Thursday, June 5th, 2008



And the answer is … D! GSN is the place for competitive entertainment and partnership programming. But most of
all our passion to play invites participation from all-comers.
Cynopsis: DIGITAL
Good morning, it’s Thursday, June 5, 2008, and this is your first early morning digital briefing.
The big continue to get bigger though syndication. Yahoo became a member of the CBS Audience Network of publishers, joining many of the other large online portals including YouTube, AOL, MSN, Bebo and Fancast. The network distributes ad-supported short-form clips from CBS, CSTV and Showtime and with Yahoo will reach 92% of the US-based web audience. Yahoo also announced that an additional 94 newspapers have joined its online ad consortium, bringing total membership to 779 publications. 


FremantleMedia Enterprises announced an initiative to bring a number of its gameshow properties to life with a line of casual, downloadable and mobile games for shows such as Match Game, Press Your Luck, Let’s Make a Deal and Card Sharks. The first releases will be around The Price Is Right later this summer. WorldWinner is developing an online version with real cash payouts; Ludia is working on a downloadable version and Glu Mobile will publish a mobile game.
Turner’s site has a nifty new video interface it calls RaceBuddy. Beginning with the June 8 Pocono 500 race, users can submit questions to an animated avatar who will appear on the site and as a bug on TNT to answer them, as well as conduct chats and interactive polls. Live “RaceBuddy” video coverage on will include on track and in-car footage from multiple angles and points of view.
Hockey fans streamed a record amount of game footage and highlights on on Tuesday following Monday’s night’s classic triple overtime Stanley Cup thriller between the Detroit Red Wings and the Pittsburgh Penguins. (The game earned a 3.8 overnight rating for NBC, the best NHL performance in 5 years.) The NHL has also made digital strides this year within its arenas, deploying technology from Burlington, Mass.-based Signiant to acquire on ice and behind-the-scenes footage to share instantly on Jumbotron screens across the country. Signiant utilizes Unigram Data Packaging to prioritize data delivery over broadband to alleviate degrading network congestion.
AOL added versions of its men’s lifestyle site Asylum in Australia, India, Italy and the UK and its gadget site Engadget in Poland as part of a push to expand internationally. AOL currently operates portals (or co-branded portals with HP) is 21 countries and plans to expand to 30 countries by year end.
Travel Channel launched a VOD service on the TVN Entertainment platform.


Producer of the subscription-based massively multiplayer online (MMO) game The Lord of The Rings Online Turbine raised $40 million in equity financing from a group of investors led by Time Warner and GGV Capital.
YouTube rolled out a new video annotation feature allowing users to add clever dialogue bubbles and interactive commentary to videos.
New media studio EQAL signed a deal with Italian production outfit M.A.D. Entertainment to jointly produce an Italian language version of interactive web drama LonelyGirl15.
The ever-popular online video card arena has two new players (perfect for Dad.)

  • from TV producers Film Garden Entertainment is recycling old footage such as vintage PSA’s and animation to create e-cards for all occasions. Join for free to use a calendar option to schedule email deliveries months in advance.
  • HD Greetings from Light Factory has new personalized election-themed cards. Put your least favorite candidate in the way of a wrecking ball to express your political views. There’s even a Facebook app.



Here’s a novel idea to enhance your summer vacation. A company called CityListen is producing iPod-compatible city tours to help guide travelers on walking tours of 6 locales, including 6 New York neighborhood and 3 areas of Paris. Each one costs $7.95 per download.
Tell your kids. Speaking avatar platform Oddcast has come up with a line-up of new Digimon characters to use on blogs, social networking sites and ecards.
All of the four daily editions of Cynopsis are now available as RSS feeds – the subscribe/click options show up at the end of this email, and will daily from now on.  In the meantime and to move things along for you, here are the tags you’d need to subscribe to any of our daily editions:

Cyn Digital:
Cyn Kids:
Cyn Int’l:



Verizon Wireless is in talks to acquire Alltel Corp., according to the WSJ, a $27 billion deal that would make it the nation’s largest wireless carrier. Verizon looked at acquiring Alltel last year then walked away when reports of the merger drove the price up.
Jerry Yang’s new worst enemy Carl Ichan expressed his “amazement” at Yahoo’s repeated attempts to derail Microsoft’s takeover bid in an open letter to the Yahoo board. In it he holds out hope that a merger can still be resuscitated if the board rescinds it’s “severance plan” that drove up the cost of the acquisition beyond’s Microsoft’s reach.


Taking another step in the advancement of online advertising, CBS will use Heavy‘s interactive video ad platform The Husky Network to distribute The Burly Sports Show on Husky is one of the solutions enabling customizable, targeted skins that appear behind the video, preferred by many users to pre-roll and post-roll ads.
Screenvision will introduce a cross platform text-message based live polling advertising application in a group of 10 DMA cinemas later this month, asking viewers music-related questions then projecting the results seconds later on the digital screen. Spike Lee directed a 2-minute piece of creative about Verizon‘s V Cast Song ID service to try out the service.
Sony’s PlayStation 3 console will introduce in game advertising this year, thanks to a new multiyear partnership between Electronic Arts and ad start-up IGA Worldwide.
Staying with games, Burst Media formed a gaming-themed vertical ad network comprised of 110 sites and 12.7 million unique visitors.


