and selected archival material.
Award winning actress and R&B singer Jennifer Hudson is doing next Monday’s Live on Letterman webcast, available live and on-demand through CBS broadcast and radio properties and as well as across the VEVO website and mobile platforms.


Semantic ad start-up ADmantX completed a $2.8 million round of funding from Atlante Ventures Mezzogiorno, the venture capital Fund of Italian bank Intesa Sanpaolo. ADmantX offers an advanced semantic page-level analysis without the use of cookies, gauging reader emotions, behaviors, motivations and intentions in order to match ads with similar emotional appeal.
Twitter introduced a new automatic link-shortening feature on Simply paste a link of any length into the Tweet box then hit the “Tweet” button; the link will then be truncated to take up only 19 characters.
Movie clip service AnyClip is powering a scavenger hunt during NY Internet Week using Foursquare. Participants can unlock their favorite movie moments for a chance to win a variety of prizes. The hunt will take visitors some of NYC’s best known movie locations.


The IAB announced that 36 top-tier advertisers­including GM, Home Depot, Kraft, Procter & Gamble, Unilever and Universal Pictures­have already implemented one or more of the six new IAB Rising Stars ad units unveiled last February at the IAB Annual Leadership Meeting. Gannett’s PointRoll also disclosed in a separate announcement that it became the first ad tech company to support the new units. The 6 standardized units include: Billboard, developed by Google/YouTube; Filmstrip, developed by Microsoft; Portrait, developed by AOL; Pushdown, developed by Pictela; Sidekick, developed by Unicast; and Slider, enveloped by Genex.
GroupM (parent company of agencies such as Maxus, MEC, MediaCom and Mindshare) has developed a new digital media buying policy designed to prevent its clients’ ads from appearing on websites that distribute illegally obtained content. The policy involves coming up with a list of more than 2,000 offending sites and includes anti-piracy language for insertion orders that prohibits vendors from placing GroupM clients’ advertising on these sites containing pirated content. The language will be built into all future contract terms and conditions with publishers and ad networks, effective immediately.


Cloud-based content services announced by Amazon, Google and Apple may do more to combat online piracy than government regulations because technology is the ultimate key to building more secure platforms, according to an address by Victoria Espinel, coordinator of U.S. intellectual property enforcement, given at the World Copyright Summit in Brussels. “The flexibility of the cloud may help spur the development of compelling legal alternatives,” she was quoted saying by Reuters.
Google is taking advantage of a new data feature within HTML5 to help link users to additional works of the author of articles and stories they are searching for. A special author markup tag can be picked up within search results that will drive users to an author page that describes and identifies the author and provides links to his or her other works.
Sony Pictures Entertainment (SPE) has sent notice to the approximately 37,500 people who may have had some personally identifiable information stolen during the recent attack on


American teens watch less TV and talk on the phone less than general audiences but are by far the heaviest mobile video users and texters, according to a new Nielsen study of the 12-17 year old demo. Teens watched 23 hours 41 min. of TV/week during Q4 2010, 9 hours less than then general audiences, but teen mobile subscribers watched 7 hours 13 min. of mobile video a month in Q4 – compared to 4 hours 20 minutes for the general population. In Q1 2011, teens 13-17 sent an average of 3,364 mobile texts/month – more than double the rate of the next most active texting demo, 18-24 year olds (1,640 texts per month). Some 78% of 12-17 year olds visited social networks or blogs.
Despite overcrowding and difficulty in standing out, the rapid proliferation of smartphones and tablets will help increase mobile application downloads to the volume of nearly 48 billion by 2015, according to a new In-Stat report. Apple’s App Store continues to dominate in terms of selection and downloads; in Dec. 2010, the number of applications in the Apple App Store reached 350,000 while Android Market reached 80,000.


Microsoft is reportedly considering selling its own Microsoft-branded tablet running Windows 8, the new OS slated for release for PCs and tablets next year that the company previewed to developers last week. The Taiwan-based DigiTimes report quotes “sources from the upstream supply chain.”
San Francisco-based Spreaker has created a new software solution enabling content producers to create audio works and distribute updates, internet radio shows and podcasts directly from their computers and mobile devices to share across social networks. Features include a DJ console where you can mix music and voice clips and a library of more than 4,000 independently-produced tracks and sound effects. The basic service is free (limiting you music library to 1 hour) and users are given a 30-day membership to Spreaker’s premium service for each friend they recruit to sign up.


