Thursday, June 21st, 2012

Cynopsis: Sports

Good morning. It’s Thursday, June 21, 2012, and this is your first early morning Sports briefing.

BCS conference commissioners appear to have finalized a plan for a four-team college football playoff, and will recommend a seeded format that includes the best four teams as chosen by a selection committee, according to The plan will now be taken to university presidents and the Presidential Oversight Committee will review the plan on Tuesday in Washington D.C.. The playoff would be slated to start after the 2014 regular season. Reports state that the selection committee would give more weight to conference champions in the decision-making process. The commissioners prefer to play the semifinals around New Year’s Day within the current BCS bowl sites with the championship game played less than two weeks later on the Monday after the NFL wildcard round.

On the Air

Game 4 of the NBA Finals scored a 12.4 overnight rating on ABC, according to Nielsen, to mark the highest rating since 2004 and the second-highest Game 4 ever for the network. That mark is up 12% over last year with the game peaking at a 16.3 rating from 11:30 to 11:45p. Through four games, the 2012 NBA Finals is averaging an 11.6 overnight rating, also the highest since 2004, and up 6% from 2011. In Oklahoma City, Game 4 scored a 49.1 rating, the highest for an NBA game ever in the market. Miami saw a 34.6 rating. The series continues with a potential series clincher Game 5 on Thursday at 9p on the channel.

NBC Sports Group reports that the Final Round of the US Open ranked as the most-watched since 2008, averaging 9.6 million viewers for a gain of 30% over last year, per Nielsen. In addition, round three averaged 7.6 million for a boost of 65% over 2011 and marking the best numbers in a decade. In addition, Golf Channel’s news coverage of the championship, highlighted by its signature series Live from the U.S. Open, produced the most-watched U.S. Open Week in the channel’s 17-year history.

With 24 matches of the group stage of the UEFA European Football Championships 2012 under its belt, ESPN reports that its live English-language coverage of the event is averaging 784,000 households and 1,002,000 viewers, for markups of 79% and 82%, respectively, compared to the group stage matches the last time around in 2008. Overall, the most-watched match was a 1-1 tie in Group C between Spain and Italy on Sunday, June 10 with an average audience of 2.113 million viewers. The top 10 metered markets through the stage include: New York (1.6), Miami-Ft. Lauderdale (1.6), Providence (1.3), Los Angeles (1.2), Washington, DC (1.2), Richmond, Va. (1.1), Atlanta (1.1), San Francisco (1.0), Jacksonville (1.0), and Austin, Texas (1.0).

BTN will offer a preview of the NBA Draft tonight at 9p, with a special edition of the Big Ten Basketball Report. Dave Revsine and Jim Jackson will host the show.

Interleague play on FOX is set to wrap up this weekend with primetime coverage of Baseball Night in America on Saturday at 7p, anchored by the Subway Series between the Yankees and Mets. During the Yankees/Mets broadcast from Citi Field, Charlie Sheen is slated to visit Joe Buck and Tim McCarver in the broadcast booth. The game will be carried in 38% of the country. Other games on the docket include Braves/Red Sox in 15%, Brewers/White Sox in 15%, Dodgers/Angels in 14%, Nationals/Orioles in 8% and Giants/Athletics in 9%.

Canada may finally receive the MLB Network.  According to multiple reports, Rogers Communications applied to the federal broadcast regulation body to bring the channel up north where is could be available in time for the start of the 2013 season.

SPEED has agreed to an eight-episode deal taking viewers inside the Level Cross, N.C., race shop that now builds custom cars for clients, including A-list celebrities, with Modern HotrodZ, which is set to debut in late 2012.



THURSDAY, AUGUST 9, 2012 | 8 – 10 am

Cynopsis: Sports Media Awards Program

**Finalists announced soon**

Register here:

Sponsorship & Promotion

Total advertising expenditures in the first quarter of 2012 increased 2.6% over year ago numbers, according to data released by Kantar Media, with sports again carrying year-to-year growth. The reports states that sports programming “was the engine behind year-over-year gains” of 7.4% in cable TV and 7% in network TV spending, with over two-thirds of the dollar volume growth coming from sporting events anchored by the NCAA Men’s Basketball Tournament as well as the NFL post-season.

Bridgestone is dropping its sponsorship of the Super Bowl Halftime Show, restructuring its deal with the NFL to spread its advertising throughout the season and maintaining its moniker as the “official tire” of the league.

The UFC and the Las Vegas Convention and Visitors Authority announced the first annual International Fight Week that will center around  UFC 148  from July 3 through July 7. Dubbed “the ultimate week-long experience for UFC fans,” the event will feature the largest ever gathering of fighters and unprecedented access to UFC stars, the biggest UFC Fan Expo ever, open workouts with UFC 148 fighters, pool parties and pub crawls hosted by fighters and Octagon Girls, as well as a concert and UFC 148.

