Thursday, June 7th, 2007

Cynopsis: DIGITAL


Good Morning, it’s Thursday, June 7, 2007 and this is your first early morning digital briefing.

It looks like the nuts are running the asylum at CBS! The network is bringing back the post-apocalyptic drama Jericho for a 7 episode, mid-season run after a tireless online fan campaign convinced executives to remove it from the scrap heap. (The campaign included fans sending nuts to CBS headquarters; more than 20 tons were received.) CBS Entertainment Chief Nina Tassler posted an open letter to fans on the Jericho message boards announcing the news and reminding them more viewers would have to be converted for the show to live on. Now it’s time for the digital CBS Audience Network to kick into gear to catch newcomers up on the storyline and keep fan enthusiasm stoked until the new episodes return.


CBS purchased Chicago-based online ticket marketplace TicketReserve that allows sports fans to buy tickets to major events well in advance of the date they are held. The price fluctuates depending on the likelihood of your team making it to the big game or series. For instance, Lions tickets to Superbowl XLII are going for $24 each while Pats tickets are going for $725 a piece. CBS, CBS Sports, CSTV, CBS Radio and CBS Interactive plan to work with the site on cross promotions.
NBC Universal will enable viral distribution of its content through interactive Flash-based widgets powered by Arlington, VA-based Clearspring Technologies. The privately-held company provides a platform for creating, distributing or tracking small interactive applications that add functionality to blogs, social networking profiles, websites or personal start up pages. NBC will initially launch widgets embedded with content from Dateline, Hardball with Chris Matthews, Meet the Press, NBC Sports, and
Ghost House Pictures will produce two original internet series for online/on demand service FEARnet. Ghost House is the new media joint venture founded by Sam Raimi, Rob Tapert, Joe Drake and Nathan Kahane.  Devils Trade premiered this week, following the travails of three teens cursed after purchasing an item off of “”
Court TV relaunched its R.E.D. broadband site featuring weekly clips from the real-life crime series Most Shocking and the new 14-episode Speeders series, capturing motorists on camera as they run afoul of the law.
Comcast‘s user-generated site and Henry Rollins are soliciting online “rants” to find an on-air host for the upcoming Rollins Show marathon on IFC. Henry will choose the winning 30-second entry on one of 11 chosen topics.


may not want to play ball with the SlingPlayer, but the NHL is game. Sling Media made its first pro sports licensing deal, signing the NHL to participate in the Clip+Sling feature now in private beta that allows users to post and share clips with other users. Users will be able to clip and upload live or recorded segments of league action to a destination site accessible to anyone with internet access. Sign up here to participate in the testing.
Fourth-ranked search engine is launching a new “Ask3D” service that responds to queries with a three-part screen including links, lists of related searches and search results from blogs, video, photo, news and shopping sites. The IAC/InteractiveCorp company will spend roughly $100 million to market the next-generation service. also signed a deal with video search specialist blinkx to enhance its video search engine.
Netflix shares were bid up on rumors of a possible buyout by The thinking is that Amazon could combine its Unbox download-to-own video service with Netflix’s Watch Now online rental service.
FremantleMedia Enterprises (FME)
and have a new first-look development agreement which will allow the global distribution of traditional and non-traditional content for multi-platform use. The partnership also means more branded entertainment content will be development and distributed worldwide. The pact will further expand on the current collaboration between the two entities surrounding the series Iconoclasts which is produced by for Sundance Channel and Grey Goose Entertainment and distributed in 39 countries by FME.

Exalead introduced new video search application to allow users to access millions of video clips indexed from popular online video portals, including YouTube, Dailymotion, Metacafe, Vodeo, Kewego and IFILM. Users can search by categories including sports, music, film and entertainment. Videos are indexed by author, title, date, description, duration, tags and category.  Users can sort results by relevance, ratings or number and frequency of views.


GSN is partnering with U.K.-based Two Way TV to enable viewers to play along with televised game shows in real time using their mobile phones. Two Way’s Simcast technology will be integrated with GSN’s Monday night line up of casino programming this summer including High Stakes Poker and World Series of Black Jack initially, with more game show and reality show integrations planned in the future.
The NCTA and Cable in the Classroom launched a new website to educate families on safe internet usage. utilizes a Flash interface to brief parents and kids on such topics as cyberbullying, copyright infringement, filtering software and “netiquette.” Cable operators and programming networks are expected to add links to the site from their consumer web sites.
France‘s professional soccer and tennis leagues and Cherry Lane Music Publishing joined a proposed class-action lawsuit against YouTube for copyright infringement originally filed in May by England’s Premier League football division and music publisher Bourne. Attorneys for the case launched a website to invite other plaintiffs to join the case, in the event a judge grants it class-action status.
LIN TV signed an agreement to utilized VMIX‘s tools and technology to showcase user-generated videos, photos, audio, blogs, ratings, polls and other community-driven content on its station internet sites. Future portals and micro-sites are also planned.


