Thursday, July 25th, 2013


How do you reach passionate sports fans on every screen?
TWC Media. That’s how.™

40% of US sports fans agree they’re more likely to have a positive opinion of a brand that advertises in sports, and yours can be part of the action with Time Warner Cable Media. Customize your ad to fans of every major sport on top cable networks and local sports channels. Extend your message online, on interactive and On Demand.

Learn about TWC Media’s cross-platform solutions at
Contact [email protected].

Cynopsis: DIGITAL

Good morning. It’s Thursday, July 25, 2013, and this is your first early morning digital briefing.

Cynopsis is proud to welcome David Levy, President of Sales, Distribution and Sports for Turner Broadcasting System, Inc. for a candid one-on-one conversation about the state of sports, media and advertising at the Cynopsis Sports Business Summit. Join us on Aug. 14 and register at


Vidora and Unicorn Media have announced a partnership that allows content owners to deliver ad-supported video across mobile devices via a single URL, using Unicorn’s patented, server-side technology. “We’re pleased to partner with Vidora to provide their content owners with a comprehensive solution, which delivers the best of both worlds- maximum yield on content distribution, and a television-like viewing experience for audiences,” said Chuck Parker, Chief Revenue Officer of Unicorn Media.

Shout! Factory and ITV Studios Global Entertainment have signed a multi-film deal for home entertainment and digital distribution. The agreement enables U.S. and Canadian audiences to watch more than 30 film properties from ITVS GE on home entertainment and select digital platforms, beginning later this year. Titles include Sophie’s Choice, On Golden Pond and The Boys from Brazil. Bonus content for special editions and double features are also being developed.


Conde Nast Entertainment has launched the Teen Vogue video channel, the sixth in CNE’s digital video network. Content for the new channel includes five original series inspired by the Teen Vogue brand, including two celebrity based shows (Breakfast with Bevan and Besties), two reality series based around style, makeovers and design, (My Room Makeover and Fashion at Work) and a hosted beauty show (3 Steps to…). As with all of the CNE digital channels, the content will be distributed across all platforms including the official Teen Vogue video site and YouTube channel as well as through syndicated partnerships. “Teen Vogue‘s millennial audience looks to us for the latest in fashion, beauty and pop culture and we’re continually evolving how we engage with them across all platforms,” says Teen Vogue Editor-In-Chief Amy Astley. “Digital is especially important given its increasingly central role in the Teen Vogue experience. Through this collaboration with Conde Nast Entertainment, we’re able to present the type of unique video programming our audience is looking for.”

Roku is making the 24/7, live streaming feed of the U.K.-based Sky News available to all its users in the U.S., Canada, the U.K. and Ireland. “As an innovative news provider, Sky News is excited by the opportunity to reach a new audience through the Roku platform,” said Sky News COO Nick Herm. Roku also offers streaming news services from CNBC Real-Time, Fox News, NBC News and WSJ Live.

In January, rap mogul and Def Jam Recordings founder Russell Simmons announced his plan to create All Def Digital, a YouTube channel partnered with Brian Robbins of AwesomenessTV. Now All Def Digital is partnering with Universal Music Group to launch All Def Music, a multi-channel network focused on as-yet undiscovered YouTube talent.
In Other Words: The likely hope is that an alliance with a major label will distinguish All Def Music from other multi-channel networks.

YouTube will host its first-ever Geek Week from August 4 to 10 in both the US (co-produced by Nerdist) and the UK (co-produced by Channel Flip). The seven-day fest will center on the top nerd creators, shows, and channels on YouTube, and offer series premieres and creative collaborations from the community. Among the highlights: Super Wednesday will feature super heroes, the supernatural and the super weird and Gaming Thursday will offer game-inspired original series. Check it out at the Geek Week hub.


Google has announced a new version of Nexus 7, featuring a higher resolution screen for HD viewing. At the same time, Netflix has released a new app that will let Android tablet users view content in HD. Google, in turn, says the new Nexus 7 will be the first tablet to be able to support the HD Netflix tablet viewing. In addition, Google has unveiled a new Chromecast product designed to solve the problem of getting digital and online content to easily flow between devices in the home. The new product, which plugs into the back of a TV and costs $35, will allow Android devices to work like a remote control so that content can be easily shared between devices.


Americans over the age of 50 are making digital media part of their lives. The AARP, citing data from aGoogle/Ipsos MediaCT U.S. study, reports that 60% of Boomers [who are 50+] say watching online video has become an important part of their day, while 40% of seniors [who are 65+] see online video as important to their lives. In addition, 75% of Boomers and 68% of seniors report taking some sort of action after viewing a video. Some 57% were inspired to visit a retailer, while 37% reported calling a business or organization after viewing an online video. “Marketers in these and other areas have a tremendous opportunity to enhance their ad buys with digital,” said Mark Bradbury, director of integrated marketing and insights for AARP Media Sales.