The country’s top lumberjack competition, the 2012 U.S. Championships of the Stihl Timerbersports Series will honor the 50th anniversary of the United States Navy SEALs on Sunday, June 24 at 4p on Outdoor Channel. Marketing agency CSE developed and executed the tribute and reunited nine original Navy SEALS from Team ONE and Team TWO at the Championships held in Pigeon Forge, Tennessee.

Digital Fields

Less than three weeks before first pitch of Major League Baseball’s 83rd Mid-Summer Classic, which takes place on July 10 at 7:30p on FOX, Rangers outfielder Josh Hamilton is on pace to break Jose Bautista’s 7.4 million single-season balloting record from last year, in balloting. Hamilton is currently around 2 million votes under the mark. Fans can vote online via

The Main Event

Game 5: Thunder/Heat on ABC at 9p.

ON THIS DAY in 2002: Lennox Lewis retains boxing’s WBC Heavyweight crown with a knockout over Mike Tyson in the eighth round.

Answer to Our Last Sports Trivia Question: What NFL player holds the record for most points scored in a season? LaDainian Tomlinson. Kudos: Terence Gaffigan-MSG Media/NY; Bob Melvin-NBC Sports Group/NY; Jon Clateman-Clato Productions/Port Washington; Michael Goodman-Radio One/Atlanta; Jon Latzer-CineSport/South Hackensack; George Finkel-MegaSport Productions/Myrtle Beach; Tom Moore-Kalt Productions/LA.

In The Know: What athlete won nine gold medals spanning every Summer Olympics from 1984-96? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIR SALES RSRCH CABLE & CROSS PLATFORM/NY: Provide sales research materials i.e. one-sheets, presentations, & oversee custom qual/quant studies. 6+yrs rsch exp (brdcst, cable) Send resume to: [email protected] (6/28)

JOB OPENING: SR. DIR INT’L RESEARCH/A+E Networks/NY: Drive content sales thru research-driven pitches to prog buyers globally. Full Info/Apply: (6/28)

JOB OPENING: VP STANDARDS & PRACT/Discovery/MD NY or CA, no relo: review original/acquired prmg & commercial content to ensure compliance; comm S&P notes to creative; 5+ yrs mgt TV standard & pract; JD pref:; req 5771 (6/28)

JOB OPENING: WEB ANALYTICS & AD OPS COORD/Discovery/MD: drive strategy for websites & generate traffic/usage rprts; responsible for insertion order mgmt, scheduling &rprt’g: (6/28)

JOB OPENING: SPORTS MEDIA TALENT AGENT/NYC: Minimum 2 years experience. Work with company’s current clients and develop new business. Resume and cover to [email protected] (6/28)

JOB OPENING: SR DIGITAL DESIGNER/ESPN Inc/NYC: Design creative from existing print/on-air promos into web & mobile banners,email blasts & landing pages.  Exp.w/HTML5, XML, Flash, AS, CSS, Flash, Photoshop. Job ID-5816 (6/27)

JOB OPENING: MEDIA SUP/GSD&M/Austin,TX: 5+ yrs exp. Oversee and guide research & development of local media plans. Manage planners and assistants. QSR/local broadcast exp preferred. Apply: (6/27)

JOB OPENING: ASSOC MGR, SALES MKTG/NYC: Flixster seeks Assoc. Mgr, Sales Mktg to coordinate marketing programs & online media plans to support “go to market” strategies for the Ad Sales team.BA/BS deg req. Apply: (6/27)

JOB OPENING: WEATHER REPORTER (FILL IN-Freelance) RNN TV: forecast & report weather segments, use comp graphics, gather info from nat’l satellite weather svc & local weather bureaus. Resume: [email protected] (6/27)

JOB OPENING: PROGRAM INVENTORY & ADMIN MGR/AMCN/NYC: manage rights assessment process for all AMCN program content, contract review exp. req. Resumes to: [email protected] (6/27)

JOB OPENING: MARKETING MGR, DIGITAL SPORTS/NBC SPORTS GROUP NY: Incrs sales across dig platforms; gen new ideas, create pckgs, dvlp sales collat & mktg materials; liaise with site & prod teams; Apply: job#5911BR (6/26)

JOB OPENING: DIR, RESEARCH/WarnerBros/LA: Conduct research & analysis for strategic Digital/Home Entertainment partners. 5 yrs+ exp. Focus in primary/qual & quant. Digital/Home Ent/Social Media exp a plus. Apply: (6/26)

JOB OPENING: VP CONTENT/PRGRMNG/Nickelodeon/NYC: Mng overall dig prgrmng strategies and events to increase user freq. 10-15 yrs exp dig content & prgrmng. More info/apply: (6/26)

