Thursday, January 4th, 2007


Best 25 Days of Christmas
Ever for ABC Family!

    •      #1 Basic Cable Network with Total Viewers (2.5 mil) and W18-49
    •      Our Best Ever in A18-34
    •      Our Best Ever in A18-49
    •      Our Best Ever in Total Viewers

Source: NHI, Live 000s. M-Sun 7-10pm, 12/1-12/25, 1998-2006.




Good Morning, it’s Thursday,  January 4, 2007 and this is your first early morning briefing.
NBC Universal has pulled the plug on the freshman syndicated talk show series The Megan Mullally Show, which has averaged a 0.8 HH rating since its launch in September. Production has stopped and a mix of originals and repeats will air through the end of this month.  How the time period will be filled is the biggest question and NBCU distribution execs say they will work with stations to find new programming to fill the gap left by the talk show strip.  A potential replacement is NBCU’s newest daytime strip series iVillage Live.  Of course with NATPE looming just a couple of weeks down the road, stations will be pitched a variety of replacement possibilities if not for an immediate clearance, certainly for Fall 2007, all of which will depend on their contracts with NBCU for the time period.

Tonight’s Finale:
BBC America:  Afterlife at 9p

Tonight’s Premiere:
Spike TV:  Afro Samurai at 11p


FOX has announced this season will be the last for The O.C. New original episodes will air beginning tonight until the season finale, scheduled for February 22.  This season The O.C. has averaged about 4.1 million viewers, down from last year’s 5.7 million average, and less than half of what it earned during its original season in 2003.

The launch of FX‘s Dirt on Tuesday evening at 10p drew 3.4 million total viewers, with 2.1 million being inside the coveted A18-49 demographic.  A repeat of the premiere episode immediately followed at 11p and drew 2.6 million total viewers, and 1 million A18-49.

The season finale of Dr. 90210 on E! Monday night drew 1.2 million total viewers and delivered a .96 HH rating.  Immediately following was the debut of High Maintenance 90210, which held onto 836,000 total viewers and in the all important A18-49 demo, delivered a .48 rating.

Fans of the Adult Swim show Aqua Teen Hunger Force will get to see the mysterious origins of the main characters revealed in Aqua Teen Hunger Force Colon Movie Film for Theatres this March. The film is distributed by First Look Pictures, the studio’s first animation feature. Scheduled for release in March 2007, this will be Adult Swim’s first feature produced under the Williams Street banner.

MTV will unveil a new expanded programming line-up for Tuesday nights starting January 30 featuring two new series:

  • Bam’s Unholy Union at 930p, chronicles the lives of the former Jackass star and skateboarder, Bam and his future wife Missy leading up their wedding day. Produced by Sonar Entertainment.
  • Wrestling Society X at 1030p, world-renowned wrestlers battle it out each week in different settings utilizing dangerous stunts and aerobatic techniques. A musical guest artist will also perform during each episode. Produced by Big Vision Entertainment for MTV.

Two other returning series will also premiere January 30: Road Rules 2007: Viewer’s Revenge at 9p and the second season of Two-A-Days at 10p.

In March, NPR will launch a new morning news and information service targeting adults 25-44 through its digital media “open piloting” process called NPR Rough Cuts that tests new show concepts and segment ideas and solicits listener comments. Later in September, the two-hour drive time show will debut on select stations on-air, via digital HD Radio multicast channels and station web sites. The service will also be available online and on satellite. NPR will hire new hosts and staff for the show and it will use the NPR New York Bureau as its production base.

North Dakota Television, LLC and South Dakota Television, LLC, affiliates of The Wicks Group of Companies, LLC, JPMorgan Partners and Halyard Capital, has sold a number of television stations: KFYR/Bismarck (NBC) and its satellite stations KQCD-TV, KMOT-TV and KUMV-TV; KVLY/Fargo (NBC); and KSFY/Sioux Falls (ABC) and its related satellite stations KABY-TV and KPRY-TV. The buyer is Hoak Media, LLC a Dallas-based company that owns several other stations.



Teen targeted network The N has launched The N Mobile on Sprint.  The N Mobile offers Sprint Vision and Power Vision subscribers video clips, shorts and behind the scenes footage of the network’s programming content for an additional $4.95/month. Refreshed weekly, The N Mobile will feature content from its series including Degrassi: The Next Generation, South of Nowhere and Beyond the Break.