With picking up steam in video views lately, we wondered what demographic was tuning in, given that the linear network skews the oldest out of the major broadcast networks.  It turns out flagship reality franchises such as Big Brother and Survivor have helped attract younger viewers to the site, but a majority seems to fall in the 30-49 range.
Video Streaming Demographics for, March 2008
Demo     % of total audience
12-24            15.2%
18-34            30.1%
18-49            36.1%
Source: comScore Video Metrix


The Washington Post formed a separate online publishing unit comprised of Slate, Slate V, Root and the Big Money, Slate’s planned business site. Jacob Weisberg will serve as Chairman and Editor-in-Chief of The Slate Group. David Plotz will be Slate’s new Editor.


FEED YOUR MIND (and your department!)

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Watch and win a lunch for you and your hungry co-workers.

Check out “LunchboxIFC.COM‘s daily webshow.
Answer a trivia question about the show and enter to WIN!

There’s a different winner every day this week!


~ WEBSITE OF THE DAY ~ unveiled a new web site for Keith Olbermann’s Countdown show just in time for the Presidential showdown, featuring, for the first time, a podcast of the previous day’s full broadcast. (You can tell by viewing today’s clips – Keith is pumped.) It features an interesting hybrid design. The top half of the homepage is devoted to easy-to-browse video clips, podcasts and other fun stuff like the Apology Hall of Fame and the Bill O’Reilly ranting remix. The bottom half takes more of a blog format, including politics, entertainment and “weird news” posts. The video player scales to full-screen and enables embeds and emails. News shows like Countdown lend themselves perfectly to the digital space because they can be divided up into separate, easy to consume segments. has done a good job here of improving the selection and discovery process.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cyn opsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: WRITER/PRODUCER, VH1 ON-AIR PROMO/MTV/NYC: 3+ yrs writing/producing on-air promo or Ad Campaigns. Strg pre & post prod. skills, Knwldg of TV depts., Music & Pop Culture, plus. EOE/M/F/D/AAP. Apply (6/12)

JOB OPENING: RESEARCH ANALYST/Fox/NY: Sales Research Fox Broadcast. 2+ yrs exp ad sales research. Exp w/ Startrak, NPOWER, MyEvents & Simmons, Str analytic sk. BS/BA. Please apply at (FNG12403)  (6/12)

JOB OPENING: DIGITAL RESEARCH YOH POSITION/NBC UNIVERSAL/NYC: Seeking recent college grad to support NBCU’s digital sales. BA/BS, strong writing & verbal skills & proficiency with MS Office. Apply to:  [email protected]    (6/12)

JOB OPENING: BRAND MGR/GLOBAL LICENSING/Playboy Enterprises NYC: Strat. Mktg, Acct. Mgmt for new & existing licensees. 3+ yrs exp-major brand pref. Apply at   (6/12)

JOB OPENING: DOCUMENTARY EDITOR/PRODUCER/FREELANCE: Lou Reda Productions, Easton, Pa Needs seasoned long form editors that possess strong directorial, creative thinking. Send resume to [email protected] (6/12)

JOB OPENING: MGR, SEO,, MTV/NY: 2+yrs SEO/Prod. exp.lrg website. Strg product dvlpmnt exp. in a database-driven envir. Strg JavaScipt, HTML,CSS skills, Knwldg: AJAX, JSP. EOE/M/F/D/AAP. Apply (6/12)

JOB OPENING:  COORD PROMO SCHED/Fuse/NY: Contribute to promo strategy for the network & research poten acquisitions for Fuse.  2 yrs Cable/network expl pref., Rez to: [email protected] “CPS” in subj (6/12)

JOB OPENING: DIR, LICENSING/Taffy Ent./PARIS: 5-8 yrs. Exp in lic/sales/retail for kids consumer prods. Develop new biz & maximize brand potential. Proven results. Eng/French fluency. [email protected] (6/12)

JOB OPENING:  MEDIA BUYER/Boynton Bch, FL: 3-5 yrs media buying, negotiating, & analytical exp w/direct response short form on nat’l cable, syndication, and local broadcast. Exp w/ med buying software. [email protected]  (6/12)

JOB OPENING:  MGR, DIGITAL SPONSORSHIPS/Discovery/NY: Proj. manage and provide post-sales marketing supp. to all digital sponsorships, works across web, mobile, podcast and VOD Apply: Req#7991 (6/11)

JOB OPENING:  DIRECTOR NETWORK DISTRIBUTION & SERVICE/Hallmark Channel/NYC: Develop & implement strategies to increase distribution. Min 5 yrs exp. See full posting and apply at: (6/11)

