Thursday, June 13th, 2013

Cynopsis: Sports

Good morning. It’s Thursday, June 13, 2013, and this is your first early morning Sports briefing. 

ESPN is ending its 3D cable channel experiment after three years on the air and will be closing the doors on the network by the end of the year. ESPN 3D had been offering viewers 3D broadcasts of the likes of college football and basketball games as well as the Masters and more since launch. However, a spokesperson told reporters that ESPN will continue to experiment with technologies that include Ultra High Definition, or ultra HD, for its programming on ESPN and its sister channels.

On the Air

Soledad O’Brien is making HBO her newest home. The reknowned journalist, who has been honored with the Peabody, Emmy and duPont Awards, has signed on to HBO’s magazine program Real Sports with Bryant Gumbel. In addition, O’Brien and her production company, Starfish Media Group, will have an overall relationship with HBO that grants the network first look at scripted projects and long-form programming concepts that she and her team develop.

Another blowout, this time by the Spurs in Game 3 of the NBA Finals on Monday night, once again ranked as the most-watched show in primetime, according to Nielsen. The matchup drew a 10.0 overnight rating, down 4% from last year. On the local front, Game 3 scored a 37.5 rating in San Antonio, the best local rating of the 2013 NBA Finals, while Miami delivered a 28.4 score. The KIA NBA Countdown pre-game show, however, saw gains over 2012 numbers, with a 3.8 overnight rating, up 46% over last year’s Game 3 Countdown show.

Saturday’s UFC on FUEL TV 10 programming handed FUEL TV with its highest-rated and most-watched primetime ever, according to Nielsen. The card also ranked as the second most-watched live UFC fight in the network’s history for both total viewers and in the key Men 18-49 demographic. Primetime, which consisted of the one-hour live Prefight Show and the three-hour main card, averaged 250,000 total viewers and a 0.51 household rating, up 468% and 538% respectively over the June 2012 Saturday average. The fights drew an average of 313,000 viewers for the network.

FOX Sports revealed an expanded schedule for college football this season, with nearly 100 games on deck across its broadcast and cable platforms, with matchups featuring teams from the Big 12, Pac-12 and Conference USA. The upcoming FOX Sports 1 makes its college football debut with three straight days of action starting Thursday, Aug. 29 with Utah State/Utah at 8p. Other Thursday night matchups will include UCLA/Utah, Arizona/USC and Oklahoma/Baylor. FOX Sports starts its second year of college football coverage on broadcast television the following weekend with the first of five straight Saturday games in prime time starting with Oklahoma/West Virginia on Saturday, Sept. 7 at 7p. Thanksgiving weekend will include Texas Tech/Texas on Nov. 28 at 7:30p.

Univision Deportes saw its live coverage of the World Cup Qualifiers pitting Mexico and Costa Rica as well as USA/Panama reaching a combined 6 million viewers who tuned in to watch all or part of the matches on UniMas. The two broadcasts helped position UniMas as the No. 2 Spanish-language network for the night. Tuesday’s Mexico/Costa Rica match averaged 2.8 million total viewers, while the USA/Panama match averaged 1.2 million.

Around the dial, ESPN’s coverage of the USA/Panama match ranked as ESPN’s second most-watched and second highest-rated FIFA World Cup qualifying or international friendly match telecast. The game was seen by an average 1.436 million viewers, 888,000 households based on a 0.8 U.S. household rating, according to Nielsen.

Speaking of soccer, ESPN announced commentator teams for all 16 matches of the FIFA Confederations Cup. Ian Darke and Stewart Robson serve as the lead match commentator team and call the opening and title matches; Fernando Palomo and Alejandro Moreno will call Mexican National Team matches, and Adrian Healey and Kasey Keller also taking on some of the workload.

We are officially counting down to unveil this year’s lineup of speakers! The annual Cynopsis: Sports Business Summit is set to take place on Aug. 14 in NY, and will feature some of the biggest names driving sports today. In addition, we are holding our Women of Action cocktail event celebrating and discussing the impact women are having in the sports industry on Aug. 13.



