Thursday, July 5th, 2007


Cynopsis: Kids!


Good morning. It’s Thursday, July 5, 2007 and this is your first early morning briefing.

An estimated $36.3 million, that is how much the new Paramount and DreamWorks live-action movie Transformers earned in US box office receipts, if you combine the $8.8 million in preview screenings (3,050 theaters) from Monday, July 2, 2007, with the official opening day, Tuesday, July 3 (4,011 theaters), estimated take of $27.5 million.  The movie set a new record as the biggest Tuesday movie release ever, easily putting Pirates of the Caribbean: Dead Man’s Chest (Buena Vista, July 11, 2006) and its Tuesday opening take of $15.7 million out on the plank.  Outside the US, Transformers took in $36.3 million, giving the movie a worldwide box office total of $72.5 million.

Hannah Montana 2/Meet Miley Cyrus, the new Disney Records and Hollywood Records CD released June 25, 2007, has entered at number one on the Billboard Top 200 chart for last week, and scanned 325,000+ units, per Nielsen SoundScan.  The two-disc release featuring the 14-year-old Cyrus, who stars as Hannah Montana in the Disney Channel series of the same name, also landed at the top spot on the Billboard Children’s and Soundtrack charts, as well as for digital downloads at iTunes.  This new CD along with the first Hannah Montana soundtrack, which was released fall 2006 and also bowed at number one on the Billboard Top 200 chart, the first soundtrack to do so, Cyrus becomes the youngest recording artist to have two number one albums in less than a year.

Virgin Comics will release the first issue of Voodoo Child next week on July 11.  The first Voodoo Child title is part of a six-issue comic book series from actor Nicolas Cage and his teenage son Weston, both long-time comic book devotees.  The senior Cage entered into a deal with Virgin Comics in fall 2006.  Set in hurricane torn New Orleans, Voodoo Child revolves around the ghost of a boy, the main character, who was murdered by secessionist soldiers in the Southern US during the 19th century, and the modern day investigation of the disappearance of a number of young girls.  Clearly this is not for younger kids.


Teletoon, Canada’s 24/7 animation network, has partnered with Weston Foods and PHD for The Cartoon-Crammed Teletoon Tour this summer.  Sponsored by Wonder+, the tour kicked off on Canada Day (July 1, 2007) and in addition to a stage show and a range of activities, fans are also getting a sneak peek at the network’s upcoming fall shows and Teletoon Retro, the new channel slated to launch in October.  With a total of ten scheduled stops across Canada, The Cartoon-Crammed Teletoon Tour runs through September 1.

Under a new partnership between JetBlue Airways Corporation and Fox, JetBlue is now the “official airline of Springfield,” as part of the support for Fox’s upcoming The Simpsons Movie, opening July 24, 2007.  But this isn’t just a name folks, JetBlue has outfitted its first specialty aircraft that has been named “Woo-Hoo, JetBlue” and sports a picture of Homer Simpson, meanwhile inside passengers can watch continuous Simpson’s episodes in-flight on the Fox channel.  The deal also includes a Simpsons Sweepstakes ( for its TrueBlue frequent flyer members. 


20th Century Fox Animation has appointed Karen Rupert Toliver as its new VP/Production.  Toliver, who takes over for John Cohen, will be responsible for development and production of animated properties. She will report to Vanessa Morrison, President, Fox Animation.  She most recently helped to develop the Curious George movie for Universal.  Previously, Toliver toiled for Disney Feature Animation where she served as a Production Executive on movie projects, including Brother Bear, Chicken Little and Meet the Robinsons.  Toliver was also developed family movies as a VP at James Pentecost Productions.

BBC Worldwide has named Gill Pritchard as Director of Children’s, Home Entertainment, which includes Children’s (develops and licenses new intellectual property), Audio & Music (audiobooks and music publishing), various a partnerships including with Woolworths plc, 2 entertain, Random Houses’ Ebury imprint for BBC Books and Pearson for learning joint-venture, BBC Active.  Most recently, Pritchard, who will take up her new position in September 2007, was Director/Business Development, BBC Worldwide, where she oversaw the development and creation of a commercial media player that BBC Worldwide expects to launch later this year.  She was previously Head of Strategy, BBC Worldwide and before that was Financial & Commercial Strategy Manager at the BBC.