Internet ad spending
totaled $2.7 billion for the first quarter, an increase of 16.7% over 1q 2006, says TNS Media Intelligence, even as total media spending declined slightly. IAC/Interactive Corp. was by far the biggest internet display spender with an outlay of $78.2 million during the quarter. Online ad spending by the top 50 overall advertisers increased by an average of 20%.
Google Maps
will begin embedding interactive ad applications called “Mapplets” enabling local advertisers to add image and text messages to their locales that pop up when a mouse waves over them. Like in AdSense, Google and the publisher share in revenue generated each time a user clicks on the application.
Ebay struck a partnership with Bid4Spots Inc. to create an online auction for commercial airtime on more than 2,300 radio stations via the eBay Media Marketplace web site currently being tested for TV ads. This puts eBay in direct competition with Google, which announced plans in April to sell ads for more than 675 Clear Channel stations.


Forty-four percent of 1,422 U.S. online video users surveyed by the Online Publishers Association reported that they watch online clips at least weekly while 73% do so at least once a month. News/current events sites proved the most popular genre, followed by weather then humor sites. Eighty percent said they had seen video ads, and 52% of that group said they took some action, such as visiting a company web site (31%), going to a store to learn more about a product (15%) or making a purchase (12%). Surprisingly 30-second ads were found more relevant and effective than shorter pre or post rolls.
Nielsen announced a new service to measure video and internet usage on mobile phones. Nielsen Wireless will use information culled from the People Meter TV sample to report on media behavior and audience demographics segmented by carrier, helping carriers devise more effective campaigns and identify how subscribers consume media in the home. 
The worldwide online game market is forecasted to grow from $3.4 billion in 2005 to over $13 billion in 2011, according to a new report from DFC Intelligence.  This growth will be driven by the increase in broadband households, higher PC penetration and more connected console video game systems, leading to a growing number of consumer subscription services, the emergence of online digital distribution and increasing acceptance of games as an advertising mechanism.


Jessica Stedman Guff was named Executive Producer of ABC News Now, and Christopher Sheridan was named Executive Producer of Meanwhile Michael Clemente will continue in his role as Senior Executive Producer of ABC News Digital Media. All three executives will report to Paul Slavin, SVP/Worldwide Newsgathering.
Gurpreet Kalra will join Hallmark Channel and Hallmark Movie Channel as Director, Information Technology, reporting to Adam Farkas, VP/I.T. Gurpreet worked most recently at Court TV as Senior Network Engineer. promoted Kathleen Flynn to President of its Chicago office. She has been with the online agency for more than seven years, most recently serving as VP/Client Partners.


Fatman Scoop and Wife Shanda are the stars of Man and Wife TV, some of the earthiest folks in the internet entertainment space. Many of their webisodes revolve around the two bickering at each other as they lie in bed or try to perform mundane, everyday tasks. The dialogue is hilarious if a little ribald, but beneath all the off-color remarks lurks a real relationship. The podcast is up to its 29th episode and closed this week on first-look multiplatform development deal with MTV Networks. But don’t wait for a watered-down version. Check the original out now!
Thanks to: Jared Hendler SmashTube
A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange, but all have something to do with this crazy business. Email me your suggestions at [email protected] and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.
Confused about digital lingo? New this week on is the Cynopsis Digital Glossary featuring definitions of more than 50 digital media and web 2.0 terms.
New Glossary Addition: 
Widget – A small downloadable application that resides on a computer’s desktop or can be embedded on blogs, social networking profiles, personal start pages or other websites. Widgets can play audio or video tracks, conduct polls or quizzes, run slideshows or provide news or stock prices.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digitals

Cynopsis Ad Sales:  Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: MRKTNG DIR/Montgomery Village, MD: BA; 3+ yrs exp in the entertainment ind. TV, Radio, Music, Records, Advertising, Sales and Excellent Analytical & Writing Skills. [email protected] (6/14)

JOB OPENING: SALES PLANNER/AETN, NY: Create Plans, steward accts, designate ADUs&recaps, coord make goods&post analysis prep. 2yrs exp pln’g or buyer.Exc comm skills.Client service mindset. Apply: (6/14)

JOB OPENING: WEBSITE JR CONTENT PRODUCER/, NYC: 2+yrs exp. Familiar with Web 2.0, Adobe Photo/Illustrator/Flash, Content Mgmt. Creative. Strong writing skills. Interest inkid’s media. Resume to [email protected] (6/14)

JOB OPENING: INTEGRATED SALES MGR/A & E TVNETS/NY: Looking for your next creative opp? Have a solid undrstndng of media/ratings/mktng? Enjoy writing/presenting to groups? Take next step in career! Apply: (6/14)

JOB OPENING: WEB PRODUCER/Nicktoons Network NY: 3+yrs online exp. Manage & execute multple online projects on time & on bdget. Undrstnding of internet/technlgy/site architctr. Flash knwldg prfd. Apply: [email protected] (6/14)

JOB OPENING: SALES PERSON/LA: Established, growing captioning company searching for exceptional salesperson. Background in captioning, postproduction,or television ideal. Apply through website: (6/14)