Cynopsis: Digital Model D Awards

Click here to learn about the awards program, eligibility period, and enter online!

Entry Questions: Pete Romas | Sponsorships: Mike Farina.

Sponsorship & Promotion

The NFLPA’s One Team Shop is launching One Team Pride Shirts, celebrating June as LGBT pride month. The One Team Pride Shirts will offer the option to add the jersey number of players such as Brendon Ayanbadejo, Connor Barwin, Scott Fujita, Steve Gleason, Chris Gocong, Chris Kluwe, Donte’ Stallworth, Terrell Suggs and Eric Winston. All net proceeds will go to Athlete Ally, a nonprofit organization that fights homophobia in sports.

Major League Soccer and its players’ union are partnering to launch an anti-discrimination campaign with a group called the You Can Play Project. The program includes educational resources and training for teams. The move comes less than a month after Robbie Rogers became the first openly gay male athlete to play in a major U.S. professional league although plans were reportedly underway before his decision.

The United States Golf Association is looking to address pace of play and its impact on the game of golf via a comedic PSA campaign around the theme of “While We’re Young” (from Rodney Dangerfield in Caddyshack). The PSAs feature the likes of Tiger Woods, Clint Eastwood, Arnold Palmer, Annika Sorenstam, Paula Creamer, and Butch Harmon.

Pac-12 Commissioner Larry Scott was presented with the Americanism Award by the Anti-Defamation League during a tribute dinner in his honor on Tuesday in New York City. The honor recognizes individuals who “illuminate and exemplify the noblest ideals and traditions of the United States and of the Anti-Defamation League.” The organization recognized Scott’s battle alongside Billie Jean King to achieve equal prize money for women at the four grand slam events. The other was his insistence that Shahar Pe’er and other Israeli athletes be allowed to participate in a Dubai tennis tournament.

The Professional Bull Riders and its Oklahoma City-based sponsor Express Employment Professionals will each donate $25,000 in cash for a total of $50,000 to the United Way OK Strong Disaster Relief Fund to help victims of the Oklahoma tornados. In addition, goods and support from other PBR corporate partners, including Ariat, Big Tex Trailers, Cooper Tires, Dad’s Pet Food, Dickies, Ford, Kawasaki, Wrangler and Yeti Coolers, will push the total to $100,000 in cash and merchandise form the PBR family.

North American Sports Group, the owner and operator of Hoop It Up 3×3, inked a deal with FIBA to serve as an official Global tournament partner for U18 and Master level men’s and women’s 3on3 teams qualifying for the 2013 FIBA World Championships.

Digital & Production

NeuLion and Bright House Networks announced the signing of a new multi-year partnership agreement designed to provide local high school sports fans with a digital sports network. The network will be powered by the NeuLion TV Everywhere Platform, and will offer fans access to Florida high school sports content on multiple devices including PCs, smartphones and tablets. Beginning in August 2013, Bright House Sports Network will stream its Game of the Week broadcasts.

Following its first year of leveraging LiveU technology for live cellular-based video transmission, University of Oklahoma the LU-Xtender external antenna to its arsenal, to beef up cellular bandwidth and range in highly congested and remote venues. OU operates 21 different sports programs and produces over 1,500 hours of programming per school year.

Sports destination SB Nation is adding David J. Roth to its writing staff. Roth has previously written for the likes of The Wall Street Journal, The Classical, The Awl, VICE, and Sports on Earth.

The Main Event, the featured game of the day sponsored by Thuuz, real-time sports discovery for mobile & connected TV platforms

U.S. Open Golf Championship. Today. Thuuz rating: 91
Woods, McIlroy and Scott tee off together at 1:14pm ET. On ESPN.


Cynopsis Classified Advertising… We’re not a job board!

“Easy & Hassle Free”

Send your ad to a real person who will handle it with elite customer service.
Contact Trish Pihonak to spotlight your company’s job openings today.