AT&T‘s new IP based TV service U-Verse has cut a carriage deal with the YES Network.  For those customers in Connecticut, they will have access to YES’ full content including Yankee baseball and NJ Nets games.  For those in other markets, U-Verse will offer YES Network on its Sports Package program tier, according to Broadcasting & Cable.  AT&T’s longer term plans for U-Verse include making it available in 19 million homes by the end of next year.


HBO has ordered up a new drama pilot based on the book The Anatomy of Hope: How People Prevail int he Face of Illness by Jerome Groopman, which is a story told from the patient’s point of view. According to Hollywood Reporter, HBO is currently in negotiations with JJ Abrams to exec produce and direct the project, via his deal with Warner Bros. TV. The project was developed internally at HBO with writer Tom Schulman and Rafael Yglesias.

The CW has ordered a pilot for a drama called Gossip Girl from Alloy Entertainment and Warner Bros. TV.  The story is based on the book series of the same name about young privileged ladies attending a private school in New York, as seen thru the eyes of an anonymous blogger.

CBS has ordered a comedy pilot called 1321 Clover from CBS Paramount Network TV, per Variety. Shot as a documentary, the project focuses on a suburban family.


Michael Leathers has been appointed Creative Director at Trailer Park, the creative marketing services company that works with the entertainment industry.

Twentieth Century Fox has hired Mike Baron as Director/Brand Licensing and Business Development to take charge of the properties Fox Sports, Speed Channel, among others.

mPRm Public Relations has instituted a new management restructure to meet the needs of the entertainment marketplace forming three categories: General Entertainment which covers DVD and television; Digital Media and Technology (DMT) which includes emerging media, converging media; and Film & Events. In so doing, the company has added Anthony Sprauve as SVP/DMT; Shari Mesulam has been upped to VP/Film & Events; and the company has hired Ema Ostarcevic as Director/DMT; Sarah Carragher as Director/General Entertainment; and Ariana Nash as Director/Film & Events.

Christopher Licht has been promoted to Executive Producer of MSNBC’s Scarborough Country, where he has been fulfilling this role since August.

Michelle Niven has been elevated to SVP/Affiliate Ad Sales at Oxygen, where she will continue to head the network’s affiliate advertising sales team in addition to leading strategic sales collaborations with affiliates. She will also work with the affiliate marketing team to create promotional campaigns, presentations and training programs to support the network’s local ad sales efforts.

Nexstar Broadcasting Group has named Louis J. Abitabilo as VP/GM of its NBC affiliate, WBRE/Wilkes-Barre-Scranton, reporting to Timothy Busch, SVP/Regional Manager. Nexstar also supervises the shared services and sales agreements for the market’s CBS affiliate, WYOU which will be spearheaded by Louis. 

Kimberly P. Sterton is the new VP/Domestic Television Sales for First Look Television. She will manage U.S. Syndication Sales.


Today in Cynopsis Kids, or listen to the audio version here:

  • Fox moves the worldwide box office take with a new high in 2006
  • Robert Townsend’s take on Kids Say The Darndest Things bows on Black Family Channel

Today in Cynopsis International and Multicultural Edition, or listen to the audio version here:

  • Liberty Global, Inc. finalizes its purchase of Czech Republic cable operator Karneval
  • mun2 to debut two new original programs, The Chicas Project and Have You Cine?
  • Mexican director/actor Sergio Jimenez passes away on Tuesday


