Thursday, June 28th, 2007


Cynopsis: Kids!


Good morning. It’s Thursday, June 28, 2007 and this is your first early morning briefing.

Michael Eisner and his new media studio Vuguru will team with Dinosaur Diorama Productions, the creators of the web series The Burg, to produce Vuguru’s second original webisode series, The All-For-Nots.  Comprised of some 24 episodes, each 7-10 minutes long, The All-For-Nots is a web-based comedy that revolves around a documentary film crew as they follow a fictional indie band, The All-For-Nots, on their under-funded and ill planned US tour.  Outside of the weekly episodes, additional All-For-Nots content will be released through other outlets, including raw footage, outtakes, music videos from the band, and interviews.  The series will also incorporate live music events from around the country.  Vuguru’s first teen-targeted web series, Prom Queen, continues this August with Prom Queen Summer Heat.


When the second season of PBS KIDS’ interactive preschool block launches on September 3, 2007, it will include new themes, feature more original music and kid-created content and a new series.  Produced in partnership with Out of the Blue Enterprises, the second season will introduce new curriculum themes in a structured format the will include Music Time, Math Time, Art Time and Reading Time to help establish a distinct preschool environment along with the new series Super Why! and the storytelling device Dot’s Story Factory.  Returning shows include Curious George, Dragon Tales and Clifford the Big Red Dog.  New programming joining PBS Kids includes:

  • Designed to enhance literacy skills, the new series Super Why!, also from Out of the Blue Enterprises, the show revolves around three fairytale characters, in interactive adventures, that change into “Super Readers” (aka reading super heroes) and jump into books to find answers/solutions to daily quandaries.  Out of the Blue Enterprises’ co-founder Angela C. Santomero is one of the creators of Blues Clues.
  • Dot’s Story Factory, supports the development of storytelling skills, and encourages preschoolers to create and share stories online using slides, graphics and characters and with some adult assistance some text, all of which can be submitted to PBS kids (via upload or snail mail) and potentially featured on air.
  • Other new segments include: Movin’ and Groovin’, which will focus on choosing healthy snacks and washing hands; DJ Hooper aim is to get kids up and moving; other music featured throughout the block is being composed by Sandblast Music and Murmur Music.

Sure he doesn’t have the best hair in the business, but what it really comes down to is his personality and voice.  I am, of course, talking about Donald, the original Donald that is, as in Duck, and it is Donald Duck that will be the focus of a week of Mickey Mouse Clubhouse episodes on Disney Channel’s Playhouse Disney, from Monday, July 23.  The week will wind up with the premiere of a new episode of the show titled, Donald’s Hiccups, on Friday, July 27 at 8:30a.

Disney Channel Japan has picked up the short-form, live-action preschool series This is Daniel Cook and This is Emily Yeung.  Beginning fall 2007, dubbed versions of both series will bow in Japan on Disney Channel.  This is Daniel Cook and This is Emily Yeung are both Canadian co-productions between marblemedia and Sinking Ship Entertainment, and are sold and distributed by marblemedia DistributionPicture Box Distribution provides sales agency services on Daniel.

Spain’s Icon Animation has inked a new range of TV, home entertainment and publishing deals for its healthy eating animated property Vitaminix (104×2′), as well as for several properties from its distribution library.

  • Greece’s 06TV has acquired the home video rights for Vitaminix, and for the animated series Lola & Virginia (52×12′) and Mimi & Mr. Bobo (33×26′).   The broadcaster has also picked up third party animated properties from Icon’s library including, the new series Rat Man (52×13′), a co-production between RAI and Stranemani in Italy, Antena 3’s Cloud Trotters (26×26′), The Nimbos (26×6′) and the new feature film Christopher Columbus (70′).
  • New deals in the Iberian Peninsula include:  Balearic free TV channel IB3 and Telemadrid have both picked up Vitaminix, Skyland (26×26′) and Corneil & Bernie (52×13′), both produced by Millimages UK; In Portugal free TV channel RTP acquires Postman Pat (52×15′) for broadcast on RTP 2, in a deal with Icon and Entertainment Rights, as well as The Edebits (26×13′); additionally Icon has inked a publishing deal for Vitaminix in Portugal with Prime Books.
  • Central Singapore’s Mediacorp Kids free TV channel has also picked up all episodes of Vitaminix and Brazil’s Spot Films has signed a home video deal for The Gnoufs (52×13′).


