A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS
Sunday at Scripps Networks. A Prime Time for “Star” Gazing.

·         Next Food Network Star Ranks #1 in Program Engagement with Upscale Audiences.
·        Next Food Network Star Anchors the Highest Rated Primetime Week in Our History.
·        HGTV Design Star Achieves Highest Premiere Ratings in Our History.
·        HGTV Design Star Ranks #5 in Program Engagement with Upscale W25-54.
·        Tune in Sunday, 8/3 at 9p ET for the Season Finale of HGTV Design Star.

Source:  IAG and Nielsen Media Research. For details, visit http://scrippsnetworksadsales.com

07/31/08

Cynopsis: DIGITAL
Good morning, it’s Thursday, July 31, 2008, and this is your first early morning digital briefing reporting from the NATPE LATV Festival in Hollywood.
 
YouTube is facing another lawsuit over copyright infringement, this time from the Italian broadcaster Mediaset, the company controlled by Italian Prime Minister Silvio Berlusconi. In a sample analysis Mediaset counted 4,643 of its videos on the video sharing site. The company is seeking $779 million in damages.
 

 
Founder of the X Games ESPN unveiled a new network of sites to replace action sports portal EXPN.com, designed to attract more year-round gen Y action sports traffic. The ESPN Action Sports Network will include sport-specific vertical sites from ESPN (such as ESPN Skate) as well as third party destinations including Surfline.com, Vans.com and Active Ride Shop, each of which will contribute content and promotion to the network. Look for plenty of video refreshed daily such as UGC, footage from action sports events and more original video series.
 
GospelMusicChannel.com completed a revamp adopting a cleaner look and a HD video player featuring GNC programming and exclusive concert footage from name brand Gospel/Christian artists. A new original podcast GMC Insider contains news segments, behind-the-scenes footage and special on-location reports.
 
Puerto Rico broadcaster WAPA-TV gained carriage on Verizon FiOS TV in New York, Ft. Wayne, Ind., and Oregon for its WAPA America service. Verizon plans to continue to roll out the channel to additional regions during the next few months. WAPA America will be available as part of FiOS TV’s Spanish Language and La Conexion packages.
 

 
Indicating increased interest in video customization, YouTube purchased video mashup/presentation toolmaker Omnisio in a rare acquisition. Omnisio enables users to select clips from multiple sites, post them on a profile page then superimpose comments.
 
Online ad tool provider Clickable completed a $14.5 million Series B round of investment. The financing was led by Founders Fund, with additional backing from existing investors Union Square Ventures and FirstMark Capital.
 
Mobile social media integrator Moblyng expanded its mobile content site offering easy access to top viewed content from MySpace and YouTube, pushing videos, slide shows and photos to mobile devices. The company also unveiled a new mobilize me button on select artist’s MySpace profiles allowing users to sign up to have videos, pictures and slideshows sent to their phones.
 
Swimsuit models seem to translate to pretty much any platform or culture. Miami-based social networking site Quepasa.com and Latinas Illustrated are holding their annual model search online for the first time this year, culminating in a runway show in Mexico City. A panel of celebrity and industry judges will pick 13 winning models to appear in the 2009 Latinas Illustrated Swimsuit calendar.
 

 
Top MSO Comcast saw year-over-year revenue growth of 11% during Q2, thanks to 50% growth in its telco business and 10% growth in its high-speed internet business. Profit targets alluded Comcast, however, as it is being forced to aggressively discount its services in this “challenging economic environment” in the words of CEO Brian Roberts. The company gained 320k new digital subs, helping to offset the loss of 138k basic cable losses. The average Comcast customer now shells out $110 for its triple play services. 
 

 
Online ad network CPX Interactive named the Diamond Empowerment Fund’ (D.E.F.) as its next beneficiary. The D.E.F. was founded by music mogul Russell Simmons to raise money for education programs in diamond producing African nations.
 

 
IFC upped Craig Parks to VP/Digital Media. He will oversee the networks’ alternative platforms including IFC.com, IFC syndicated digital content and IFC Free, the network’s video on demand service and continue to report to Jennifer Caserta, IFC’s EVP & GM.
 
Mobile technology provider Waterfall Mobile hired former Motricity executive John Matra as SVP/Business Development. In his new role, Matra will oversee strategic business development and sales across film, music, television, radio and print.
 
New York-based marketing and communications consultancy Attention announced that Colin Nagy has joined as Director of Social Media. Colin will oversee the firm’s strategy pertaining to online public relations and social media marketing campaigns.
 