JOB OPENING: ACCT EXEC/ Warner Bros Domestic Syndication-L.A: Program or Spot TV sales exp pref; extensive travel req’d; degree req’d. Strong presentation skills/Nielsen research. Email: [email protected] RE: UCTC/79243BR.(6/13)

JOB OPENING: COMMUNITY & CONTENT PROD/LA: Responsible for coord’g day-to-day content flow for & ensure that all activities coalesce around the larger goal of build’g community & driving membership levels. Res: [email protected] .(6/13)

JOB OPENING: SR DIRECTOR PROGRAMMING/COURT TV: Must have 5+ yrs exp in program scheduling with cable network; BA/BS. Exp working with ad sales and other depts internally. Apply online via , Req# 81112. EOE. .(6/13)

JOB OPENING: NATIONAL ACCT DIR/SCREENVISION/CH: Dev, present & sell integrated media prgrms to clients in the midwest mrkts. Nat’l Sales exp B’cast, Cable, Print ind. a must. Much travel req’d. Email res: [email protected]   (6/13)

JOB OPENING: NATIONAL ACCT DIR/SCREENVISION/NY: Dev, present & sell integrated media prgrms to clients in the easternmrkts. Nat’l Sales exp B’cast, Cable, Print ind. a must. Much travel req’d. Email res: [email protected]   (6/13)

JOB OPENING: ACCOUNT EXECUTIVE/Univision Online-NYC: 2+ years of media sales experience required, proven and quantifiable track record of success for retention, growth,& new business. Email: [email protected] (6/13)

JOB OPENING: GREAT! Marketing Manager/ Nashville. Passionate about radio & event promotion? Enjoy creative collaboration? Req 2+ years radio or TV promotion experience. Journalism/PR or Marketing degree preferred. [email protected] (6/12)

JOB OPENING: SR. BUYER/Job Share/SPOT TV/Active Int’l Pearl River NY(15 miles from NYC): 3 days-24hours total, 7 yrs+ agency Buying Spot TV exp a must; Resumes to: [email protected] or call 845-732-8943 (6/19)

JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC): Exp in all areas of Nat’l Broadcast placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943 (6/19)

JOB OPENING: GROUP BUYING DIR/Spot TV-Active Int’l /Pearl River NY (15 miles NYC): 10 Exp+. in Supervising/Buying TV. Strong negotiating, operations & team bldg skills req’d. [email protected] 845-732-8943 (6/19)

JOB OPENING: SNR ACCT MGR AFFILIATE SALES/Oxygen Media/NY: Strong background in sales/mktng; min 5yrs exp in media sales & multi-media mrktng. Travel req’d. Please contact: [email protected] (6/9)

JOB OPENING: SR SALES RESEARCH ANALYST/CBS NETWORK SALES/NYC: Min 2 yrs agency planning &/or network research exp. Strong comp. skills/media research dbase exp req. Apply: , job #2103. Indicate salary & source. (6/9)

JOB OPENING: PRODUCTION/BUSINESS MGR: Develop production plans, manage/oversee in-house production for major cable network. 10yrs exp, NY Metro area Apply”Mgr Production Admin” at (6/8)

JOB OPENING: PROD ASSIST, DIGITAL MEDIA: To traffic dgtl assets & assist w/live-action prod-Flash content. Exp w/video & digital media. Rqd: Phtshp, Flash8, Illust, FinalCutPro & After Effects [email protected]. (6/8)

JOB OPENING: PRODUCTION DIRECTOR/Nickelodeon NY: 6 yrs online producer exp, solid undrstnd internet/related technologies/site architecture; drive new prod dev; proj mgmnt exp/supv sk pref; EOE/M/F/D/AAP. Apply (6/8)

JOB OPENING: ONLINE MANAGING EDITOR/Nickelodeon NY: 5 yrs media exp; 2 yrs online exp a plus. Strong proofreading, copy editing, writing sk. Supervisory sk & knwldge Parenting preferred. EOE/M/F/D/AAP. Apply (6/8)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: LA Intern/Banyan Productions: Assist prod. team in ofc & in the field w/new 1hour docu-drama style series.Assist w/research,releases,casting,computer work & more.FT or PT, begin asap,work through summer. [email protected] (6/9)


SITUATION WANTED: PRODUCER/WRITER/FIELD DIRECTOR: Exp. includes: reality, entertainment, talk, news, & docs. 3 Emmy noms; LA based, willing to travel. [email protected] (6/14)

SITUATION WANTED: ASSISTANT PLANNER/Online Media/NYC: Eager to learn field of online media. Creative instincts, diligent, quick ability to learn. Proficient in MS Word, Ppoint, Excel. Resume contact [email protected] (6/14)

SITUATION WANTED: ENTRY LEVEL/NYC. Smart/creative college grad. 2 yrs exp. interning in TV programming/research and 2+ yrs as admin asst. Hard worker/quick learner/good attitude would be great dept/exec asst. [email protected] (6/9)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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