Top Ten Basic Cable Ad Supported Network Rankings among A18-49 for Fourth Quarter: 9/25-12/31/06
Primetime      (000)               Total Pgm Day       (000)
ESPN              1600             ESPN                     657
USA                1162             TNT                      614
TBSC                954             USA                      575
TNT                  944             TBSC                     527
FX                    729             NICK                     526
AEN                  660             ADSM*                  487    
SPK                  638             NAN*                    467
CMDY                597            LIF                        423
FAM                  588             AEN                      407 
SCIF                 578             FX                         390
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 111,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks broadcasting more than 51% of the primetime hours (M-Su 8p-11p)
Top Ten Basic Cable Ad Supported Network Rankings among Total Viewers for Fourth Quarter: 9/25-12/31/06
Primetime       (000)            Total Pgm Day         (000)
ESPN               3353           NICK                      2067
USA                2580           TNT                        1229
TNT                 2071           ESPN                      1216
TBSC               1654           USA                       1214
LIF                  1528           NAN*                     1189
NAN                1429           TOON                     1096
TOON              1392           ADSM*                    979
FAM                1345           LIF                          974  
AEN                1344           TBSC                       908
FOXN              1313          AEN                         816
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television Universe of 111,400,000 homes
* = Network broadcasts less than 51% of minutes in a 24 hour day. Primetime listing only includes those networks
broadcasting more than 51% of the primetime hours (M-Su 8p-11p)
Top 10 Cable Programs among A18-49 (000) for Fourth Quarter: 9/25-12/31/06
ESPN       Giants/Cowboys – 10/23                       8191
ESPN       Falcons/Saints – 9/25                           7887
ESPN       Bengals/Colts – 12/18                          7373
ESPN       Bears/Cardinals – 10/16                       7355
ESPN       Packers/Eagles – 10/2                          6782
ESPN       Packers/Seahawks – 11/27                   6508
ESPN       Ravens/Broncos – 10/9                         6393
ESPN       Patriots/Vikings – 10/30                        5992
ESPN       Bears/Rams – 12/11                             5734
ESPN       Giants/Jaguars – 11/20                         5414
Source Turner Research from Nielsen Media Research Data.
All ratings based on Total U.S. Television
Universe of 111,400,000 homes
Top 10 Broadcast Programs among A18-49 (000) for the week of 12/25-12/31/06
NBC    Deal or No Deal – Mon 12/25               6,900
NBC    NBC Sunday Night Football                  6,090
NBC    1 vs 100 – 12/25                               5,390
CBS    CSI                                                 5,180
FOX    House                                             4,680
ABC    ABC Monday Movie – WK                    4,120
NBC    Law & Order: SVU                             4,070
ABC    Grey’s Anatomy – THU 9p                   3,870
ABC    Primetime                                        3,880
NBC    Sunday Night NFL Pre-Kick                 3,960
Source Nielsen Media Research, Galaxy Explorer, Live + SD Data
Tuesday – A18-49 Analysis: NBC outranked the competition Tuesday night with 4.1/10 A18-49, according to fast affiliate ratings from Nielsen Media Research. FOX was #2 at 3.4/9, and then CBS 2.5/6, ABC 2.0/5, UNIV 1.6/4, CW 0.8/2 and TELE 0.4/1. It was a tight playing field at 8p, yet FOX’s Orange Bowl coverage came in first with 3.1/8, just ahead of CBS’ NCIS repeat at 3.0/8 and NBC’s Dateline at 2.9/8. NBC won at 9p with Law & Order: CI at 4.1/10, and then did a further sprint to stay in the lead at 10p with Law & Order: SVU at 5.2/14.

Live + Same Day Household Ratings: Tuesday, January 2, 2007 – time period averages. Source: Nielsen Media Research

NBC        8.6/13      Dateline 6.7/10, Law & Order: CI 9.0/14, Law & Order: SVU 10.0/16

FOX         6.9/11       Fedex Orange Bowl: Louisville vs. Wake Forest (831p-1151p) 6.9/11

CBS        6.2/10        NCIS [r] 8.3/13, The Unit [r] 5.7/9, Numb3rs [r] 4.6/7

ABC         3.9/6        America’s Funniest Videos [r] 4.9/8, Big Day 3.3/5, Big Day 3.1/5, Boston Legal [r] 3.5/6 

UNIV       2.1/3        La Fea Más Bella 2.7/4, Mundo de Fieras 2.0/3, Ver Para Creer 1.5/3

CW         1.3/2        Gilmore Girls [r] 1.6/2, Veronica Mars [r] 1.0/2

TELE      0.5/1         Marina 0.6/1, Amor Mio 0.5/1, Amores 0.5/1, Decisiones 0.5/1

A18-49: NBC 4.1/10, FOX 3.4/9, CBS 2.5/6, ABC 2.0/5, UNIV 1.6/4, CW 0.8/2, TELE 0.4/1

This Day in History:
1904:  In Gonzales v. Williams, the U.S. Supreme Court decided that citizens of Puerto Rico are not aliens and can enter the U.S. freely.