[email protected]

ON THIS DAY in 1955: Disaster at Le Mans kills over 80 people.

In The Know: What MLB team has a mascot named Screech? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Who are the two tallest players in NBA history who actually played for the league? Answer: Gheorghe Mure?an, Manute Bol.Kudos: Barry McMullin-Professional Bull Riders/NY; Andrew Feingold-NBC Universal/NY; Yussuf Khan-The Shadow League/NY; Jon Latzer-TuneIn/NY; Rich; Michael Goodman-Radio One Atlanta/Atlanta; Jerehmy White-BusyBuddy Books, Inc./Glen Rock; Simon Bassett-CBC Sports/Toronto; Ryan NolanSportsman Channel/New Berlin; Bill Adusei-Comcast SportsNet; Derrick Stasica-KHOU/Houston; Tom Moore-Kalt Productions/LA; Neal Stevens-Stevens & Associates/Beverly Hills.


Cynopsis: Digital BIG Monetization Summit
First ever, live digital debate… THIS IS HOW WE WILL MONETIZE
We gathered leading voices from across the entire digital video ecosystem to debate on the future of monetization

David Freeman, Co-Head of Brand Coverage Group [CAA]
Kathryn Friedrich, Head of Video Strategy, Americas [Google & YouTube]
Michael Rourke, Co-Founder & CEO [Hud:sun Media]
James Smith, SVP/Digital Media Sales [Crackle]
Larry Tanz, CEO [Vuguru]


Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: ASST/COORD/Santa Monica: Support Pres. & team @ boutique PR firm. Handle schedules, maint of acct/media databases & office systems. Strong comm, organizt’ll skills. MS Office & Photoshop. Prior PR/ent. exp. pref. Resumes: HERE (6/19)

JOB OPENING: PUBLICIST/Santa Monica: 3-5 yrs. exp. consumer, ent or TV. Work on variety of ent accts, srvce range of media rqsts.  Motivated, creative thinker w/strong writing, pitching/media relations, & organiz’l skills.  Resume: HERE  (6/19)

JOB OPENING: SHOWRUNNERS & PRODUCERS: needed for Philly-based prodco working across genres and platforms. Please put “TV” in subject line. [email protected]. (6/19)

JOB OPENING: DIR COMM/NBCUNIVERSAL/CA: 7+ yrs TV publicity exp w/unscripted series at cble nwtk or ent company. Exp interfacing w/high profile talent., execs, mgrs, producers & media. Apply: (9407BR) (6/19)

JOB OPENING: EDITORIAL PROD/COMEDY CENTRAL/NY: Write/prod for dig. Platforms. Must have exc project mngt/comm skills & precise eye for detail. BA Deg 3+ yrs editorial/copy editing & web prod exp.  Apply/more details: HERE (6/19)

JOB OPENING: RESEARCH ANALYST/VIACOM/NYC: provides a critical supporting analytic role, the backbone of the team in issuing recurring reports. 1-3 yrs exp (internships incl) data analysis, cbl/brcst TV pref’d.  More info apply HERE (6/19)

JOB OPENING: DIG. PRODUCT MGR, INT’L (2 OPENINGS)/VIACOM/NYC: BA deg w/5-8 years product mngmt expe, with a proven track record of shipping great consumer products. Expertise with wireframing tools of your choice.  More info/apply:  HERE (6/19)

JOB OPENING:  SR DESIGNER/Discovery/NYC: Conceptual thinker to craft the look and feel, user-interface, and responsive designs for content across our tv ntwrk digital assets. 5+ yrs dig design exp, in ent. indstry pref’d. Apply (6/19)

JOB OPENING: SR ASIGNMENT DESK EDITOR/Fox Sports 1/LA: Newsgathering for programming. Answer phones, book feeds & crews. Monitor wires, cut video, set up live events. Req 5+ yrs relevant exp. Apply: (6/18)