The smaller the device, the greater the attention of the mobile-TV viewer, says a new study from Boston-based market research firm Chadwick Martin Bailey for the Council for Research Excellence. Per the study’s findings, mobile-TV viewers are more focused on TV content, when viewed on their smartphones than on larger devices. Viewers performed unrelated multi-tasking on other electronic devices during only 14% of the occasions on which they viewed TV programming on smartphones. This compared to 27% for tablet viewing, 31% for computer (desktop and laptop) viewing and 34% of the television-set viewing occasions. At the same time, viewers watching a TV show on a smartphone were more likely to engage in online activities related to that show, like looking up show information or posting about the show on social networks. Such activity occurred during 21% of the television set viewing occasions, 27% for tablet viewing occasions, 31% for computer viewing occasions and 39% of the smartphone viewing occasions. The study, TV Untethered, was launched in November 2012.


TODAY is launching a new app for Android and Windows 8 Phone today, the first in a “parade of major releases,” Vivian Schiller, Chief Digital Officer at NBC News told Cynopsis. “We spent the last year unplugging and reorganizing,” after NBC and Microsoft ended their website joint venture, “so this app was created by an in-house team that was completely enmeshed with editorial.” Schiller says the most innovative feature is the Multi-tasker View, which allows users to watch video while simultaneously browsing articles and photos. “I’ve never seen anything like it,” she says. “It really reflects the way people use media.” America’s Natural Gas Alliance will sponsor the app during its launch phase, which ends September 30th. Schiller is looking, of course, for high engagement stats and app ratings to measure success. Look for the IOS version of the app in a few days, as well as a rollout of and relaunches of and in the next six months, all from the NBC News Digital Group.


Michael Becker has been named Marketing Development and Strategic Advisor for Somo, a full-service mobile agency whose clients include Audi, Red Bull, Groupon, BP and The New York Times. Becker, formerly North America managing director of the Mobile Marketing Association, will work alongside Somo’s executives in Los Angeles, New York and North American headquarters in San Francisco to educate marketers on the role of mobile marketing in the purchase-decision process and across industry sectors.


Register Now – Sports Webinar is Today!
Sports & Second Screen:  Driving fan engagement and brand ROI
Today – 1:30-3:00pm ET

Expert Speakers:
Bloomberg Sports:
Rob Shaw (VP, Content/Media)
ESPN: Gus Weber (Sr. Director of Digital Products)
OneTwoSee: Chris Reynolds (Co-Founder & CEO)
Front Row Marketing Services: Chris Lencheski (President) with
Special Guest – Hall of Fame Coach, Barry Switzer


In new court documents Hulu argues that it does not violate a federal video privacy law by sharing “anonymous” data about viewers with ad networks and market research and analytics companies. “Hulu cannot be liable for disclosing an anonymous User ID to comScore or Nielsen, or to any other service provider,” the online video company says in a motion filed last week with U.S. District Court Judge Laurel Beeler in San Francisco. The company is facing a potential class-action lawsuit for allegedly violating the Video Privacy Protection Act, a 1988 law that prohibits movie rental companies from disclosing information about what consumers watch. While Hulu acknowledges that it discloses people’s movie-viewing history to third parties, it argues that the process is legal because it doesn’t link users’ names to their movie-watching history; instead assigning users a seven-digit ID and transmits data about that ID. In their lawsuit, consumers counter that third parties could figure out people’s identities from their User IDs, given that Hulu included the User ID in the Web page addresses of users’ profile pages. Hulu, however, states that it stopped doing that two years ago.

YouTube recently unveiled a shinier “Subscribe” button in hopes of enticing casual viewers to click and become part of a particular channel’s regular audience. Yesterday, the world’s largest video sharing site introduced another subtle, yet significant feature to the same button: it made it embeddable. Previously, the only way to subscribe to a YouTube channel was to visit that channel’s subscription page on YouTube. Now, individuals can become part of a channel’s subscriber base from just about anywhere on the web. The new feature will be a useful tool for any content creator, organization, or brand in helping improve online video viewing numbers, but with this new online video marketing power comes online video responsibility, natch. You Tube warns against no-nos such as offering prizes in exchange for clicking on the subscribe button, or using it to track any data about a user.



Cynopsis: Sports Business Summit
Engage Fans. Integrate Brands. Make Money.

Come join us for an exciting day, as we hear leading executives deliver thoughtful, actionable perspectives on how to best grow brands, monetize value and tap into the unrivaled passion and enthusiasm of the sports fan.

Register Now: Click Here | Questions: Pete Romas.