 
We stumbled into an interesting story at the LATV Fest. Warner Bros. commissioned web production outfit For Your Imagination to created the web series Kyle Piccolo: Comic Shop Therapist to promote the wildly successful Dark Knight, for a relatively modest sum (under $50,000.) The idea was to increase the film’s street cred among comic book geeks. FYI got X-Men illustrator John Cassaday to direct and co-create, who went on to faithfully capture the spirit and weirdness of the comics subculture. Best of all for the web studio, FYI retains the rights. And Warner Bros. was content to place pre and post roll trailers with the clips instead of demanding more product integration – freeing it up to repurpose the show elsewhere or continue developing content around the characters. The model could point the way for more original web productions, according to For Your Imagination CEO Paul Kontonis, who is always looking for innovative ways to fund original productions. And for Warner Bros. the box office results ($300 million and counting) speak for themselves. Maybe Speed Racer could have benefited from this kind of approach … 

P.S. It seems more than a few inaccuracies aren’t hurting the Batman. The ever-watchful users at Moviemistakes.com have already counted 23 boo boos so far.

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital
07.31.08

Cynopsis Digital Ad Sales:
Jason Cesare – 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

To subscribe to any Cynopsis edition(s) click here . 
To unsubscribe , click here or click the button at the end of this email.

CableU – Know Networks Better. Pitch Smarter. Click here

A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA: TOP TIER

Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: PROMO SCHED/Englewood, CO: Dvlp sch for long/short-form video promo prgrmng to boost viewer tune-in & retention. Assoc deg or equiv or 6 mo-1 yr related exp and/or training/equiv edu & exp. Apply: www.starz.com/careers (8/7)

JOB OPENING: ASST MKTG MGR/NYC: National CineMedia-Mng mktg initiatives aimed to sell the NCM brand. Strategic/creative thinking, prof in PP, ability to multi-task, can-do attitude, 4+ yrs exp Email: [email protected] ref: AMM_NY (8/7)

JOB OPENING: SR PROJECT MGR ENTERTAINMENT MARKETING RESEARCH/Turner/ATL: Design/analyze quant/qual mkt rsrch for entertainment programming/6-8 yrs TV exp a must /4 yr degree. Apply: [email protected] (8/7)

JOB OPENING: ACCOUNT EXECUTIVE/ CHICAGO/REELZCHANNEL: 3 – 5 yrs cable media ad sales exp incl online & strategic integrated mktg solutions. Resp for ad sales of Mid West region. Send res: [email protected] (8/7)

JOB OPENING: ACCOUNT EXECUTIVE, ONLINE AD SALES/CNS – NY (E!, G4, VERSUS, MyStyle & FEARnet): Represent Comcast Networks to online media clients. 3+ yrs exp in online media buying/sales. Apply: www.comcast.com EEO/AA/Drug Free (8/7)

JOB OPENING: ANALYST, STRAT SALES/DISCOVERY/NY: Pricing, pkgng ratecard; inventory model updates; weekly/monthly/qtr reptg. of audience, inventory/sellout & cpm for core Ntwrk. 4+ yrs exp media/adv. Apply: www.discovery.com #7879 (8/7)

JOB OPENING: DEPT COORD/Rainbow Ad Sales/NY: 2+ yrs exp Mktg/Advert/Online exp. Support Mktg/Sales team w/ gen admin, presentations, rsrch, mktg & promo materials. Int in VOD sales/mktg a +. Res: www.cablevision.jobs ref#6679BR (8/7)

JOB OPENING: MGR, AD SALES ADMINISTRATION, G4, Comcast Nets/NY: 4+ yrs exp, Resp for managing sales processes, stewardship, rev analysis and overseeing inventory, DealMaker exp a plus. EEO/AA/Drug Free Apply www.comcast.com (8/5)

JOB OPENING: DIR NATL AD SALES/LA/REELZCHANNEL: 10+ yrs cable media ad sales exp incl online & strategic integrated mktg solutions. Resp for ad sales of West Coast office. Send res: [email protected] (8/5)

JOB OPENING: ASSOC PROD: Nationally syndicated talk show is looking for exp’d AP. Applicant must have at least 2 yrs exp on a national talk show, court show or news program. Exc booking skills req’d. Resume: [email protected] (8/5)

JOB OPENING: PRODUCT MANAGER/Miller Pub Group/NY: Lead dev effort for sports website. Mng dev team on new features, as well as web 2.0, mobile, video apps. Distribute/mkt. Sports/media/mktg exp req’d. [email protected] (8/5)