JOB OPENING: PRODUCTION/KIRKSTALL ROAD/NYC: Daytime talk show looking for experienced Associate Producer for conflict resolution show. Ideal candidate must have at 3 yrs. booking experience. Resume to: [email protected] (6/26)

JOB OPENING: DOCU-SERIES SHOWRUNNER & EIC/NEW YORK: Immediate openings on prime project for top prodco. Need runner and an EIC. Must have proven track records. [email protected] (6/23)

JOB OPENING: MEDIA SPECIALIST/Taco Bell/Irvine, CA: Asst Dir Media in dev of annual Nat’l Media Plans to ensure Mktg Calendar priorities are supported. 4 yr Nat’l media plan’g/buying & dig exp. must. Apply: [email protected] (6/23)

JOB OPENING: IN-HOUSE COUNSEL/VP, LEGAL & BUS AFFAIRS/LA: Attorney for TV prod co to manage agreements, releases, employment, negotiations. JD + 5 yrs TV/film legal experience req’d. Apply: [email protected] (6/23)

JOB OPENING: PROD COORD/GSN/Santa Monica: 3+ yrs exp in Production – Studio & Field Prod. Finance a plus. Organized, Excel a Must. PC/Mac proficient. Send Res & CL to [email protected] (6/23)

JOB OPENING: KC MGR STUDIO PROGRAMMING: Oversee Metro Sports’ studio programming and on-air content. Responsible for planning and executing of content for channel and other news programming. Apply @ (6/23)

JOB OPENING: EDITORIAL DIRECTOR/NYC: Lead Oxygen’s Digital site & oversee day-to-day publishing. Will be managing Project Manager, Design Lead, Editorial Team & an Emerging Media Producer. Apply: #5809BR (6/23)

JOB OPENING: PROJECT MANAGER, SYFY DIGITAL/NBCUNIVERSAL/NYC: Manage diverse creative and Adsales projects for sites & products. Min 3-5 yrs exp as a Project Mgr in the digital sphere. Apply: (5997BR) (6/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY: INTERNSHIP: Entertainment firm/NYC: 40 hrs wkly. Interesting opportunity to contribute to media start-up. Apply: [email protected] (6/26)

SUMMER INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (6/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY: Broad in-house exp in content distribution, digital media, technology licensing, affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (6/28)

SITUATION WANTED: VOICE OVER TALENT, SINGER, MIMIC, AUDIO PRODUCTION: ‘One Stop Shop’! Commercial, Corporate, E-Learning, Characters, more![email protected] (6/28)

SITUATION WANTED: SUPERFINE WRITER. Digital, video, print, integrated. Broadcast, innovation, beauty, foodie, start-ups. I hear brand voices. Portfolio: (6/28)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/26)

SITUATION WANTED: NYC, Westchester Cty, Fairfield Cty. Experienced sales,biz development pro seeking position in EDUCATIONAL/HOME MEDIA/ADVERTISING SALES. Solid resume and excellent references. email: [email protected] (6/22)

SITUATION WANTED: SUMMER/FALL INTERNSHIP (NYC/LI): College Sr w/strong academics. Screenwriting major exp. in proofreading. Seeks position w/possible career potential. Resume on request. [email protected] (6/22)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

Related Stories

Cynopsis Sports 05/28/24: The WBNA is on a roll

The WBNA is on a roll

  Tuesday May 28, 2024 Good morning! It’s Tuesday, and this is the new, monthly Cynopsis sports newsletter. THE W IS ROLLING This summer, all eyes are on the WNBA as it gets fully underway in what many are calling the league’s most transformative season. While there’s plenty of hype around Caitlin Clark and the […]

Cynopsis 05/28/24: Sia later: Singer exits “Survivor” role

Sia later: Singer exits "Survivor" role

Tuesday May 28, 2024 Today’s Premieres Fox: Beat Shazam at 8p; The Quiz with Balls at 9p Nat Geo: Fiennes: Return to the Wild at 10p NBC: America’s Got Talent at 8p Univision: Golpe de Suerte at 8p IN THE NEWS Paramount Global and Charter Communications inked a multi-year distribution agreement for Paramount’s linear cable […]

05/26/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/24/24: Paramount+ announces “Dexter” prequel cast

Paramount+ announces "Dexter" prequel cast

Friday May 24, 2024 Today’s Premieres CBS: Lingo at 8p Great American Pure Flix: Destination Heaven IFC: Off Script with The Hollywood Reporter at 10p Magnolia: Diary of an Old Home at 8p Netflix: Jurassic World: Chaos Theory; Mulligan Prime Video: The Test The Roku Channel: The Great American Baking Show WE tv: The Barnes […]

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]