New York-based online local media vendor WorldNow has hired Charles Ponger to run its new newspaper sales division as VP/ Distribution and Client Development. He will oversee all aspects of new client development including sales training and interactive revenue strategies.
San Francisco-based social video start-up Tout has tapped former Google and Excite marketer Scott Epstein to join the company as Chief Marketing Officer. He reports to CEO Michael Downing.


The Seattle International Film Festival (best known as America’s largest festival) is screening the documentary “To Be Heard” this evening and on Saturday, a compelling look at 3 South Bronx teens who have found their voice in the progressive Power Poetry program started by a trio of educators in the borough. (The site includes some spoken word performances by the film’s stars but it hasn’t been updated for a while.) SIFF is “To Be Heard’s” 5th festival and while its producers are still hoping for theatrical distribution, they and the film’s directors (who are also the program’s founders) are turning to mobile platforms to help raise awareness and to increase literacy among inner city youths. Text the word “poem” to 41411 to subscribe to a communal poetry platform that will allow users to publish their own poems and comment on the works of others. Roland Legiardi-Laura, co-director and the program’s mastermind, is also raising money to build more sophisticated Android and iPhone apps to take the program more mainstream. If you live in Seattle or are here for the festival don’t forget to check out this year’s newly redesigned “SIFFter” iPhone app developed by Bellevue-based local media company POP. It sports a more visual user interface that streamlines the process of seeing what’s playing, viewing trailers and buying tickets. 
Later – Wayne
 Wayne Karrfalt for Cynopsis Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIGITAL SALES PLANNER/CHICAGO/NBC Universal : Must be able to work directly w/clients, sales account execs & ad operations. Visit   (#1905BR) (6/16)

JOB OPENING: DIRECTOR, CREATIVE DEVELOPMENT RESEARCH/MTV/NYC: 5-7 yrs hands on exp. in TV research; Pilot testing and pilot-optimization exp.(including scripted) a must; B.A req. EOE/M/F/D/AAP apply (6/16) 

JOB OPENING: DIG AD/A & E NETWORKS/NY:  Sell A&E Networks suite of digital ad opportunities within assigned territory to agencies & clients (6/16)

JOB OPENING: ACCT EXECUTIVE/TV AE w/ 2+ yrs digital ad sales exp a must. Consumer exp preferred. Competitive salary commensurate w/ exp & excellent benefits prgm. [email protected] (6/16)

JOB OPENING: SALES ASST/CT:  BA/BS deg, 1-2 yrs support exp; strong writ/comm skills, efficiency, multi-tasking, attention to detail, exp w/ sales presentations, MS Off, travel arrngmnts & scheduling all a must.  [email protected]  (6/15)

JOB OPENING: DIR, DIGITAL RSRCH/AETN/NY:Direct Dig Rsch initiatives for AETN Strategic Insights. Expert online quant rsch; knwlg of comScore, Nielsen Online, Omniture prefd. 8+ yrs exp, pref Ad Sales.    (6/15)

JOB OPENING: SR RESEARCH MGR/Ipsos OTX/NYC: Manage projects for media focused studies. Survey dev’t, sample design, & report preparation. 4-6 yrs supplier/client-side experience in market research. Apply: [email protected] (6/14)

JOB OPENING: MEDIA ASSIST/Beacon Media Grp/Mahwah NJ: Leading kid media buyg/plng agcy looking for media plng assist, inputer, & day-to-day maint of kid buys. Excel a must. Great bnfits. Send resumes to: [email protected] (6/14)

JOB OPENING: RSRCH MGR/NJ: NJ media agcy looking for exp’d Rsrch Mgr with strong Television bkgrd. Proficient in Nielsen, Kantar, IMS, Simmons & Excel. Strong communication skills a must. Contact: [email protected] (6/14)

JOB OPENING: ASST. TRAFFIC MGR/Vme TV/NYC: Mng prgrmng sched, commercial inventory & traffic instructions; coord/create/edit & reconcile logs; monthly billing; 2+ yrs exp; knowledge of ProTrack a big + Res:   [email protected] (6/14)

JOB OPENING: DIRECTOR, ADVERTISING & STRATEGY/Food Network/NY: Est comm strategy & positioning for netwk priorities. 8-10yrs exp agency and/or ent media exp pref’d. Exp Mng multi-million $ budgets. #2345. (6/14)