Cookie Jar Entertainment has inked a multi-year, multi-show home video distribution pact with Vivendi Visual Entertainment Canada (VVEC).  Under the deal VVEC will license and distribute three new Cookie Jar properties Magi-Nation, Will & Dewitt and Busytown Mysteries, set for release in Canada fall 2007, as well as Spider Riders, the first video of which will bow this September.  Additionally, VVEC will also distribute Gerald McBoing Boing, from Cookie Jar’s library.  The deal also includes the option to distribute additional titles from Cookie Jar library.

How do you know when a property transcends “hot?”  When it is put on ice, vat else?  And so heading for the rink is Disney’s High School Musical: The Ice Tour, based of course on the Disney Channel movie High School Musical.  Produced by Feld Entertainment and Kenny Ortega, Disney’s High School Musical: The Ice Tour will premiere in NYC, September 29, 2007.  Three different touring companies will make their way to 100+ cities across the US and select cities in Canada, Mexico, South America, Australia and Europe.

Photo-sharing website, Shutterfly, has acquired Make it About Me, a publishing company that produces customized kid’s books including My Adventure on Sesame Street.  Available now on Shutterfly, Make it About Me book lets consumers submit a child’s photo that is then incorporated into the illustrations and storyline of one of its books.  The terms of the deal were not disclosed.  Shutterfly’s licensed content and themed characters includes Thomas and Friends, Clifford the Big Red Dog and Angelina Ballerina.


Social networking sites are close to achieving full penetration of the teen and tween market, according to a new paper commissioned by Allow Media & Marketing, according to an Ad Age report.  The study, which found that 96% of online teens and tweens check their profiles at least once a week, suggested marketers seek to engage young consumers by offering them items of value for their pages including utilities, downloads and other exclusive content.


On the heels of announcing its new $10 million investment iCue service, focusing on providing content for high school students in advanced placement courses, NBC News has appointed Nicola Soares as VP/Marketing, Educational Initiatives.  In this newly created position, Soares will be key in developing a profit based educational division within NBC News, which includes oversight of the distribution and marketing strategy for iCue, identifying and establishing partnerships and creating advisory boards.  Soares will report to NBC News’ CFO, Adam Jones.  A former teacher, most recently, Soares served as VP/National Sales Manager, Intervention Programs at the McGraw-Hill School Solutions Group.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, June 26, 2007, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1203; K6-11 911; TWEENS 9-14 881
NICKELODEON:          K2-11 1151; K6-11 680; TWEENS 9-14 473
CARTOON NETWORK: K2-11   761; K6-11 572; TWEENS 9-14 425
TOON DISNEY:           K2-11   210; K6-11   96; TWEENS 9-14   58
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question: Before dating her more popular boyfriend, this gal dated a guy named Ham Gravy. Who is she? OLIVE OYL.  Kudos to:  David Stern-BARD Entertainment/NY; Dennis R. Nance-Turner Broadcasting/Atlanta; Andrea Reich-DEL Laboratories Inc/Uniondale; Mark Moffatt-Anatomy Media/NY; Rosemary Cunningham-MMT/Chicago; Michael Hawkins-PromoDoctors/Irving TX; Matt Wayne-Film Roman/Burbank

Today’s Trivia Question:  Who am I?  I was abandoned as a child and now as an adult live in a garage. My hero is the Lone Ranger, and like my hero I have a code of honor. For instance, “live fast, love hard, and don’t let anyone else use your comb.” Who am I?   ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales:  Jennifer Franko – 203-583-9796 / [email protected]
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: MKTNG ASST/ NBC Universal/USA Ntwrk: Must be self-starter and passionate about Mktng. Will act as admin. Assst and support consumer mktg projects. Long-term temporary position. Resumes to: [email protected] (7/6)