Video Game High School 2 is set to be released today. The series’ first season registered more than 55 million views over nine episodes, and the powers that be are trying to outdo themselves in season two. From producers Rocket Jump Studios and Collective Digital Studio, the show will be shot in mixed-framerate, which is a blend of new and classic cinematic technologies. The videogame sequences are in 48fps, the same format used by Peter Jackson in The Hobbit. The new season also boasts longer web series episodes, with six offerings ranging from around 22-35 minutes. Also, while the first season featured more than 600 special effects shows, the producers are upping the number in season two.

See you tomorrow,
Mark Miller 

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: WRITER/PRODUCER/Jupiter Ent.: Writers and Field Producers needed for true crime series. Resume: [email protected] (8/1)

JOB OPENING: AD SALES DIR/GSN/NY: V. strong ind. exp.; 7+ yrs TV/Dig. rsch: ratings/primary & synd. Mastery of Comscore, Nielsen data (Npower, FOCUS, MktBrks, Startrk/StarEst & Gabriel), Simmons. Presentation skills req’d. Res HERE (8/1)

JOB OPENING: MGR AD SALES MKTG/TENNIS CHANNEL/NYC: Work w/ Dir Ad Sales Mktg & Ad Sales team on dvlpmnt of multiplatform advrtsing solutions. Min 4-5 yrs exp within Agency or Ntwrk focusing on client srvcs. Resume to & salary req’s HERE (7/31)

JOB OPENING: MANAGER, DIGITAL VIDEO AD SALES/FX/NY: 3+ ad sales exp with a strong kno of digital sales, BS degree req, Excel, Pwrpt, Slide Rocket exp, linear sales exp. Apply: (7/31)

JOB OPENING: RESEARCH ANALYST/NBC UNIVERSAL/SOUTHEAST/SOUTHWEST: Submit & maintain schedules, line-ups & prgrm changes for Telemundo & Mun2 via Nielsen myEVNTS web-based system before strict deadline. Enforcing Nielsen titling. Apply HERE (7/31)

JOB OPENING: DIR PRGM MKTG & ADV/Showtime/NYC: Generate awareness & drive tune-in to SHO series/events. Oversee consumer ad campaigns. 10+ yrs. TV series mktg exp. at network/ad agency req. Apply at careers sec. of (7/31)

JOB OPENING: RESEARCH MANAGER/Discovery/NY: Strategic mind to provide sales positioning rsrch for Discovery Channel/other ntwrks. Create sales materials/ positioning pieces to highlight success. 6+ yrs TV rsrch exp req’d. Apply HERE (7/31) 

JOB OPENING: POST PROD/LA: Mng all post ops of busy boutique prod co. Exc comm skills a must for client liaison. 3+ yrs exp as post producer. Network promo & Avid exp pref’d. Must start immediately. Resume to [email protected] (7/30)

JOB OPENING: CONTRACT ADMIN ASST/Raycom/LA: Orgnz’g licensing agreements/amendments etc., maintaining logs & coord’g correspondence w/group TV stations, various studios, & the corp Legal Dept. BA/BS. 3+ yrs exp in ent. Apply/res: HERE (7/30)

JOB OPENING: SR. MGR CLIENT SOLUTIONS/USATODAY/NY: Develop integrated marketing solutions for USATODAY. Must be creative, with big ideas, digital. Resume to: [email protected] (7/30)

JOB OPENING: NAT’L SALES MGR/NBC Universal/Mid West: Responsible for generating National sales revenue ensuring all financial goals are being met while developing and maintaining relationships with clients. Apply: HERE (7/30)

JOB OPENING: DIR, AD SALES & MKT RSCH/NBC UNIVERSAL/NYC: 5+ yrs ad sales exp with proven knwldg of Npower, Galaxy Explorer, Monitor Plus & MRI. Expertise in PowerPoint a plus. (10590BR) APPLY HERE (7/30)

JOB OPENING: RESEARCH MGR/Sprout/Philadelphia: 3+ yrs in media research w/project management exp in media/digital research. Knowledge of MRI & Nielsen req. (11097BR) Apply HERE (7/30)

JOB OPENING: SR TRAFFIC MGR/Comcast Spotlight/DC: Mng adv.sales traffic team in all traffic areas incl. inv mngmnt & workflow. Asst sales w/pricing strategies. 5 yrs mgmt exp. pref. Kwldg of media traffic/T&B software a must Apply: HERE (7/30)

JOB OPENING: SR ANALYST AD SALES RSCH/NBC UNIVERSAL/NY: 1-3 yrs media rsrch exp, support Sports & Olympics sales research, proficient w/research software, able to visually communicate insights, provide marketplace insights. Resume: HERE (7/30)

JOB OPENING: DIRECTOR COMMUNICATIONS/OWN: Oprah Winfrey Network/LA:Min 5 yrs exp in publicity, expert in media strategy & messaging, excellent written and verbal skills. Apply at: (7/30)