Answer to yesterday’s Trivia Question:  I’m the color red, a super villain with droopy ears, and I love to interfere with the delivery of Dominos Pizza.  Who (or what) am I?   AVOID THE NOID!    Kudos to:  Gary Lico-CABLEready/Norwalk CT; Jim Ryan-AETN/NY; Jonathan Griffith-HBO/NY; Matt Boxer-Univision and Telefutura Television Groups/NY; Chris, SD; John Wick-Mandible/Lozano TX; Karen Parmelee-CMT/Nashville; Kathy Carlson-Cuneo Advertising/Bloomington MN; Jackie Essary-Haworth Marketing and Media/LA; Alan Dybner-Rubana Entertainment/LA; Randy Barrios-GTC/LA; Katherine Kaufman-Porchlight Ent/LA

Today’s Trivia Question: What was the name of the show which revolved around all of the female family members who all had men’s first names? ( click here) with your answer and be sure to include your name, company, city and time zone.  Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you have been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.
Later — Cyn
Cynopsis Ad Sales:
Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: VP, MKTG/VERSUS, Stamford, CT: 10+ yrs exp in brand mktg and promo for broadcast/cable net + prior sports exp req’d; New Media a plus.Apply at . Job Req 40488BR EOE/AA/drug free (1/11)

JOB OPENING:SR WRITER PRODUCER/VERSUS -Stamford, CT: Write and produce compelling on and off-air promotion, radio spots and sales tapes that fully convey the tone of the network.  Apply at: EOE/AA/drug free (1/11)

JOB OPENING: PUBLIC RELATIONS/ VERSUS -Stamford, CT: Director and Publicist needed to create and oversee publicity efforts for fast growing sports cable net.More info and to apply visit EOE/AA/drug free  (1/11)

JOB OPENING: ADMIN ASST/FOOD NETWORK/NY: Enthusiastic communicator to support PR staff with admin tasks, press releases, incoming requests.Send cover letter/resume: [email protected], ref job # 5773U in subj line  (1/11)

JOB OPENING: PRODUCERS & AP’S/Houston: Nationally synd court show. Prod. need court/talk show exp/able to produce “real people/stories.” APs, exp booking real people. Orgnz’d & meet tight deadlines. Res: [email protected] (1/11)

JOB OPENING: VP MEDIA RELATIONS/FOX SPORTS BTN/Chicago: Develop strategies of stories to local media to proactively gain publicity on network projects. BA/BS req.  Visit, refer to FNG5429. (1/11)

JOB OPENING: ASSOC MGR, AFFIL MKTG/MUSIC CHOICE/NY: Develop & execute mrktng plans & launch campaigns. Responsible for project mngmnt of sales materials, affiliate resources, local mrkt  promotions & creative. [email protected]  (1/11)

JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC): Exp in all areas of Nat’l Broadcast placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943 (1/18)

JOB OPENING: ANALYST SR. ANALYST-PRGRM RSCH/MTV/MTV2: Collect/analyze data for execs; Analytical/written skills; Knwldge of Galaxy Explorer & NPower; Exp. w/Excel & Ppt; 1+ years exp; BS or BA req. WWW.MTVNCAREERS.COM . EOE  (1/11)

JOB OPENING: OUTREACH COORD/Zula USA LLC/Burbank: Establish relationships w/ PBS brdcstrs, museums, schools, libraries, ability to work w/diverse groups, teachers, parents etc; exp w/ outreach; early childhood. [email protected]  (1/11)

JOB OPENING: MANAGER AD SALES RESEARCH/USA/Sci Fi/NYC: Candidates should have 5+ years of experience in cable entertainment research. Knwlg of Nielsen systems, MRI, CMR a must. Visit Job # 565578 (1/10)

JOB OPENING: ACCOUNT EXEC/BBC Motion Gallery/NY: (clip licnsng div of BBC)/Immdt opening for pro-active self-starter. 2+ yrs media related sales ideally footage. Re: cvr lttr, res& salary history to: [email protected]   (1/10)

JOB OPENING: RESEARCH ANALYST/National CineMedia-NY: Media research & sales support. MRI, Scarborough. Deadline-driven, fast-paced. Strong analytic, computer skills. Bach deg, 1-2 yrs exp. Include salary req. [email protected]   (1/10)

JOB OPENING: MANAGER DIGITAL RESEARCH/Bravo/NYC: Candidates should have 4+ years of experience in online research. Knwlg of Nielsen Net Ratings and ComScore Med Metrics a must. Visit Job # 565339 (1/10)


JOB OPENING: RESEARCH MANAGER/Comcast Networks/NY: Ad Sales. Online research experience. Nielsen Software, MRI or Simmons.  4+ yrs exp. Apply to: , Req #41322BR  (1/9)