After ten years with Mayfair Games, Inc., the company’s CEO, Will Niebling, announced his retirement.  Niebling will remain a shareholder of the business.  Taking over for the revered Niebling as CEO is Pete Fenlon.  Most recently, Fenlon, who has been with the company for 11 years, was as Mayfair’s Studio Director.  Larry Roznai will continue as President, adding responsibility for all corporate business.  Robert Carty, Sales & Marketing Director, will assume responsibility for both domestic and international markets.


Nick at Nite hosted the network’s premiere of the movie musical Grease (Paramount-1978) on Sunday, July 1, 9-11:30p, delivering 3.5 million total viewers P2+.  Among those that tuned in to the movie were K2-11 and Teens 12-17, with 1.1 million and 720,000 respectively, which increased the time period average by triple digits for the demos.  … But uh-oh those summer nights…

Monthly June 2007 Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 5/28-7/1/07 :
Total Day     (000)   Primetime      (000)
NICK°:           1215   DSNY*:            1419
DSNY*:            961   CARTOON:         766
CARTOON:        656   NAN**:             564
NAN**:            328   TOON DIS:         211
ADSM**:          283   DISCOVERY:      122
TOON DIS.:      160   NICKTOONS:      102
NOG/THE N:     117   BET:                    87
NICKTOONS:      78   MTV:                   72
MTV:                  54   ESPN:                 63
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Monthly June 2007 Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 5/28-7/1/07 :
Total Day      (000) Primetime     (000)
NICK°:             708   DSNY*:           1147
DSNY*:            697   CARTOON:        545
CARTOON:        467   NAN**:            429
NAN**:            261   TOON DIS:        122
ADSM**:          211   DISCOVERY:       87
TOON DIS.:        90   BET:                  63
DISCOVERY:       55   NICKTOONS:      59
NICKTOONS:      48   MTV:                  52
MTV:                  41   ANIMAL PLANET: 47
BET:                   34   ESPN:                41
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Monthly June 2007 Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 5/28-7/1/07 :
Total Day  (000)   Primetime    (000)
DSNY*:        640     DSNY*:          1053
NICK°:         522     CARTOON:       404
CARTOON:    351     NAN**:           367
NAN**:        300     MTV:               125
ADSM**:      278     BET:                125
MTV:            108     DISCOVERY:     111
DISCOVERY:   77     COMEDY:           92
BET:              73     THE N:               76
COMEDY:       58     TOON DIS.:        66
TOON DIS:     52     ESPN:                53
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Answer to Yesterday’s trivia question: What is the name of Cap’n Crunch’s barefoot nemesis?  JEAN LA FOOTE   Kudos to: David Vogler-NBC Universal Digital Media/NY; Erica Minton-WonderGroup/Cincinnati; Siobhan Price-Cartoon Network/Atlanta; Thom Stanley-Cartoon Network/Atlanta; Mike Patterson-Cartoon Network/Chicago; Tom Boyd-WGN/Chicago; Michael Hawkins-PromoDoctors/Irving, TX; Rosemary Cunningham-MMT/Chicago; Yohan Sohn-Ryuni/Pasadena, CA; Al Ovadia-Al Ovadia & Associates, Inc./Calabasas, CA; Richard Quan-Imaginary Time/San Francisco; Claire Wilmut-Boomstone Animation Inc./Ottawa

Today’s Trivia Question:  Kids hiding out in the woods, and people searching for “big taste” were all part of a commercial advertisement for what kid-targeted product?   ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales:  Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: DIRECTOR, DIGITAL MEDIA ASSET MGT/Stamford, CT: Create, drive, execute strategies for media inventory management. Exp with media flex preferred. Apply (7/12)

JOB OPENING: SR ANLYST TV RSRCH/Disney*ABC/LA: Pgm analysis and syndie research. 2+ yrs. exp. at a studio/distributor. Knwldg Galaxy Explorer, WRAP Overnights/Sweeps, Word Excel PowerPoint. Apply REQ 94668 (7/12)

JOB OPENING: PROD ASST/NY: Inside Edition, NY based nationally syndicated newsmagazine seeks orgz’d, outgoing PA w/opp to grow. FT position to assist daily operations of the on-air promotion dept. Apply: [email protected] (7/12)

JOB OPENING: EXP WRITER/PROD/ Rachael Ray/NY: Syn talk show seeks promo prod w/exc writing skills & strong conceptualizing ability for topical promo prod. Strong org skills & 5-10+ yrs in TV promo prod. [email protected] . (7/12)