JOB OPENING: MGR, STRATEGIC PARNTERSHIPS/Tribeca Film/NY: 3-4yrs exp, pref cable or digital. VOD product mngmnt & mktg w/focus on iTunes, Amazon & more. Day-to-day mngmnt of DVD line. Email: [email protected] Apply HERE (7/30)

JOB OPENING: SALES PLANNER/CBS Television Distribution/NY: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. Contact [email protected] (7/30)

JOB OPENING: MGR, Digital CONSUMER INSIGHTS/Discovery/NY: Critical thinker to help w/designing/ managing custom research studies for all digital biz units- sales, programming, product. 5-7 yrs primary rsrch exp req’d. APPLY: HERE (7/30) 

JOB OPENING: FINANCIAL ANYST/NYC: 1- 5 yrs media exp. Assist in key functions that support ad sls billing, revenue recognition, cash reporting, mnthly & quaterly close, budgtng/forecasting & trckng process for the Media Sales grp. Resume TO (7/30)

JOB OPENING: DIR. PRICING AND PLANNING/Fox Cable Ntwks/NY: Dig & Cable netwk experience preferred, strong exp with Ad Sales systems. BS/BA Deg req, must have strong analytical & math skills. (7/30)

JOB OPENING: MGR, VIACOM COMPLIANCE/Viacom/NYC: Lookng for Big 4 accnting exp. BA in accnting, CPA required, min 6 yrs SOX compliance exp. will manage the SOX program from scoping to execution & final reporting. Apply HERE (7/30)

JOB OPENING: DIGITAL AD SALES RESEARCH ANALYST/Viacom/NYC: MUST have 1 yr dig rsrch exp. Analyze digtl and crss-pltfrm metrics. Exp. w comScore, Nielsen @Plan, NPower and/or Omniture. Apply: HERE (7/30)

JOB OPENING: DIR, PR/TURNER BROADCASTING/BURBANK: 7+yrs TV publicity exp at ntwrk, studio or agency & comprehensive knwldg of ent/cable ind. Strong relationships with key print, brdcst & online media outlets essential. Resume HERE (7/27)

JOB OPENING: MANAGER, CONSUMER MARKETING/National Geographic Channel/ Washington D.C.: Develop ads & media strategies. Manage off-air campaign schedules. 5 yrs exp min. Entertainment/agency exp a must. Apply: (7/26)

JOB OPENING: GRAPHIC DESIGNER/NBC UNIVERSAL/MID WEST: Design/animate show & live event graphics (opens, lower thirds, transitions, bumps, boxes, billboards, snipes, etc.) Fulfill daily news/live event requests for graphics APPLY HERE: (7/26)

JOB OPENING: NEWS & EDITORIAL PRODUCER/NBC Universal/NYC: Description: As the News & Editorial Producer for Weekend TODAY you will be responsible for writing opens and teases. You will also produce live segments and write segment intros. Apply HERE (7/26)

JOB OPENING: RSRCH ANALYST AD SALES/NBC Universal/NYC: Description: 1-3 yrs media rsrch exp, support Sports & Olympics sales rsrch, proficient w/rsrch software, able to visually comm insights, provide mktplce insights. Apply HERE (7/26)

JOB OPENING: SENIOR ANALYST, AD SALES RSCH/FX/NYC: 2+ yrs cable research, exp. w/Nielsen products & MRI, Star Media. Strong analytical, writing & verbal skills. Apply: (7/26)

JOB OPENING: SENIOR ANALYST, DIGITAL AD SALES RSCH/FX/NYC: 2+ yrs exp online or other new media research. Knwldg of Nielsen & ComScore reqd. Strg knwldge of Adobe/Omniture anlytics pref (7/26)

JOB OPENING: MANAGER, AD SALES RSCH/FX/NYC: 3+ yrs cable research, exp. w/Nielsen products & MRI, Star Media. Strong analytical, writing & verbal skills (7/26)

JOB OPENING: NAT’L SALES COORD/NBC UNIVERSAL/WEST COAST: Assist VP of Sales and Syndication, Maint nati’l sales orders, revisions, pre-emptions/make goods, post-logs, and discrepancies for the dept. Apply HERE (7/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: LA-based Producer & Showrunner: with nearly 20 years worth of experience in non-fiction TV (news, talk, lifestyle, reality). I’m a great VO writer and a monster show, field, and post producer. Resume & reel at (7/27)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

Related Stories

Cynopsis 06/21/24: Patrick Dempsy joins “Dexter: Original Sin”

Patrick Dempsy joins "Dexter: Original Sin"

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/20/24: “Resident Alien” makes a move

"Resident Alien" makes a move

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/18/24: Jacqui Heinrich gets FOX News promotion

Jacquie Heinrich gets FOX News promotion

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

06/17/24: Cynopsis Media Tech Update

Video advertising

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/17/24: Charles Barkley announces exit

Charles Barkley announces exit

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]