JOB OPENING: SALES ASSISTANT/Comcast Network Sales/Chicago: Looking for a sales assistant for our Chicago office.  Bach. Deg, previous sales support experience. Apply to: , Req #39698BR  (1/9)

JOB OPENING: POST PRODUCER/MIAMI BEACH: Nationally syndicated shows seeking candidate with excellent writing and storytelling skills, able to meet deadlines, and work well with people. Email resume to: [email protected] (1/9)

JOB OPENING: SR MGR BRDCST OPS/BBC AMERICA/MD: Mng all intrnl & extrnl ops req for dlvry & trnsmsn of BBCA;brdcst transmsn & cntnuity;chnl, trffc, log, brdcst & tech ops. Re: Cvr ltr & res [email protected] (1/9)

JOB OPENING: SR MKTING MGR, PROMOS DEV/TBS/TNT/CourtTV/Chicago:  5+ yrs of mkting/ent/media exp required; understanding of promos/mkting, strategic thinking, client partnership. Apply online, Req# 71693. EOE (1/9)

JOB OPENING: RSRCH MGR/SPEED/Charlotte, NC: Exp’d rsrch pro to provide analysis on orig. series/events/ntwrk prfrmnce. Competitive analyses, work w/scheduling. Multi-task, exp’d. in Nielsen, StarTrak sftwr a must. (1/9)

JOB OPENING: PUBLICIST /NY: Support trade publicity efforts for nat’l cable networks. 3+ yrs. exp in media relations. Writing/editing/strategic thinking skills. Knwldg of trade press and cable industry.  Res: [email protected]           (1/9)

JOB OPENING: AFFILIATE SALES NAT’L ACCT MGR/Oxygen/NYC: 3 yrs cable exp; 70% travel; Gain and maintain carriage distribution; Focus on local mktg. initiatives. Email [email protected]  (1/16)

JOB OPENING: MGR PRGM SCHED/A&E TV NETS: Create/plan/sched dayparts of Bio Chan. Involved in strategy & ad-hoc projs. 2+yrs exp sched @ cbl/brdcst net pref’d. Strong MS skills. Knwldg R&R & Startrak. Apply:  (1/9)

JOB OPENING: FRELNCE TECH CONS/FORMAT PROD/AETN,Int’l/NY: Resch tech re master/distrib content, troubleshoot sys. Screen/prep mats for edit for int’l dub master. BA in Tech/Media, 2yrs tech, vendor or TV prod exp. Apply: (1/5)

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP CREDITS ONLY: OFFICE INTERNS/Life Balance Media, LIME, NY: Looking for energetic students eager to learn about TV/Radio prod. CV & Resumes subject intern to: [email protected] (1/11)

WINTER INTERNSHIP CREDITS ONLY: MEDIA STRATEGY Intern /National Geographic Channel/Wash DC:  You won’t learn this in school! Seeking detail-oriented interns with great computer and organizational skills. Email resume to [email protected] (1/10)

WINTER INTERNSHIP/CREDITS ONLY: FOX COLLEGE SPORTS/LA:Assist with day to day operations with Channels. write online articles, Scheduling, sports knowledge a must. E-mail [email protected]  (1/9)


SITUATION WANTED: NY/NJ based – Resourceful and eager with experience seeking new creative challenges in Television or PR. Resume available upon request! Contact: [email protected] (1/10)

SITUATION WANTED: TV PRODUCER: Changing course in a rapidly changing industry – Hit situation comedy nuts and bolts TV producer is seeking an opp in mobile/internet prod. I’m a team player! Please contact Gregg at [email protected] (1/10)

SITUATION WANTED: PRODUCTION ASSOCIATE/A&E/Zig Zag TV Pilot, PA Warner Bros’ I AM LEGEND, HBO/Sopranos Accounting Clerk + doc experience. Successfully pitched to 2 separate reality companies this month. [email protected]  (1/9)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Thursday, January 4, 2007

ABC     Ugly Betty, Grey’s Anatomy, Men in Trees
CBS     CSI, CSI, Shark
CW       Smallville, Smallville
FOX     ’til Death, The War at Home, The OC
i       Mama’s Family, Mama’s Family, Diagnosis Murder, Charlie’s Angels
MNT     Wicked Wicked Games, Watch Over Me
NBC     My Name is Earl, The Office, Scrubs, 30 Rock, ER
TELE   Marina, Amor Mio, Amor Mio, Decisiones
UNIV    La Fea Mas Bella, Mundo de Fieras, Aqui y Ahora

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