JOB OPENING: PROMO EDITOR/Rachael Ray/NY: Syn talk show seeks exp avid editor w/ 5-10 yrs in TV.Ideal cand. is creative, conscientious, team player, works well under pressure, & has a good ear for music. [email protected]   (7/12)

JOB OPENING: NEW BUSINESS SALES/ WRNN-TV in NY: needs salesperson 4 new business initiatives 4 both tv & online.Must have exp. selling media to agencies & direct business.E-mail resume AND SALARY REQ. to [email protected]. (7/12)

JOB OPENING: DIGITAL AE/History/A&E Chicago: Sell digital advertising solutions to clients/agencies. Dvlp new business. Client service and acct mgmt. 4 yrs in sales -min 2 yrs digital sales. Apply: (7/12)

JOB OPENING: REGN’L ACCT DIR/Screenvision/Chicago: Dvlp/present/sell integrated in-theatre advrtsng & media prgrm campaigns to regn’l clients. 3+yrs selling media advrtsng exp. BA equiv work exp. Apply at (7/11)

JOB OPENING: ACCT MGR-Nat’l Sales/Detroit, MI: BET-Cable salesperson w/strong presentation skills. Comfortable w/multi-platform & integrated opps. Sales/agency exp. req’d. Email: [email protected] (7/11)

JOB OPENING: VP, AFF. FINANCE/MTVN/NY: Lead a large team responsible for managing affiliate revenue recognition, A/R & subscriber reconciliation. 10+ yrs required & Degree in Finance/Accting. . EOE/M/F/D/AAP (7/11)

JOB OPENING: SR MGR/SpikeTV-Research & Planning/NYC: Gather/interpret ratings data & assemble research findings. 4-5yrs TV exp. Strong analytical/numeric skills & knowledge of Nielsen systems. EOE/M/F/D/AAP (7/11)

JOB OPENING: DIGITAL MEDIA AE/WCCO-TV/Mpls, MN: Sell digital advertising to clients/agencies, dvlp new business for CBS O&O. Client service and acct mgmt for online/wireless/all media. 2+ yrs online exp. Apply (7/11)

JOB OPENING: GM /Equity Media Holdings Corp. for Univision/Telefutura affiliates in Amarillo, TX: Must have TV sales and/or sales mgmt. exp; bilingual a +. Email resume to Connie Vaughn [email protected]. EEO (7/10)

JOB OPENING: SALES ASST/Comcast Networks (Detroit): Maintain accts ie: Dialogue w/ agency clientele re: acct maintenance. Resolve billing issues. Work w/traffic dept re: schedule mgmt. Reply: [email protected] (7/10)

JOB OPENING: DIRECTOR, RESEARCH/E! Networks: Manage dept workflow custom requests and standardized reports. Full job description and application online, (7/10)

JOB OPENING: VP, RESEARCH/E! Networks: Oversee design, implementation and presentation of all secondary research to support networks. Full job description and application online, (7/10)

JOB OPENING: MGR PLANNING & PRICING/NBCUNI/NJ: Supporting role to the Dir by preparing financial modeling/analysis, sales/marketing initiatives & driving controllership Degree w/min 3 yrs related exp job#600131 (7/10)

JOB OPENING: VP PROD & DEV-DISC-DISC PLANET GREEN/MD & CA: Strong, creative ldr with enviro passion. 8-10 yrs Prod and Dev exp. Exp in long/short form prog, docs and live ent all ideal. More Planet Green jobs: (7/10)

JOB OPENING: NAT’L SALES COORD/Screenvision/NY: Seeking detail oriented ad sales coord. College dgre reqd, sales/agency exp preferred. Slight admin work necessary. Support VP, 3AEs & Planner. Apply at (7/10)

JOB OPENING: AD SALES MKTG COORD/NY: Create sales proposals, execute added value, support Mktg VP, develop ad sales materials, premiums, coord. events. 1-2 years exp cable/agency. Email res: [email protected] (7/10)

JOB OPENING: RES. STRATEGIST/Discovery Nets, NY: Min 5 yrs res. exp., proficiency in Nielsen systems req. Strong analytical/communication/computer/presentation skills. Estimate exp a plus. Apply: . Req 5500 (7/10)

JOB OPENING: FLASH WEB DEVELOPER, DIGITAL MEDIA/Sesame Workshop/NY: Development & programming chops req’d – CS3, After Effects, FCP, Flash video & games, etc. [email protected]   (7/7)