JOB OPENING: BRAND COMMUNICATIONS MANAGER/Global Multimedia Co./NYC: Manage PR strategy, agencies. Proactive outreach to target trade and consumer media. Extensive media contacts, strong writer. 5+yrs exp. [email protected] (6/11)

JOB OPENING: VP, BUS AFFAIRS/Disney Channels/LA. 10+ yrs BA live action, scripted devl/prod. Major studio/prod co exp, CA bar, major law firm prefd. Top negot, analytic, drafting; leadrship exp. Apply #291961 (6/10)

JOB OPENING: SALES ASSISTANT/BET/NY: detailed-oriented, organized, multi-tasker, ecx comm & math skills. DealMaker/VCI exp a plus, BA req. Email resume: [email protected] (6/10)

JOB OPENING: SALES PLANNER/BET/NY: prepare sales plans, Mng Multi accts, 2 yrs exp in Cable sales or buying a must. Detailed-oriented, org’d, multitasker, ecx comm & math skills, BA req. Email resume: [email protected] (6/10)

JOB OPENING: LINE PRODUCER/NY: Heavy hitter with solid mngmnt skills for potential NY based ntwrk project. Must be well versed in Budgets, Sched, Crew & Studio Mgmt. Plz send resume/credits to [email protected] (6/10)

JOB OPENING: EDITORIAL DEVELOPMENT EXEC/HHMI/Chevy Chase, MD: manage the research and development of film ideas and proposals for science documentaries. Visit for more information. (6/10)

JOB OPENING: SPECIALIST, DIST MKTG/A+E/NY:Support Dist Mktg initiatives across A+E Networks. Cust show presentations/comm tools/asset agg & tracking. 3+ yrs mktg, cable pref’d, affiliate mktg a +. #99373. (6/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Spanish-Language Television Network/NYC Sales Department, learn marketing and all ad sales functions. Marketing/Advertising Major ([email protected])  (6/15)

SUMMER INTERNSHIP CREDITS ONLY: Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject).  (6/15)

SUMMER INTERNSHIP CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject).  (6/15)


ROOMMATE NEEDED: Need Roommate,2Be/2Ba condo,Hollywood,$1250mth+util. Garage Parking,Security,Pool,Gym,Laundry, AC,W-in Closets,Partially furnished. F,29 w/sm dog. Seeks professional/clean/friendly. July 1st [email protected] (6/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: I recently relocated to LA and looking for FT work in ANY Media/Communications/TV Production/Asst related fields. 5+ yrs experience in my field. Very loyal and dedicated! Please contact: [email protected] (6/16)

SITUATION WANTED: AP/ WRITER with producing, writing, casting, researching experience.  Organized team-player for reality and scripted formats. Self-starter and out-of-the-box thinker ready for next challenge. [email protected] (6/16)

SITUATION WANTED:  CREATIVE PROJECT MGR/DESIGNER in LA looking for freelance/consulting work. I have an outstanding track record working with brands & successfully dvlpng them in the mobile & online space. Contact: [email protected] (6/16)

SITUATION WANTED:  I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, “It’s a contemporary, edgy, multiplatform show “. I’m looking for studio executive assistance. [email protected]  (6/15)

SITUATION WANTED:  SENIOR COPY DIRECTOR/EDITOR – clever, award-winning writer/editor seeks staff position. Strong entertainment background. Experienced in print, radio, on-air and interactive. Email [email protected]  (6/15)

SITUATION WANTED: RIGHTS CLEARANCE PROFESSIONAL/NY: 20+yrs exp. researcher & contract negotiator Intellectual Property commercial licensing: Music/Clips/Photos/People/etc.Copyright/TM/PD research specialist [email protected] (6/14)

SITUATION WANTED: RESEARCH DIR – 20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Prefer Telecommute. Email: [email protected] (6/10)

SITUATION WANTED: Seeking entry position in TV (scripted or unscripted). B.A. from USC in 2007, veteran, 4 years experience assisting senior government leadership. LA based. Contact [email protected] (6/10)

SITUATION WANTED: PRODUCER, WRITER with over 12 years experience working with children, including in an international setting, located in L.A. looking for an opportunity to contribute to children’s television. Email: [email protected] (6/10)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital. Seeking a FT/PT or Temp-to-Perm position: [email protected] (6/10)

SITUATION WANTED: MARKETING PROJ MGR/NYC. Experienced in managing project life cycle. Expertise in direct mail, print, broadcast, and digital advertising. Exceptional communication, prioritization skills. [email protected] (6/10)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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