JOB OPENING:  SALES PLANNER/ BET Ad Sales CHICAGO: 1-2yrs exp.Sls Planning/media buyer perf’d. Det. oriented & ability to multi-task in fast paced envir. Dealmaker/VCI exp a +. Profic. in MS Word/Excel/PP. Resume: [email protected] (6/11)

JOB OPENING:  MEDIA BUSINESS ANALYST/NYC:  level 2Gabriel application support analyst. 4 month contract. End user support, and application troubleshooting. Exp. with MSA’s Gabriel software required. Apply to: [email protected].  (6/11)

JOB OPENING: MEDIA PLANNING SPVSR/N. Westchester location:  Embedded at client’s office 4 days/wk. NYC agency 1 day. Pharma Exp a plus. Exc. Benefit pkg.  Send Resume: [email protected] (6/11)

JOB OPENING:  ACCT MGR/The Hotel Networks/NY: Aggressive & creative. 3+yrs nat’l media sales exp. Exc media math, verbal & written comm skills, Exp in travel/finance/auto/hospitality ind. a + Res/cover: [email protected]   (6/11)

JOB OPENING: COORDINATING PRODUCER/NICKELODEON/NYC: Oversee audio & post prod, music, edits & delivery, for animated series, ensure project adheres to schedule. Sr. level need only apply. Fax resume to (212) 654-1083  (6/8)

JOB OPENING: MGR, FIN. REPORTING & PLANNING/LIFETIME TV/NY: Manage & coordinate financial planning & reporting processes (monthly fin. close, annual budget, year-end audits) Apply at: (6/7)

JOB OPENING: STANDARDS & PRACTICES EDITOR/ABC TV Netwk/LA: Review scripts/rough cuts; alt series, wk w/network & prod staff on loc; detailed/critical thinking/writing; JD & prod exp a plus. Apply Req 158299  (6/7)

JOB OPENING: VP BUSINESS DEV/Fuse/NY:  Identify, research, evaluate & develop, new biz opps. to max revenue & brand awareness. 8-10 yrs exp creating new strategy for biz models in media. Rez to: [email protected] “VPBD” in sub (6/6)

JOB OPENING: DEVELOPMENT COORDINATOR/NYC production company: Big ideas, excellent writing skills & superior organization a must. Network exp a plus. Please send resume, cover letter, and writing sample to [email protected] (6/6)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/West Nyack NY: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 6244BR (6/6)

JOB OPENING: SALES ASST/Cablevision/Oakland NJ:   2+ yrs exp in mrkt, adv or bus related field.  Assist  Sales team. Strong Excel and Powerpoint skills. See full posting and apply to req 6253BR (6/6)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Norwalk, CT:  Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid CT DL.  See full posting and apply to req 5057BR (6/6)

JOB OPENING: ASSOC RESEARCHER/WGBH/Boston: Assisting in Gathering and analyzing research. BA in Communications, Business or Marketing. Job Req # 4362 (6/6)

JOB OPENING: RESEARCH MGR/ION/NY: Great opp w/developing media brand, 4+ yrs media research exp, strong analytic skills & strategic thinking essential, proficient in Galaxy/N Power/Marketbreaks/MRI req’d. [email protected] (6/6)

JOB OPENING: FREELANCE COORD/USA Strategic Marketing(NYC): Support creation of client programs inc. sponsorships, finances, etc. 2+ yrs integrated mktg exp in TV or ad agency pref.Resumes to [email protected]  (6/6)

JOB OPENING: PR COORD/IFC/NYC: 1+ yrs exp in ent/film/agency PR team. Support IFC publicity efforts for brand, orig prog, events & campaigns. Degree pref. Strong Admin, org & comm skills a must. Res: ref #5924BR  (6/6)

JOB OPENING:  SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills.  1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res:  [email protected]  (6/10)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLYGreen-Webstore /Los Angeles Valley: Phones/writg / editng / typng / resrch /website updtes. Strng comm skills & good attitude / Per asst CEO, begin ASAP. thru summer. Res/Cvr: [email protected]  (6/8)

SUMMER INTERNSHIP CREDITS ONLY: OFFICE INTERNSHIP/Burbank: Duties: Gen. office work in pre/post  prod. for nat’l cable series, Knwlg of Word, Excel, have car, be eager. Duties: rsrch locations, transc. scripts. Great intro to TV. [email protected]  (6/6)

SUMMER INTERNSHIP CREDITS ONLY: INT’L. DUBBING Co. INTERN/Miami: Join our int’l. language “team” and participate in the dubbing of your favorite TV shows and features. Bi-lingual a plus. Min. 20 hours per week. [email protected]  (6/6)

SUMMER INTERNSHIP CREDITS ONLY: BUSINESS DEVELOPMENT INTERN/Food Network/NY/Unpaid/Summer: Research companies, innovations & new product development; business development coordination such as managing site operations. Apply at (6/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.




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