JOB OPENING: ACCOUNT DIRECTOR/Scripps Networks/LA: – Sell-in netwrk distrib quarterly promos to maximize media value. 5-7 yrs exp in affiliate or sales. Strong pres & comm. skills pref’d. [email protected] ref #6147 (7/7)

JOB OPENING: COPYWRITER /The ZUNE brand team is looking for an experienced copywriter to drive the strategy and execution of ZUNE voice, tone, style in all communications. Go to req#183782 (7/7)

JOB OPENING: SR ANALYST Vh1 AD SALES RESEARCH/NYC: 2+ yrs natl rsch exp.Detail-oriented with strong analytical/written/oral comm sk.Expert w/ Nielsen, MRI, Simmons.Prof in MS Office. EOE/M/F/D/AAP. Apply (7/7)

JOB OPENING: MKTNG ASST/ NBC Universal/USA Ntwrk: Must be self-starter and passionate about Mktng. Will act as admin. Assst and support consumer mktg projects. Long-term temporary position. Resumes to: [email protected] (7/6)

JOB OPENING: MKTG DIR/Legally Blonde/NYC: 2+ yrs promo/mktg w/in media/entertain/theater. Develop mktg/ tix sales initiatives/ viral mktg/ promotions. Graphic skills a plus. email to [email protected] (7/6)

JOB OPENING: SALES PLANNER/ Oxygen Media/ NY: Support two AE’s, 3 yrs exp. buying or plan’g. Must be detail oriented & possess excellent communication skills. Email res and cover letter to [email protected], ref job title in subject (7/6)

JOB OPENING: PROGRAM OPS COORDINATOR/Oxygen Media/NYC: Provide tech assistance & coordinating support for Broadcast Ops; digital media & master control aptitude. Email w/ sub line: “Prog Ops ” cover letter & res to [email protected] (7/6)

JOB OPENING: AD SALES ADMINISTRATOR/Weather Channel/NY: providing support of proposal, traffic, and sales systems to Cable Ad sales. Exp with Dealmaker and VCI. Please apply online at ref VSA004. (7/6)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

ALL YEAR INTERNSHIP CREDITS ONLY: GOSPEL MUSIC CHANNEL – ATLANTA seeks INTERN for MKTG/PR department for project and event support. Must be able to lift 10lbs. Knowledge of MS Word/Excel/Publisher req’d. For app/more info: [email protected] (7/10)


SITUATION WANTED: MEDIA PLANNING/Los Angeles Full Time/Freelance: 10+ yrs exp.  Experience-General Market and Hispanic.  Works independently or manages staff.  Large and small agency exp.  [email protected] (7/11)

SITUATION WANTED: TV DEVELOPMENT/CREATIVE/PRODUCER/Los Angeles: seeking consulting or staff position. 15 yrs experience in show development, promo/trailer/EPK producing.
[email protected] (7/11)

SITUATION WANTED: 07 Phi Beta Kappa Harvard grad seeks employment in entertainment industry. Worked two media internships and wrote professionally directed play. Skilled in script coverage. Email at [email protected] (7/10)

SITUATION WANTED: INTERNET MARKETING SPECIALIST SEEKING CONSULTING /LA/NYC/SF/DC: Talented in complete campaign management including SEO, PPC, affiliates, e-zines, RSS, ad placement, etc. LA based, can work remotely. [email protected] (7/7)

SITUATION WANTED: MID-LEVEL DIGITAL MEDIA BIZ DEV MGR seeking position that leverages interpersonal and analytical strengths in international business, leadership, and cross-cultural interaction (7/7)

SITUATION WANTED: Experienced manager seeks immediate FT or FREELANCE OPPORT. In on-air promos or new media mgt. In NY, but maybe willing to relocate. For resume & ref, e-mail [email protected] (7/7)

SITUATION WANTED: INTERNATIONAL ONLINE ACCOUNT EXECUTIVE ONLINE MARKETING MANAGER/DALLAS: Interested in incorporating a passion for online sales with an internationally branded company-TV/New Media/. [email protected] (7/7)

SITUATION WANTED: WRITER/PRODUCER – LA: HBO Creative Services writer/producer recently relocated to LA looking for freelance or permanent gig. See resume and most recent work Contact: [email protected] (7/7)

SITUATION WANTED: CONSULTANT w/ 20 yrs transactional/biz affairs/biz dev/legal experience in cable, broadband, broadcast. Successful and creative solutions. Available project basis/hourly rate. contact [email protected] (7/6)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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