JOB OPENING: MKTG PROD MGR/DISCOVERY/LA: Resp for overseeing elements for cross promotional opportunities for TLC. 3-5 yrs exp in on-air promo/mktg/ prod.  Ad sales exp a +. Full posting and apply: www.discovery.com Job number 8109 (8/2)

JOB OPENING: SR ANALYST NICKELODEON FINANCE: Mnthly analysis for kids & family group. Report variances, monthly reporting incl. all P&L analysis. Apply via site:  www.mtvncareers.com E/O/E (8/2)

JOB OPENING: SR. RESEARCH ANALYST w/ABC-TV/NY: 1-2 years experience in Research,College degree {BA},experience with Nielsen systems. Contact: [email protected]  (8/2)

JOB OPENING: DIRECTOR, MULTI PLATFORM PROGRAMMING/SOAPnet/ABC Burbank: BA, 7yrs TV, Nielsen Exp, SIMS scheduling, Digital media development, scheduling, manage teams, collaborate www.disneycareers.com (REQ id 170791) (8/2)

JOB OPENING: SR. RESEARCH PROJECT MANAGER/CNN/ATL: Design/manage/present web analyses and primary research projects for CNN Digital businesses. 5+Yrs research/online analytics/Masters pref’d. Apply: [email protected] (8/2)

JOB OPENING: MNGR INTEGRATED MKTG/Fuse/NY: Write proposals. Develop & execute multi-platform opp’s for Ad Sales clients. 5 yrs exp in digital/promos/integrated mktg. Rez to: [email protected] “Intg Mktg Mngr” in sub (8/1)

JOB OPENING: DIRECTOR ON-AIR PROMO/Nickelodeon/NYC: 10+ yrs exp. producing on-air promos for a network; Exp. in multi modes of production: clip, design & live action; Solid mgt exp. a must. EOE/M/F/D/AAP apply www.mtvcareers.com (8/1)

JOB OPENING: PROMO COORD w/ USA Network- NBC UNI/NY: Min 1 year in Mrk/Promo. BA in Comm/Film/TV or related exp. www.nbcunicareers.com keyword job #835194 (8/1)

JOB OPENING: TRADE MKTG COORD/WE tv/NYC: Provide day-day oper & org support to Ad/Affiliate Mktg team on Ad Sales sponsorship. 1-3 yrs Admin/ops exp in trade/Ad Sales mktg, advtg, prod, creative. res www.cablevision.jobs ref #6682BR (8/1)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER/FALL INTERNSHIP CREDITS ONLY: MARKETING INTERN/truTV, NY: Support marketing department (consumer, affiliate, & ad sales). Majors: Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. Apply Online: www.turnerjobs.com – Requisition # 104860BR (8/7)

FALL INTERNSHIP CREDIT ONLY: Stone & Co. Ent. has fall internships avail. in LA for creative, reliable students with strong interest in game shows and reality TV. Minimum 2 full days/week. Email cover letter & resume to Patti [email protected] (8/7)

SUMMER/FALL INTERNSHIP CREDITS ONLY: COMMUNICATIONS INTERN/ WLIW21  NYC: Publicity/marketing/promotion to local media & PBS stations. Must commit 15+ hrs/wk. Majors: PR/Comm., Mktg, Adv. Skills: Writing, Computer, Phone, Rsrch. [email protected] (8/7)

SUMMER/FALL INTERNSHIP CREDITS ONLY: Audio/Language Dubbing Studio Prod Intern/The Kitchen-Miami, LA & Caracas: min. 20 hrs. per week/bi-lingual a +; become a real part of this team & work towards FT position after grad. Email: [email protected] (8/7)

SUMMER/FALL INTERNSHIP CREDITS ONLY: Art Design & Mkting Intern/Big Tent Ent, NY: exp with digital photo editing, mkt research, MS Office, Adobe Photoshop, InDesign, and Illustrator; good computer skills. Email: [email protected] (8/5)

SUMMER/FALL INTERNSHIP CREDITS ONLY: Marketing Intern/Big Tent Ent, NY: strong MS Office skills, knwldge of mkting and licensing, and good written and oral skills. Email: [email protected] (8/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: Organized, responsible and enthusiastic Admin./Coordinator with over 10 years of experience and writing, research and production skills seeks Exec. Asst. or Coord. position at network or prod. co. [email protected] (8/1)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484
203.926.9878