JOB OPENING: SR MGR LICENSING/MATTEL/L.A.: Dvlp cons products strategies across brands & set global brand priorities. Partner w/ brand mktg to develop strategies. Min. 5-8 yrs. licensing exp req. Int’l exp pref’d. Apply to HERE (6/15)

JOB OPENING: TRAFFIC COORD/TV One/NY: Build daily comm. log within parameters to ensure accuracy. Wrk w/Ad Sales mgmt., traffic mgmt. and agencies. BA pref’d and/or 2 yrs of exp TV Ops & Traffic. More info: (6/15)

JOB OPENING: DIRECTOR, ACCT MANAGEMENT & STRATEGY/A+E Networks/NY: Manage day-to-day brand strategy copy & client mgmt. Full Info/Apply: (6/15)

JOB OPENING: NEW BIZ & INTGR MRKT MGR/NYC: Mng 360 mrktg efforts to drive rev + ratings, connect biz strat w/brand strat. Resp for mng partners, campaigns & EST relationships. 5+ yrs mrktg exp. Agency/CPG/brand exp +. Send resume HERE (6/15)

JOB OPENING: DIR, AD SALES & SPONSOR DVLPMNT/Location flexible: Sell advrtsing for avail over-the-air TV station, reg’l sports ntwrk & dig partner inventory for sports series. Min 5 yrs TV sales/media buying &/or selling exp. Info HERE (6/15)

JOB OPENING: MGR, SCHEDULING/AMC/NYC: Be part of the prog sched team behind The Walking Dead, Mad Men, and more. Submit res (6/15)

JOB OPENING: DIR CONTENT ACQ/ION/NYC: Resp for prospecting, analysis, diligence, acquisition of program content for network. 5+ yrs exp w/program acquisitions EEO Apply at [email protected] (6/15)

JOB OPENING: DIR DIGITAL YIELD MGMT, PRICING/INV/Weather Channel/NYC: Dvlp/implement strategy, systems & processes to dramatically improve pricing & rev mngmnt. BA deg req’d. 5+ yrs mngng personnel & complex activities. Resume HERE (6/14) 

JOB OPENING: MANAGER, INTEGRATED/truTV/NYC: Development & execution of integrated advertiser marketing solutions across all platforms. 3-5 yrs, solid linear & digital ad sales exp. Freelance. Email resume: [email protected] (6/14) 

JOB OPENING: DIR PARTNER MKTG/NBC/NJ:  8+ yrs cable mktg. Create 360 mktg materials/prgrms. Work closely w/MVPD strat, press, rsrch & ntwrk grps to dvlp accnt-spfc value props. Apply: (9774BR) (6/14) 

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].

Related Stories

Cynopsis 06/13/24: USA Network goes Grisham

USA Network goes Grisham

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ owned or partner stations in 117 markets. 220M Americans reached every […]

Cynopsis Digital Out of Home 06/12/24: OUTFRONT takes Pride in June campaign; Las Vegas gets even brighter; Talon appoints new North America CEO

Wednesday June 12, 2024 OUTFRONT Media launched the “Protect Our Pride” campaign in partnership with GLAAD to celebrate Pride during the month of June. For a donation of $25 to GLAAD, individuals can have their photo, name, and a personalized message – “Protect All Love,” “Protect My Love,” “Protect My Family,” “Protect My Friend,” or […]

06/12/24: Cynopsis Jobs

Jobs Clads

ASSOCIATE, GLOBAL LICENSSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 06/12/24: “The Boys” to wrap with “gory” season five

"The Boys" to end with "gory" season five

Wednesday June 12, 2024 Today’s Premieres Apple TV+: Presumed Innocent Fyi: Real Estate King at 9p Netflix: King of Collectibles: The Goldin Touch; My Next Guest Needs No Introduction With David Letterman IN THE NEWS Deal or no deal? National Amusements has ended merger discussions with David Ellison’s Skydance Media. The proposed deal called for […]