JOB OPENING: MKTG DIR/Legally Blonde/NYC: 2+ yrs promo/mktg w/in media/entertain/theater. Develop mktg/ tix sales initiatives/ viral mktg/ promotions. Graphic skills a plus. email to [email protected] (7/6)

JOB OPENING: SALES PLANNER/ Oxygen Media/ NY: Support two AE’s, 3 yrs exp. buying or plan’g. Must be detail oriented & possess excellent communication skills. Email res and cover letter to [email protected], ref job title in subject (7/6)

JOB OPENING: PROGRAM OPS COORDINATOR/Oxygen Media/NYC: Provide tech assistance & coordinating support for Broadcast Ops; digital media & master control aptitude. Email w/ sub line: “Prog Ops ” cover letter & res to [email protected] (7/6)

JOB OPENING: AD SALES ADMINISTRATOR/Weather Channel/NY: providing support of proposal, traffic, and sales systems to Cable Ad sales. Exp with Dealmaker and VCI. Please apply online at ref VSA004. (7/6)

JOB OPENING: COMMERCIAL TRAFFIC OPS ADMN/NY: Must have BA/BS & 2yrs of traffic exp; Resp: Create, manage, and ensure accuracy of commercial spots; execute manual day of air changes. Apply: #558504. (7/4)

JOB OPENING: SR ANALYST, AFF FINANCE/MTVN/NY: Full acct Mgmt, Cash Flow of MSO remittances & subscriber updating. Prepare subscriber & reconciliations & A/R Analysis. Bus. Degree w/ 2-3 yrs exp. EOE/M/F/D/AAP (7/4)

JOB OPENING: INTERACTIVE SALES PLANNER: ABC Digital Media Sales seeks a sales planner with a minimum of 1-2 years experience in researching, planning and executing digital campaigns.. Req ID:99245 (7/4)

JOB OPENING: COORD, PRGMNG OPS/VERSUS/Stamford, CT: Maintain time buy & ad sales inventory tracking system for fast growing sports cable net. 1-2 yrs related exp req’d; traffic or sales asst exp pref’d. Apply at EOE (7/3)

JOB OPENING: ACCT MGR-SALES/POPULAR MECHANICS MAGAZINE/CHICAGO: Oppty to sell print and website. Must have 3-5 yrs exp, ability to interact with agencies and clients + excellent presentation skills. Apply: [email protected] (7/3)

JOB OPENING: DIR. RES-AFF SALES/Digi Media/A&E TV-NY: Dvlp strategies & analysis for Aff Sls & Digi Media – Bus Dev & Sales. BA/BS & 5 yrs Research/Cable TV distrib/Digi Media. Res: (7/3)

JOB OPENING: DR ACCOUNT EXECUTIVE/Fox Cable/ NY: Establish & maintain relations w/ nat’l Direct Response Advertisers & Agencies; identify avail inventory; 2+ yrs DR sls experience; strong comm & present skills; (7/3)

JOB OPENING: REG MNGNG DIR/AD COUNCIL/DC: Secure/track & acknwldg donated media. Coord . support w/non-profit partners/gov’t/ commun. leaders. 3-5yrs ad sales/media mktng/station pub. serv. exp. Travel. [email protected] (7/3)

JOB OPENING: ACCT EXEC/AETN Digital Media Chicago: Sell digital advertising solutions to clients/agencies. Dvlp new business. Client service and acct mgmt. 4 yrs in sales -min 2 yrs digital sales. Apply: (7/3)

JOB OPENING: RESEARCH ANALYST/E! Networks: Asst networks understand their viewers and users. BA/BS, 1 yr of media research experience, and knowledge of Nielsen systems req. Apply online, (6/30)

JOB OPENING: RESEARCH COORDINATOR/E! Networks: Asst with collecting primary research. BA/BS, 1 yr of media research experience, and interest in data entry/manipulation required. Apply online, (6/30)

JOB OPENING: NATIONAL MEDIA BUYER/GM Planworks New York: Manage day parts by ensuring proper allocation of brands, stewarding buys, negotiating scatter. If you are a seasoned Media Buyer apply (6/30)

JOB OPENING: ONLINE ACCOUNT EXEC/Comcast Networks (E! Online, G4, Versus, style.)/NY. 3-5+ years of strong agency and/or online sales-related exp. Excellent communication and presentation skills. Reply: [email protected] (6/30)

JOB OPENING: MGR SALES/STRATEGY RESEARCH: Primary research & audience analysis in support of the ABC TV Network Sales division, particularly Daytime and Late Night entertainment programming. Req ID: 93570 (6/29)

JOB OPENING: MEDIA PLANNER/Discovery Nets, Silver Spring, MD: On-air strategic media plan’g & promo scheduling. 3 yrs media plan’g exp. -cable, brdcst; media metrics & usage, strong comm skills. Apply: , Req#5431 (6/29)

JOB OPENING: SR ANLYST TV RSRCH, Disney*ABC/LA: Pgm analysis and syndie research. 2+ yrs. exp. at a studio/distributor. Knwldg Galaxy Explorer, WRAP Overnights/Sweeps, Word Excel PowerPoint. Apply REQ 94668 (6/29)

JOB OPENING: MGR DGTL MEDIA/FX/LA: Mng content for FX, broadband & wireless. BA req. & 3+ yrs exp dgtl media/cable net. Apply , FNG7381 (6/29)

JOB OPENING: MARKETING MANAGER/ Bend Broadband, located in beautiful Bend OR, is welcoming an experienced Marketing Manager to our organization. Find out more about us and this great career opportunity @ (6/29)

JOB OPENING: AUDIENCE COORDINATOR, SUPERVISING PRODUCER, PRODUCERS/iVillage Live/Chicago, IL: Visit , keyword search “iVillage Live”, for more information and application. Experience in talk preferred (6/29)

JOB OPENING: INTERACTIVE PRODUCT MANAGER/iVillage Live/Chicago, IL: Drive web traffic, build user community, implement strategies for growth. keyword search “iVillage Live” to apply (6/29)

JOB OPENING: COORD, ONLINE ADVERTISING/VERSUS -Stamford, CT: Coordinate all online advertising activities for 3+ yrs experience req’d. For more info and to apply please visit EOE (6/29)

JOB OPENING: DIR, ORGANIZATION & STAFFING/London: Manage the development of an internal and external talent pipeline. Lead the Organization and Talent review process for Europe. Apply: Pos. 5426 (6/29)

JOB OPENING: NYCTV -Entrepreneurial? Sponsorship/s & integrated pkgs -Exp’d Closer w/media/buy/plannrs contacts-luxury brand- Base + incentives- Resume: [email protected] (6/29)

JOB OPENING: VP, ORGANIZATION & STAFFING/Silver Spring MD: Provide strategic leadership in the acquisition and development of talent globally. Min 10 yrs HR/OD/recruiting exp. Apply:  Position 5463 (6/29)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Intern/PA: Short film shooting in NYC with award-winning Actors, Director & Writer looking for team player to work hard with a professional crew. Interested applicants respond to [email protected] (7/4)


SITUATION WANTED: CONSULTANT w/ 20 yrs transactional/biz affairs/biz dev/legal experience in cable, broadband, broadcast. Successful and creative solutions. Available project basis/hourly rate. contact [email protected] (7/6)

SITUATION WANTED: FREELANCE TRAFFIC COORDINATOR OR MANAGER/NYC or Philadelphia: Looking for freelance traffic work. 7yrs + experience in broadcast traffic- cable, radio and agency traffic. Contact: [email protected]   (7/3)

SITUATION WANTED: SAVVY SENIOR LEVEL SALES/NEGOTIATIONS ACQ/NYC/LA/Atlanta/DC: seeks position mng. clients/content/deals in Film/TV/New Media. Exp on 2 coasts & abroad closing multi-MM dollar content deals. [email protected] (7/3)

SITUATION WANTED: 07 SUNY BU Grad seeks SPORTS WRITING POSITION in media industry. Current part-time sports reporter for Binghamton paper. Completed 3 internships, will work from ground up. E-mail [email protected] (7/3)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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